Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2023 International Conference on Management Research and Economic Development
Series Vol. 24 , 13 September 2023
Open
Access | Article
Research on Apple Inc. Market Winning Case Study
* Author to whom correspondence should be addressed.
Abstract
Apple Inc. is currently a cutting-edge company in the field of technology, and its released products occupy most of the market share in the respective fields. Therefore, aiming at the reasons for Apple's success and its future development direction, this article literature review SWOT analysis to analyze and discuss the reasons for Apple’s success. Apple’s success basically lies its innovation, improvement of consumer service, and reform of supply chain management. However, in the future, Apple should consider maintaining its innovation speed and avoiding expanding its service into a large number of irrelevant markets, thereby increasing service and management risk.
Keywords
Apple, success, case study, SWOT
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2023 International Conference on Management Research and Economic Development
- ISBN (Print)
- 978-1-915371-91-1
- ISBN (Online)
- 978-1-915371-92-8
- Published Date
- 13 September 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/24/20230425
- Copyright
- 13 September 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited