Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
Series Vol. 70 , 08 January 2024
Open
Access | Article
Research on Full-Chain Operation of Products from the Perspective of Digital Empowerment ---- Taking Xiaomi as the Case
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Abstract
As a native digital enterprise, Xiaomi Company created a model for developing, producing, and marketing products. In order to analyze the full-link process of product operation and users' evaluation, providing suggestions for the company's future product improvement, this paper uses three models of House of Quality, flow chart, and fish-bone diagram for analysis. All the graphs are original. It makes a questionnaire for a broader range of users' views. Through the House of Quality, it is found that customers' most critical needs are storage capacity and system running speed, and Xiaomi has a particular reputation gap compared with Huawei, Apple, and other leading enterprises. Through the flow chart, Xiaomi established hunger marketing and pre-sale marketing strategies and formed a procurement and production model based on strategy. The fishbone diagram is used to analyze the problem of Xiaomi's mobile phone card machine. The report makes recommendations from three aspects, research, personnel, and supply chain, to improve Xiaomi's operation management.
Keywords
Xiaomi, digitization, house of quality, flow chart, fish-bone diagram
References
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Data Availability
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- Volume Title
- Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
- ISBN (Print)
- 978-1-83558-271-8
- ISBN (Online)
- 978-1-83558-272-5
- Published Date
- 08 January 2024
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/70/20231683
- Copyright
- 08 January 2024
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited