Advances in Economics, Management and Political Sciences
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Proceedings of the 2nd International Conference on Business and Policy Studies
Series Vol. 9 , 13 September 2023
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Access | Article
Research On Management Quality of Starbucks in China's Business Expansion
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Abstract
This paper gives a general introduction of Starbucks including its scale in China, the changes of its sales in these years and use Five Forces Model to analyse the threats of Starbucks. From six aspects to show the potential risks of Starbucks. This essay also explores some problems Starbucks caused in expansion, leadership behaviour, personnel management, brand positioning. The main problems are the low-quality service, the ignoring of the individual management, bad performance of some workers and the broken end-up brand positioning respectively. The Maslow’s hierarchy of needs model is used to motivate the workers and solve the problems in expansion. The Multiple-Linkage model is divided into two parts to solve the rest problems.
Keywords
obvious behaviour, business management, Starbucks
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Business and Policy Studies
- ISBN (Print)
- 978-1-915371-45-4
- ISBN (Online)
- 978-1-915371-46-1
- Published Date
- 13 September 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/9/20230352
- Copyright
- 13 September 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited