Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 3rd International Conference on Business and Policy Studies
Series Vol. 68 , 05 January 2024
Open
Access | Article
Research on the New Power of Car Making Ideal Car
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Abstract
In response to the escalating depletion of fossil fuel reserves and the detrimental environmental impacts of conventional internal combustion engine vehicles, the global automotive industry is undergoing a transformative shift towards clean, sustainable, and energy-efficient new energy vehicles (NEVs). This article scrutinizes the remarkable ascent of Ideal Cars, a prominent player in the burgeoning Chinese NEV market. In light of these developments, this scholarly examination explores the multifaceted determinants underpinning Ideal Cars' remarkable trajectory, encompassing its foundational evolution, distinctive technological orientation, nuanced user-centric approach, financial performance, scene-based marketing strategies, and innovative organizational structure. This comprehensive analysis underscores the imperative nature of consumer-oriented product design, the psychological aspects of consumer satisfaction, and the paramount influence of market dynamics in shaping the success of high-end automotive ventures. Ideal Cars' unprecedented journey serves as an instructive case study for the prospective evolution of the NEV industry in China and globally.
Keywords
new energy automobile, market positioning, scene marketing
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 3rd International Conference on Business and Policy Studies
- ISBN (Print)
- 978-1-83558-267-1
- ISBN (Online)
- 978-1-83558-268-8
- Published Date
- 05 January 2024
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/68/20241348
- Copyright
- 05 January 2024
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited