Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
Series Vol. 49 , 01 December 2023
Open
Access | Article
Discuss the Motivations and Risks Behind Microsoft’s Acquisition of Activision Blizzard
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Abstract
With the rapid growth of the gaming sector and advancements in technology, the global gaming market has reached unprecedented heights, capturing the attention of millions worldwide. Simultaneously, the concept of metaverse has become a topic of intense discussion, holding the promise of transforming virtual experiences. This paper study thoroughly examines Microsoft's strategic move to acquire Activision Blizzard, scrutinizing its multifaceted impact from various perspectives. Motivated by the pursuit of synergy effects, market expansion, and preparation for the metaverse, Microsoft aims to harness the potential of Activision Blizzard's intellectual properties and fortify its gaming portfolio, potentially positioning itself ahead of Sony in the fiercely competitive gaming console market. Nevertheless, the integration of diverse corporate cultures and the ever-present specter of antitrust scrutiny pose significant challenges on the horizon. This compelling case study offers invaluable insights into the decision-making processes of major corporations, shedding light on the intricacies of the dynamic gaming industry and the unfolding metaverse landscape. As the gaming realm and technology continue to thrive, this landmark acquisition becomes a pivotal example in understanding and navigating strategic business decisions in the rapidly evolving digital era.
Keywords
M&A, metaverse, gaming industry, synergy
References
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- Volume Title
- Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
- ISBN (Print)
- 978-1-83558-145-2
- ISBN (Online)
- 978-1-83558-146-9
- Published Date
- 01 December 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/49/20230472
- Copyright
- 01 December 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited