Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
Series Vol. 61 , 28 December 2023
Open
Access | Article
Research on the Development of China's Short Video Industry
* Author to whom correspondence should be addressed.
Abstract
Short videos refer to video content uploaded, shared, and watched through mobile internet platforms with a duration of between 15 seconds and 10 minutes. Since the popularity of 4G networks, the short video industry has achieved rapid development, and hundreds of millions of user-level platforms such as TikTok and Kwai have been born, which has established a strong influence in the mobile Internet era. This paper uses SWOT writing models to analyze TikTok's features and strengths, weaknesses, opportunities opportunities and potential risks. It provides rationalization suggestions for future growth and development. This is because TikTok is not only in the absolute leading position with other short video apps, such as Kwai but also has strong learning and reference value, so readers can not only learn a series of successful methods, such as business models, operation concepts, timing, etc. but also learn how to use the short video platform as a marketing tool. For some marketers, it is also possible to understand consumer behavior and they can adjust their marketing campaigns to better understand the audience segments they need.
Keywords
China, Short Video Industry, Analysis
References
1. Wu Huijia. Research on the impact of business model innovation on financial performance of short video platform companies[D]. Shanxi University of Finance and Economics, 2023.DOI:10.27283/d.cnki.gsxcc.2023.000180.
2. Huang, J., Chuin, T. P., Zhao, K., & Chen, Y. (2021). Business Models in Live Video Streaming Platforms: A Comparative Case Study. Turkish Online Journal of Qualitative Inquiry, 12(6).
3. Ziyi, M. E. N. (2020, December). SWOT Analysis of the Business Model of Short Video Platform: Take TikTok as an Example. In 2020 Management Science Informatization and Economic Innovation Development Conference (MSIEID) (pp. 38-42). IEEE.
4. Tan, Z. (2021, January). The Analysis of Short Video Platform Business Model. In 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020) (pp. 920-924). Atlantis Press.
5. Zhao Yiqing, Li Fan, and Qiao Yu. (2022). Revenue recognition and measurement of the short video platform —— is based on the "Kwai Technology" case. Accounting Monthly (22), 81-87.
6. Gao, X. . (2018). Opportunities and Challenges of Mobile Short Video in We-Media Era. International Conference on Economics, Social Science, Arts, Education and Management Engineering.
7. Yang, J. , Zhang, J. , & Zhang, Y. . (2021). First law of motion: influencer video advertising on tiktok. SSRN Electronic Journal.
8. Mekler, A. (2021). Undergraduate Review Undergraduate Review The Effects of TikTok Use on College Student Learning The Effects of TikTok Use on College Student Learning. https://vc.bridgew.edu/cgi/viewcontent.cgi?article=1515&context=undergrad_rev
9. Schellewald, A. (2023). Understanding the popularity and affordances of TikTok through user experiences. Media, Culture & Society, 016344372211445. https://doi.org/10.1177/01634437221144562
10. Yang, Y., Advised, E., Jack, C., & Zilberg, E. (2020). Understanding Young Adults’ TikTok Usage -----Real People, Creative Videos that Makes Your Day. https://communication.ucsd.edu/_files/undergrad/yang-yuxin-understanding-young-adults-tiktok-usage.pdf
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Authors who publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open Access Instruction).
- Volume Title
- Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
- ISBN (Print)
- 978-1-83558-223-7
- ISBN (Online)
- 978-1-83558-224-4
- Published Date
- 28 December 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/61/20231047
- Copyright
- 28 December 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited