Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
Series Vol. 59 , 05 January 2024
Open
Access | Article
Analysis on the Business Model of Content E-commerce
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Abstract
With the rise of We Media and the continuous innovation of social e-commerce, content e-commerce has emerged. Nowadays, those who do content are doing e-commerce, while those who do e-commerce are doing content. Content e-commerce refers to e-commerce that uses content as a link to reach people, obtain consumers, and provide consumer advice to guide consumption. There are various forms of content, including text, audio, images, videos, live streaming, and so on. This article analyzes the business model of ‘Content + Social E-commerce’ based on interpersonal networks and consumer trust by summarizing existing literature and studying existing content e-commerce platforms and their forms. Finally, this article proposes suggestions for increasing platform supervision, innovating content, and improving the platform supply chain to address the current issues about content e-commerce. The article explores how content e-commerce operates and its impact on purchasing behavior, providing certain reference and inspiration for the marketing and development of the content e-commerce industry.
Keywords
content e-commerce, social network, purchasing behavior, user trust
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
- ISBN (Print)
- 978-1-83558-209-1
- ISBN (Online)
- 978-1-83558-210-7
- Published Date
- 05 January 2024
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/59/20231031
- Copyright
- 05 January 2024
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited