Advances in Economics, Management and Political Sciences

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Proceedings of the 2022 International Conference on Financial Technology and Business Analysis (ICFTBA 2022), Part 2

Series Vol. 6 , 27 April 2023


Open Access | Article

Analysis of the Commercial Design and Marketing Strategy of Luckin Coffee

Yifan Yu * 1
1 Zhejiang University of Technology, Hangzhou, Zhejiang, 310032, China

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 6, 120-123
Published 27 April 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Yifan Yu. Analysis of the Commercial Design and Marketing Strategy of Luckin Coffee. AEMPS (2023) Vol. 6: 120-123. DOI: 10.54254/2754-1169/6/20220163.

Abstract

The financial report data released by Luckin Coffee shows that Luckin Coffee's self-operated shops were revived at the end of 2021. In 2020, Luckin Coffee announced that the number of directly operated shops reached 4,507, surpassing Starbucks and becoming the largest coffee chain brand in China. As an emerging coffee brand in China and a pioneer of Internet coffee in China, Luckin Coffee's business design and marketing strategies have important and rich implications for the shaping and development of similar brands in China. In this paper, through the joint study of Luckin Coffee's commercial design and marketing strategies, it is concluded that the commercial design of Luckin Coffee is an important means of marketing promotion and the marketing strategy is one of the purposes of its commercial design. On the one side, Luckin Coffee’s commercial design brings convenience to its marketing; on the other side, its marketing strategies promote continuous innovation of commercial design. The two complement each other and together bring a positive contribution to the brand image and corporate interests.

Keywords

Business Design, Luckin Coffee, Marketing Strategy

References

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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 2022 International Conference on Financial Technology and Business Analysis (ICFTBA 2022), Part 2
ISBN (Print)
978-1-915371-23-2
ISBN (Online)
978-1-915371-24-9
Published Date
27 April 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/6/20220163
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated