Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 3rd International Conference on Business and Policy Studies
Series Vol. 71 , 18 January 2024
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How Do Local Enterprises Give Full Play to Advantages and Transform into Internationalization？— A Case Study on Nongfu Spring
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Abstract
Under the trend of economic globalization, international trade is becoming increasingly frequent. Many benefits such as natural resources and technology can be pursued by enterprises. This means that enterprises can gain more opportunities in the international market. Internationalization of enterprises is an opportunity for further development, whether it is demand financing, improving technology, or expanding market size.Chinese enterprises do not have a first-mover advantage due to their late exposure to the international market, so the methods and tactics of their international transformation are more important. This article takes Nongfu Spring, a cutting-edge enterprise in China’s mineral water and tea beverage industry, as an example to summarize its successful experience in the Chinese market and its replicable advantages in international transformation. This article also provides a comprehensive overview of the overall internationalization process of Chinese enterprises and provides specific plans for the company’s international transformation, providing valuable experience for the internationalization of other ethnic enterprises in China.
Keywords
internationalization, Nongfu Spring, Chinese socialist market economy
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 3rd International Conference on Business and Policy Studies
- ISBN (Print)
- 978-1-83558-281-7
- ISBN (Online)
- 978-1-83558-282-4
- Published Date
- 18 January 2024
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/71/20241428
- Copyright
- 18 January 2024
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited