Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
Series Vol. 97 , 02 July 2024
Open
Access | Article
Analysis of Blind Box Marketing Strategy in China
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Abstract
In the case of the prevalence of the blind box economy, thinking about why the Z generation group is the main force of the blind box consumption, through the classic 4Ps theory of marketing to analyze the marketing strategy of the domestic head of the blind box enterprise POP Mart, its successful marketing means and the combination of various types of media platforms in the era of the new media, which can be migrated to the domestic cultural and creative industry to promote the development of China's creative and cultural products in the other products to help improve our cultural self-confidence, and at the same time, to let the public pay attention to the prevalence of the blind box economy of the Moral Hazard, and to call on the state and the enterprise to be able to take note of the and to take some effective means.
Keywords
blind box, marketing strategies, Z generation, media platform
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
- ISBN (Print)
- 978-1-83558-505-4
- ISBN (Online)
- 978-1-83558-506-1
- Published Date
- 02 July 2024
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/97/20231503
- Copyright
- 02 July 2024
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited