Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
Series Vol. 61 , 28 December 2023
Open
Access | Article
Research on Marketing Strategy of Genshin Impact in Asia
* Author to whom correspondence should be addressed.
Abstract
As one of the most popular forms of entertainment, video games have become a major relaxation method for people nowadays. Genshin Impact is one of the game people play most rapidly. The performance is extremely remarkable and significant; within two years, its popularity has exceeded many classic video games like a counter strike or League of Legends. Thus, in this paper, It is worth investigating the marketing strategy behind this game as the number of players this game has attracted is enormous. Nevertheless, despite all these performances, many problems also existed in the mechanism and mode of the game. The analysis of problems will discuss complex and tedious plots, shortage of resources, and low rates of getting certain characters. The following paper has suggestions corresponding to the 3 problems: adding interactions between the game and the players, periodic resources refreshing mode, and adding more ways for players to get the five-star characters. In this study, the author will use the CAS method to discuss the abovementioned things.
Keywords
Genshin, Asia, Marketing Strategy
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
- ISBN (Print)
- 978-1-83558-223-7
- ISBN (Online)
- 978-1-83558-224-4
- Published Date
- 28 December 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/61/20230605
- Copyright
- 28 December 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited