Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 7th International Conference on Economic Management and Green Development
Series Vol. 37 , 10 November 2023
Open
Access | Article
Competitive Market and Prospect of Online Car-hailing: Taking the Merger of Didi and Kuaidi as an Example
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Abstract
Didi Dache and Kuaidi Taxi were listed in Beijing and Hangzhou in September and August 2012, respectively, and after a fierce game, the two companies announced their merger on February 14, 2015. This paper uses the case analysis method to analyze the competition and development prospects of the ride-hailing market by taking the merger of Didi Dache and Kuaidi as an example. The study found that Didi Dache and Kuaidi Taxi, as leading companies in the ride-hailing industry, grabbed most of the market share. The merger of the two companies is conducive to integrating market resources and improving resource utilization; Effectively accumulate funds and reduce the pressure of listing; Avoid strategic mistakes and avoid operational risks. In the future development, Didi Dache and Kuaidi Taxi should strengthen market supervision and put an end to providing services at unreasonable low prices, bundled sales, price discrimination, etc. In addition, the two companies should strengthen the screening of drivers, arrange training on time, improve driver service awareness, improve customer experience, and promote the sustainable development of the ride-hailing industry.
Keywords
M&A, online ride-hailing market, Didi Dache and Kuaidi
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 7th International Conference on Economic Management and Green Development
- ISBN (Print)
- 978-1-83558-095-0
- ISBN (Online)
- 978-1-83558-096-7
- Published Date
- 10 November 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/37/20231853
- Copyright
- 10 November 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited