Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
Series Vol. 52 , 01 December 2023
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Access | Article
A Study Based on Contemporary Consumer Behavior of Women of Different Age Groups
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Abstract
Consumption behavior refers to the psychological and practical aspects of consumers' demand psychology, purchase motivation, and consumption willingness. Women are the core mainstay of China's consumer army, with a total female population of 688.44 million in 2023, accounting for 48.76% of the total population. This paper analyzes different age groups, explains the characteristics and influencing factors of female consumers' consumption behavior, and combines practical cases to study women's consumption behavior in different age groups. It is found that female consumers pursue image and pay attention to the image of the consumer behavior qualities, and their consumption behavior appears emotional, rationalization, active, and passive characteristics, accelerating the broadening of the consumer market and promoting the transformation of the current economic structure. Female consumers have become the key object of enterprise market competition; they fully understand the consumption psychology and behavioral characteristics of female consumers and formulate appropriate marketing strategies to improve the competitiveness of enterprises to win in the fiercely competitive market.
Keywords
contemporary women, consumer behavior, consumer characteristics, different age groups
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
- ISBN (Print)
- 978-1-83558-151-3
- ISBN (Online)
- 978-1-83558-152-0
- Published Date
- 01 December 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/52/20230687
- Copyright
- 01 December 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited