Advances in Economics, Management and Political Sciences

- The Open Access Proceedings Series for Conferences


Proceedings of the 2nd International Conference on Financial Technology and Business Analysis

Series Vol. 61 , 28 December 2023


Open Access | Article

Research on Marketing Strategy of Genshin Impact in Asia

Hengxin Chen * 1
1 Shenzhen college of international education, Shenzhen, 518033, China

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 61, 17-24
Published 28 December 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Hengxin Chen. Research on Marketing Strategy of Genshin Impact in Asia. AEMPS (2023) Vol. 61: 17-24. DOI: 10.54254/2754-1169/61/20230605.

Abstract

As one of the most popular forms of entertainment, video games have become a major relaxation method for people nowadays. Genshin Impact is one of the game people play most rapidly. The performance is extremely remarkable and significant; within two years, its popularity has exceeded many classic video games like a counter strike or League of Legends. Thus, in this paper, It is worth investigating the marketing strategy behind this game as the number of players this game has attracted is enormous. Nevertheless, despite all these performances, many problems also existed in the mechanism and mode of the game. The analysis of problems will discuss complex and tedious plots, shortage of resources, and low rates of getting certain characters. The following paper has suggestions corresponding to the 3 problems: adding interactions between the game and the players, periodic resources refreshing mode, and adding more ways for players to get the five-star characters. In this study, the author will use the CAS method to discuss the abovementioned things.

Keywords

Genshin, Asia, Marketing Strategy

References

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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
ISBN (Print)
978-1-83558-223-7
ISBN (Online)
978-1-83558-224-4
Published Date
28 December 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/61/20230605
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated