Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 7th International Conference on Economic Management and Green Development
Series Vol. 38 , 10 November 2023
Open
Access | Article
The Transformation of Traditional Retail Industry in the Era of Big Data
* Author to whom correspondence should be addressed.
Abstract
This paper probes the transformation of the Traditional Retail Industry as the modern IT technology that is symbolized by Big Data entre our society and also studies the impact of Big Data on the development of traditional industry and human’s daily life. The target is to show people both the advantages and disadvantages of advanced IT technology, moreover, the essay is going to help the public to have a deeper understanding of why the Traditional Retail industry transformed its business online gradually and provide some information to some companies that are willing to shift their marketing method. This paper is written by using Literature analysis and Data analysis. After doing the research, it finally finds that the traditional retail industry must transform and make full use of the advantages of digital information technology and channels for rapid transformation.
Keywords
big data, traditional retail industry, transformation technology
References
1. Yang Chunhui. The impact of big data on e-commerce 2021.1.17 https://www.cnki.net/
2. Wan Zhitao. The development of the retail industry in the era of big data 2015.7.20 https://www.cnki.net/
3. Wang Lina. The Impact of Digitalization on Enterprise Transformation and Upgrading―An Empirical Analysis Based on the World Bank's China Enterprise Survey 2020.5.15 https://www.cnki.net/
4. Zhang Lu. Research on the transformation and upgrading of cross-border e-commerce enterprises under the background of digital economy 2022.5.7 https://www.cnki.net/
5. Guo Jianfang Liu Ying. Talk about the transformation and upgrading of cross-border e-commerce enterprises under the background of digital economy 2022.11.28 https://www.cnki.net/
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Authors who publish this series agree to the following terms:
1. Authors retain copyright and grant the series right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this series.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the series's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this series.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See Open Access Instruction).
- Volume Title
- Proceedings of the 7th International Conference on Economic Management and Green Development
- ISBN (Print)
- 978-1-83558-097-4
- ISBN (Online)
- 978-1-83558-098-1
- Published Date
- 10 November 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/38/20231887
- Copyright
- 10 November 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited