Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 7th International Conference on Economic Management and Green Development
Series Vol. 36 , 10 November 2023
Open
Access | Article
Motivation and Impact of Ctrip's M&A of Qunar: Evidence from SWOT Analysis
* Author to whom correspondence should be addressed.
Abstract
This article is based on the acquisition of Qunar, China's second largest online travel platform, by Ctrip, China's largest online travel platform, in 2015. The SWOT analysis method was used to analyze the main motivations of Ctrip before the merger and the competitive situation after the acquisition. It mainly judges the internal and external impact of Ctrip's acquisition of Qunar to determine whether Ctrip's acquisition is a good decision. The analysis found that the acquisition brought more benefits than risks to Ctrip, both internally and externally, so it can be considered that Ctrip made a very wise decision. This article mainly explains the purpose and strategic significance of Ctrip's M&A decision, and analyzes the impact of Ctrip's M&A on itself and the entire industry from a macro perspective. It not only analyzed the causes and consequences of the entire M&A event, but also analyzed the entire strategic decision of Ctrip from multiple angles. This acquisition is an important case in the competition in the same industry, and provides the management of other enterprises with important experience in governance, decision-making and competition, which is of great reference significance.
Keywords
merger and acquisition, online travel platform, SWOT analysis
References
1. Group presentation and management team (no date) Trip.com Group official site. Available at: https://group.trip.com/about?locale=zh-CN#our-group (Accessed: 13 May 2023).
2. Company profile--- Qunar.com (no date) qunar.com. Available at: https://www.qunar.com/site/zh/Qunar.in.China_1.2.shtml (Accessed: 13 May 2023).
3. G Yang, D Li, F Zhang, et al. (2018). M&A strategy of Internet tourism enterprises: A case study of Ctrip.462(02):118-122.
4. Y Zhang. (2020). Research on the Motivation and Performance of Ctrip's Acquisition of Qunar (D, Xi'an University of Science and Technology).
5. China Online Travel Industry Annual Monitoring Report 2016 (2016) [C]//Shanghai iResearch Market Consulting Co., Ltd. iResearch Research Series (Issue 5, 2016).
6. W Cao, H Wang. (2021). Research on the motivation and financial performance of Ctrip.com's acquisition of Qunar.com. Modern Marketing (Second Issue), 196(04): 44-45.
7. L Gao. (2021). The Merger Effect and Enlightenment of Internet Enterprises: Financial Performance Analysis Based on Ctrip's M&A of Qunar. Zhejiang Economic Journal, 690(04):60-61.)
8. Y Huang. (2021). Case study of risk control of Ctrip.com's acquisition of Qunar.com (D, South China University of Technology).
9. Y Jiang. (2018). Research on the Synergy Effect of Internet M&A (D, Capital University of Economics and Business)
10. B Han, Z Qiu, X Zhang. (2016). Analysis of the impact of the merger of Ctrip and Qunar on China's online travel industry, 875(08):167-168.
11. Z Wang. (2018). Research on the financial performance of Ctrip's "M&A" Qunar.com. Shanxi Agricultural Economics, 228(12):71.
12. L Zhu, A Xi. (2016). Analysis of the motivation and effect of Ctrip's acquisition of Qunar.com. Times Economics and Trade, 384(31):52-54.
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Authors who publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open Access Instruction).
- Volume Title
- Proceedings of the 7th International Conference on Economic Management and Green Development
- ISBN (Print)
- 978-1-83558-093-6
- ISBN (Online)
- 978-1-83558-094-3
- Published Date
- 10 November 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/36/20231796
- Copyright
- 10 November 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited