Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Business and Policy Studies
Series Vol. 8 , 13 September 2023
Open
Access | Article
Comparison and Analysis between the Different Social Software
* Author to whom correspondence should be addressed.
Abstract
This paper mainly introduces the Differentiation strategy which is one of the three basic strategies. For an enterprise, in order to occupy the leadership advantages from the competitive market, its managers should improve the comprehensive and sustainable development ability of enterprise management, as well as independent innovation and development ability from the perspective of business strategy, and rely on product technological innovation, scientific enterprise management and other comprehensive means, to form a differentiated competitive leadership advantage suitable for their own characteristics. Therefore, the differentiation strategy causes various products in different markets. This paper will compare and analyze the differences between different social Software on a strategy level by using literature analysis. It can be concluded that a differentiation strategy can help enterprises survive or even go beyond old companies in the market by attracting different customers group.
Keywords
differentiation strategy, social apps, social software
References
1. Campo J D, Estevez P J. The Relationship between Corporate Strategy and Cooperative Agreement Success [J]. Management, 2014.
2. Na Ma, Tian Li Zhong. The impact of strategic asset investment on capital structure ——— takes Chinese gem enterprises as an example [J]. Scientific Research Management, 2017,38 (2): 125-134.
3. Shuwei Zang, Honghua Chen. How can innovation ability help local brands to "change lanes and overtake cars"?[J]. Scientific Research, 2019,37 (2): 338-350.
4. Jiige Sun, Man Wang. Competitive strategy, marketization level of regional factors and cost stickiness [J]. Research on Financial issues, 2019 (1): 105-113
5. Rui Lun. Research on the Competitive Advantage of Small Enterprises under the Background of Social Informatization [J]. Statistics and Information Forum, 2018,33 (1): 50-57.
6. Rui Zhu. Enterprise Management Strategy based on Differentiation strategy (China Coal Science and Engineering Financial Leasing Co., LTD., Beijing 100020)
7. Porter. Competitive strategy [M]. Huaxia Publishing House, 1997.
8. Ning Xie, Dehuan Liu. —— Describes the market and user differences between wechat and QQ. China Statistics 2022, (01), 29-32
9. Rui Tu. Tencent Differentiated Competition strategy Research [D]. Central-South University for Nationalities, 2010.
10. China Internet Network Information Center. The 47th Statistical Report on Internet Network Development in China [R / OL]. [2021.6.16]. http://www.cnnic.cn/hlwfzyj/hlwxzbg/hlwtjbg/202102/P020210203334633480104.pdf.
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Authors who publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open Access Instruction).
- Volume Title
- Proceedings of the 2nd International Conference on Business and Policy Studies
- ISBN (Print)
- 978-1-915371-43-0
- ISBN (Online)
- 978-1-915371-44-7
- Published Date
- 13 September 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/8/20230270
- Copyright
- 13 September 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited