Advances in Economics, Management and Political Sciences

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Proceedings of the 7th International Conference on Economic Management and Green Development

Series Vol. 41 , 10 November 2023


Open Access | Article

Negative Consumer Psychology Generated by Blind Boxes: How the Uncertainty Attribute of Blind Boxes Affects Compulsive Buying Tendencies

Yat Shing Pang 1 , Jiayi Song * 2 , Yuntao Zhou 3
1 University of Sheffield
2 Hainan University
3 Xi'an Peihua University

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 41, 86-91
Published 10 November 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Yat Shing Pang, Jiayi Song, Yuntao Zhou. Negative Consumer Psychology Generated by Blind Boxes: How the Uncertainty Attribute of Blind Boxes Affects Compulsive Buying Tendencies. AEMPS (2023) Vol. 41: 86-91. DOI: 10.54254/2754-1169/41/20232046.

Abstract

In recent years, a "blind box fever" is sweeping the world, and blind boxes are becoming a popular item worldwide. However, while the sales of blind boxes are booming, many consumers are spending a lot of money because of the characteristics of blind boxes that they buy in bulk. This study discusses the relationship between the uncertainty of blind boxes and compulsive consumer psychology in order to protect consumers and make them more aware of the negative effects of blind boxes. It concludes that the uncertainty of blind boxes can lead to compulsive consumer psychology. This study argues for the negative effects of blind boxes, reminds consumers of the need to be aware of the negative consumer psychology generated by blind boxes when purchasing blind boxes, and suggests that government departments and blind box companies should strengthen consumer protection measures to avoid the negative effects of blind boxes on consumers.

Keywords

blind box, uncertainty, gambling psychology, compulsive buying psychology

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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 7th International Conference on Economic Management and Green Development
ISBN (Print)
978-1-83558-103-2
ISBN (Online)
978-1-83558-104-9
Published Date
10 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/41/20232046
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated