Advances in Economics, Management and Political Sciences

- The Open Access Proceedings Series for Conferences


Proceedings of the 7th International Conference on Economic Management and Green Development

Series Vol. 37 , 10 November 2023


Open Access | Article

Analysis of Online Shopping and Offline Shopping

Keyue Wang * 1
1 GuangZhou Ulink College

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 37, 8-18
Published 10 November 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Keyue Wang. Analysis of Online Shopping and Offline Shopping. AEMPS (2023) Vol. 37: 8-18. DOI: 10.54254/2754-1169/37/20231823.

Abstract

In recent years, with the improvement of people's living standards, e-commerce has gradually emerged, gradually replacing the traditional brick-and-mortar store-based shopping method. As a new way and business model, online shopping aims to realize the electronization of all links of trade activities and the unification of online business flow, logistics, capital flow and information flow. This kind of shopping pattern is the main development direction of future trade. Through questionnaire survey, comparative analysis and literature review, this paper summarizes the characteristics, advantages and disadvantages of two different shopping methods (online shopping and offline shopping). Then, combine the advantages of the two shopping methods to provide merchants and consumers with different solutions and suggestions.

Keywords

e-commerce, offline shopping, online shopping, current development

References

1. Chen Yiwen, Ma Jiwei. Consumer purchasing decisions and its influencing factors in e-commerce [J]. Progress in psychological science, 2012, 20 (1): 8. DOI: CNKI: SUN: XLXD. 0.2012-01-006.

2. Liao Jianhui. Business model Subversion: A Comparative analysis of Online shopping and traditional shopping model [J]. [2023-06-16].

3. Jinghan Zhang,Z. (2021) Proceedings of the 6th International Conference on Economics, Management, Law and Education (EMLE 2020). Analysis on the Commercialization Phenomenon of Short Video Platform Douyin in China.

4. Liang Zhikang, Wu Jun. Research on the impact of Online and Offline communication Network on consumers' First purchase intention in the context of online shopping [J]. 2014.

5. https://www.thoughtco.com/literature-review-research-1691252

6. https://www.questionpro.com/blog/comparative-analysis/

7. Gupta Puja,P. (2015) Comparative Study of Online and Offline Shopping: A Case Study of Rourkela in Odisha. MA thesis:1

8. https://en.wikipedia.org/wiki/Online_shopping

9. Chen Yiwen, Ma Jiwei. Consumer purchasing decisions and its influencing factors in e-commerce [J]. Progress in psychological science, 2012, 20 (1): 8. DOI: CNKI: SUN: XLXD. 0.2012-01-006.

10. Jasmandeep Kaur,L., Surabhi Singh,S., Ramanjeet Singh,S. (2022) AI and Customer Experience in the Fashion Industry. Adoption and Implementation of AI in Customer Relationship Management:12

Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 7th International Conference on Economic Management and Green Development
ISBN (Print)
978-1-83558-095-0
ISBN (Online)
978-1-83558-096-7
Published Date
10 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/37/20231823
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated