Advances in Economics, Management and Political Sciences

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Proceedings of the 2nd International Conference on Financial Technology and Business Analysis

Series Vol. 61 , 28 December 2023


Open Access | Article

Research on the Development of China's Short Video Industry

Jiacheng Duan * 1
1 Beijing Haidian District private New Oriental School, Beijing, China

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 61, 96-101
Published 28 December 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Jiacheng Duan. Research on the Development of China's Short Video Industry. AEMPS (2023) Vol. 61: 96-101. DOI: 10.54254/2754-1169/61/20231047.

Abstract

Short videos refer to video content uploaded, shared, and watched through mobile internet platforms with a duration of between 15 seconds and 10 minutes. Since the popularity of 4G networks, the short video industry has achieved rapid development, and hundreds of millions of user-level platforms such as TikTok and Kwai have been born, which has established a strong influence in the mobile Internet era. This paper uses SWOT writing models to analyze TikTok's features and strengths, weaknesses, opportunities opportunities and potential risks. It provides rationalization suggestions for future growth and development. This is because TikTok is not only in the absolute leading position with other short video apps, such as Kwai but also has strong learning and reference value, so readers can not only learn a series of successful methods, such as business models, operation concepts, timing, etc. but also learn how to use the short video platform as a marketing tool. For some marketers, it is also possible to understand consumer behavior and they can adjust their marketing campaigns to better understand the audience segments they need.

Keywords

China, Short Video Industry, Analysis

References

1. Wu Huijia. Research on the impact of business model innovation on financial performance of short video platform companies[D]. Shanxi University of Finance and Economics, 2023.DOI:10.27283/d.cnki.gsxcc.2023.000180.

2. Huang, J., Chuin, T. P., Zhao, K., & Chen, Y. (2021). Business Models in Live Video Streaming Platforms: A Comparative Case Study. Turkish Online Journal of Qualitative Inquiry, 12(6).

3. Ziyi, M. E. N. (2020, December). SWOT Analysis of the Business Model of Short Video Platform: Take TikTok as an Example. In 2020 Management Science Informatization and Economic Innovation Development Conference (MSIEID) (pp. 38-42). IEEE.

4. Tan, Z. (2021, January). The Analysis of Short Video Platform Business Model. In 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020) (pp. 920-924). Atlantis Press.

5. Zhao Yiqing, Li Fan, and Qiao Yu. (2022). Revenue recognition and measurement of the short video platform —— is based on the "Kwai Technology" case. Accounting Monthly (22), 81-87.

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8. Mekler, A. (2021). Undergraduate Review Undergraduate Review The Effects of TikTok Use on College Student Learning The Effects of TikTok Use on College Student Learning. https://vc.bridgew.edu/cgi/viewcontent.cgi?article=1515&context=undergrad_rev

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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
ISBN (Print)
978-1-83558-223-7
ISBN (Online)
978-1-83558-224-4
Published Date
28 December 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/61/20231047
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated