Advances in Economics, Management and Political Sciences

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Proceedings of the 7th International Conference on Economic Management and Green Development

Series Vol. 27 , 10 November 2023


Open Access | Article

Rural Revitalization and Internet Celebrity Economics

Yutong Qin * 1
1 Beijing World Youth Academy

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 27, 11-19
Published 10 November 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Yutong Qin. Rural Revitalization and Internet Celebrity Economics. AEMPS (2023) Vol. 27: 11-19. DOI: 10.54254/2754-1169/27/20231202.

Abstract

Rural revitalization is the goal to improve the development of rural area, especially in the aspect of economics, and currently a strategy is to use livestreaming as a method to increase the sales of rural products. Past studies provide constructive view of the advantages of this strategy, and point out problems for government or internet celebrities to consider in order to improve this strategy. While this study will concentrate on the weakness regarding people in rural area themselves, identify and provide potential solutions for those problems, including the aspects of education, technology and the whole social structure. In more specific, the lack of education and essential professional skills and knowledge related to business or economics, inability to transport products fastly and conveniently, the disadvantage on technology usage, and the limitations of external environment in rural area, all bring comparative disadvantage to people when they are implement this strategy. Nevertheless, the strength of government and change that can occurred in rural area can both counteract those weaknesses and make this strategy more applicable and effective. This distinct point of view enables rural revitalization uses the method of livestreaming and help of internet celebrities more efficiently, in which directly promote the development of rural.

Keywords

rural revitalization, livestreaming, agricultural product marketing

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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 7th International Conference on Economic Management and Green Development
ISBN (Print)
978-1-83558-075-2
ISBN (Online)
978-1-83558-076-9
Published Date
10 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/27/20231202
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated