Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2022 International Conference on Financial Technology and Business Analysis (ICFTBA 2022), Part 1
Series Vol. 5 , 24 April 2023
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Analysis of Supermarket Supply Chain Management
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Abstract
Supply chain management is one of the main challenges in the development of the retail industry. As an important form of retail trade, supermarkets have attracted the attention of the whole retail industry. At present, large, medium, and small supermarkets are facing complete market competition, and each supermarket enterprise has more or less problems in its own supply chain relationship. The problem of how to solve the problems of various types of supermarket enterprises, improve their management programs, and win the market has become particularly important. Based on the existing literature and statistical data, this paper analyzes the problems existing in the supermarket retail industry in China, focusing on the deficiencies of the current supply chain and how to manage and optimize the supply chain. The result shows that the supply chain in domestic supermarkets still has a long way to improve. There are mainly five types of problems, which are supplier problems; delivery problems; location problems; display problems; and pricing problems. These kinds of problems might cause the loss of customer loyalty. The solution consists of three parts: diversifying the product supplier to ensure that the popular product never runs out; replacing the product’s shelf so that the customer can grab the popular product at first sight; and replacing the product’s shelf so that the customer can grab the popular product at first sight. Finally, be precise with the product’s pricing strategy; stress the price of the popular products and increase the profit for the unpopular ones.
Keywords
Supermarket Supply Chain, Domestic Supermarket, Supply Chain Management
References
1. Zhou Lixin. Logistics project management. Tongji University Press (2004).
2. Yang, Xiafang. International delivery management. Tongji University Press (2004).
3. Luo Chen. Clarify supermarket management and operation. China Economic Publishing House (2014).
4. Zhao Yuechun.Introduction to chain management, China Social Sciences Press (2006).
5. Wei Rongqiao. Logistic study. Qinghua University Press (2005).
6. Michael E Porter,Competitive Advantage, Huaxia Publishing House (1997).
7. Zhoubi. Consumer Behavior, Qinghua University Press (2021).
8. Liu Xielin. Business Innovation Management, Science and Technology Press (1997).
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2022 International Conference on Financial Technology and Business Analysis (ICFTBA 2022), Part 1
- ISBN (Print)
- 978-1-915371-21-8
- ISBN (Online)
- 978-1-915371-22-5
- Published Date
- 24 April 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/5/20220057
- Copyright
- 24 April 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited