Advances in Economics, Management and Political Sciences

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Proceedings of the 7th International Conference on Economic Management and Green Development

Series Vol. 34 , 10 November 2023


Open Access | Article

The Performance Research of Starbucks in the Past Five Years Applying Business Strategy Analysis and Ratio Analysis

Yueyang Zhang * 1
1 Xiamen University Malaysia, Jalan Sunsuria, Bandar Sunsuria, 43900 Sepang, Selangor, Malaysia

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 34, 59-66
Published 10 November 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Yueyang Zhang. The Performance Research of Starbucks in the Past Five Years Applying Business Strategy Analysis and Ratio Analysis. AEMPS (2023) Vol. 34: 59-66. DOI: 10.54254/2754-1169/34/20231674.

Abstract

The food service industry has grown rapidly as immigration and urbanization have exposed people to more food and beverages and interest in them. Coupled with increasing proportion of working women, rising trend of dining out and rising disposable income of the people are supporting the growth of the global market. As of 2018, the global food service market has grown to $3.4 trillion. Amidst this, there is also a growing demand for coffee as people work longer hours. Young people are also more willing to choose cafes as a place to socialize and relax. However, the 2019 Covid-19 sweep has had a significant impact on the world economy, especially the food service industry. This article takes Starbucks, an excellent enterprise in the food service industry, as the research object. From the perspective of business model and ratio, analyze Starbucks' business performance in the past five years, and compare Starbucks' performance changes before, during and after the outbreak.

Keywords

Starbucks, business strategy, ratio analysis, Covid-19

References

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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 7th International Conference on Economic Management and Green Development
ISBN (Print)
978-1-83558-089-9
ISBN (Online)
978-1-83558-090-5
Published Date
10 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/34/20231674
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated