Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Business and Policy Studies
Series Vol. 12 , 13 September 2023
Open
Access | Article
Factors Affecting Young Customer Choice of Mobile Phones: Based on a Questionnaire Survey
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Abstract
The sales of mobile phones have increased dramatically since 2010, and over one billion mobile phones have been sold per year since 2014. The competition in the mobile phone market is ever-growing, leading to greater variation in design characteristics, prices, and functions of mobile phones. As younger generations are overrepresented in the purchasing of mobile phones, their product expectations are a significant factor in the market behavior. This paper conducts a questionnaire survey on the ways that young people receive information on mobile phones and the factors that influence their purchasing decisions, and it further discusses the factors that are crucial for attracting consumers, and suggestions will be provided for manufactures about which functions and characteristics that they should develop further to fill consumer needs. The survey indicates that the young generation mostly get information of mobile phones from advertising, accept much higher prices than general population, attach great importance to the brand, pixel and build-in speaker of mobile phones.
Keywords
customer choice, function and characteristics of phones, mobile phone marketing
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Business and Policy Studies
- ISBN (Print)
- 978-1-915371-67-6
- ISBN (Online)
- 978-1-915371-68-3
- Published Date
- 13 September 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/12/20230582
- Copyright
- 13 September 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited