Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
Series Vol. 51 , 01 December 2023
Open
Access | Article
The Benefits of Private Domain Sales --A Case Study of Kuaituantuan
* Author to whom correspondence should be addressed.
Abstract
In this study, the benefits of private domain sales are examined using the case study of Kuaituantuan Company. The research specifically investigates the advantages of target customer positioning, customer loyalty, product customization, and sales conversion rates. Empirical research methods, such as case studies and data collection, were employed to gather insights. The findings reveal that private sales offer precise targeting, foster loyal customer relationships, enable personalized service, and yield high conversion rates. This study contributes practical experience and guidance for enterprises seeking to attain a competitive edge in the market. By leveraging private domain sales, companies can develop effective sales strategies and business models to effectively navigate challenges. The research underscores the significance of private domain sales as a powerful tool for companies to enhance their market position and drive growth. The findings provide valuable insights for businesses aiming to optimize their sales approach and capitalize on the potential of private domain sales in today's competitive landscape.
Keywords
private domain sales, customer loyalty, sales conversion, competitive advantage
References
1. Luo, J., & Zhang, H. (2021). Research on the operation mode of private domain traffic from the perspective of brand personality. Business 2.0 (Economics and Management), (008). https://www.zhangqiaokeyan.com/academic-journal-cn_detail_thesis/0201291325041.html
2. Li, C., & Wang, Y. (2021). A preliminary exploration of private domain traffic operation in the publishing industry: A case study of "HuaLi RiYu" new media matrix. Modern Publishing, (002). https://www.zhangqiaokeyan.com/academic-journal-cn_modern-publishing_thesis/0201288388395.html
3. Wang, L., & Liu, C. (2021). Construction of customer operation system based on private domain traffic platform: A case study of petroleum sales enterprises. China Business and Trade, (009). https://www.zhangqiaokeyan.com/academic-journal-cn_chinese-trade_thesis/0201289372466.html
4. Wu, Y., & Chen, L. (2020). Private domain traffic: Conceptual analysis, operation mode, and operation strategy. Modern Business, (023). https://www.zhangqiaokeyan.com/academic-journal-cn_modern-business_thesis/0201279465397.html
5. Wang Zhiyuan. (2021-5-21). Guide to Fast-Moving Consumer Goods (FMCG) Private Domain Marketing Strategies.
6. Lu Keyan. (2021-11-08). Private Domain Traffic Starts to Impact Traditional Retail Industry: Tencent Aims to Help Businesses Break Through Traffic Bottlenecks. https://m.jiemian.com/article/6793315.html
7. Iresearch. “China private traffic marketing insights research report”. 2021-09. https://pdf.dfcfw.com/pdf/H3_AP202109241518274010_1.pdf?1632501400000.pdf
8. Liu Qiya. “Can Private Domain Traffic once again change our way of life?” 2020-8-10. https://finance.sina.com.cn/chanjing/cyxw/2020-08-10/doc-iivhuipn7910400.shtml
9. SouHu. “A Brief Discussion on the Advantages of Private Domain Marketing and How to Excel in Private Domain Traffic Marketing.” 2023-3-17. https://www.sohu.com/a/655367360_121277286
10. FMCG Insights. “Deep bottom Kuaituantuan: Play private distribution into 150 billion, the same crisis under the big heat”. 2023-5-23. https://xueqiu.com/3565319268/249319948
11. Blue Whale TMT. Liu Minjuan. “Not Just 315 | Group-Buying Leaders Criticized for 'No Returns or Exchanges' Policy, Complaints Arise About Slow Delivery and Difficult Refunds.” 2023-03-07. https://lanjinger.com/d/204168
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Authors who publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open Access Instruction).
- Volume Title
- Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
- ISBN (Print)
- 978-1-83558-149-0
- ISBN (Online)
- 978-1-83558-150-6
- Published Date
- 01 December 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/51/20230648
- Copyright
- 01 December 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited