Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2023 International Conference on Management Research and Economic Development
Series Vol. 18 , 13 September 2023
Open
Access | Article
Different Cultures of Online Shopping Modalities: How Emerging Economic Modalities Shape Contemporary Society
* Author to whom correspondence should be addressed.
Abstract
The emergence of economic modalities shapes different cultural societies by increasing platform economy in which consumers form different consumer behaviors between China and the United States. The previous study explained that U.S. consumers are resistant to online shopping due to privacy concerns. Previous research has studied the issue by interviewing U.S. consumers and by giving data for both China and U.S., and there are no possible solutions for this issue. Our study uses qualitative research to find databases between two countries and analyze consumer behavior differences. Our finding indicates that the unpopularity of the U.S. platform economy is because of the lack of a star economy, strong consumer rationality, and low level of vulnerability to the image. As opposed to previous assumptions, our study suggests adding diversified goods to the platform, offering appealing titles, and building convenient online consumption methods in order to make U.S. online shopping popular.
Keywords
online shopping, economic modality, culture differences
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2023 International Conference on Management Research and Economic Development
- ISBN (Print)
- 978-1-915371-79-9
- ISBN (Online)
- 978-1-915371-80-5
- Published Date
- 13 September 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/18/20230052
- Copyright
- 13 September 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited