Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Business and Policy Studies
Series Vol. 8 , 13 September 2023
Open
Access | Article
Analysis of Apple’s Marketing Strategies in China
* Author to whom correspondence should be addressed.
Abstract
A company’s marketing approach is of paramount importance to itself, and consumers can find out about the marketing of such mega-corporations from a different perspective than they do. Apple, as one of the world’s leading super companies, has been in the spotlight for many years. Therefore, this paper focuses on analyzing Apple’s marketing in the Chinese market, identifying problems and making suggestions. This paper uses the marketing theory of 4Ps to analyze Apple’s marketing strategies in the Chinese market and makes recommendations based on the problems that exist. Apple’s marketing strategies in China are undoubtedly successful, but there are also some problems, such as the relatively high price of Apple products, the questionable quality, or the almost nonexistent promotion activities that can not attract consumers. Therefore, a more comprehensive and professional investigation and practice of these problems will more effectively solve these problems.
Keywords
Apple, China, marketing strategies, the marketing theory of 4Ps, price
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Business and Policy Studies
- ISBN (Print)
- 978-1-915371-43-0
- ISBN (Online)
- 978-1-915371-44-7
- Published Date
- 13 September 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/8/20230293
- Copyright
- 13 September 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited