Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Series Vol. 63 , 28 December 2023
* Author to whom correspondence should be addressed.
Due to the changes in many industries after the epidemic, in order to promote national consumption power, China has listed the retail industry as one of the key development objects. This paper studies the historical development of the retail industry, studies the development characteristics of online retail industry and offline retail industry respectively, and analyzes the current development situation and its reasons by means of searching data, analyzing and demonstrating, and making comparison. Through research, this paper finally concluded that the online retail industry and offline retail industry are currently in a situation of mutual integration and joint promotion of development, and this conclusion is a guide for the retail industry research in the new stage. This research would be helpful for scholars and decision-makers to further explore relevant measures. Other articles on the recent situation analysis and future prediction of the retail industry can draw reference from this paper.
online and offline retail, development, interconnection
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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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