Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
Series Vol. 69 , 08 January 2024
Open
Access | Article
Research on the Marketing Strategies of Chinese Fragrance Brands
* Author to whom correspondence should be addressed.
Abstract
This study takes a step forward by beginning with an in-depth evaluation of the ongoing trajectories and marketing approaches adopted by some prevailing domestic brands, such as To Summer and Documents. Subsequently, it synthesizes common marketing predicaments most Chinese brands face and formulates practical remedies to address these challenges. Adhering to this systematic framework aims to propel domestic brands’ growth and development within the fragrance market’s intricate landscape. The significance of this research lies in its contribution to the growth and development of domestic fragrance brands within the competitive market. By addressing challenges related to brand awareness, international expansion, and product quality, To Summer and Documents can enhance their domestic and international positions. Moreover, the insights provided here can serve as a foundation for broader discussions within the fragrance industry and offer valuable guidance for emerging brands striving to establish a robust market presence.
Keywords
marketing strategies, Chinese fragrance brands, To Summer, documents
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
- ISBN (Print)
- 978-1-83558-269-5
- ISBN (Online)
- 978-1-83558-270-1
- Published Date
- 08 January 2024
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/69/20231297
- Copyright
- 08 January 2024
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited