Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 7th International Conference on Economic Management and Green Development
Series Vol. 27 , 10 November 2023
Open
Access | Article
Rural Revitalization and Internet Celebrity Economics
* Author to whom correspondence should be addressed.
Abstract
Rural revitalization is the goal to improve the development of rural area, especially in the aspect of economics, and currently a strategy is to use livestreaming as a method to increase the sales of rural products. Past studies provide constructive view of the advantages of this strategy, and point out problems for government or internet celebrities to consider in order to improve this strategy. While this study will concentrate on the weakness regarding people in rural area themselves, identify and provide potential solutions for those problems, including the aspects of education, technology and the whole social structure. In more specific, the lack of education and essential professional skills and knowledge related to business or economics, inability to transport products fastly and conveniently, the disadvantage on technology usage, and the limitations of external environment in rural area, all bring comparative disadvantage to people when they are implement this strategy. Nevertheless, the strength of government and change that can occurred in rural area can both counteract those weaknesses and make this strategy more applicable and effective. This distinct point of view enables rural revitalization uses the method of livestreaming and help of internet celebrities more efficiently, in which directly promote the development of rural.
Keywords
rural revitalization, livestreaming, agricultural product marketing
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 7th International Conference on Economic Management and Green Development
- ISBN (Print)
- 978-1-83558-075-2
- ISBN (Online)
- 978-1-83558-076-9
- Published Date
- 10 November 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/27/20231202
- Copyright
- 10 November 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited