Advances in Economics, Management and Political Sciences

- The Open Access Proceedings Series for Conferences


Proceedings of the 2nd International Conference on Financial Technology and Business Analysis

Series Vol. 58 , 20 November 2023


Open Access | Article

Research on Service Marketing Strategy of Haidilao Based on Chinese Market

Yifei Zhang * 1
1 Vanke Meisha Academy

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 58, 52-57
Published 20 November 2023. © 20 November 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Yifei Zhang. Research on Service Marketing Strategy of Haidilao Based on Chinese Market. AEMPS (2023) Vol. 58: 52-57.

Abstract

Under the background of fierce competition in the Chinese catering industry, Haidilao is a successful sample of taking unique service marketing strategy that has received much support from the catering industry. But why Haidilao is so popular in China and even worldwide? The answer should be the good marketing strategy it adopted. As the service marketing strategy is one of the successful strategies of Haidilao, it is worth discussing. This paper introduces some of the concrete services Haidilao provides, which makes it special, and also analyzes the pros and cons of the service marketing strategy of Haidilao. For the aspect it needs to improve, this paper gives a clear suggestion on how to improve on the corresponding aspect. This paper can reference the Chinese catering industry because some other restaurants may encounter the same problems. It has an important meaning for guiding the further steps of taking service marketing strategy for Haidilao and other similar restaurants.

Keywords

service marketing strategy, Haidilao, Chinese market

References

1. Liu, J. (2022, December). Research on Haidilao Service Marketing Strategy Management. In 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022) (pp. 607-613). Atlantis Press.

2. Liu, Y. H., & Jie, X. W. (2017, February). Exploring haidilao service creativity: The perspective of Maslow’s hierarchy of needs. In 2017 2nd International conference on humanities and social science (HSS 2017) (pp. 534-538). Atlantis Press.

3. Lu, G. (2022). Haidilao’s Innovation in Using New Digital Technology to Enhance Customers’ Consumption Experience. Highlights in Business, Economics and Management, 1, 246-249.

4. Xu, C., Qian, Z., & Zhang, Z. (2021, June). Analysis of Chinese Consumer Behavior on Catering Services and Research on Corporate Marketing Strategies in the Post-Pandemic Era. In 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021) (pp. 387-392). Atlantis Press.

5. Chen, L. (2022). Haidilao customer evaluation based on Meituan data and analysis of the effectiveness of Haidilao’s sinking strategy——Take Hohhot as an example. Pacific International Journal, 5(3), 86-93.

6. Liu, J., Gao, L., Tan, X., & Shen, R. (2023, March). Emotional Labor,” Too Much of a Good Thing”——A Case Study Based on Crawler Technology. In Proceedings of the 4th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2022, December 9-11, 2022, Chongqing, China.

7. Deng, B., Li, S., Zhang, B., Wang, F., Li, D., & Lin, H. (2019, October). IoT intelligent restaurant system design. In Proceedings of the 3rd International Conference on Computer Science and Application Engineering (pp. 1-7).

8. Xu, C., Qian, Z., & Zhang, Z. (2021, June). Analysis of Chinese Consumer Behavior on Catering Services and Research on Corporate Marketing Strategies in the Post-Pandemic Era. In 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021) (pp. 387-392). Atlantis Press.

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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
ISBN (Print)
978-1-83558-207-7
ISBN (Online)
978-1-83558-208-4
Published Date
20 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
Copyright
20 November 2023
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated