Advances in Economics, Management and Political Sciences

- The Open Access Proceedings Series for Conferences


Proceedings of the 7th International Conference on Economic Management and Green Development

Series Vol. 31 , 10 November 2023


Open Access | Article

The Challenges and Prospects of the Transformers Film Series

Jiale Li * 1
1 Nanjing University

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 31, 68-73
Published 10 November 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Jiale Li. The Challenges and Prospects of the Transformers Film Series. AEMPS (2023) Vol. 31: 68-73. DOI: 10.54254/2754-1169/31/20231500.

Abstract

Currently, more and more IPs are being adapted for film and television, such as Marvel's superhero series sweeping the world. Yet one of the hottest products of the last century, Transformers, has been declining in box office and reviews for its live-action films. This study will analyze the problems of this IP adaptation project based on the deteriorating status of the Transformers live-action movie, using a documentary research method, and propose corresponding solutions. Due to the challenges of commercialization, the Transformers live-action movie faces the challenges of losing audiences due to the disconnect with the times and its own lack of excellence to attract audiences. Hasbro can try to explore the game market or follow the example of Marvel and other IP to open a new story, so as to comfortably deal with the commercialization challenges. This study concludes that taking the IP Transformers as an example, IPs tend to fall into the trap of over-commercialization when adapting live-action movies, which ultimately leads to a lack of artistry in the movies themselves.

Keywords

transformers, live-action movies, IP adaptations, commercialization

References

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3. Han, H.Y.: Transformers 4: The embarrassment behind the high box office. Jiefang Daily (2014).

4. Zhou, H.L.: Hasbro, the marketing mastermind behind the silver screen. The Operator 22-23 (2009).

5. Liu Yaqi. A cultural critique of the Hollywood blockbuster Transformers. China High-tech Zone 4, 284-286 (2018).

6. Zhang, X.: Analysis of the movie action scenes in Transformers 4 for the shaping of the plot. Audiovisual 10, 85 (2015).

7. Xiang, Y.L.: Bumblebee: the return of the schematic narrative and the visual. Film Literature 10, 131-133 (2020).

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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 7th International Conference on Economic Management and Green Development
ISBN (Print)
978-1-83558-083-7
ISBN (Online)
978-1-83558-084-4
Published Date
10 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/31/20231500
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated