Advances in Economics, Management and Political Sciences

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Proceedings of the 3rd International Conference on Business and Policy Studies

Series Vol. 80 , 10 May 2024


Open Access | Article

Analysis of Principles and Tactics Behind Data-Tracking

Zijun Zhao * 1
1 Business of College, City University of Hong Kong, Tat Chee Avenue, Sham Shui Po, Hong Kong S.A.R China

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 80, 59-66
Published 10 May 2024. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Zijun Zhao. Analysis of Principles and Tactics Behind Data-Tracking. AEMPS (2024) Vol. 80: 59-66. DOI: 10.54254/2754-1169/80/20241833.

Abstract

As the applications and their scope developed by several major technology firms such as Alphabet and Meta advance, these companies are found to be facing compliance issues due to increasing user concerns about privacy. The research investigates the tactical strategy utilized by these companies in addressing the relevant problems and allegations and then offers recommendations for effective tactics. Based on the principles of novel and previous tracking tools, the research analyzes the disadvantages of current innovative tools and discovers a developing orientation according to the main dimensions of user psychological analysis, transparency issues, and problems linked to advertising arrangements. The implication highlights the possible factors that contribute to users' concerns and the essential aspects to enhance the safety measures of these extensively utilized platforms.

Keywords

Data, Track, Privacy Concern, Compliance, Strategy

References

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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 3rd International Conference on Business and Policy Studies
ISBN (Print)
978-1-83558-419-4
ISBN (Online)
978-1-83558-420-0
Published Date
10 May 2024
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/80/20241833
Copyright
10 May 2024
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated