Advances in Economics, Management and Political Sciences
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Proceedings of the 7th International Conference on Economic Management and Green Development
Series Vol. 41 , 10 November 2023
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Negative Consumer Psychology Generated by Blind Boxes: How the Uncertainty Attribute of Blind Boxes Affects Compulsive Buying Tendencies
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Abstract
In recent years, a "blind box fever" is sweeping the world, and blind boxes are becoming a popular item worldwide. However, while the sales of blind boxes are booming, many consumers are spending a lot of money because of the characteristics of blind boxes that they buy in bulk. This study discusses the relationship between the uncertainty of blind boxes and compulsive consumer psychology in order to protect consumers and make them more aware of the negative effects of blind boxes. It concludes that the uncertainty of blind boxes can lead to compulsive consumer psychology. This study argues for the negative effects of blind boxes, reminds consumers of the need to be aware of the negative consumer psychology generated by blind boxes when purchasing blind boxes, and suggests that government departments and blind box companies should strengthen consumer protection measures to avoid the negative effects of blind boxes on consumers.
Keywords
blind box, uncertainty, gambling psychology, compulsive buying psychology
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 7th International Conference on Economic Management and Green Development
- ISBN (Print)
- 978-1-83558-103-2
- ISBN (Online)
- 978-1-83558-104-9
- Published Date
- 10 November 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/41/20232046
- Copyright
- 10 November 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited