Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2023 International Conference on Management Research and Economic Development
Series Vol. 19 , 13 September 2023
Open
Access | Article
The Influence of 2022 Beijing Winter Olympics on Sustainable Development of Domestic Sports Economy-Taking Zhangjiakou City as an Example
* Author to whom correspondence should be addressed.
Abstract
With the curtain falling on the Beijing 2022 Winter Olympics, the Winter Olympics cycle has entered the next preparation time. China has completely entered the post-Olympic era, which can be developed according to the corresponding tourism to enhance regional, national economic development. With the strategic development policy to enhance, pay attention to the basic economic development and construction of the subordinate cities, Zhangjiakou City, according to the existing buildings to develop ice and snow tourism, improve the visibility of the city, transformation into a domestic winter tourism city. Through a large number of literature review, as well as image analysis, this paper focuses on how winter Olympic cities develop tourism to enhance their own economic development, and finds out that Zhangjiakou city is suitable for vigorously developing ice and snow tourism, it uses the existing building, makes the profit maximization, plays out the reputation of the winter Olympic city. Similarly, along with the construction of tourism facilities, the development of the tourism industry heralds the transformation of Zhangjiakou into the head of the tourism city. Together with the strong support from the national government, the city of Winter Olympics will be overly transformed into an ice and snow resort, with the total number of visitors breaking records year by year in the coming years.
Keywords
Winter Olympics, economics, marketing, civilian movement
References
1. Xiaonan Huang, Dan Ma, Winter Olympic Games bring good and bad news for Vancouver, Tengxun Sports, Xinhua Website (2010).
2. Economic and Commercial Counsellor's Office in the Russian Federation, Russia's Sochi Receives Record Number of Tourists in 2016, Ministry Of Commerce Of the People’s Republic of China (2017).
3. Yutang Sports, Counting the 2018 PyeongChang Winter Olympic Games, Yutang Sports Official Account (2018).
4. Weigen Song, Haixin Song, Fanfan, Zhangjiakou Zhangbei received a total of 2.066 million visitors from January to July, Zhangjiakou News Website (2022).
5. Xiaowei Hao, Xin Wang, Xiaoxue Liu, Yue Wang, Shining Cao, The integrated development of cultural tourism in Zhangjiakou in the context of the Winter Olympic Games Marketing Countermeasures Research, Tourism Overview, pp.142-143 (2021).
6. Jia Yue, Beijing's bid for the Winter Olympics venue planning first exposure snow projects will achieve a panoramic view of the game (2015). http://sports.takungpao.com.
7. Yongli Wang, Jianhong Wang, Study on the impact of the bid for the Winter Olympics on Zhangjiakou's tourism industry and countermeasures, Journal of Hebei North University (Social Science Edition) (2015).
8. Lianhong Ma, Winter Olympics Dividend! Hebei ice and snow tourism revenue will reach 110 billion yuan by 2023, Sports Money (Issue 2589) (2021).
9. Yanru Zhang, Zhangjiakou City, "Fourteen Five" sports and cultural tourism development "implementation plan" to come, Propaganda Department of Zhangjiakou City Qiaoxi District Committee (2022).
10. Yijia Zheng, Zheng Li, Snow and ice leisure tourism revenue is expected to reach 323.3 billion yuan in 2021-2022 Can domestic snow and ice tourism take off with the Winter Olympics in 2022, XinJing Newspaper, Sina Finance (2022).
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Authors who publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open Access Instruction).
- Volume Title
- Proceedings of the 2023 International Conference on Management Research and Economic Development
- ISBN (Print)
- 978-1-915371-81-2
- ISBN (Online)
- 978-1-915371-82-9
- Published Date
- 13 September 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/19/20230126
- Copyright
- 13 September 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited