Advances in Economics, Management and Political Sciences

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Proceedings of the 7th International Conference on Economic Management and Green Development

Series Vol. 37 , 10 November 2023


Open Access | Article

Competitive Market and Prospect of Online Car-hailing: Taking the Merger of Didi and Kuaidi as an Example

Jiayi Li * 1
1 Tianjin University of Technology

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 37, 140-145
Published 10 November 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Jiayi Li. Competitive Market and Prospect of Online Car-hailing: Taking the Merger of Didi and Kuaidi as an Example. AEMPS (2023) Vol. 37: 140-145. DOI: 10.54254/2754-1169/37/20231853.

Abstract

Didi Dache and Kuaidi Taxi were listed in Beijing and Hangzhou in September and August 2012, respectively, and after a fierce game, the two companies announced their merger on February 14, 2015. This paper uses the case analysis method to analyze the competition and development prospects of the ride-hailing market by taking the merger of Didi Dache and Kuaidi as an example. The study found that Didi Dache and Kuaidi Taxi, as leading companies in the ride-hailing industry, grabbed most of the market share. The merger of the two companies is conducive to integrating market resources and improving resource utilization; Effectively accumulate funds and reduce the pressure of listing; Avoid strategic mistakes and avoid operational risks. In the future development, Didi Dache and Kuaidi Taxi should strengthen market supervision and put an end to providing services at unreasonable low prices, bundled sales, price discrimination, etc. In addition, the two companies should strengthen the screening of drivers, arrange training on time, improve driver service awareness, improve customer experience, and promote the sustainable development of the ride-hailing industry.

Keywords

M&A, online ride-hailing market, Didi Dache and Kuaidi

References

1. ZHENG Yujiao. (2016). Didi Kuaidi's strategic M&A case study. Western Leather (24), 74-7

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3. Liu Zhaojun. (2016). Analysis of the merger strategy of Didi Dache and Kuaida. Modern Business(11),125-126.

4. Qi Beibei, Wang Hongchang, Qin Huan, Wu Shanshan, Cong Yujia & Yuan Bingbing. (2017). Development Trend of Internet Industry: A Case Study of M&A of Taxi Software Companies. Transportation Enterprise Management (02),33-36

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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 7th International Conference on Economic Management and Green Development
ISBN (Print)
978-1-83558-095-0
ISBN (Online)
978-1-83558-096-7
Published Date
10 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/37/20231853
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated