Advances in Economics, Management and Political Sciences

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Proceedings of the 7th International Conference on Economic Management and Green Development

Series Vol. 36 , 10 November 2023


Open Access | Article

Motivation and Impact of Ctrip's M&A of Qunar: Evidence from SWOT Analysis

Yijia Li * 1
1 Beijing Jiaotong University

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 36, 131-137
Published 10 November 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Yijia Li. Motivation and Impact of Ctrip's M&A of Qunar: Evidence from SWOT Analysis. AEMPS (2023) Vol. 36: 131-137. DOI: 10.54254/2754-1169/36/20231796.

Abstract

This article is based on the acquisition of Qunar, China's second largest online travel platform, by Ctrip, China's largest online travel platform, in 2015. The SWOT analysis method was used to analyze the main motivations of Ctrip before the merger and the competitive situation after the acquisition. It mainly judges the internal and external impact of Ctrip's acquisition of Qunar to determine whether Ctrip's acquisition is a good decision. The analysis found that the acquisition brought more benefits than risks to Ctrip, both internally and externally, so it can be considered that Ctrip made a very wise decision. This article mainly explains the purpose and strategic significance of Ctrip's M&A decision, and analyzes the impact of Ctrip's M&A on itself and the entire industry from a macro perspective. It not only analyzed the causes and consequences of the entire M&A event, but also analyzed the entire strategic decision of Ctrip from multiple angles. This acquisition is an important case in the competition in the same industry, and provides the management of other enterprises with important experience in governance, decision-making and competition, which is of great reference significance.

Keywords

merger and acquisition, online travel platform, SWOT analysis

References

1. Group presentation and management team (no date) Trip.com Group official site. Available at: https://group.trip.com/about?locale=zh-CN#our-group (Accessed: 13 May 2023).

2. Company profile--- Qunar.com (no date) qunar.com. Available at: https://www.qunar.com/site/zh/Qunar.in.China_1.2.shtml (Accessed: 13 May 2023).

3. G Yang, D Li, F Zhang, et al. (2018). M&A strategy of Internet tourism enterprises: A case study of Ctrip.462(02):118-122.

4. Y Zhang. (2020). Research on the Motivation and Performance of Ctrip's Acquisition of Qunar (D, Xi'an University of Science and Technology).

5. China Online Travel Industry Annual Monitoring Report 2016 (2016) [C]//Shanghai iResearch Market Consulting Co., Ltd. iResearch Research Series (Issue 5, 2016).

6. W Cao, H Wang. (2021). Research on the motivation and financial performance of Ctrip.com's acquisition of Qunar.com. Modern Marketing (Second Issue), 196(04): 44-45.

7. L Gao. (2021). The Merger Effect and Enlightenment of Internet Enterprises: Financial Performance Analysis Based on Ctrip's M&A of Qunar. Zhejiang Economic Journal, 690(04):60-61.)

8. Y Huang. (2021). Case study of risk control of Ctrip.com's acquisition of Qunar.com (D, South China University of Technology).

9. Y Jiang. (2018). Research on the Synergy Effect of Internet M&A (D, Capital University of Economics and Business)

10. B Han, Z Qiu, X Zhang. (2016). Analysis of the impact of the merger of Ctrip and Qunar on China's online travel industry, 875(08):167-168.

11. Z Wang. (2018). Research on the financial performance of Ctrip's "M&A" Qunar.com. Shanxi Agricultural Economics, 228(12):71.

12. L Zhu, A Xi. (2016). Analysis of the motivation and effect of Ctrip's acquisition of Qunar.com. Times Economics and Trade, 384(31):52-54.

Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 7th International Conference on Economic Management and Green Development
ISBN (Print)
978-1-83558-093-6
ISBN (Online)
978-1-83558-094-3
Published Date
10 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/36/20231796
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated