Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
Series Vol. 58 , 20 November 2023
Open
Access | Article
Research on Service Marketing Strategy of Haidilao Based on Chinese Market
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Abstract
Under the background of fierce competition in the Chinese catering industry, Haidilao is a successful sample of taking unique service marketing strategy that has received much support from the catering industry. But why Haidilao is so popular in China and even worldwide? The answer should be the good marketing strategy it adopted. As the service marketing strategy is one of the successful strategies of Haidilao, it is worth discussing. This paper introduces some of the concrete services Haidilao provides, which makes it special, and also analyzes the pros and cons of the service marketing strategy of Haidilao. For the aspect it needs to improve, this paper gives a clear suggestion on how to improve on the corresponding aspect. This paper can reference the Chinese catering industry because some other restaurants may encounter the same problems. It has an important meaning for guiding the further steps of taking service marketing strategy for Haidilao and other similar restaurants.
Keywords
service marketing strategy, Haidilao, Chinese market
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
- ISBN (Print)
- 978-1-83558-207-7
- ISBN (Online)
- 978-1-83558-208-4
- Published Date
- 20 November 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- Copyright
- 20 November 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited