Advances in Economics, Management and Political Sciences

- The Open Access Proceedings Series for Conferences


Proceedings of the 7th International Conference on Economic Management and Green Development

Series Vol. 37 , 10 November 2023


Open Access | Article

Research on Factors Affecting Consumers' Purchase Intention

Qiyu Yu * 1
1 University of East Anglia

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 37, 61-66
Published 10 November 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Qiyu Yu. Research on Factors Affecting Consumers' Purchase Intention. AEMPS (2023) Vol. 37: 61-66. DOI: 10.54254/2754-1169/37/20231835.

Abstract

Many factors affect consumers' purchase intentions, such as the price of products, consumers' trust in brands, the quality of branded products, and consumer perception. However, there is no unified theoretical framework to define a specific method to guide consumers to generate purchase intentions for specific brand products. In order to explore this still ambiguous field, this study uses the literature research method and collects and analyzes data on consumers’ willingness to pay for premiums, data on the influence of trust on consumers’ purchase intentions, and brand product quality by looking at four important factors that affect consumers’ purchase intentions. The multiple regression results of several relevant parameters, and the data analysis of multiple factors within the range of consumer perception. The results show that: most consumers can accept a certain degree of a price premium; consumer trust has a great influence on consumer purchase intention and brand product quality is the most influential factor affecting consumers' purchase intention. Finally, multiple subdivided factors in consumer perception showed a high degree of consistency, indicating that consumer perception is not a vague and broad concept.

Keywords

purchase intention, price, trust, brand quality, consumer perception

References

1. Al-Jundi, S.A., Shuhaiber, A. and Augustine, R., 2019. Effect of consumer innovativeness on new product purchase intentions through the learning process and perceived value. Cogent Business & Management, 6(1), p.1698849.

2. Abou Ali, A., Abbass, A. and Farid, N., 2020. Factors influencing customers’ purchase intention in social commerce. International Review of Management and Marketing, 10(5), p.63.

3. Baiyegunhi, L.J., Mashabane, S.E. and Sambo, N.C., 2018. Influence of socio-psychological factors on consumer Willingness to Pay (WTP) for organic food products. Journal of Economics and Behavioral Studies, 10(5 (J)), pp.208-219.

4. Mirabi, V., Akbariyeh, H. and Tahmasebifard, H., 2015. A study of factors affecting customers’ purchase intention. Journal of Multidisciplinary Engineering Science and Technology (JMEST), 2(1).

5. Park, C.H. and Kim, Y.G., 2003. Identifying key factors affecting consumer purchase behavior in an online shopping context. International journal of retail & distribution management. https://scholar.google.com/scholar?hl=en&as_sdt=0%2C48&q=Park%2C+C.H.+and+Kim%2C+Y.G.%2C+2003.+Identifying+key+factors+affecting+consumer+purchase+behavior+in+an+online+shopping+context.%C2%A0International+journal+of+retail+%26+distribution+management.&btnG=

6. Kazmi, S.Q., 2012. Consumer perception and buying decisions (The pasta study). International Journal of Advancements in Research & Technology, 1(6), pp.11-20.

7. Kumar, P. and Ghodeswar, B.M., 2015. Factors affecting consumers’ green product purchase decisions. Marketing Intelligence & Planning, 33(3), pp.330-347.

8. Geng, L., Xing, J., Kong, Z., Geng, L. and Gao, H., 2019. Study on evaluating the sustainability of innovative products. Advances in Materials Science and Engineering, 2019.

9. Manzoor, U., Baig, S.A., Hashim, M. and Sami, A., 2020. Impact of social media marketing on consumer’s purchase intentions: the mediating role of customer trust. International Journal of Entrepreneurial Research, (2), pp.41-48.

10. Talih Akkaya, D., Akyol, A. And Gölbaşi Şimşek, G., 2017. The Effect of Consumer Perceptions on Their Attitude, Behavior and Purchase Intention in Social Media Advertising. Marmara University Journal of Economic & Administrative Sciences, 39(2).

Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Authors who publish this series agree to the following terms:

1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.

2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.

3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open Access Instruction).

Volume Title
Proceedings of the 7th International Conference on Economic Management and Green Development
ISBN (Print)
978-1-83558-095-0
ISBN (Online)
978-1-83558-096-7
Published Date
10 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/37/20231835
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated