Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 7th International Conference on Economic Management and Green Development
Series Vol. 34 , 10 November 2023
Open
Access | Article
The Performance Research of Starbucks in the Past Five Years Applying Business Strategy Analysis and Ratio Analysis
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Abstract
The food service industry has grown rapidly as immigration and urbanization have exposed people to more food and beverages and interest in them. Coupled with increasing proportion of working women, rising trend of dining out and rising disposable income of the people are supporting the growth of the global market. As of 2018, the global food service market has grown to $3.4 trillion. Amidst this, there is also a growing demand for coffee as people work longer hours. Young people are also more willing to choose cafes as a place to socialize and relax. However, the 2019 Covid-19 sweep has had a significant impact on the world economy, especially the food service industry. This article takes Starbucks, an excellent enterprise in the food service industry, as the research object. From the perspective of business model and ratio, analyze Starbucks' business performance in the past five years, and compare Starbucks' performance changes before, during and after the outbreak.
Keywords
Starbucks, business strategy, ratio analysis, Covid-19
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 7th International Conference on Economic Management and Green Development
- ISBN (Print)
- 978-1-83558-089-9
- ISBN (Online)
- 978-1-83558-090-5
- Published Date
- 10 November 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/34/20231674
- Copyright
- 10 November 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited