Advances in Economics, Management and Political Sciences

- The Open Access Proceedings Series for Conferences


Proceedings of the 2nd International Conference on Financial Technology and Business Analysis

Series Vol. 70 , 08 January 2024


Open Access | Article

Redefining Luxury Electric Cars: A Comprehensive Analysis of Faraday Future Inc.

Zhenbang Li * 1
1 Department of Accounting and Finance, Warwick University, Coventry, England

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 70, 92-97
Published 08 January 2024. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Zhenbang Li. Redefining Luxury Electric Cars: A Comprehensive Analysis of Faraday Future Inc.. AEMPS (2024) Vol. 70: 92-97. DOI: 10.54254/2754-1169/70/20231652.

Abstract

The global automotive industry is experiencing a seismic shift towards sustainability, with electric vehicles (EVs) leading the way. Among the new entrants in this arena, Faraday Future Inc. (FF) stands out with its vision to redefine luxury electric cars. This article presents a comprehensive analysis of FF's approach, comparing it to established luxury car brands and examining the novel luxury values it introduces. FF has strategically positioned itself to cater to the growing demand for eco-friendly, technologically advanced, and luxurious EVs. The result is a holistic reimagining of the luxury EV. Key competitive advantages for FF include its team of industry experts, advanced EV technology, and savvy marketing. Furthermore, founder YT Jia's potential influence, particularly in the Chinese market, adds a powerful dimension to the company's prospects. Nonetheless, FF faces immediate financial challenges, evident in its lack of revenue juxtaposed with high operational expenses. To realize its ambitions, FF must secure substantial funding, a task complicated by YT Jia's unresolved credit issues. Despite these hurdles, FF's diverse product portfolio offers immense potential. However, the risk of delayed product launches looms in a fast-paced industry. In summary, this article explores FF's mission to redefine luxury electric cars, emphasizing its unique value propositions, competitive strengths, and financial obstacles. FF's innovative approach positions it as a promising contender in the EV market, poised to make a lasting impact on the luxury EV segment while advancing the global shift towards sustainable transportation solutions.

Keywords

EV Market, Faraday Future, Luxury value

References

1. Alex, I. (2023) The world’s top EV Investors. Fdi Intelligence. https://www.fdiintelligence.com/content/data-trends/the-worlds-top-ev-investors-82407

2. Faraday Future Inc.(2023) Investor relations. Faraday & Future Inc. official website. https://investors.ff.com/

3. Loureiro, S.M. and Kaufmann, H.R. (2016) ‘Luxury values as drivers for affective commitment: The case of luxury car tribes’, Cogent Business & Management, 3(1), p. 1171192. doi:10.1080/23311975.2016.1171192.

4. Faraday Future Intelligent Electric Inc. (2023) Second Quarter 2023 Earnings Release. Faraday & Future Inc. https://investors.ff.com/static-files/d9f4ea48-1c97-4423-8edb-dae2d9fa2b87

5. Faraday & Future Inc. (2023) Our Team. Faraday & Future Inc. official website. https://www.ff.com/us/our-team/

6. Roper, S. et al. (2013) Constructing luxury brands: Exploring the role of consumer discourse, European Journal of Marketing. http://dx.doi.org/10.1108/03090561311297382

7. Rucker, D. D., Galinsky, A. D., & Dubois, D. (2011). Power and consumer behavior: How power shapes who and what consumers value. Journal of Consumer Psychology, 22, 352–368. doi:10.1016/j.jcps.2011.06.001

8. Stokburger-Sauer, N. (2010). Brand community: Drivers and outcomes. Psychology and Marketing, 27, 347–368. doi:10.1002/mar.20335

9. Yahoo! Finance (2023). Faraday Future Intelligent Electric Inc. (FFIE) Income Statement. Yahoo! Finance. https://finance.yahoo.com/quote/FFIE/financials?p=FFIE

10. BBC News (2018, January, 2). LeEco chairman Jia Yueting defies demand to return to China. BBC News. https://www.bbc.co.uk/news/technology-42538705..

11. Team Counterpoint (2023). Global Passenger Electric Vehicle Market Share, Q3 2021 – Q2 2023. Counterpoint. https://www.counterpointresearch.com/zh-hans/insights/global-electric-vehicle-market-share/

Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
ISBN (Print)
978-1-83558-271-8
ISBN (Online)
978-1-83558-272-5
Published Date
08 January 2024
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/70/20231652
Copyright
08 January 2024
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated