Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Business and Policy Studies
Series Vol. 15 , 13 September 2023
Open
Access | Article
A Case Study of Tencent Music: How’s the Music Streaming Industry Faring Under Covid-19?
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Abstract
We identified five factors influencing the stock price of Tencent Music at various times in the paper. We used two mathematical techniques by collecting data on these five variables. By calculating the correlation coefficients, we were able to determine the influence of each variable on Tencent Music over different periods. Using the Linest equation in Google Sheets, we then developed a Linear regression model for Tencent Music. We used the regression model to calculate the slope, y-interpret, and predict the quarterly stock price to compare with the actual quarterly stock price. By analyzing Tencent Music's stock, we conclude the article with our perspective on the entire Chinese streaming media industry.
Keywords
Tencent Music, music streaming industry, case study, TME, stock price
References
1. Zhehao, Zhou. “Who is the biggest online music platform in China”[J]. Fortune Life, 2021, (23):48-53.
2. World Health Organization. (n.d.). China: WHO Coronavirus Disease (COVID-19) Dashboard With Vaccination Data. World Health Organization. Retrieved from https://covid19.who.int/region/wpro/country/cn
3. Xing, Wen. “The Administration of Market Supervision of China ordered Tencent Holding Ltd. to release exclusive online music rights and other penalties in accordance with the law”[J]. Reliability Report, 2021, (07):28.
4. BobPisani. (2021, March 26). China-listed stocks tank on fears of multiple disputes with U.S. CNBC. Retrieved from https://www.cnbc.com/2021/03/26/china-listed-stocks-tank-on-fears-of-multiple-disputes-with-us.html
5. Microsoft. (n.d.). Retrieved from https://support.microsoft.com/en-us/office/linest-function-84d7d0d9-6e50-4101-977a-fa7abf772b6d
6. Cheusheva, Svetlana, et al. “How to Use LINEST Function in Excel - Formula Examples.” Excel Add-Ins and Outlook Tools - Ablebits.com, www.ablebits.com/office-addins-blog/2018/07/25/excel-linest-function-formula-examples/.
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Business and Policy Studies
- ISBN (Print)
- 978-1-915371-73-7
- ISBN (Online)
- 978-1-915371-74-4
- Published Date
- 13 September 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/15/20230860
- Copyright
- 13 September 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited