Advances in Economics, Management and Political Sciences

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Proceedings of the 7th International Conference on Economic Management and Green Development

Series Vol. 30 , 10 November 2023


Open Access | Article

The Catering Industry under the Epidemic: A Case Study on Yum China

Chenyu Teng * 1
1 Wenzhou-Kean University

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 30, 110-117
Published 10 November 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Chenyu Teng. The Catering Industry under the Epidemic: A Case Study on Yum China. AEMPS (2023) Vol. 30: 110-117. DOI: 10.54254/2754-1169/30/20231450.

Abstract

Since the outbreak of the epidemic in 2019, the world economy has been in a lot of trouble. Among the various sectors, the catering industry has borne the brunt of this unprecedented crisis, facing unparalleled challenges and setbacks. During this time, Yum China has handled the epidemic differently than other food service businesses and hasn't had any trouble with business because of it. The goal of this paper was to look at why Yum China can still be successful even though there is an epidemic. This paper demonstrated the reasons for Yum China’s success in the epidemic. This paper finally found that Yum China’s success in the epidemic had the following three reasons: At first, the high-quality digital platform enabled Yum China to take a leading position in the industry. In the future, Yum China will continue to increase its investment in digitalization and maintain its leading role. Secondly, the strong safety and health measures had ensured the safety and stability of Yum China’s customer base during the epidemic. However, Yum China should pay more attention to food safety after the epidemic. Thirdly, Yum China's strong supply chain management had ensured the stable import of raw materials and cost control during the epidemic. Yum China should continue to strengthen its investment in supply chain management to consolidate strong supply chain advantages.

Keywords

Yum China, digitalization, safety and health measures, supply chain management

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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 7th International Conference on Economic Management and Green Development
ISBN (Print)
978-1-83558-081-3
ISBN (Online)
978-1-83558-082-0
Published Date
10 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/30/20231450
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated