Advances in Economics, Management and Political Sciences

- The Open Access Proceedings Series for Conferences


Proceedings of the 7th International Conference on Economic Management and Green Development

Series Vol. 38 , 10 November 2023


Open Access | Article

The Transformation of Traditional Retail Industry in the Era of Big Data

Mingxuan Gao * 1
1 Beijing New Oriental Foreign Language School at Yangzhou

* Author to whom correspondence should be addressed.

Advances in Economics, Management and Political Sciences, Vol. 38, 59-63
Published 10 November 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Mingxuan Gao. The Transformation of Traditional Retail Industry in the Era of Big Data. AEMPS (2023) Vol. 38: 59-63. DOI: 10.54254/2754-1169/38/20231887.

Abstract

This paper probes the transformation of the Traditional Retail Industry as the modern IT technology that is symbolized by Big Data entre our society and also studies the impact of Big Data on the development of traditional industry and human’s daily life. The target is to show people both the advantages and disadvantages of advanced IT technology, moreover, the essay is going to help the public to have a deeper understanding of why the Traditional Retail industry transformed its business online gradually and provide some information to some companies that are willing to shift their marketing method. This paper is written by using Literature analysis and Data analysis. After doing the research, it finally finds that the traditional retail industry must transform and make full use of the advantages of digital information technology and channels for rapid transformation.

Keywords

big data, traditional retail industry, transformation technology

References

1. Yang Chunhui. The impact of big data on e-commerce 2021.1.17 https://www.cnki.net/

2. Wan Zhitao. The development of the retail industry in the era of big data 2015.7.20 https://www.cnki.net/

3. Wang Lina. The Impact of Digitalization on Enterprise Transformation and Upgrading―An Empirical Analysis Based on the World Bank's China Enterprise Survey 2020.5.15 https://www.cnki.net/

4. Zhang Lu. Research on the transformation and upgrading of cross-border e-commerce enterprises under the background of digital economy 2022.5.7 https://www.cnki.net/

5. Guo Jianfang Liu Ying. Talk about the transformation and upgrading of cross-border e-commerce enterprises under the background of digital economy 2022.11.28 https://www.cnki.net/

Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 7th International Conference on Economic Management and Green Development
ISBN (Print)
978-1-83558-097-4
ISBN (Online)
978-1-83558-098-1
Published Date
10 November 2023
Series
Advances in Economics, Management and Political Sciences
ISSN (Print)
2754-1169
ISSN (Online)
2754-1177
DOI
10.54254/2754-1169/38/20231887
Copyright
© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated