Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 7th International Conference on Economic Management and Green Development
Series Vol. 35 , 10 November 2023
Open
Access | Article
Tencent's Acquisition of China Music Corporation: A Case Study
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Abstract
Since the 21st century, the rapid development of the internet has led to the digitization of the music industry. In order to expand its business areas and scale, Tencent acquired China Music Corporation. This move will not only help Tencent and China Music Corporation achieve complementary advantages and work together to seize the dividends of the internet era, but also fill the gaps in related areas and enhance Tencent's overall competitiveness. However, both Tencent and China Music Corporation have not disclosed much information about this acquisition, and the media has not reported extensively on it. The purpose of this article is to integrate and summarize the relevant information of this acquisition, analyze the strategic objectives and financial effects of Tencent's acquisition of China Music Corporation, and fill the gaps in related information on the internet. Based on the analysis of the financial statements before and after the acquisition, this article will rationally analyze the strategic objectives of the acquisition and the financial effects of the acquisition. The choice of Tencent's acquisition target is correct, as China Music Corporation can effectively make up for Tencent's shortcomings in the field of music. This acquisition not only improves Tencent's music industry chain structure, but also conforms to Tencent's diversified development strategy. From a decision-making perspective, Tencent is a trustworthy company for value investors.
Keywords
Tencent, China music corporation, M&A, acquisition, diversity, business ecosystem, music industry
References
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Data Availability
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- Volume Title
- Proceedings of the 7th International Conference on Economic Management and Green Development
- ISBN (Print)
- 978-1-83558-091-2
- ISBN (Online)
- 978-1-83558-092-9
- Published Date
- 10 November 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/35/20231715
- Copyright
- 10 November 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited