Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
Series Vol. 45 , 01 December 2023
Open
Access | Article
Explore the Relationship Between Consumer Satisfaction and Consumer Loyalty Based on Four Industries
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Abstract
In recent years, with the continuous development of customer relationship management, the two indicators of consumer satisfaction and consumer loyalty are often regarded as the criteria for measuring the success of customer relationship management, but at the same time whether these two indicators are applicable to the market competition environment is often controversial, this article will use the questionnaire survey method to explore the relationship between consumer satisfaction and consumer loyalty in the catering industry in the Macao Special Administrative Region, and use the case summary method to explore the other three industries in different market environments. It also summarizes the factors that contribute to this situation and also tries to provide more suggestions for improvement for practitioners.
Keywords
customer satisfaction, customer loyalty, customer relationship management, positive correlation
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
- ISBN (Print)
- 978-1-83558-137-7
- ISBN (Online)
- 978-1-83558-138-4
- Published Date
- 01 December 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/45/20230251
- Copyright
- 01 December 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited