Advances in Economics, Management and Political Sciences

- The Open Access Proceedings Series for Conferences

Volume Info.

  • Title

    Proceedings of the 2nd International Conference on Business and Policy Studies

    Conference Date






    978-1-915371-41-6 (Print)

    978-1-915371-42-3 (Online)

    Published Date



    Canh Thien Dang, King's College London

    Javier Cifuentes-Faura, University of Murcia


  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/7/20230201

    From Donald Trump to Joe Biden: The Adjustment and Continuation of U.S. Policy on Iran’s Nuclear Program

    This paper is targeted at the policies and adjustments of the United States against the nuclear program of Iran during the administration of Donald Trump and Joe Biden and attempts to analyze the reasons and motivations. After the Trump administration took office, the United States unilaterally withdrew from the Joint Comprehensive Plan of Action (JCPOA) and implemented an all-round suppression of Iran. On the contrary, President Biden has shown a strong willingness to rejoin the deal and released goodwill to Iran frequently. Biden’s policy seems to be significantly different from that of Trump, but it does not deviate from the framework of the Trump administration. This paper explores the foreign policies of the two governments towards Iran through three levels of analysis and uses cognitive psychology to analyze the influence of Trump's personal factors on his policies. It concludes that Trump's policies on Iran nuclear issue during his administration are mainly affected by his political personality and national security environment, while Biden's strategic adjustment to the foreign policy is more influenced by political pressure at home and abroad besides national security.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230267

    The Effect of Globalization and International Trade Between UK and China on the UK's Economy and the Future of Trade Between China and the UK

    Globalization refers to the cross and cultural dissemination of commodities, finance, technology and information in various countries, which will make various countries more connected to each other, and within economic point of view globalization will increase the connection between countries, international trade, business /financial cooperation and mutual influence in politics. The further increase in international trade not only increases the global interconnectivity and interdependence, but also has a great impact on UK's domestic economy. This article will take a look at globalization and international trade with China, discussing exactly how China is affecting the UK economy and the future of international trade with China.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/9/20230342

    Analysis of Tesla’s Organisational ManagementIn the Chinese Market and Countermeasures

    This paper first introduces the development trend of new energy vehicles in the world, and then focuses on the development of new energy vehicles in the Chinese market. It also focuses on the development of the Chinese market for new energy vehicles in the next fifteen years from a policy perspective. Then it comes the current situation of the new energy industry, from its development history, to the current situation of China's new energy vehicle industry, and then to the prospect of new energy in China. After that, Tesla is analysed with Porter's five forces model, followed by a deeper analysis in terms of employee management, environmental impact, product impact, and marketing campaign. Later it discusses difficulties encountered by Tesla in terms of tax, localisation, brand competition, the impact of COVID-19, and safety issues. Lastly, a few recommendations are provided to encounter the difficulties mentioned above.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/10/20230414

    A Study on the Continued Development of Darry Ring Based on "True Love Marketing" in the Future Chinese Market

    With fierce competition in nowadays Chinese jewelry market, Darry Ring has become one of the most popular brands by using integrated marketing communication based on the “True Love Marketing”. The aim of this paper is to analyze the strengths and possible problems that Darry Ring may face in its future continued development, in the Chinese market. And the possible of continued development is investigated from four aspects, which are: brand concept, marketing, sales model, and consumer stability. This paper mainly uses methods of desk study and SWOT analysis. And there are four main findings. Firstly, the Darry Ring brand concept will be its unique selling point in the future Chinese market. Secondly, the marketing method used by Darry Ring, i.e., new media marketing, will be one of the strengths for its future development. Thirdly, DR's existing sales model will help it improve its market sensitivity. However, with the used of organizational behavior theory, over-reliance on “Ture Love Marketing” will reduce customer brand loyalty to Darry Ring. And it might become a serious hidden problem in the future development of Darry Ring. The conclusion is that the "True Love Marketing" is not only an opportunity for Darry Ring, but also a pitfall.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230498

    Analysis of the Game between Russia and Ukraine

    The game between Russia and Ukraine has received a great amount of attention following the escalation of the Russian-Ukrainian war in 2022. Russia and Ukraine have been in conflict and gaming throughout their history. By analyzing the relationship between Russia and Ukraine and a series of game behaviors, we can draw inspiration from the strategies and implications of the game, which are of reference value in many fields. The article shows the historical behavior of the Russian-Ukrainian game analyses the Russian-Ukrainian strategy using a simple game theoretical model and collates the implications of the outcome of the game. Based on the analysis of the Russian-Ukrainian game, the article suggests different recommendations for the countries. Different countries can choose the strategy with higher gains and lower losses according to the different recommendations. This research has important practical significance for the correct understanding of Russia-Ukraine political relations.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/12/20230578

    Coca-Cola Company Revenue Policy Analysis and Forecast

    As the beverage market grows and gradually reaches saturation, the focus of beverage companies' future development and revenue strategies has gradually changed. From the beginning of only focusing on the needs of consumers, to the current judgment of the market environment and the existence of factors affecting sales volume and revenue, and formulating appropriate strategies. Therefore, for Coca-Cola or other beverage companies, in order to make the company develop in the long term, we should not only focus on the needs of consumers, but also pay attention to the current development trend of the market and the possible factors that may have an impact on revenue and sales, and formulate policies that will affect the development of the company. Avoiding risks and maintaining and developing the company's current policies that can promote the development of the company, in order to achieve the promotion of sales volume and revenue, so that the company can continue to develop in the beverage market.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/13/20230657

    Analyst Attention and Investment Efficiency of SMEs: Evidence from the Role of Financial Constraint

    The context of this paper is to explore the impact that financial analysts have had on major companies and the magnitude of that impact based on data from 2011-2019. This paper used a step-by-step approach of making models and analyzing data tables to apply theory and analysis to draw conclusions. It also involves extensive reading and extracting of literature and data sources. The main finding of this paper is that financial analysts do help the success and growth of a business to a great extent. It is one of the essential aspects and elements. It is even more necessary for those companies that have financial constraints. The impact is even greater for small and medium-sized companies than for large companies. Finally, policy advice and investor advice is a very good part of the analyst process for small and medium-sized businesses that have a clear position. It makes the whole business more likely to succeed with fewer detours.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/14/20230767

    Trade Relations in the European Gas Market Before and after the Russo-Ukrainian War: From a Game Theory Perspective

    Europe is increasingly dependent on Russian natural gas imports. As Ukraine is the main transit country for gas trade between the two sides, the military conflict between Russia and Ukraine, which started in 2014 and has not stopped yet, has led to Europe's gas trade with Russia receiving an impact. Due to the importance of natural gas and the fact that this war was the largest in Europe since World War II, the trade relations between the European and Russian natural gas markets before and after the Russo-Ukrainian war and the diversification of natural gas in Europe have been studied by many scholars. This paper uses a review to summarize and sort out the relevant literature based on game theory to study the gas market trade relations in Europe before and after the Russo-Ukrainian War. According to these scholars, the trade relations between Russia and Europe in the gas market will continue to cooperate despite the impact of the Russo-Ukrainian war. The interruption of gas exports to Ukraine and the construction of pipelines bypassing Ukraine are acceptable to Russia and Europe. Iran, Azerbaijan, Turkmenistan, and Iraq, along with the United States, should actively invest in expanding their gas export capacity to have the opportunity to serve as an alternative to Russian gas and make Europe less dependent on Russian gas imports. This paper provides an understanding of the implications of the Russian-Ukrainian conflict for the world in terms of gas trade. This paper provides a reference for related studies, and to understand the impact of the Russian-Ukrainian conflict on the world from the perspective of the gas trade.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/15/20230857

    Different portfolio performance based on momentum strategy, market neutral strategy and PEG ratio in volatile market

    This paper aims to analyze the return of the investment portfolio based on the judgment of the current market, combining the characteristics of the strategy and the situation of the applicable industry. At present, many research papers have an aperture in understanding and practical application of the above topics, because they have not been comprehensively presented from multiple perspectives such as market and industry conditions and strategic characteristics. Momentum strategy, market neutral strategy and PEG ratio are selected here, combined with representative stocks in the consumer industry, energy industry, Internet and real estate for portfolio construction. By selecting the S&P 500 as a benchmark, it is compared with the historical price trend of individual stocks and the performance of the issuing company. While individual stock prices fluctuate significantly more than the benchmark, it is still possible to judge from the price action which strategy is more suitable. Based on the above analysis, it can be intuitively seen that momentum strategies and market neutral strategies are more suitable for the moment. It has reference value for strategy selection and construction in volatile markets. The analysis of the PEG ratio is relatively simple, and the ratio is only used as the adjustment and correction of the price-earnings ratio, and there are still many defects.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20230957

    Research on Interaction Between Chinese and American Stock Index: A VAR Approach

    Today's world is a changing world and Economic globalization will be an irresistible trend. There are so many uncertain event factors like the global covid-19 epidemic, global China–United States trade war and Brexit etc. Those events are all affecting the global economic growth. However, will the affection be one-way or two-way? This paper focus on investigating the interaction between China and American’s Stock Index. In this study, the stock index Standard and Poor's 500 (S&P 500) in America and China Securities Index 300 (CSI 300) in China from 01/09/2021 to 01/09/2022 are selected as data, and the VAR model is established to capture the relationship between China’s and America’s stock variation. The following conclusions can be drawn from a study of the results: first, VAR model is convergent as the period of the time increases. Second, the impact of the Impulse response will last for about 10-14 periods. Third, from the variance decomposition, the affection from CSI 300 to S&P 500 will stabilised at around 10.993% and from S&P 500 to CSI 300 will stabilised at around 2.77%. The results in this paper benefit the related investors in financial markets.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/17/20231047

    Science Diplomacy's Contribution to and Exploitation of International Relations

    Science diplomacy is a novel academic concept. This project will analyse the positive function of science diplomacy in contemporary international relations and the use of science to achieve specific foreign policy objectives. This study aims to provide insight into the role of this science in external affairs work which analyses the impact of science diplomacy through a collection of journals, papers, news articles, and literature with the use of Document analysis. Even countries with mutually antagonistic political cultures may be able to approach international issues through concentrated scientific study due to the function of science diplomacy. Using the significance of science, the foreign service can influence or even meddle in the affairs of other nations. Therefore, scientific study diplomacy permits beneficial interactions between nations and the involvement of technologically and technologically powerful countries. The selection of science diplomacy is determined by the objectives of governments and diplomatic agencies.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230051

    Comparison of Chinese and American Banks' Loan Financing Business

    In this article, we aim to compare the bank’s loan financing business in China and the United States. We will focus on banks' personal lending business, including housing, student, and personal consumption loans. We will analyze the personal loan business of Chinese and U.S. banks separately and compare the personal loan business of both banks. The result of our comparison is that the government controls the lending system in China. China's loan system is formulated by the People's Bank of China, which is less liberal than the US loan system. China's loan laws are also imperfect, and there is a lack of third-party supervision. The United States has a complete system with guarantor agencies that China does not have. The government and the market are Multi-participation, and the Secondary Market is also involved, sharing the risk.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/19/20230107

    New Energy Vehicles under the Volatility of International Energy Prices: Evidence from Regional Conflict

    Russia and Ukraine engaged in a military battle on February 24, 2022. Russia's military actions are viewed as an act of aggression toward Ukraine by the United States, the United Kingdom, the European Union, and other nations. The global energy crisis brought on by the onset of conflict and international sanctions is unavoidably having an influence on the new energy vehicle industry because Russia is the most significant producer and exporter of oil in the world. This article will use the counterfactual framework built by ARIMA model to study and analyze the impact of the Russian-Ukrainian conflict on the new energy vehicle industry. In conclusion, in short term, the cost effect dominates, and in long term, substitution effect dominates. This paper innovatively uses an index to examine the relationship between the Russian-Ukrainian conflict and the new energy vehicle industry. And it provides reference advice for government policy-making and investor portfolio selection. Government should vigorously develop the new energy industry, while investors should consider increasing the proportion of investment in new energy vehicles.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/20/20230163

    Predicting Stock Prices Using Markov Chain: The Stock Price Forecast based on Shanghai Securities

    This study investigates and predicts the stock price of Shanghai Securities. Our analysis lemma the C-K equation,n step transition to predict the stock price of Shanghai Securities. In this paper, we have put our model into different stocks in reality to test its feasibility. Finally, we envisaged the probable scope for this approach and listed some shortages of using Markov chain in predicting stock price. A great discovery in this page is that utilizing the stock's Markov property; we concluded that Shanghai Securities is martensitic. Also, we have proved the economic benefit of this numerical model.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/21/20230226

    Metaverse and Business Economics: Theoretical Foundations and Research Prospects

    The metaverse has become a hot topic driven by the scientific and technological foundation and actual needs. It has received widespread attention in the scientific community, the media, and the private sector. Some studies believe that the metaverse may completely change life patterns. Theoretically, theories related to the metauniverse emerge in an endless stream, but the combination of theory and industry is still in its infancy. This paper analyzes the current situation and development prospects of the metaverse industry from the three properties of the metaverse itself. The metauniverse has broken through the limitations of time and space and has a certain industrial foundation in entertainment, education, and psychotherapy. Human-machine integration is another property of the metauniverse itself. Reality is mapped to the virtual world and combined with virtual natives to bring a new sense of somatic feedback. The third point is the unique economic value of the metauniverse. Decentralized cryptocurrency is widely used, and digital collections are used as commodities in the virtual world to promote monetary circulation. At present, the data of the metaverse industry is relatively small. To analyze the value of the metauniverse more specifically, we need to summarize the data.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/22/20230280

    Technology Industry Stock Price Prediction Based on OLS, Random Forest, and Extreme Gradient Boosting

    Contemporarily, the marriage of artificial computer intelligence and the financial stock market has gained increasing interest in recent years. In recent years, forecasting stock prices has also been a more prevalent topic of conversation. Investors lack a coherent knowledge of the model mechanism and prediction results behind stock price forecasts. Hence, this paper will examine Apple, Microsoft, and Amazon, the three largest technology businesses. The three models OLS, Random Forest, and XGBoost were used to predict and evaluate historical data from the past five years. The OLS model has a superior performance structure when dealing with data sets with low data frequency, and its anticipated outcomes are also more accurate, according to the research. In addition, different machine learning models are employed for diverse data sets to produce predictions, hence enhancing the accuracy and dependability of the future predictions. Overall, these results shed light on guiding further exploration of investor investments in stocks and researcher studies theories and models.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/23/20230337

    The Effect of Urbanization on Income Inequality

    China has been burdened with the issue of income inequality which has been an ongoing conundrum for many decades in the vast majority of the world. Urbanization, which at first glance may seem like the ultimate solution may not provide the adequate effects many believe it brings forth. This raises the question: how does urbanization affect income inequality and specifically in China? While urbanization was thought to have been a way to mitigate this problem it has in turn further harmed the most vulnerable stakeholders, those on the lower receiving end. In order to effectively benefit and accurately pinpoint where the theories and reality differ, it is crucial this question is answered. This paper will take the analyses and data collected from various studies. An explanation of the initial perspective on urbanization will be brought up followed by the studies of the current situation and polished up with a discussion and some suggestions for the future.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230404

    Introduction to Bond Defaults and Risk Management in China

    While the bond market is continuously developing and growing, the risks behind them are becoming more and more prominent. Since the bond market broke the rigid payment in 2014, the amount and quantity of bond defaults have been increasing. The decline is to show the characteristics of high credit rating, state -owned background enterprise, and multi-industry diffusion. The occurrence of bond defaults has brought different degrees of damage to related entities. This has a great risk for the bond market. Therefore, in this context, how to effectively deal with the impact of bond default risks on enterprises and conducts empirical analysis on the basis of this is a major problem. This article analyzes the causes of bond default from the perspective of breach of contract, and according to the reasons, the solution to risk management is proposed, including macroeconomic regulation and specific measures.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/25/20230466

    The Analysis of JD Intelligent Logistics

    With the need for new development patterns, it is necessary to form a new concept of logistics called intelligent logistics. Now more and more enterprises develop intelligent logistics, but at present, the research on intelligent logistics is not deep enough. So this paper, takes JD intelligent logistics, the leading enterprise in the industry, as an example to focus on the developments, achievements, and problems of intelligent logistics in operation management. This paper reveals that JD intelligent logistics has developments in distribution and transport. It shows that it has a high cost, imperfect management, and a shortage of high talent. These aspects can largely affect the efficiency of the operation in JD. So the JD company should make solutions such as lowing the cost and trying their best to train workers. The outcome of this study can be helpful to other companies in this field.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/26/20230533

    Operation and Development by Blizzard Entertainment: The Fall of Overwatch and Organizational Behaviour Based Suggestions

    Since it came out, the multiplayer video game Overwatch from Blizzard Entertainment has only had a brief period of success and has been going downhill ever since. This study examines the operative and developing problems in Overwatch 1 and 2 from the consumers' and players' viewpoints to determine their reasons. It then builds a theoretical framework of organizational behavior to explore and explain those identified issues with reputation, customer experience and happiness, customer resonance, and corporate culture compliance. Practical solutions and suggestions that might be helpful for Blizzard Entertainment and further updates on Overwatch are also provided, involving performance management, employee selection, and customer interactions.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/7/20230202

    Analysis of the Advantages and Disadvantages of the Three-child Policy and Its Impact Forecast

    In response to the aging population, China has proposed a new family planning policy, the "three-child policy." On May 31, 2021, the Decision on Optimizing the Fertility Policy to Promote Long-term Balanced Population Development pointed out that China's fertility policy should be further optimized, which included that a couple can have three children. On July 20th, 2021, “the Decision of the Central Committee of the Communist Party of China and the State Council on Optimizing the Fertility Policy to Promote Long-term Balanced Population Development” was announced. On July 21, the "Notice of the Office of the National Medical and Social Security Bureau on Doing a Good Job in Supporting the three-Child Policy and Maternity Insurance” was announced. On August 20, 2021, the Standing Committee of the National People's Congress passed a decision on the revision of “the Population and Family Planning Law”. The revised law advocates marriage of the right age, good prenatal and postnatal care, and that a couple can have three children. However, it is a great challenge to women, so whether this policy can be effectively improved and implemented will depend on the current social and political development situation. This paper will analyze the "three-child policy" from both advantages and disadvantages to predict its impact. This is beneficial because it can reduce the aging of the population and promote social and economic development. The disadvantages are the harm to women, physical influence, psychological pressure and social tolerance towards women, and whether the company will reject female employees.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230405

    Reviewing the Development of Chinese Bond Market: History, Problem and Suggestions

    Bond market is an important part of financial market. A fully developed bond market can provide protection against financial risks and maintain the stability of financial markets. Compared with capitalist countries, the development process of Chinese bond market has its particularity. Since 1981, after more than 40 years of development, Chinese bond market has now run smoothly, with a high-level opening up and orderly. Moreover, the investor structure has been diversified, and the trading volume of the money market continues to increase. However, there are still problems, such as insufficient liquidity, lack of diversity, and the bond market 's inability to fully play its basic role in resource allocation and regulatory holes. For these problems, this paper puts forward some suggestions from the aspects of market participation, product type, market supervision and policy implementation, in order to help the development of Chinese bond market.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/14/20230768

    Analysis of the Advantages and Disadvantages of People Wearing Masks in COVID-19 Pandemic: A Game-theoretic Approach

    In recent years, a global health shock, Covid-19, has exerted a huge negative impact. Exhibited a high rate of infection and mortality, this pandemic caused tremendous losses in various fields. After studying how virus spread, people find that wearing masks can effectively reduce the probability of infection. However, there are still number of people struggling whether to wear masks or not. In the current paper, based on the probability of infection we construct two matrix models, one for standard players and one for players who have been recovered form Covid-19, to analysis the expected payoff of to being a mask wearer or non-mask wearer. Comparing the expected payoff as number of people increasing in the model, we find a critical point that people are indifferent of wearing masks and not wearing masks and name it as indifferent ratio. According to the results of the model and corresponding analysis, governments are suggested to enforce policies such as wearing masks in public and enable certain social distance. For people who have been recovered from Covid-19, they can choose not to masks in places where few people around them.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/17/20231048

    Research on the Development of Implied Volatility in Option Pricing

    Option, as an important financial derivative, has received more and more attention from investors in recent years. This paper includes three parts, the first part introduces the concept of options, including the birth and history of options, the trading of options, and different types of options. Then it discusses the history of option pricing and two typical and classic option pricing models and then introduces implied volatility. The second part of this paper introduces the specific development of the option pricing models, the correction process of option pricing models, and volatility models. Different types of volatility, and their comparisons are included. And this paper also discusses the two functions of implied volatility, one is predicting the future and the other is for risk management and portfolio management. The third part concludes the first two-part and discusses the recent progress of option pricing and its volatility.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/23/20230341

    Recovery of Urban and Rural Economy and Vitality under the Background of Post-covid Situation -- Taking Chuanying District of Jilin City as an Example

    Since the Covid-19, the recovery of economic vitality has long been the focus of governments at all levels. As an important module of economic revitalization, promoting the growth of its economic system has been a long-term policy of the country. To this end, the country has been putting forward the economic policy of common development of urban and rural areas since the 19th National Congress. Based on the vigorous implementation and continuous deepening of the current policy, this paper, based on the various problems and opportunities faced in the current urban and rural economic development, combined with the accumulation of personal daily work in the Chuanying District of Jilin City, analyzes the reasons in depth, actively improves the plan, and tries to explore effective measures to promote the development of China's agricultural economy, which has a very positive role in promoting the improvement of the quality of national life and promoting the efficient construction of urban and rural economies.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/25/20230467

    Chinese Manufacturing Industry in the Context of Industry 4.0

    The fourth industrial revolution, more popular known as Industry 4.0, has been developed for nearly 10 years since it was proposed, and has gradually evolved into a new revolution in manufacturing on a global scale. It is an era of opportunities for comprehensive digitalization. Through continuous exploration and development, the core technology of Industry 4.0 is constantly being explored and improved. China has written a manufacturing legend in the past 30 years, but its productivity still behind developed countries. If China wants to grow from the world's largest manufacturing country to a manufacturing powerhouse, it must grasp the general trend of Industry 4.0. Therefore, this paper explores the characteristics, core technologies and current global development trends of industry 4.0. And by analyzing the development data of Chinese manufacturing in the past ten years combined with Chinese government policies, the development status of Chinese Industry 4.0 and the problems encountered, some solutions and suggestions are put forward. Help enterprises understand the general environment and the technical characteristics of Industry 4.0, to formulate digital transformation and upgrading strategies based on their own characteristics and development needs.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230268

    Empirical Study of Gender Differences and Regional Economic Development

    With the widening of gender differences in modern society, the unequal treatment of women has also gradually deepened. On average, femalea are less educated than males in most of the provinces in China. This paper analyzes the relationship between educational levels of males and females in different regions and the regional economic development by using the gross regional product per capita during the last five years and annual data of male and female population with a college degree and above, which is sampled by province, and discusses whether gender differences will affect the local economic development. Through the analysis of existing data, it can be concluded that regions with a higher degree of gender discrimination have a lower GDP, and the gender discrimination rate is negatively correlated with GDP. Finally, this research summarized possible explanations for this phenomenon from the aspects of education level, labor participation rate and so on. So, because of gender the average education level of women might be negatively affected by discrimination, thus affecting the quantity and quality of work undertaken by women in society. Similarly, labor participation rates can also be affected by discrimination against a particular sex, where discrimination against men in a particular area or industry prevents male from entering the factory and contributing to the labor force. These phenomena will definitely bring about an undervalued development potential for the industry or area.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/10/20230415

    Analysis of Disney's Globalization Development

    Disney, a global leader in family entertainment and media, but Disney will also face certain difficulties with the development of globalization more and more mature. This study looks into Disney's position and growth around the globe and uses SWOT analysis to assess its present state of development and operating environment, and evaluates the issues that have arisen during the internationalisation of Disney by looking into secondary data. Disney has benefits like brand recognition, a variety of products, and strong financial assets, but it also confronts threats from rising competition and unreliable external factors. The first is that stakeholders disagree because of misunderstandings between cultures. Second, the rationality of product design and the flaws in culture will cause reputation to deteriorate. Third, having a wide variety of products presents challenges for marketing. Finally, the instability brought on by a change in leadership. This study offers a number of recommendations for Disney to better manage future worldwide development on the basis of these findings.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/19/20230108

    Analysis on KFC’s Business Model in China

    In China, in addition to KFC and McDonald's, there are numerous new Chinese fast food restaurants, such as Mr. Rice, Xiangcun Ji, Real Kung Fu, etc. In China, however, KFC has done a much better job of "adapting to the local cuisine and implementing numerous adjustments" than McDonald's. Therefore, Chinese fast food has much to learn from them. This study will employ three methods of research:  comparative analysis, survey method, and case study. The study explains why KFC performs significantly better than McDonald's in China, both in terms of revenue and number of locations. The paper analyzed several business strategies that can be taught from KFC's business model in order to make China's new fast food as global as KFC. The paper demonstrates to the viewers how to use KFC's superior marketing techniques to Chinese fast food and turn it into a global chain. The paper will provide some suggestions  for these fast food restaurants in becoming more international and expanding their number of stores, as well as teaching them how to apply marketing strategies to increase their revenue.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/20/20230164

    Comparative Analysis of Factors Affecting Carbon Prices in China and Europe

    Global warming has become a hot issue of common concern to the international community in recent years. With the frequent occurrence of extreme weather events, reducing carbon dioxide emissions has become a priority for governments. The Paris Agreement makes it possible to connect carbon trading platforms of various countries and set up a global carbon emission rights exchange. The carbon price is affected by many factors, among which energy price, economic indicators and temperature are important factors. This paper compares how carbon prices fluctuate in response to different influencing factors in China and Europe. The reason for these differences is that China and Europe have different emission reduction policies, economic systems and energy structures. Research shows that the same influencing factor has a different impact on the carbon price in China and Europe. Participants in carbon trading may find this study useful in helping them comprehend the variations between the carbon trading markets in China and Europe.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/21/20230227

    Analysis of Low User Retention Rate of Fitness Technology Platforms

    This study aims to investigate the reasons for low user retention on online fitness technology App platforms and to give recommendations. Through data collection and analysis, the study concludes that the main reasons for the low user retention rate of online fitness technology App platforms are the impact of video platforms, the lack of functional differences in the App itself, the single incentive approach of the App platform, the free content diversion of the App itself and the poor ecology of the platform. Given the limited target users and low user potential of such App platforms, this study makes the following recommendations: Development of Differential Functions to Promote Heterogeneous Competition, Extension of Equipment Chains to Improve Industry Ecology, Introduction of Fitness Celebrities to Incite User Emotions, and Integration of Fragmented Courses to Stimulate Cashback Psychology.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230499

    Corporate Governance and Firm Performance in China: A Comparative Case Study of China National Petroleum Corporation and Other Four Asian Corporations

    The study examines the impact of corporate governance on China Petroleum Nation Corporation and compares it with other selected four firms within China and Asia region. The variable identified for measuring corporate performance in this study includes return on Assets, Board size, duality, and interdependence of the board members as of 2022. The impacts of corporate governance on the firms were established through collecting information from the company’s annual reports. The data obtained from the reports have been used for descriptive and correlational analysis. From this study, it has been established that firms within Asia tend to use various elements of structure to determine their performance. The variables used in the analysis, such as duality, the board size, and the interdependence of the board members, had a significant positive relationship with the firm’s performance. The study concluded that company directors should balance critical corporate structure variables to attain high organizational performance. Proper corporate governance has a significant impact on the performance of a company.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20230958

    The Role of fintech in the Innovation and Transformation of the Banking Industry

    The rapid development and large-scale application of artificial intelligence, data mining, big data, and cloud computing have already led to dramatic changes in the ecological conditions of social and economic agents. Under the rapid technological development, traditional commercial banks are facing problems such as insufficient development momentum. Therefore, to accelerate its digital transformation, financial technology (fintech) has prompted the banking industry, so as to keep up with the development trend of the times and empower the innovation of commercial banks. Specifically, by analysing the current situation and the impact of the relevant major fintech on the development of the banking industry, this paper aims to gain insight into the advantages and directions of the transformation. The final conclusion of this paper is that, currently, all regions are spending more money on investing in the fintech industry. However, the underlying technological strengths are unevenly developed, with Europe and the US being the most prominent and the Asia-Pacific region catching behind. Fintech represented by artificial intelligence, big data, and cloud computing, can reduce banks' operating costs, helping them accurately profile their customers and intelligently do marketing.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/22/20230281

    Identifying Financial Report Frauds

    Misreporting numbers in a company’s financial statements is not negligible, as manipulations will not reflect a reliable disclosure. With financial manipulation becoming more and more regular, it is obvious that solving financial manipulation is an issue that needs to be addressed gently. It becomes a necessity to find techniques or mechanisms that can effectively identify the potential of financial report fraud, increase the credibility of the corporation and boost the confidence of investors. In this paper, we argue that the M-score and F-score as two reliable tools for predicting the possibilities of financial manipulations. In this essay, we will introduce the background and principles of these two mechanisms, then verify their reliability and effectiveness on sample Us-listed Chinese companies, which include those associated with financial report frauds in the past. In addition, we will lay out our discovery and full verifying procedure to help readers have a better understanding of our research and perspectives.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/12/20230581

    Research on the Influence and Countermeasures of Racial Discrimination in America

    George Floyd, an African-American man, was killed by a white police officer on May 25, 2020. Floyd's words "I can't breathe" appeal once again exposed the long-term pain of racial discrimination in the United States, and the resulting wave of protests has swept the United States. This article investigates the impact of racism in the economy and emerging social issues. The research was gathered from authoritative academic resources examining the causes of racism and its impact on society. The results showed that people will be treated differently based on their skin color. The study concluded that racism would affect American society more severely and deeply if without strong and effective methods and policies. It is suggested that the U.S. government can introduce relevant policies to gradually eliminate the influence of racial discrimination and ensure that the voices of those who suffer from racial discrimination can be heard by the public.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/26/20230534

    An Analysis of Starbucks’ Operation and Management Strategy in China

    Starbucks' growth has slowed in recent years. The "golden decade" of Starbucks is still far away. This article aims to analyze Starbucks China's management's pain points and difficulties and give corresponding suggestions. The analysis in this article comes from texts and data from different sources such as news, periodicals, and Starbucks' official website. The article first described the general situation of Starbucks in China's coffee market, showing how it expanded its stores and developed its brand in China. Then, the article describes Starbucks's four primary pain points and dilemmas in China. The pain points reflect the impact of the external environment on Starbucks' marketing. For example, the market is highly competitive and has regional gaps. This dilemma reflects the effects of Starbucks' internal problems on marketing. For example, staff training is not in place, and online and offline sales development is unbalanced. Therefore, Starbucks still has many deficiencies that need to be improved on the road of Chinese management. Starbucks can only return to the development speed of the "golden decade" by improving these deficiencies. In response to these deficiencies, the article gives four corresponding opinions, which are to expand the business to increase competitiveness; optimize employee incentive system to improve service quality and turnover; increase promotion of coupons to attract more consumers; establish Online communities to increase online sales and maintain their brand image.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/7/20230203

    China’s and Japan’s Foreign Aid Policies towards Ethiopia(2010-2020)

    The phenomenon of Asia-African relations has received considerable attention since the start of the 21st century. As China and Japan are two leading Asian donors of Africa, their foreign aid policies are worth analyzing and comparing. Among African countries, Ethiopia is located in the horn of Africa, whose strategic position is relatively significant. In addition, Ethiopia has not been colonized in the history, which makes this case more meaningful. Most of the previous studies have concentrated on either one specific aspect like economic or certain country’s foreign aid policies towards Ethiopia. This research aims to analyze and compare China’s and Japan’s multifaceted foreign aid policies towards Africa and Ethiopia in particular. For this purpose, the primary data and materials have been collected from the official websites, official reports, and previous studies. The result shows that their differences involve political, economic and societal aspects. The Japanese government has tended to design detailed policies, guide companies to invest in Ethiopia and cooperate with the NGOs. On the contrary, China’s policies towards Ethiopia are more general, and the Chinese government has played a leading role in economic aiding than the Japanese government. In terms of the societal aspect, the Chinese government is more tending to cooperate with the Ethiopian government instead of the NGOs.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/9/20230344

    The Way and Necessity of Leadership Promoting the Efficient Operation of Human Resources in Pucheng Power Plant under the Transformation of New Energy

    The largest thermal power plant in Shaanxi Province, Dang Pucheng (No. 2) Power Generation Co., Ltd. (hereafter referred to as Pudian business), is situated in Sunzhen Town, Pucheng County. On October 1,2020, Pudian's affiliation with China Huadian Group was terminated and transferred to China Datang Group. They are divided into Datang Pucheng Power Generation Co., Ltd. and Datang Pucheng No. 2 Power Generation Co., Ltd. with two brands and a specific set of organizational operation modes as a result of the various investors. The Pudian Company employs around 1400 people in 15 departments, and Pudian company's main business are: building and running power supply projects; producing and selling electricity; fully using and managing waste generated by power plants; providing consultancy services in the field of power technology; and training professionals in the field of thermal power operation and maintenance.Rapid Transfer of Talents from Thermal Power Plants to New Energy Power Generation Industry under "Double Carbon Goal" The human resource management of Pucheng Power Plant in the new energy power generating industry has not been extensively evaluated in the prior literature. Using Porter's five forces model and Maslow's demand theory. this study analyzes and proposes solutions to the challenges of Pucheng Power Plant in the growth of the new energy power generating industry. A brief introduction to the challenges in human resource management at Pucheng Power Plant Difficulties and Solutions in the Process of Green Transformation of Pucheng Power Plant Application and Suggestions Based on Porter's Five Forces Model and Maslow's Demand Theory.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/13/20230659

    The Impacts of the Clean Water Act on the U.S. Economy

    The purpose of our study is to delve into how the Clean Water Act influenced the United States economy. We used some secondary research such as results from previous studies, textbooks, relevant news articles, published academic research papers, government legal documents, and statistical databases. By using this solid data which was published on the government legal documents, we can ensure the accuracy of this data. We found the results of the Clean Water Act (CWA) are controversial, and they are two-sided. However, The CWA now looks like a pretty successful act. In 1972 the United States administration enacted the CWA to restrict the discharge of pollutants into waters of the United States and regulation of surface water quality standards [12]. So our research question is how the Clean Water Act influenced the United States economy both beneficial and harmful. Previous studies have shown that the Clean Water Act actually has improved the economy drastically which we will talk about later. But there are some critics who examine the realistic aspect of the huge funds used to support this legislation which could be harmful to the economy.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/14/20230771

    Advertising in Companies

    Nowadays, thanks to the economic development, there are many commodities in the society appeared, so the competitions among different companies become more and more drastic. This essay illustrates the advertising in companies to let people know how they work. In order to make it more specific, we use case analysis and data analysis through the whole article. The result is companies really need to make efforts on making their advertisings more attractive and more profitable. In conclusion, governments also need to regulate the developments of advertisings to maximize the roles. This article has a good reduction effect for all who want to improve the quality of advertising.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/23/20230343

    A Comparative Study on Debt Risks of Chinese Civil Aviation Companies Under the Covid-19 Epidemic

    As a highly indebted industry, the civil aviation transportation industry's debt risk management is crucial to its everyday operations. After the emergence of COVID-19 in early 2020, a number of airlines have been adversely affected by variables such as a reduction in the number of passengers, and their operating revenue has been severely impacted, with some even facing the possibility of insolvency. How to control the size and risk of debt is particularly crucial when income is low. On the basis of empirical analysis, this paper collects and sorts the financial data of three large state-owned civil aviation enterprises (China Southern Airlines, Air China, and China Eastern Airlines), selects several debt risk measurement indicators to analyse the impact of the epidemic on the debt risk of civil aviation enterprises, and offers corresponding recommendations for the management of airline debt risk.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/15/20230858

    Sweet Potato Yield Prediction for Index Insurance in North Carolina

    Agriculture index insurance is an innovative topic that has not been well studied in the United States. North Carolina produces 1.7 billion pounds of sweet potatoes in 2020, but currently, there is no insurance to reduce the financial risk of farmers. As a result, index insurance focusing on North Carolina sweet potato farmers can be profitable. In this study, the precipitation is forecasted by the linear model using the first lag and seasonal factors. The predicted precipitations from May to September are then used to predict the yield. The precipitation model has significant factors for Season3, which represents July to September, the rainy season of North Carolina; the yield model has a significant variable of September, which is the harvest season of sweet potatoes in North Carolina. The precipitation model falls short of predicting the exact value of precipitation, but it catches the trend and seasonality. Despite the insensitivity of the precipitation model, the yield is predicted relatively accurate. The result of this study can be used to design the thresholds of the index insurance. Insurance companies can use thresholds to design insurance plans with different premiums.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230406

    Optimized Portfolio Structured by 5 Stock Indexes

    Equity market declines fiercely caused by the current liquidity crisis. Investors pay more attention to optimized portfolio in order to reduce losses. 5 representative indexes were chosen from capital market to construct financial portfolios. The sketch of the efficient frontier was plotted, and portfolios with the 1/N, the maximum sharpe ratio and the minimum volatility were acquired based on 10000 scipy optimization calculations, the FTSE100 accounts for the largest section of the portfolio with the maximum sharpe ratio while the SSE Composite Index possesses the biggest shares in the portfolio with minimum volatility. Comparing three portfolio returns of accumulations, it could be observed that the maximum sharpe ratio portfolio’s performance surpassed the 1/N and the minimum variance portfolio, several investors could make reasonable decisions refer to this result in the special tough period.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/25/20230468

    Application Status of Engineering Management in the Construction Field

    With the development of the real estate industry, the take-off of the construction industry has also caused more and more capital to pour into the construction industry, driving the rapid development of the construction industry, but also causing the construction industry to face great competitive pressure. In order to achieve effective management of construction projects, this article aims to point out the main problems in China’s construction management and improve the construction project management system and improve construction technology, which is conducive to improving the operational level and construction quality of construction projects. Currently, there is a lack of effective information communication and coordination mechanisms within the construction units of construction projects, which can lead to slow progress and low efficiency in the construction of construction projects, which will greatly increase the implementation difficulty of construction projects and restrict the improvement of enterprise construction project management level. Thus, it is important to improve the role of construction project management in the construction industry, and it is necessary to figure out the inner problems and strengthen the management of construction projects. The article’s main purpose is to focus on the current situation and development reality of construction project management, specific research is conducted on its management and control optimization from the perspective of engineering management, to provide a reference for modern management and optimization of construction projects management.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/17/20231051

    An empirical Analysis of Chinese Carbon Emissions Market Trading in the First Half of 2022

    Carbon trading is increasingly being adopted as a policy tool to limit greenhouse gas emissions. This paper empirically explores the international and domestic carbon markets in the first half of 2022. International relations, climate, energy, and unexpected events can impact the Chinese carbon market. The study revealed that trading activity in the Chinese carbon market needs to be improved. Furthermore, the number of critical emitters in China's carbon market varies significantly by region.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230052

    Different Cultures of Online Shopping Modalities: How Emerging Economic Modalities Shape Contemporary Society

    The emergence of economic modalities shapes different cultural societies by increasing platform economy in which consumers form different consumer behaviors between China and the United States. The previous study explained that U.S. consumers are resistant to online shopping due to privacy concerns. Previous research has studied the issue by interviewing U.S. consumers and by giving data for both China and U.S., and there are no possible solutions for this issue. Our study uses qualitative research to find databases between two countries and analyze consumer behavior differences. Our finding indicates that the unpopularity of the U.S. platform economy is because of the lack of a star economy, strong consumer rationality, and low level of vulnerability to the image. As opposed to previous assumptions, our study suggests adding diversified goods to the platform, offering appealing titles, and building convenient online consumption methods in order to make U.S. online shopping popular.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/19/20230109

    Game Publication and Influence on Stock Price

    The game industry has become the important industry in Internet industry and had a rapid growth in past five years. Thanks to this industry in the financial market has also been more and more investors and capital attention, they want to choose the game that has the maximum potential profit. We use the event study and collect the record of game release in five years to analyze the connection between official release and stock price.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/10/20230419

    How does the Economic Development Level Cause Difference in the Gender Income Gap: Comparative Political-Economic Research Based on the USA and India

    Since the middle of the 1970s, the variance of the global GDP per capita in the logarithm of PPP prices has been declining. It grew from 1960 to 1968. Later, the growth in intra-country inequality was more than countered by the convergence of income between nations. Two-thirds of the measures of inequality in the world are between nations, three tenths are between families within nations, and twenty percent are variations in gender-based educational outcomes between nations. By contrasting a few situations, this essay seeks to clarify the connection between economic growth and the gender wage gap. Comparing the size of the gender pay gap in nations with various levels of economic development using the USA and India as examples. Then, from three aspects, education, culture, and feminism, and specific policies for reducing the gender income gap, how the variance of economic development level leads to the difference in the gender income gap will be explained and evaluated.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/20/20230165

    Technology Enables Sustainable Development: Family Business Succession under Digital Transformation

    In the dual context of digital transformation and intergenerational inheritance of family enterprises, digital transformation, balanced intergenerational inheritance and de-familization model will jointly contribute to the performance of family enterprises. This paper takes Chinese A-share-listed family enterprises as the research objective. Stata17.0 statistical software is used to describe and regress the data of family enterprises in the fiscal years from 2015 to 2020. The results show that digital transformation has a negative impact on the performance of family enterprises, but the balance between intergenerational inheritance and de-familization will have a positive impact on the performance of family enterprises.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/12/20230582

    Factors Affecting Young Customer Choice of Mobile Phones: Based on a Questionnaire Survey

    The sales of mobile phones have increased dramatically since 2010, and over one billion mobile phones have been sold per year since 2014. The competition in the mobile phone market is ever-growing, leading to greater variation in design characteristics, prices, and functions of mobile phones. As younger generations are overrepresented in the purchasing of mobile phones, their product expectations are a significant factor in the market behavior. This paper conducts a questionnaire survey on the ways that young people receive information on mobile phones and the factors that influence their purchasing decisions, and it further discusses the factors that are crucial for attracting consumers, and suggestions will be provided for manufactures about which functions and characteristics that they should develop further to fill consumer needs. The survey indicates that the young generation mostly get information of mobile phones from advertising, accept much higher prices than general population, attach great importance to the brand, pixel and build-in speaker of mobile phones.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230500

    The Positive Role of Private Equity and LBOs in Mergers and Acquisitions: A Response to The Negative Opinion

    In western countries, after nearly 40 years of rapid development, private equity firms have used leveraged buyouts to perfection in M&A activities, yielding unlimited benefits for different subjects. Nevertheless, some people claim that, private equity and LBOs are unfair practices, which is harmful in many spheres. Especially in China, there are many problems behind the immature introduction of private equity. Therefore, to respond to these arguments, this essay aims to explain the positive aspects of private equity and LBOs, illustrate why these benefits can be achieved, and prove those negative views are unreasonable. Supported by some scholar’s conclusions, statistics, and specific examples, it can be concluded that, private equity and LBOs are helpful to reduce agency costs, improve corporation value in targets, and create tax income for a country’s Treasury. Moreover, they have little effect on unemployment, the insolvency risk caused by leveraged buyouts is manageable, and the transaction process of them becomes safer.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/13/20230661

    Why and How Effective Brand Logo Contributes to Marketing?

    The logo represents the image and philosophy of the company and is also part of the business strategy. In this way, we focus on what is a good brand logo and how to get a ‘Gorgeous’ brand logo. This article explains how a logo should be designed scientifically from different aspects such as visual, psychological and cultural. And at the same time, we mentioned a new but popular concept ‘Brand Visual Assets’, It is also a powerful demonstration of the profound meaning of the logo. In this research, we looked at it from multiple dimensions. For example, two kinds of luxury goods of the same price, why their different logo design brings them different types of consumers? How do we understand the new kind of classic? How does the details of the logo give people psychological hints? What are some detailed designs you didn’t notice? you will get all of these answers in this passage.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20230961

    Exploring the Causes of "Civil Servant Craze"--A Case Study of Zhanjiang

    The number of applicants for civil service posts has increased year by year, and the phenomenon of "Civil Servant Craze" has heated up again. Some scholars have made a quantitative analysis of the causes and effects of this phenomenon from the perspective of sociology and economics, but there are still few literatures using case studies. Therefore, this study will take Zhanjiang as an example to conduct case analysis, collect the employment information of civil servants in Zhanjiang in recent years, and understand the current academic background of the employed civil servants in the city and its changes. The "Civil Servant Craze" may be related to traditional concepts, civil servants' income, and its job stability. In addition, most of the people employed in Zhanjiang are graduates of non-key undergraduate colleges, which may be related to the city preference of high-level (Overseas, Project 985, Project 211, Key undergraduate) universities students for employment and the different employment pressures of graduates of different levels during the epidemic.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230269

    The Impact of Bundling Strategy on Consumer Psychology of E-commerce in the Era of Big Data

    With the informatization of versatile platforms, e-commerce has become the most popular promotional channel. As the key element of the marketing mix, price strategy plays an almost decisive role in a consumer’s willingness to pay and consumer satisfaction. Thus, this study will explore the impact of bundling strategy on consumer psychology in big data e-commerce. The result shows that the bundling strategy can take advantage of big data to maximize product value perception and consumer satisfaction. Through the previous literature, the article finds many complex psychological aspects of consumers in bundle pricing under big data e-commerce. However, there are few studies on the specific elements and degree of impact on consumer psychology. Therefore, future studies can focus on using qualitative analysis to explore the influence of bundling strategy on consumer psychology in big data E-commerce and focus on one of the e-commerce platforms.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/14/20230773

    To What Extent Does Game Theory Influence Profit Maximisation in Organisations

    Incentives of employees are a crucial factor for profit maximisation in organisations since they directly affect the productivity of products to be sold into the market. In order to maintain a positive working status, organisations must think of efficient methods such as reward systems, to enhance the relationship between all workers. This paper will investigate the importance of an efficient organisational working group, and the application of different reward systems to maintain high-level incentives through an analysis of game theory models. The prisoner’s dilemma game and the boxed pig game will be introduced to analyse the advantages and disadvantages of reward systems, as well as the elimination of the free-rider phenomenon.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/21/20230228

    Analysis of the Online Marketing Model of Luxury Brands: Dior as an Example

    With the continuous increase of China's per capita income, it has gradually transitioned from the past subsistence consumption level to the current well-off level, and the purchasing ability of consumers has gradually improved, so luxury goods in China are becoming more and more popular, making China become one of the largest consumer countries. However, due to the raging epidemic and fast fashion brands, the rapid rise of light luxury brands, and the Internet, the development of luxury goods in China is also in a dilemma. To adapt to the development of new media, luxury brands have accelerated the layout of online markets to cater to consumers' shopping habits. Therefore, the research on the online marketing model of luxury brands has particular practical significance. In this paper, Dior is the main body to analyze it. Firstly, it introduces the background and competitiveness of the target brand Dior and expounds on the current situation of luxury online marketing in China by analyzing the marketing methods of Dior in the different modes of traditional and new media. In addition, the effect of Dior in the network marketing mode is shown and evaluated. Finally, the future development prospect of the online marketing of luxury brands is put forward.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/22/20230282

    Company Bankruptcy Prediction

    Following the founding and operation of a corporation, the biggest challenge it faces is the risk of bankruptcy, so how to prevent, controlling, and analyze the causes of bankruptcy is one of the most critical tasks for every company. As we all know, many factors affect corporate bankruptcy, and most studies are based on a unilateral or small range of factors set to study its impact on bankruptcy. Based on the data provided by Taiwan Economic Journal from 1999 to 2009, this paper adopts univariate and multivariate analysis models to analyze the data. A 3Comparative analysis, Normality test, T-test, non-parametric test, ANOVA test, Factor analysis and logistics were carried out using SPSS auxiliary tools Regression (Regression) controls relatively comprehensive factors that affect a company's bankruptcy from an overall perspective. It aims to demonstrate the selection of bankruptcy factors and analysis ideas. After analysis, we conclude that through the research and analysis, we have a new understanding of the causes of corporate bankruptcy. We find the four most important factors affecting corporate bankruptcy. Namely, ROAC before interest and depreciation before interest, Liability to Equity, Total assets to GNP price, and No credit interval, In addition, many single factors may have no impact on a company's bankruptcy. However, when they coexist with other factors, they will have a chain effect, resulting in even multiple amplification of the risk of bankruptcy. Therefore, different from the specific analysis of the impact of single factors on the bankruptcy of a company, this paper extracts the primary factors and takes the analysis of the relationship between individual factors as a specific example by showing the research perspective of innovation to propose the actual operation of a company from the macro and micro aspects, that is, to clarify which departments and decisions to pay special attention to in daily operation.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/19/20230111

    Research on the HEYTEA's Marketing Strategy

    HEYTEA, the leader of tea in China, used social currency to make successful marketing decisions again and again and broaden its market, which created one new product after another and ushered in the peak of sales. In order to clarify how they used social currency to achieve such success, this article did a lot of research on the brand's growth and found some data on their official social media account. This article tries to understand how HEYTEA has become so successful by using social currencies. All the information studied in this article comes from HEYTEA's official website and its official account. This article concludes that HEYTEA uses emphasis on creativity, launching new products, and brand linkage to spread their products like viruses.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/7/20230204

    Research on Personal Information Protection Legislation in the Digital Age: Based on the Comparison of Current Legislation in China, America and Europe

    With the development of Internet technology and the application of big data, the collection, dissemination and use of information become more convenient, people's private lives become more transparent, and concerns about information disclosure or illegal treatment of personal information also follow. By using the methods of literature analysis and comparative analysis, this paper tries to improve the legal protection mechanism of personal information in China by studying the latest legislation in Europe and the United States, and combining the national conditions and actual situation in China. Although the CCPA of the United States and the GDPR of the European Union have great reference significance, they should also pay attention to the potential problems existing in these two legislations, demonstrate the applicability of their practices with an objective and critical view, and formulate a personal information protection legal system with strong applicability that is suitable for China's national conditions.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/9/20230345

    Antecedents of Organizational Performance: A Literature Review

    Organizational performance is an important indicator for the survival and development of organizations, especially nowadays, the spread of the new crown epidemic, the declining international economic situation, and the increasing difficulties in the operation of domestic and international organizations have forced all organizations to actively seek ways to improve organizational performance. The measurement and influencing factors of organizational performance in different times and industries vary for each organization, but there are commonalities. This paper reviews a number of papers that attempt to identify the factors that influence organizational performance as a reference for organizations to improve their own performance. The literature review summarizes four antecedent variables that have a significant impact on organizational performance: organizational risk, organizational human resource management, organizational heterogeneity, and organizational leadership style.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/23/20230344

    Research on the Changes in College Students' Consumption Behavior Under the Background of COVID-19

    Since the outbreak of COVID-19 in 2019, online consumption has grown explosively and has become the main consumption mode for modern people. As the young group who are good at using the Internet, consumption behaviors and habits of college students have undoubtedly been greatly influenced. As teenagers’ behavior and economic activity are important roles in human life, this paper aims to study college students’ economic behavior as influenced by the pandemic. The paper mainly uses theoretical analysis methods, combined with existing studies in the fields of behavioral economics, to analyze the consumption characteristics of college students from three aspects: the increase in online shopping, irrational consumption caused by online loans, and unnecessary consumption caused by community behavior. The epidemic does have effects on college students' online consumption behavior, such as increasing irrational consumption and unnecessary consumption, which needs the attention of relevant scholars and the society.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230408

    Impacts of COVID-19 on Global Financial Market

    Inflation and volatility have reached previously unheard-of heights as a result of the COVID-19 pandemic's significant market disruptions. The purpose of this paper is to examine the pandemic's short- and long-term effects on financial markets while taking into account how these effects vary across nations and geographical areas. Investors, businesses, and governments around the world have faced enormous challenges as a result of the initial stock market decline in February and March 2020 as well as the ongoing economic volatility and unpredictability.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/25/20230469

    Labour Market Analysis from a Behavioral Economics Perspective: From the Perspective of Unemployment Insurance and Employment Discrimination

    This article analyzes labor market problems through the lens of behavioral economics. This article seeks to identitys methods in which behavioral economics can provide policy recommendations for addressing issues related to unemployment and employment. While traditional economics fails to explain how unemployment insurance discourages job search and leads to long-term unemployment, behavioral economics finds that cognitive biases like loss aversion and present bias prolong unemployment. It suggests that policies must be designed by considering these cognitive biases to increase the motivation of the unemployed to accept work. One policy that can supplement unemployment insurance is wage-loss insurance. Wage-loss insurance is a short or long-term monetary subsidy when the wages in the new job are lower than in the old job. This paper uses qualitative analysis and a literature review to gather insights into labor market problems and the role of behavioral economics in addressing them.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/10/20230420

    Research on the Comparison of Sampling with and Without Replacement in Quality Control Test

    The choice of a reasonable and scientific sampling method and the implementation of efficient quality control tests can help companies achieve economic and social benefits. In this paper, probability theory and statistics are applied to provide a basis for enterprises to consider the choice of sampling with and without replacement through case studies and modeling. These two sampling methods lead to binomial and hypergeometric distributions of probabilities, respectively. The differences between them are found to be negligible in the case of large population size by calculations at N→∞. Based on comparison of sampling methods, this paper further divides the manufacturing industry into the chemical industry, which is sensitive to the reliability of quality control test, and other manufacturing industries, which are more sensitive to cost while controlling quality. In the end, suggestions are proposed for improving quality control tests for the category industries respectively.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/26/20230535

    Research on Internal Organization and Management of Haidilao Reflected in Post-Epidemic Era and Countermeasures

    During the epidemic, the catering industry in China and even the world has been hit hard, and many offline physical stores have had to close or even permanently close. However, it was Haidilao Enterprises that went against the trend. They adopted the strategy of expand-ing against the movement during the epidemic period. Still, the good times did not last long, which led to the continuous increase in losses of enterprises, and they had to close stores one after another. Finally, the development of Haidilao enterprises was sluggish. As the epidemic gradually receded, we ushered in the post-epidemic era, an opportunity for the development of many catering industries and a challenge for catering enterprises to change themselves. The origin of the problems in the development of the Haidilao enter-prise is internal management and control. This paper will study the internal organizational command and control issues and corresponding strategies of Haidilao enterprises in the post-epidemic era, hoping enterprises can seize the opportunity and return to life.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/12/20230586

    The Influence of Consumer Sentiment onMarketing Effect in Cause Marketing-- Take Hongxing Erke as an Example

    With the frequent occurrence of unfortunate events that affect both the public and businesses, such as the COVID-19 pandemic, the importance of cause marketing has become increasingly prominent. However, while the number of studies on cause marketing has increased, there is still a lack of validation and interpretation of the relationship between consumer sentiment and cause marketing. Based on the case of cause marketing of Hongxing Erke and domestic and foreign literature, this study mainly uses the process tracking method to analyze the impact of public sentiment on marketing effect. It is found that after the unfortunate event, enterprises can properly reduce the price of goods in the cause marketing, choose the right point to cause marketing and enhance public sincerity, to better use the consumers' emotional resources, to improve the effect of cause marketing, ultimately stimulate consumption, and set up socially responsible for the enterprise brand image.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/13/20230662

    The Application of Value Framing in Communicating CSR

    This paper is aimed to describe the application of value framing in communication CSR. Value framing is the process of connecting an issue to deeply held values. This paper's goal is to outline the method of testing how the framing of CSR messaging, which it has a value-theoretical foundation, affects how consumers perceive the CSR message. With this study, further research into how value-based framing tactics affect consumers' perceptions of CSR messaging could be started. Determine the degree of common ground between businesses and their customers by having a solid understanding of the value-theoretical foundations and values' capacity for explanation in connection to CSR communication. The final aim of co-creating values between businesses and their customers may then be accomplished, as evidenced by research that shows how trustworthiness may be increased, scepticism can be reduced through CSR communication, and so forth.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/14/20230774

    Determinants of Effective Financial Risk Management in Malaysian companies

    This study was intended to create a theoretical framework of factors affecting the efficien-cy of financial risk management, including leadership, culture and communication. Litera-ture searches were conducted utilizing library databases and an analysis was made of pre-vious studies related to these topics. Foreign exposure is the major risk faced by infor-mation technology companies. The main reason for this is the substantial part of their in-come comes from foreign countries in foreign currencies. It is important to know here if Malaysian I.T. companies are suffering from loss due to foreign exchange movements, what measures they are taking to minimize risk, how much serious impact is suffered on its profitability. Also reviewed were models published by other authors in this field which were found most helpful in identifying how financial risk management can assist Root-square Technologies, the most rapidly growing, innovative I.T. Services & Enterprise I.T. company operated in Malaysia.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/15/20230859

    The future of Electric Vehicle Batteries

    As the performance of BEVs has received increasing attention in recent years as electric vehicles have become hot, the focus of our research is on a series of problems brought about by the over-engineering of EV batteries that are detrimental to the development of EVs including the charging range of EVs and the problem of excessive weight and solutions to make EVs dominate the automotive industry, we use "swap stations" and "mobile with dual charging ports in a platform with adaptive fast charging of multiple battery systems" are two strategies to solve the above problems. As a result, we found a solution to the battery over-engineering problem. In this way, electric vehicles will be able to stand out in the automotive industry and thus increase sales.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/19/20230112

    Analysis on the Co-branding Strategy of Gucci

    Co-branding has become a vital strategy in the fashion marketing industry. The strategy involves collaborating with other brands to jointly innovate new products. This paper looks at the positive and negative aspects of co-branding. Taking the co-branding initiatives by Gucci as a case study, this paper makes the following findings. Co-branding helps brands to grow as long as both the two collaborating brands have unique strengths that make them better together. Such strengths may include market reach, brand awareness and reputation, and technical know-how. However, co-branding may produce unintended negative consequences when one brand suffers a negative brand image, which ends up getting transferred to the co-branding partner. Furthermore, either of the collaborating brands may lose its original brand image due to the influence of the partner brand. In the case of Gucci, it is found that the co-branding initiatives have resulted in mutual benefits for Gucci and its partners, but the strategy should not be extended for a long duration, as this is a risk factor for brand dilution.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230270

    Comparison and Analysis between the Different Social Software

    This paper mainly introduces the Differentiation strategy which is one of the three basic strategies. For an enterprise, in order to occupy the leadership advantages from the competitive market, its managers should improve the comprehensive and sustainable development ability of enterprise management, as well as independent innovation and development ability from the perspective of business strategy, and rely on product technological innovation, scientific enterprise management and other comprehensive means, to form a differentiated competitive leadership advantage suitable for their own characteristics. Therefore, the differentiation strategy causes various products in different markets. This paper will compare and analyze the differences between different social Software on a strategy level by using literature analysis. It can be concluded that a differentiation strategy can help enterprises survive or even go beyond old companies in the market by attracting different customers group.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230501

    Characteristics and Application of Corporate Fund-raising Forms: Based on SPAC and IPO

    After a record year in 2021, there is a sharp slowdown in transactions in the global IPO market in the first and second quarters of 2022. The global IPO market has fallen into low inflation, the global economic growth rate has declined, and the Russian Ukrainian war has led to a sharp sell-off in the IPO market. This article is written against such background, and mainly analyzes two ways of listing, SPAC, and IPO. Based on the analysis and comparison of the process, advantages and disadvantages of SPAC and IPO, this paper summarizes the choices and reasons for investors to choose different listing methods for different companies. On this basis, the future development trend of traditional IPO and SPAC IPO is predicted. The analysis of the two listing methods in this paper is based on the current market performance, and there may be unforeseen changes in the future.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/21/20230229

    Tencent Game Competitive Advantage Analysis

    In 2019, COVID-19 swept the world, significantly blowing the Chinese and global markets. Maintaining market share has become the goal of Chinese and even global enterprises. Based on huge market research and data, a few enterprises are still maintaining growth momentum under the sluggish market environment, and the Tencent game is one of them. This article takes "Tencent Game Competitive Advantage Analysis" as the topic, selects Tencent Game as the research object, analyzes the online game industry environment using Porter’s five forces model, and analyzes Tencent Game’s competitive advantages from the aspects of research and development, marketing, operation, and anti-risk ability so that it remains in the leading position in the game market and still obtains much economic income in the face of adverse circumstances. By analyzing Tencent’s competitive advantages, it has great reference value and experience for the future development of other online game companies.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/17/20231053

    How Do Companies' Marketing Strategies Affect Consumers' Appearance Anxiety & Confidence and Promote Purchasing Behaviors?

    This work analyzed how marketing strategies for businesses impacted consumers’ levels of anxiety or confidence, encouraging purchasing behaviors. By conducting research on consumers who are experiencing social appearance anxiety (SAA) and analyzing two cases studies (Fenty’s Body Confidence-Oriented Marketing Strategy and Brandy Melville’s Controversial Appearance-Anxiety Marketing Strategy), our study concludes that social appearance anxiety-oriented marketing strategies have negative consequences on both consumers and companies. For the consumers, SAA can lead to mental/physical damage. For the businesses, the use of SAA can result in a loss of reputation. Finally, this report offers several recommendations for businesses’ marketing campaigns, and these recommendations can improve profits in the long run without harming consumers or risking their standing in the market.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/20/20230166

    The Formation and Development of Options and Pricing Models

    Option, BSM and mean-variance pricing model have always been hot topics in financial statistics, as well as basic concepts to master when learning financial knowledge and engaging in the financial industry. With the increasingly mature theoretical research on financial risk control, many pricing models related to risk control have been established based on BSM model and mean-variance model. Therefore, this paper mainly studies BSM model and mean-variance model. So, this paper mainly discusses the learning achievements of option contract, BSM model and mean-variance model. Firstly, this paper introduces the basic concept of option contract, explains what option contract is, the components of option contract, and the formation history and development process of option and option contract. Secondly, the formation and development process of BSM model and mean-variance model are explained respectively in the work, and related concepts are described and explained rationally. From the historical and realistic point of view, this paper explains the risk avoidance effect of option contract, BSM model and mean-variance model on financial transactions.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/25/20230470

    An Analysis of Starbucks’ Marketing Strategy and Innovation in the Chinese Market

    As the number of Starbucks shops in China continues to increase, Starbucks’ focus on creating high-end products has neglected some of the basic needs of the consuming public. With negative press, the emergence of more and more peer competitors, and the impact of the new crown pneumonia epidemic, Starbucks should change its current status quo, improve its reputation, make corporate innovations, and change marketing strategies. This paper will analyze Starbucks’ current internal and external environments as well as its marketing strategy using a combination of theory and practice, using SWOT analysis theory and a comparison with competitors such as Luckin Coffee and %Arabica Coffee to elaborate, and give some feasible suggestions for corporate innovation. Through SWOT analysis, Starbucks should adopt a “coffee + ” strategy to bundle sales, increase the variety of coffee derivatives, expand partner brands, and take advantage of the Internet to create a Netflix brand to drive traffic.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20230964

    Explaining the Employment Situation of Chinese Students after Studying in the US

    In the context of the increasing awareness of sovereignty in the world and the changing relationship between China and the United States, the employment situation of Chinese students after studying in the United States is one of the hot issues of concern in today's society. For international students, the employment situation at home and abroad is changing and has changed dramatically, and the phenomenon of devaluation of "returnees" is becoming more and more common compared to the early days of reform and opening up. The research method of this paper is SWOT analysis, and the specific research methods are as follows: collecting the employment-related data of Chinese international students in the US in recent years, comparing the employment situation of international students at home and abroad by using SWOT analysis, and making a comprehensive analysis and evaluation of the employment situation of Chinese international students returning to China and staying in the US. To sum up, in the age of information technology, a large amount of information can be collected beyond geographical and spatial restrictions, and international students can even obtain information on time abroad. From the above, if the barriers to learning are removed, international students can overcome the obstacles and make up for the shortcomings with their own efforts.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/23/20230345

    An Analysis of the Economic Scars of the Great Recession in the United States Through the Lens of Confidence

    The Great Recession, which started in 2007, was considered one of the severest economic downturns that ever transpired, causing massive unemployment and panic. Intriguingly, economic growth remained significantly lower than the pre-recession level in the US. This article intends to research the relationship between confidence and US economic growth. Through this study, the author intends to use the qualitative research method to analyze existing data and explore the factors that deteriorated the confidence of the Americans and how these factors continued to influence the economic growth of America in the phase of recovery. The result is, in short, the collapse of the financial market, soaring unemployment, and the accumulation of debts, which spread anxiety in the US economy, made individuals lose their confidence over a long period, and caused a sluggish economic recovery years after the end of this recession.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/7/20230206

    The Role of Big Data in Identifying Modern Financial Fraud: A Case Study of Zoneco Group

    With the development of market economy and modern science and technology, some listed companies' financial frauds are constantly discovered and exposed. Taking Zoneco as a case, combining with fraud triangle theory, this paper analyzes the background, causes and means of financial fraud in enterprises, which is different from the traditional way of combining financial statement data analysis with on-the-spot inventory. This paper discusses that modern big data technology provides a more innovative and intuitive method for identifying fraud, and broadens the way for maintaining the stability for the securities market.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/14/20230776

    Discussion and Suggestions on Future Growth of OPPO

    The mobile phone market is always changing. In recent years, fashionable and cheap mobile phones like OPPO have become consumers' preferences, and their market share is also expanding. This research will make predictions about the development of OPPO in the next five to ten years. To make the forecasts reliable and convincing, the SWOT model and data from "Counterpoint" and "The Economic Times" are used. Generally, the international mobile phone market is slowly recovering, but the shortage of hardware components for Chinese brands, such as OPPO and VIVO, and the crisis between Ukraine and Russia made the expected fast recovery fail. For OPPO, its expansion is restricted by China's policy of COVID-19 and it faces serious shortages on making some core hardware components, hence in the future 5 years, OPPO is not expected to occupy much market share. However, in a future decade, it is hard to say. Although the influence of China's COVID policy restriction and the Ukrainian War is expected to disappear, the key restriction for OPPO is the limitation on components. OPPO should develop some core components independently to reduce the impact of the external supply market on the company's expansion. In addition, OPPO pays more attention to offline sales, and its sales have been greatly affected during the COVID-19 period. In the future, OPPO can expand online and other channels and can flexibly switch if similar emergencies happen in the future.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230053

    The Implementation and Refinement of Range Breakout Strategy in Chinese Commodity Market

    The range breakout strategy is a momentum strategy that involves taking a long position in a security when its price exceeds a predetermined range and a short position when the price falls below the range. Previous research has indicated that this strategy is well-suited to the price volatility patterns observed in commodity markets. Considering the significant expansion and di-versification of China's commodity market in recent years, we decided to apply the range breakout strategy to China's commodity futures market and assess its feasibility and profitability. Our research utilized historical performance data from the Zhengzhou Commodity Exchange and Shanghai Future Exchange between September 1, 2012, and July 31, 2022, obtained from CSMR as our database. We focused on the top 27 most liquid commodity futures categories to construct our back-testing portfolio. Our approach centered around using volatility as the basis for entry signals in the range breakout strategy and signal weighting as a portfolio construction method. The results demonstrate that the range breakout strategy, based on volatility, is highly effective in China's commodity futures market. This research con-tributes to the enrichment of optimization strategies in China's Future Market. Furthermore, we explored the use of cross-commodity hedging and the Average True Range (ATR) indicator to further enhance the strategy. Although no practical improvements were discovered beyond the original strategy, this exploration offers valuable insights for future research.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230410

    The Impact of Aging on Enterprise Employment

    With the improvement of China's economic level of aging, China has also encountered the problem that most developed countries will encounter - aging. However, since China is still a developing country and it is per capita economic level is relatively low compared with developed countries, China's aging degree is relatively low. Therefore, this paper mainly studies whether China's aging level has had an impact on market employment in the past few years. This paper uses regression analysis to analyze whether aging has affected the employment of Chinese enterprises. The dependent variable is the employment level of enterprises, and the independent variable is the aging population.; Use multiple analysis methods to judge the possible consequences of aging on Chinese enterprises. The research result is that China's aging has had an impact on the employment of Chinese enterprises and will have a relatively bad impact on the employment situation in China in the future.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/10/20230424

    The Impact of Public Resource Allocation on Housing Prices – Taking Chengdu as an Example

    This paper examines the impact of public resource allocation on housing prices and uses Chengdu as an example for analysis. By comparing education, healthcare, and transportation in each district of Chengdu, the study finds that public resource allocation and housing prices in Chengdu are positively correlated and that education and healthcare resources are more strongly correlated with property prices. Both public resources and property prices in Chengdu show a general trend of "circle + radial" diffusion, decreasing from the first to the third circle. After comparing the public resources and property prices in each district, it is clear that there is still a large gap between districts. This paper argues that the government should increase the construction of public resources and optimize talent policies in the surrounding areas in order to alleviate the disparity between districts, disperse the pressure on public resources in each district in the first circle, and promote coordinated urban development.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/19/20230113

    The Significance of Regional Tax Incentives in Creating Economic Profit Zones: A Case Study of Khorgos, Xinjiang, China

    The government may use tax incentives to attract companies to register in an economically unbalanced region to boost the local economy and create an economic profit zone. Regional tax incentives can reduce costs and increase profitability, thus creating an economic profit zone. This paper examines the significance of regional tax incentives in creating economic profit zones by using Khorgos of Xinjiang, China as an example. The study concludes that the significance of regional tax incentives in creating economic profit zones lies in balancing and regulating the regional imbalance of development from within the country itself.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/13/20230664

    The New Transportation Paradigm: The Sharing Economy

    The idea of a new transportation paradigm consisting of shared, multi-passenger vehicles has emerged along with the introduction of partly autonomous automobiles. As such a transformative but untested idea, the amount of existing research regarding this topic is limited. However, there are certainly discussions focused on individual elements of this topic and testing on a small scale: Driverless cars, shared vehicles, multi-passenger travel, etc. From these scattered papers, our team was able to compile the main problems with the current transportation paradigm and the potential benefits of the new sharing paradigm that we are advocating for. In this paper, we addressed four problems with the current paradigm and devised solutions for each problem via the benefits of the new sharing paradigm. Although we were unable to collect tentative data due to technological limitations, we gathered any research we could to simulate a world where the sharing transportation paradigm is adopted at a large scale, demonstrating the efficacy of the new paradigm in solving current pressing issues with a concentration on improving the environment both in cities and in general.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230273

    Family Fertility Cost Estimation Based on CFPS Data

    The "demographic dividend" has brought abundant labor resources and low labor costs to our country. However, the official data released by the National Bureau of Statistics in 2021 shows that China's total fertility rate is 1.3. With the obvious trend, this endowment advantage will no longer exist. It is of great significance in contemporary China to calculate the cost of family fertility that leads to low fertility willingness, and to formulate policies to increase the fertility rate. Therefore, the paper builds a model to calculate the cost of family fertility in China through the equivalence scale theory, and calculates that the equivalence scale level of the family fertility cost in China is 1.41, which is a relatively high level in the world. On this basis, the paper analyzes the reasons for the high cost of fertility, and summarizes the shortcomings of the paper's research, therefore putting forward suggestions for future research.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/22/20230283

    Stock Price Prediction Using Stepwise Regression and Improved with Factor Analysis

    Owing to volatility in stock markets, it is quite elusive to forecast stock prices. Albeit, sometimes regular patterns are manifested in stock prices and a variety of factors are proved to be competent to determine stock prices partly. Hence, using stepwise regression on historical stock price data, this paper proposes determining similar patterns in stock prices and exploring potential rules to select the main factors that can affect stock prices significantly while taking all factors into account. Difference analysis is also employed to probe possible correlations in the data. Eventually, this paper tries to improve stock price prediction using factor analysis and manages to achieve higher accuracy.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/25/20230471

    The Guiding Significance of Olympic Marketing on China's Sports Industry Business Promotion: What are the Enlightenment and Lessons from Historic Cases?

    This article delves into the significance of Olympic marketing in advancing the Olympic movement and examines the challenges and prospects for the Chinese sports industry to employ cooperative marketing and promotion campaigns to bolster its national economy. The piece derives insights and tactics from the lessons and stratagems of prior Olympic events and sets forth strategic recommendations for Chinese stakeholders to participate in and collaboratively cultivate the sports economy. It underscores the paramount of relationship marketing, continual advancement, methodical marketing planning, and comprehension of the implications associated with Olympic marketing. Moreover, the article contemplates the relevance of service-dominant logic and social identity theory in sports marketing. Nevertheless, it also broaches apprehensions regarding the commercialization of the Olympic Games and the prioritization of financial gain over athlete welfare. Finally, the article advocates for a strategic blueprint to elevate China's sports industry by merging it with other sectors, advocating for healthy lifestyles, and amplifying domestic demand and consumption, while acknowledging the resource dependence theory and the intense competition among industry contenders.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/9/20230346

    Nintendo’s Development Status and Prospects in the Chinese Market

    The video game industry has been a rapidly developing industry in recent years and has great market influence. This article starts with an analysis of the problems and difficulties that Nintendo has encountered in the Chinese market environment with rapid economic and technological development, based on consumer feedback, media reports, the company’s direction, and the company’s economic changes during the COVID-19 period. According to the survey, the author will analyze the advantages and disadvantages of Nintendo in the Chinese market and the future development prospects, and finally come to the conclusion that Nintendo has great development potential in the Chinese market and consumers can also buy the company’s products with confidence.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/12/20230587

    The New Approach to Channel Marketing in the FMCG Industry: Based on the Comparative Analysis of Few Cases of Blue Moon and NAIS

    The epidemic’s impact has led to the adjustment of global supply chains, and the upgrading of Chinese consumers' consumption concepts has brought challenges to the FMCG (Fast Moving Consumer Goods) industry. At the same time, the product homogenization of the consumer goods daily chemical industry is serious, and the brand lacks innovation and vitality. The development of the IT (Information Technology) era to the DT (Data Technology) era has changed the mainstream publicity method of advertising media. In this context, innovation has become the core product of the FMCG industry. Therefore, this paper will analyze the effective new channel marketing scheme from the perspective of channel marketing through the comparison method of a few cases, and study how to use channel marketing to improve the marketing vitality of brands and obtain market growth. The research in this paper will provide theoretical support for the channel marketing of FMCG daily chemical products, and propose a channel marketing model from a new perspective to solve the lack of product innovation and improve brand vitality.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230502

    Application of AI Technology in Mergers&Acquisitions and Its Regulation

    Applying Artificial Intelligence (AI) brings more possibilities to the Mergers and Acquisitions (M&A) process. However, with the high development of AI, its safety and ethical consequences are gradually emerging. This paper adopts the case analysis method and uses AI's specific application in the due diligence process as an example to analyze the legal risks of its program testing environment, data extraction security, and error tolerance rate. Also, this paper will use contrastive analysis and documentary analysis to explore the legal gaps and prospects of AI in M&A by taking the EU's AI Ethical guidelines, the AI Act, and Guidance for Regulation of Artificial Intelligence Applications from the US as examples, analyzing the regulatory directions and regulations for M&A.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/15/20230860

    A Case Study of Tencent Music: How’s the Music Streaming Industry Faring Under Covid-19?

    We identified five factors influencing the stock price of Tencent Music at various times in the paper. We used two mathematical techniques by collecting data on these five variables. By calculating the correlation coefficients, we were able to determine the influence of each variable on Tencent Music over different periods. Using the Linest equation in Google Sheets, we then developed a Linear regression model for Tencent Music. We used the regression model to calculate the slope, y-interpret, and predict the quarterly stock price to compare with the actual quarterly stock price. By analyzing Tencent Music's stock, we conclude the article with our perspective on the entire Chinese streaming media industry.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20230966

    Analysis of Chinese Financial Market under COVID-19

    As the world's second-largest economy with a population of 1.4 billion people, China has the world's most sophisticated industrial chain and occupies a critical position in the glob-alized world economic market with a strong manufacturing sector and a promising service sector. With a market mechanism that is very different from the free-market economy popular in the Western world, such as a completely different proportion of taxation, usual-ly the influence of the political system, the Chinese market often operates with huge po-tential profit margins and potential crises. It is often greatly influenced by policies, espe-cially under the epidemic in 2020. The purpose of this paper is to analyze the general fu-ture directly, exploring current trends from the domestic and international aspects and making a rational economy on a macro level by looking at market operations over the past few years, taking into account current trends, and making recommendations accordingly.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/20/20230168

    A Case Study of POP MART Marketing Strategy

    In just ten years, POP MART has developed rapidly and become the leader in the national LOMO market. It would be worthwhile to analyze and summarize its marketing strategy. This paper expounds on the brand background, industry background, STP analysis and 4P theory of the POP MART brand, and analyzes the marketing strategy of the POP MART brand. By reviewing the relevant literature in the last three years, this paper analyzes the brand problems and brand advantages. The advantages of the brand are obvious, such as the cooperation with many IP products, and exquisite product design. The acceptability of price and unit price of products is high. Brand marketing takes advantage of consumer psychology. Online and offline promotions are also plentiful. However, there are still some problems, such as low brand recognition, unsatisfactory customer promotion and insufficient product development. Customer loyalty and competitiveness of POP MART need to be improved. According to the above information, this paper puts forward several suggestions: The business should open a new market, such as the male market. Also, businesses should improve the product emotional value of the product and make the product become story innovative, etc. In cooperation with IP, the brand should analyze and understand the corresponding consumer groups of each IP, which can make more targeted update plans. Also, it enhances the brand awareness and recognition of its own brand.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/23/20230346

    Analysis of the Marketing Strategy of Adidas

    A well-developed and well-executed marketing strategy is important for a company, especially for Adidas in the highly competitive sporting goods industry. Therefore, this essay analyzes Adidas’ marketing strategy with the help of the 4Ps marketing theory and proposes relevant strategy optimisation. The result shows that Adidas’ current marketing strategy focuses on incorporating sustainability to drive product innovation. This marketing strategy is beneficial in helping the company to engage consumers and build a credible brand image. However, this marketing strategy also faces problems with product innovation lacking competitiveness, product quality and pricing. Therefore, Adidas could optimise both its product strategy and its pricing strategy. Specifically, Adidas could focus on product innovation, drive digital transformation and increase its control over suppliers in order to expand its product strength and optimise its product strategy. At the same time, Adidas could optimise its pricing strategy by increasing its sensitivity to changes in competitors’ prices, consumers and market demand.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/26/20230537

    Analysis on the Marketing Strategies of Cultural and Creative Products Based on Case Study of Beijing's Palace Museum

    With the improvement of people's spiritual and cultural needs, cultural and creative industries are rising all over the world. Museums are pioneers and important carriers of cultural and creative industries. A good industrial strategy should be consumer-centric. The Palace Museum has played a leading role in the domestic cultural and creative industry and has successfully attracted many consumers with its excellent marketing concept. However, there are still some shortcomings in the commercialization of museums' creative cultural products. This article takes the Palace Museum as an example to explore the commercialization strategy of the cultural and creative industries. Through literature analysis, this study analyzes the development and industrial strategy of cultural and creative industries and puts forward suggestions to improve the development status of cultural and creative industries. Cultural and creative industries can optimize the product mix from the perspective of customers and design practical products with innovative thinking. The culture and creative industry should deliver third-party services and improve the logistics system. This paper also suggests to use of new media propaganda channels and to pay attention to intelligent propaganda.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/7/20230207

    The Relation Between Risk and Portfolios – Risk Management Project Portfolios

    Project Portfolio Management (PPM) is a subsidiary of project management. It is used to control and coordinate the projects in various organizations' portfolios with clear objectives of maximizing the project results, balancing portfolio threats, and aligning the projects to meet the business's strategic aims. In many organizations, PPM is ranked on a higher level than the project management concept because the goal of PPM is to achieve the strategic objectives of an organization. However, risks typically arise during project implementation and management. The project managers constantly work to minimize the project risks while simultaneously maximizing the intended values of a given project. The project management teams should manage the risks while achieving the strategic goals and objectives of an organization. This paper discusses the relationship between PPM and risk management during the project implementation process. The paper explored the use of a systematic literature review to come up with these critical findings. The author recommends that there's a need to use empirical data to validate the existing theories and published literature findings. The project Portfolio Risk Management (PPRM) has practical and theoretical approaches in risk management (RM), decision theory, and modern portfolio theory. The use of a systematic literature review approach was used in the execution of this study to gain more insights into the influence of risks on project portfolio and success, identification of the project portfolio risks, and the management of risks in the project portfolio management context.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/14/20230779

    MOUTAI Stock Price Prediction Based on ARIMA Model

    Autoregressive Integrated Moving Average (ARIMA) models are effectively utilized in time series analysis and forecasts. With the focus on MOUTAI, one of the brands in liquor industry that has absorbed great public interest and wide acceptance, this paper studies the pattern of the closing price of MOUTAI stock, fits the data using ARIMA model, and eventually forecasts over the future horizon. Based on daily closing price of the specific stock, a few transformations of the data are carried out, making the fitting process of ARIMA model more accurate. The best-fit ARIMA model is studied and the forecast re-sults are analyzed. According to the increasing trend throughout the interval studied and the unforeseen peak at the beginning of 2021, the causation is discussed: the consumer trend. That is, people are inclined to consume more liquor products during mood swings, which is likely to happen during lock downs and the deteriorated epidemic worldwide. This study provides more insights to the potential investors and buyers of MOUTAI stock and products, and furthermore the liquor industry, giving an overview of the patterns shown in the stock’s closing price and the causation of the forecast results.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/19/20230115

    The Arbitrage Outcome in the Triangular and Quadrangular Arbitrage Paths

    For a long time, both nationally and internationally, RMB hedging has been a contentious issue. The study and analysis of triangle and quadrilateral hedging in 30 countries are the focus of this article. In addition, they are classified into three groups: industrialized nations, developing countries, and backward countries, with the 30 countries that were chosen falling into each category. On the other hand, triangular arbitrage is an arbitrage that benefits from cross-exchange rate price movements. In contrast, quadrilateral arbitrage follows in the footsteps of those above but involves going via two more countries. Moreover, the data analysis for triangular and quadrangle arbitrage uses the total average, average, maximum, and minimum of favorable spreads, per the study below. From all of this, it could be seen that square hedging frequently has a broader spread or more losses, while triangular hedging frequently has a narrower spread.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/17/20231054

    Evaluating B2C and B2B Entrepreneurial Opportunities Within the Chinese Ex-Pat Relocation Market

    The Chinese ex-pat relocation market is a huge and growing market with remaining problems that need to be solved. To help entrepreneurs get a better start in this golden market, this paper will disclose the best business model, B2B or B2C, that companies can choose to enter the market. Interviews, surveys, and competitive comparisons are used as methods to explore what service customers are eager for and what competitors in the market have done. After analyzing customer needs, the business model of competitors and differences between the B2B and B2C business models in the Chinese ex-pat relocation market, and with the discussion about the desirability, feasibility, and viability risks of the two business models, it is concluded that B2C is the best model to choose, because of its long-term development and revenue. Also, the B2C business model faces less risk when the whole market environment become to change.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/21/20230230

    Analysis of the Competitive Advantages of Cross-border E-commerce Unicorn SHEIN

    Cross-border e-commerce can significantly reduce the threshold of overseas market development. In recent years, cross-border e-commerce flourished, and many domestic enterprises have tried to go overseas. The rapid development of cross-border e-commerce has led to innovation in business. It has created convenient conditions for goods to build brand image in overseas markets. With the development of cross-border e-commerce, more and more talents will flock to this industry. The strategies used by each enterprise are different, and the supply chain and brand management of each enterprise will affect their status and influence in the cross-border e-commerce industry. SHEIN is a cross-border e-commerce company mainly focusing on fashion, clothing, accessories, etc. This article will analyze SHEIN's competitive advantages from several specific aspects and give some suggestions. Through the study and analysis of SHEIN, we have a more accurate and practical understanding of the cross-border e-commerce industry and this brand.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230411

    The Impact Between Mobile Payments and Online Shopping in China

    The rise of mobile payments and online shopping in an era based on advanced internet technology has provided a lot of convenience to the public, however how the relationship between the two develops determines the socio-economic and development level. This article will focus on the interplay between mobile payments and online shopping, analysing and defining each of them. In examining the relationship and impact of the two, this article uses a qualitative research method using questionnaires to investigate payment penetration, user size, purchase patterns, and reasons for mobile payments and online shopping. The study provides insight into the pros and cons of the two, and the corresponding relationship between the outputs. The result is that mobile payments and online shopping in China are interactive and complementary. This paper obtains empirical results from the study that mobile payments should be combined with online shopping, and that in the future, both will work together to overcome online challenges to better develop.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230274

    What Does Venture Capitalists Learn From IPO Failures?

    Venture capital investors focus on early-stage enterprises, the market participants have limited information about their prospects. Their investment decisions involve complicated factors and potentially the failures in the past can affect their future investment decisions. In this paper, within the context of venture capital investment, I examined the impact of the rate of IPO failures in one sector on future investment in the same sector. However, the direction of effect is ambiguous. The learning effect from past failure can be positive if the VC investors gain valuable experience from it. Alternatively, the learning effect can be negative as it reveals the VCs’ incapability to invest in that given sector. I exploit a data set from Preqin and a fixed-effect model to help me identify results that are consistent with a positive learning story. This finding contributes to our understanding of how VC investors make investment decisions and how financial market participants react to failures more broadly.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/9/20230347

    Securitization:The “curse” of the Financial System during the 2008 Crisis

    During the 2008 financial crisis, many investment and commercial banks were hit hard. The primary reasons that caused the financial crisis were the abuse of mortgage securitization and the housing bubble. In this paper, our group mainly focused on the potential issue of the mortgage securitization structure and the impact that the abuse of securitization caused. Our group analyzed the correlation between mortgage defaults through the OLS linear regression model. It showed an underestimation of the possibility of defaulting on securitization products (MBS, CDO, etc.). Furthermore, our group analyzed the expansion of this potential risk due to the raised housing bubble. After analyzing the potential risk, our group analyzed the impacts that the securitization caused in macro and micro views. First, our group analyzed vital factors that affect bank performance using the OLS linear regression model. Moreover, based on the change of these critical factors caused by the exposed potential risk from the securitization structure, our group analyzed the bank’s performance during the financial crisis. Second, our group analyzed the macro impacts before, during, and after the financial crisis due to the abuse of securitization. Overall, according to the potential risk in the securitization structure and the macro and micro impacts caused by the exposed potential risk, our group concluded that the abuse of securitization was the “curse” for the whole financial system at that time.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/10/20230425

    Small and Medium-sized Enterprises Private Equity Risk Management

    Small and medium-sized enterprises are playing an important role in Chinese economic development. However, due to the lag in system construction, the scale of small and medium-sized enterprises is relatively small; many of these enterprises lack funds, and it is difficult to get loans. The financing difficulty of small and medium-sized enterprises always exists in China, which has become an important reason restricting their further development. In the past, smes used to borrow money from banks to finance their development. They have been borrowing from banks with their assets as collateral, but as the country has adopted a tight monetary policy, most of the loans applied for by smes have been rejected by banks. Private equity fund has the characteristics of low financing threshold and high added value of enterprises, helping many small and medium-sized enterprises to solve the capital problem, enabling them to develop and grow. In the process of private equity fund financing, the macro environment and micro factors bring huge risks to the whole financing process. Therefore, it is necessary to evaluate, analyze and control every risk that may cause financing failure in the financing process. This paper uses the method of literature review, qualitative and quantitative combination, through the construction of small and medium-sized enterprise private equity fund investment risk evaluation index system, from the micro and macro environment to evaluate and analyze the risk, for the analysis of small and medium-sized enterprises may face financing risk to provide effective avoidance measures.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/25/20230473

    The Golden Parachute Mechanism of Listed Businesses' Bad Faith Takeover Defense

    As the wave of mergers and acquisitions spreads in China, incidents of hostile takeovers in the capital market are becoming more frequent. More Chinese companies are revising their articles of association and adding anti-hostile takeover clauses, including the Golden Parachute clause, to protect their interests. Most research on Golden Parachute has focused on the U.S. market, but China's capitalist market environment and corporate governance structure differ greatly from the U.S., and there are blank spaces in the value judgment of the Golden Parachute in American studies. When introducing it in China, legislative bodies and corporate rules should not copy blindly; rather, they should extract its essence while discarding the dross. This article summarizes current research literature on the Golden Parachute clause by Chinese and American academia, uses empirical research to analyze how the clause was applied in the Musk-Twitter acquisition case, and presents personal insights on how Chinese companies can write the Golden Parachute clause into their articles of association and localize it based on actual mergers and acquisitions scenarios. Efforts must be made at the institutional, legal, and ethical levels to address the challenges faced by the Golden Parachute clause in practice, thereby opening up greater possibilities for their application in China.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/12/20230589

    Marketing Challenges and Countermeasures of Streaming Media in the Post-Epidemic Era: Taking Netflix as an Example

    Since 2019, the outbreak of the epidemic has brought huge customer subscriptions to Netflix, and the stock price has also risen as a result. However, according to its Q1 2022 earnings report, Netflix experienced its first single-quarter loss of sub-scribers in a decade, with high numbers. Using the case analy-sis method, this paper takes the sharp decline in subscribers of Netflix in the latest quarter as the starting point, thinks about how to retain users, analyzes the three reasons for the decline in the number of Netflix users, gives solutions with Product and Promotion as the core, and finally plans new marketing ideas for the streaming media in the post-epidemic era. It pro-vides a marketing model that can be promoted for the industry to retain users, return to peak performance, and develop sus-tainably under the normal epidemic situation.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230503

    The Influence of Different Demographic Factors on Consumers’ Financial Literacy in China

    Because of the impact of the COVID-19 pandemic, China's economy and financial markets have been volatile in recent years. This necessitates using financial literacy by Chinese customers to handle their assets effectively and avoid losses. This essay aims to investigate the effect of various demographic parameters on the financial quality of Chinese consumers. The 2019 China Consumer Finance Survey questionnaire yielded 13,000 data points for this article. STATA was applied to screen twelve independent variables associated with financial quality, and a multiple linear regression model was utilized to determine the association between each variable. The findings revealed a strong relationship between age, gender, income, education level, the proportion of household members with sickness, consumer risk preference, rural domicile, family size, self-employment and house ownership with financial quality, except that there was no significant correlation between marital status and consumer financial quality. The results indicated a significant correlation between age, gender, income, education level, and the proportion of household members with illness. These findings imply that different demographic factors influence Chinese consumers' financial quality to varying degrees. As a result, each consumer makes different decisions about managing assets and avoiding risk.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/20/20230170

    Analysis of Two Representative Acquisition Deals in Media and Entertainment Industries

    The deals in the dynamic media and entertainment industries have been paid great attention to in recent years. One of the most valuable things that companies competed for was customers’ attention. Hence deals were made to provide unparalleled technologies or content. The case studies adopted in this study are objective and specific. Focusing on the analysis of two representative acquisition deals in the media and entertainment industries, this article gives a comprehensive introduction to Walt Disney Company, Pixar Animation Studios, Microsoft Corporation and Activision Blizzard, lists essential contract terms and summarizes the changes. To conclude, in the process of merger or acquisition, technologies and entertainment content are key elements in companies’ consideration. Through exchanging and sharing resources, parties involved in the deals could achieve a win-win relationship. Nevertheless, there are also many problems that need to be solved, including the interference of the third party, cultural conflict and changing market requirements.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/23/20230348

    Research on the ESG Investment from the Perspective of Corporate Social Responsibilities

    Nowadays, ESG investment, which involves environmental (E), social (S) and governance (G) elements, become a hit. Not only the leader of companies but also the public were attracted by such investments aimed at long-term benefits. However, at present, there exist many problems with ESG investment, such as, lack of standard, return, and supervision for it. At the same time, with the development of economy and social concept, corporations increasingly play a greater role in society. As a result, corporations are expected to assume a series of social responsibilities by the public. ESG investment and corporate social responsibilities, obviously the two concepts have something in common. Therefore, the paper focuses on the two concepts and tries to answer ESG-related problems from the perspective of corporate social responsibilities. First, through the analysis and summary of relevant research, the paper concludes the relationship between the two. Second, through data analysis and case studies, the paper explores the benefits of ESG investment if it embodies the assumption of corporate social responsibility. Last, the paper concludes with what and how we should do to promote ESG investment for the purpose of making companies assume more social responsibility.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/13/20230669

    The Relationship Between the Yield and the Degree of Overlap of Snowball and Its Underlying

    The purpose of this paper is to investigate the yield and the degree of overlap of Snowball and its underlying asset, especially under the volatile financial market in recent China. China’s snowball product market has grown rapidly since 2018 and the outstanding size of such product is around 150 billion yuan in 2022. In this report, structure of Snowball product is divided into four typical situations, which are briefly introduced through a hypothetical case. In addition, this report reviews the historical data of the CSI 500 Index and digs into the trends of the stock market in China, hoping to find supporting evidence for the relationships between the yield and the degree of overlap, followed by the comparison of the yields of direct invest in CSI 500 Index and invest in Snowball products in different market conditions. The discussion of the returns and degree of overlap for different investment choices is limited; therefore, some possible suggestions and solutions are provided for market participants.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/15/20230861

    Mental health condition can be seen through facial appearances

    Mental health is essential to all of us. Research has shown that facial appearance can hold cues for symptoms of depression, and perceived mental health reflects actual mental health. However, little research shows the relationship between people's judgments of mental health conditions and facial appearances. Here we will discuss the relationship between mental health and facial appearance. We will collect photos of faces under different mental conditions and let observers rate their mental health scores. Moreover, we will also measure the observers' mental health condition to see whether people with mental illness can accurately judge faces under the same condition.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20230968

    Product Differentiation: Implications for Corporate Finance

    Product differentiation is a key component of market structure, according to the theory of industrial organization, and the degree to which enterprises control the market depends on how well they differentiate their products. In addition, the company generates enough uniqueness in the components making up the product entity or in the delivery of the prod-uct to distinguish it from competing goods of a similar nature and draw in customers, earning their preference and loyalty. This paper introduces the causes of product differen-tiation, analyzes its application in the market and the implementable strategies for enter-prises to achieve product differentiation, and uses some examples to illustrate that product differentiation is a highly visible marketing strategy, which should be widely promoted. At the same time, it also has certain limitations and instability. Products need to establish a variety of different advantages and long-term supply chain between enterprises, cannot blindly exaggerate the role of product differentiation. In the current market environment, the same product categories emerge in endlessly. Therefore, businesses must properly cre-ate differentiation in order to make their products stand out.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/19/20230116

    Trend of Chip Industry under the Negative Interest Rate Policy: Based on Time Series Model

    On 7 October 2022, the US government issued a revised policy regarding semiconductor technology export toward China. The 139 pages of rules stated the regulation on export of chips, more specifically, the advanced computer chips that could support AI algorithms. In fact, this is not the first time for US government banning export of high-end computer chips to China, but this one could be the most expensive export restriction within a decade. Chinese chip companies have long suffered from the banning from US government, the development of the whole industry is filled with twists and turns as well, but the thriving of Chinese chip market is still deeply related to the US economy's performance. This paper discovers the correlation between the performance of Chinese chip industry, which is revealed by the index level of chip industry within China's mainland stock market, and the US to RMB exchange rate, starting from 2016 to present. The paper applied ARMA-GARCH model to predict and analyze the data, studying how will US exchange rate affect the development of chip industry in China. It also predicts the development of Chinese chip industry and then makes suggestions for future development of the Chinese chip companies.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/21/20230231

    Study on the Development Status of Smart Home: Huawei Smart Home as an Example

    With the rapid development of the economy and technology and the application of technologies such as 5G in the Internet of Things, the smart home gradually enters the daily life of consumers through the presentation of different scenes. Multiple factors influence Huawei’s late start in the smart home. This passage uses the 4PS marketing strategy and PEST analysis to conduct research from four levels: politics, economy, technology, and society. The study finds that in the development process of the Huawei smart home, political and economic factors play a leading role, while technology and social factors play a mentoring role. Four factors promote its rapid development under the macro environment. Relevant political conditions promote the development of smart home. In contrast, good economic conditions promote the rise of smart home, and developed technical conditions give smart home innovation and optimization power. Finally, social groups directly affect the popularity of smart home.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/7/20230208

    The Local Dynamics of Industrial Growth in Hong Kong Under the U.S. Embargo Policy in the 1950s

    When people think of Hong Kong in the 1960s, most will recall the industrialized prosperity of Hong Kong. Most scholars regard the industrialized prosperity in the 1960s as a direct consequence of the U.S Embargo Policy launched in the 1950s, during the Korean War. However, a no less important driving force, the impacts of the dynamic role of local businessmen and local chambers on the growth of industries has been overlooked. Given the current academic neglect of the local dynamic role, this paper aims to analyze the driving force played by local actors such as associations, chambers of commerce, and even merchants in promoting Hong Kong’s industrial growth, especially in the shipping industries. This paper will demonstrate the effect of embargo policy as well as the contribution of local dynamics, which altogether provides a comprehensive understanding of the factors affecting Hong Kong’s industrial growth in the 1950s.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/26/20230538

    Endowment Effect: Applying to Marketing, Stock, and Management

    This paper mainly focuses on the endowment effect and uses qualitative analysis and literature review to discuss and explain the endowment effect, and analyze the application of the endowment effect in sales, stock, and management. Through these three applications, we can have a good understanding of how the endowment effect works in our lives, which unconsciously influences a lot of our decisions. For some people, such as investors, the endowment effect influences them to make more correct and rational decisions. This paper also mentions some ways to suppress the endowment effect when making decisions. So in short, the endowment effect is a very common emotional bias, which will be explained in the following article.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/14/20230785

    Analysis on the Problems and Countermeasures of Accounts Receivable Management in Shanghai Weiming Food Company

    Enterprises in China's food manufacturing industry are mainly small and medium-sized enterprises, which are in a weak market position. With the continuous integration of dis-tributors and the tight capital chain, the proportion of procurement credit will increase, and the problem of accounts receivable will become more and more prominent. Aiming at this problem, this paper adopts literature method and case analysis method to study and discuss the existing problems of accounts receivable management of Shanghai Weiming Food Company. Paper first introduces the research background and significance, this pa-per expounds the concept and basic theory of accounts receivable management, wei Ming food company accounts receivable management present situation of Shanghai, and analyz-es the Shanghai wei Ming food company accounts receivable management problems, such as not to set up independent credit management department, business process controls and the absence of regulation, deficiency in the collection and appraisal way, Market credit mechanism is not perfect. In view of these existing problems, the paper puts forward the corresponding improvement measures, one is to set up a credit management group; Sec-ond, establish a sound credit management system; Third, standardize sales process man-agement; Fourth, establish and improve collection and assessment methods.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/22/20230284

    The Impact of Customer and Marketer Psychology on Making Business Decisions

    This research uses the literature research method, the case study method, and the qualitative analysis method as research methods to analyze the influence of customer psychology and marketing psychology on business decision-making through four aspects: stock investment selection, necessity purchases, marketing, and discretionary expenditure. Meanwhile, the author chose the specific period of the epidemic because the social background caused people's psychological fluctuations, which have significant implications for business decisions. The delayed investment brought on by the pandemic affects aggregate supply and aggregate demand, and while the impact may take some time to be apparent, the magnitude of the impact depends on the scale and duration of the outbreak. Through analysis, enterprises need to put valuable customers at the center of business decisions as the basis of business decisions, so that businesses can focus on exploring ways to develop in unknown areas.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230413

    An Empirical Analysis of Portfolio Management

    In the modern era, finance is a tool that anyone is able to use to manage their wealth. People are eager to invest their extra money, and this piece is written with individual investors in mind who can utilize it as a resource when building a portfolio. In this study, the CAPM model and Markowitz model are used to determine the efficient frontier, capital allocation line, minimum risk portfolio, and optimal portfolio using three stocks chosen from various exchange markets and the SPX index. The data was analyzed to demonstrate that higher risk carries a higher expected return, and that the stock price also adheres to the normal distribution theory. Additionally, it covers the pertinent risk factors and how to diversify the risks. This paper offers guidance regarding the management of wealth for individual investors.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230275

    The Impact of Rising U.S. Real Estate Prices on Young Americans

    The main content of the whole article is to express that real estate has caused too much pressure on young people. As we all know, the real estate business has become more and more prosperous in recent years, and many rich people like to buy many houses, because they think the house will preserve its value, they speculate the house price very high. And it is the young people who suffer from this. Compared with ten years ago, they need to spend more time and energy to complete the goal of buying a house. This This is especially true after the outbreak of the epidemic. In the United States, many companies have to lay off employees or reduce wages to maintain the operation of the company in order to solve the losses caused by the epidemic. It is difficult for graduates to find jobs during this period, let alone one Set up your own house.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/12/20230593

    What is the Role of Greater Gender Equity in Improving Health and Education in Developing Countries?

    Nowadays, since health and education are essential to both individual happiness & countries' growth and at the same time, gender equity is not only a fundamental human right but also an essential part of realizing human potential, promoting sustainable development, and achieving peaceful societies, this paper is about the role of more significant gender equity in improving health and education in developing countries. Data is collected from Global Gender Gap Report and the World Bank dataset website in a period of 14 years until 2020. We choose 2 of 4 dimensions from the Global Gender Gap Index to become the new index as the X variable and two indicators literacy rate, adult total(%of people ages 15 and above) and mortality rate, infant(per 1000 lives birth)as the Y variable. We expect to have correlations between X and Y indicators by making a regression. The findings are aimed at raising the awareness of improving gender equity.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/17/20231056

    Secondary Private Equity Funds in China

    Combining the latest era background, this paper mainly focuses on the growth of secondary private equity funds in China's capital market. Starting with the current macro form and development status, it will provide an overview of the private equity market and secondary funds, followed by an introduction to the development and status of S funds in the global capital market. Following that, author will go over the history and current state of S funds in China's capital market. Analyze the advantages and characteristics of the S fund based on its theoretical essence and actual business. Finally, watch for the development of secondary private equity funds in China. As one of the few articles on secondary private equity funds and transactions, the discussion in this paper enriches the content and literature of secondary private equity investment.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/21/20230232

    The Performance Variation of Film Industry During Different Phases of COVID-19 Based on CAPM

    The COVID-19 pandemic has shocked the financial market since 2020. The lock-down and social distancing measures have brought challenges to the film industry. This study analyzes stock prices and examines the impact of the pandemic on film industry through CAPM. Five big film companies are selected as a typical sample to investigate the performance of film industry. Data including daily returns and close prices of each stock is extracted from Yahoo Finance. In addition, linear regression is used in this study to calculate the stock’s beta, alpha and R-square based on CAPM. According to the analysis, the pandemic outbreak has increased the unavoidable risks of the film industry brought from the market. Stocks of five film companies performed worse than expected, which indicated that the pandemic did put a bad effect on the film industry. Besides, the performance of five film companies is relative with the market but with higher fluctuation, indicating that there are more uncertainties in film industry compared to the market. These results shed light on guiding further exploration of film industry’s emergency responses towards events like pandemic.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/23/20230349

    The Impact of Green Supply Chain Management on Long-term Effectiveness of Enterprises

    Due to the expansion of the economy and society, higher standards have been proposed for the growth of enterprises. More and more attention has been paid to the sustainable development of enterprises. The shortage of resources and environmental pollution are another challenge for manufacturing enterprises, requiring businesses to give environmental issues more consideration modern management practices such as green supply chain management take the entire supply chain into account when making decisions. It incorporates suppliers, manufactures, sellers and users and is based on the principle of green manufacturing and supply chain management technologies. Its goal is to reduce environmental impact of the entire process of purchasing, processing, packing, storing, moving, using, and discarding products. This article begins with the meaning of supply chain management, examines the fundamental components of a green supply chain, elaborates on the implementation of a green supply chain, discusses the challenges a green supply chain faces in China, and then proposes green supply chain management strategies.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/10/20230426

    Analysis on McDonald's Localization Strategy

    McDonald's is a company that was established in 1940 in the United States. Since then, the company has grown in different parts of the world and increased its profitability over time. However, McDonald's has also faced a lot of challenges, including the lack of understanding of cultures in different countries, which resulted in its poor performance. Without completely understanding what the local people think about food, McDonald's expanded its operations to different parts of the world while carrying the culture of the United States to those parts. As a result, the company performed poorly and was unable to expand its operations further. However, through localization strategies, McDonald's has gradually become one of the world's most successful restaurants and food chains. This paper introduces McDonald's localization strategies from five aspects, namely its menu, business model, advertising translation, staff management, and market pricing. To conclude, the company has been able to adapt its menu to be in line with the local culture, and the prices are set according to the local economy. What is more, the localized translation and management also enable the company to avoid and timely solve the problems that are specific to a region. The localization strategies have made McDonald's one of the world’s most successful fast food companies.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230505

    The Corporate Strategy Study of NIO Company

    A growing need for investment and transactions in the new energy vehicle business has been seen in recent years due to the industry's quick expansion. China's national policies also strongly support the development of new energy vehicles. Take NIO as a case; NIO is a global new energy vehicle company founded in 2014. At present, it is also a leading automobile brand in China. This article will estimate the cash flow of NIO for several years and give the cash flow forecast of NIO through the DCF valuation model. Finally, the business and technology of NIO will be analyzed from different stages of the business environment.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/13/20230670

    Behavioral Economics: The Decoy Effect

    Behavioral economics blends psychology and economics to determine how psychological triggers or nudges influence people's decision-making. The decoy effect has been a particular focus of study in the behavioral economics literature. The decoy effect is seen as an effective "Nudge" and is widely used by businesses. For example, magazine subscriptions, vacation destination choices, and sales of various products—where there is a choice, there is an arena for nudges. The marketplace is flooded with nudges to influence consumer choice; in everyday consumption, many businesses use the decoy effect to maximize sales of specific products or options to increase revenue. Based on a review of the relevant literature and practical case applications of the decoy effect, this study summarizes articles with similar conclusions which can support each other while also mentioning different views regarding the limitations and disagreements of the decoy effect in behavioral economics. However, in general, the effects carried by decoys are apparent and have been confirmed by a large amount of literature.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/15/20230862

    Does Covid-19 Change the Effect of Competition on Price Discrimination in U.S. Airline Industry?

    This paper seeks to examine the relationship between price discrimination and market competition before and after the outbreak of Covid-19 in the US busiest flight route, from Los Angeles airport, LAX to New York airport, JFK as a representation of the U.S. airline market. Scholars hitherto have long been focused on the effect of market concentration on price dispersion. There are two main conflicting theories that determine the relationship, the monopoly effect, and the branding effect. We analyze the air lane from Los Angeles to New York in two time periods, one from 2018 to 2020, and the other from 2020 to 2022 to see if Covid-19 changes the dominance of one effect over the other. The results of our study show that market competition has a positive effect on price discrimination during the pre-Covid period while revealing a negative effect on price discrimination after the outbreak. We conclude from the results that the branding effect dominates the LAX-JFK market before Covid-19, which means that higher competition increases the capability of a firm to charge different prices for different segments of customers whereas the monopoly effect overturns after the Covid-19 pandemic.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20230973

    Study on the Relationship between Hang Seng Index and FTSE CHI Index in Hong Kong: Evidence from VAR Model

    The stock index is very important to study the overall trend of the development of financial markets and the development of the stock industry. This paper mainly studies the interaction between stock indexes and the influence of the main fields included in the stock index on the index and related indexes. In this paper, Hong Kong Hang Seng Index and FTSE CHI index were selected for research, and impulse response analysis and variance decomposition analysis were carried out on the data through VAR model. By analyzing the results, the following conclusions can be drawn: First, the model is convergent. Second, the influence from one market to another market persist for several periods. Third, with the increase of lag period, FTSE CHI HK Index was influenced by HK Hang Seng Index and finally stabilized at about 96.1906% and HK Hang Seng Index was influenced by FTSE CHI HK Index and finally stabilized at about 93.995%.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230054

    The Impact of Stock Splits on Stock Prices

    Stock splits can increase liquidity and also attract smaller investors, although no single study has shown that stock splits have an effect on stock prices. The primary aim of this project was to find the impact of stock splits on stock prices. This paper uses Amazon and Google stock price data for research. The event study and market model were used to analyze the relevant data and to explore the effect. It includes a total of four events on the announcement day and implementation day of the two companies. The study results show that stock splits do have an impact on share prices.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/26/20230540

    The Strategy Adopted by China in the Presence of United States Technical Barriers to Trade

    With the growing openness of China towards the rest of the globe as well as the strengthening of its strong economy, commerce among both the United States and China is growing ever closer and import and export tension is increasing. In designed to safeguard the proportion of its own household products in the global market, the U.S. has incorporated different precautionary equipment and frequently set up a wide variety of technical barriers to trade for our goods, that either hinder the movement of our goods and cause substantial economic losses to our external trade corporate. How to circumvent and eliminate the U.S. technical barriers to trade in the process of foreign trade is a problem that China must face at this stage. This paper examines the effects of U.S. technical barriers on China’s trade and summarizes China’s strategy to cope with the U.S. technological barriers to international trade. Therefore, China should intensify the study of technological obstacles to commerce in the U. S., find effective ways to cross its technical barriers learn from its experience and advanced methods of building technical barriers to trade, establish a technical barrier to trade system with Chinese characteristics, constantly break through other countries' technical barriers to trade, and create a good environment for China's foreign trade.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/20/20230171

    The Impact of US-CN Audit Agreement on US-listed Chinese Companies and Its US Peers

    This paper examines the US-CN Audit Agreement’s influences on investors’ reactions towards US-listed Chinese companies and the potential spillover effect on US domestic listed companies with the same auditors that Chinese companies have. The sample consists of 282 Chinese US-listed companies and 3986 U.S. companies with the same auditors as those Chinese companies. We then compare the average stock return of U.S.-listed Chinese companies and the U.S. companies based on the sample period for the stock return data begins from July 27, 2022, to Aug 29, 2022. By using T-test separately, we found that U.S. companies have higher average stock returns in the previous 21-days period, and in the 3-day announcement window, the difference in stock returns between U.S.-listed Chinese companies and U.S. companies is not material. Therefore, we document that although investors become so alarmed by the publication of the US-China Audit Agreement that stock returns suffer. As a result, the success of US-China audit cooperation will increase investor confidence and help Chinese companies' stock returns and mitigate the negative effects.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/25/20230474

    Analysis of The Influence Path of Digital Infrastructure on Economic Development

    With the progress and development of science and technology, the wave of digital civilization characterized by digitalization and networking has brought about a major change in economic development, society and life style. The booming development of the digital economy has promoted the construction wave of the digital economy infrastructure. Digital infrastructure, as a channel of data circulation and a necessary element of the in-depth development of digital economy, has become an important development direction and investment direction of the development of digital economy, and has also attracted the attention of the country and the government. After summarizing the relationship between predecessors and digital infrastructure, digital economy and economic development, this paper analyzes the specific mechanism of digital economy to economic development from the macro level, and changes the traditional factor utilization mode and factor form by analyzing digital infrastructure. It analyzes how the digital infrastructure affects the development of the economy. At the same time, the difficulties of the current digital infrastructure construction are also analyzed, and the relevant suggestions are put forward.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/7/20230209

    Gender Impact on Execution of Business Strategy

    Gender equality has been a global debate both within the political, social and business environment. Gender equality according to most researchers have established a positive relationship with performance of organization. Furthermore, in relation to the impact gender equality has on business strategy execution, it would be argued that having gender equality enhances effective execution of business strategies. The study seeks to find out the gender impact on the execution of business strategy. This would include conducing a survey suing questionnaires from 50 women.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/14/20230786

    Research on the Deconstruction of Distress Dimensions and the Construction of Relief Strategies for Urban Poverty in China

    Since China’s reform and growth, the continuous development of the social economy and the constant improvement of people’s living standards have been the mainstream of society’s development. However, with the foundation and improvement of China’s market economy and the ongoing promotion of China’s urbanization process, the number of impoverished people among urban residents is increasing, and the gap between the rich and the poor is widening. This paper uses Literature research, data collection and analysis, and MPI to explore the dimensional deconstruction of urban poverty and find that the existence and widening of the income gap is the main cause of structural poverty in the country. Also, the employment dimension has the greatest impact on multidimensional urban poverty. The employment dimension has the greatest impact, followed by the education dimension. These problems can be solved by strengthening income adjustment measures to narrow the income gap, ensuring labor force employment, and improving the social security system. The paper can better help solve the problem of urban poverty and reduce the number of urban low-income families.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/19/20230117

    The Economic Impact of Aging on China’s Public Health: A Short-term Perspective

    In today's world, the aging of the population is an absolute trend. The aging of the population is the result of the improvement of the medical level, the decline of the birth rate and the extension of the life expectancy. China is experiencing the largest and fastest population aging process in the world. Population aging has brought huge challenges to the stable operation of China's medical insurance system and put pressure on the Chinese government's fiscal expenditure. This paper constructs a VAR model on population aging, medical insurance expenditure and GDP growth, find that past data have shown that GDP growth and medical insurance expenditure have adverse reactions to the intensification of population aging. In the prediction of the future, the further deepening of population aging will bring challenges to China's economic growth and government finance. Chinese government should adjust the policy on medical insurance expenditure to solve the problem caused by deeper aging, to promote the sustainable development of China's medical insurance.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/22/20230285

    Comparison of Insurance Between China and the United States

    China has made enormous strides in economic development since the reform and opening up., while medicine and health care are relatively backward. Medical insurance is a very important social insurance project and an important institutional arrangement in the modern social security system. In addition to the common functions of social insurance, it also protects the physical and mental health of workers timely. It has special functions such as repairing labor capacity, reducing the economic burden of workers and their families, improving the physical fitness of the whole people, and promoting the healthy development of health services. Research question: which is better, Chinese insurance or American insurance. This paper analyzes the advantages of American insurance and the disadvantages of Chinese insurance through comparative research. This paper compares the coverage and protection, objects of insurance in China and the United States. By summing up the advantages of American insurance, it hopes that it can play a reference role in improving China's insurance. After analysis, this paper can draw the conclusion that the state needs to strengthen the people's awareness of maintenance, control the growth of medical expenses, and implement nationwide medical insurance.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230276

    Analysis of the Influence of Enterprise Mergers and Acquisitions on the Stock Market

    The global M&A market has been growing rapidly in recent years. With the development of emerging markets, M&A can be seen in almost any event that affects the direction of the market, especially in stock market volatility, where the impact of M&A is sometimes a factor that cannot be ignored. In many different situations, M&A can have a different impact on overall stock market volatility. Through this process, we will show the intrinsic relationship between stock market turbulence and corporate M&A transactions through analysis to improve the in-depth measurement of M&A activities by companies. From several perspectives, we will use literature reading and analysis methods to conduct an analysis of the impact of corporate mergers and acquisitions. The study will show that the relationship between stock price fluctuations and M&A transactions is complementary, and that the development goals and status of the firm will determine whether M&A can have a positive impact on the stock market.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230414

    The Impacts of the Fed’s Interest Rate Hike on Canada: Financial Markets and Prospect of International Companies

    Canada is not only a geographic neighbor of the United States, but also one of its most important trading partners. The Fed's interest rate hike has had many effects on Canada, not only in terms of its impact on financial markets, but also in terms of its impact on international trade. This paper will discuss the perspective of financial markets, the impacts of the Fed's interest rate hike on the exchange rate market, the stock market and the bond market. In terms of international trade, Cenovus Energy Inc. will be taken as an example to study the impacts on international trade between the two countries based on the existing background from 2020 to 2022 because during the past three years, there were the period that the Fed did not adjust interest rates and the period that the Fed raised interest rates suddenly. Finally, conclusions will be drawn from the above analysis, and some recommendations for Canadian monetary authority, multinational corporations, and investors will be given.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/10/20230427

    How does Word-of-mouth Marketing Affect Customer Loyalty

    With the development of social media, commercial marketing means are increasing rapidly. Among all the marketing strategies, word-of-mouth still plays a critical role. In addition, there has been a variety of innovations to apply this procedure in promotions. Thus, this article will focus on the relationship between word-of-mouth marketing and consumer loyalty to answer how word-of-mouth marketing improves consumer trust and wins long-term stable consumer groups.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/12/20230595

    Effects of Canceling the Policy of 44% Limitation on the First Day of Chinese Stock Market

    The 44% limitation policy has long been a subject that has attracted researchers from a diverse range of fields including corporate finance, economics, and the stock market since it caused a couple of effects on the Chinese stock market and reflected the major buyers of stocks. To be more specific, most of the buyers are investment banks, in other words, retail investors have less probability to buy stocks on the first day. In this work, new thinking is proposed to analyze the canceling of this policy. Using the data collected from csmar (China Stock Market and Accounting Research Database), this paper compares the turnover rate and stock gains on the first day of the STAR (Science and Technology Innovation Board) market and the A-share market to figure out who are the major buyers, and at the same time, analyzes whether the investments in the STAR market is reasonable under this policy. To conclude, canceling the policy of 44% limitation of stock gains is effective. It is able to diminish the monopoly of the investment bank. Besides, retail investors are allowed to have more chances to buy the stock on the first day, which means the investment circumstance becomes more balanced.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/23/20230352

    Virtual Dynamic Marshalling of Trains under Severe Epidemic Situation

    In the context of the global epidemic, urban rail transit has the risk of spreading the virus. Taking Beijing Metro Line 1 as an example, this project establishes a dynamic model of train variable marshalling by studying passenger behavior and virus transmission, aiming to explore more intelligent marshalling mode, optimize transportation organization, and improve the flexibility of train marshalling and dispatching of urban rail transit, so as to improve its transportation efficiency and reduce the station personnel density, Then reduce the risk of disease infection of passengers in the process of taking urban rail transit under the background of the outbreak. The results show that: Dynamic marshalling technology can significantly improve the transport efficiency of urban rail transit trains and effectively control the risk of infection of passengers.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/26/20230542

    Research on Scent Marketing on Real Case Application Analysis for End User

    Looking back to history, scent marketing applications can be traced to 4500 years ago in Ancient Egypt. Scent marketing has emerged as a powerful tool for businesses looking to create memorable experiences for customers. This strategy involves using specific fragrances to influence consumer behaviour, create an emotional connection with the brand and drive sales. In recent years, scent marketing has gained popularity among businesses of all sizes and across various industries. Currently, scent marketing around the world are mostly used in certain areas in business such as chain-hotels, luxurious shopping malls, and high-level cruises. However, whether or not it is effective and should be adapted in other fields like small food and clothing retail, entertainment centers like cinemas, or offices and libraries remains uncertain. By using research from analyses of real applications of scent marketing, interviews with professionals and shop owners, and big data on people's attitudes and changes in popularity, we came to the conclusion that scent marketing has a high application value for those companies that are suitable and innovative. In detail, based on research, we find out that scent marketing has the average effect of improving 17% of sales, 24% of brand image, and 27% of customer satisfaction. Therefore, research on scent marketing based on real-case application analysis for end users emphasizes a research process and an analysis of what kinds of companies are suitable and innovative to apply scent marketing and what effects these companies can expect to get.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/13/20230671

    Effective Factors under Stock Market Regimes

    The Chicago Board Options Exchange (CBOE) Volatility Index (VIX) is a measurement of volatility in the stock market, which is closely associated with the return of the risk premium. This paper categorized the monthly log returns of VIX by Gaussian Mixture Models (GMM) and investigates the driving factors of VIX among the Equity Market Volatility (EMV) trackers under different regimes using the elastic net linear regression model. As a result of categorization, two regimes in log returns of VIX are found. Regime 1 with a lower mean covers most of the months, while regime 2 with a higher mean captures the months of extreme log returns. In months of both regimes, the policy-related factor significantly and independently affects VIX. Another factor that largely affects VIX in regime 1 is the macroeconomy and other factors have little impact on VIX in regime 1. Infectious disease, policy, and government related factors are more important in affecting VIX in regime 2.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230510

    Affect Appears Based on Local Shop Sales Revenue Affecting the Tourism Industry

    This paper work analysis how much did the local shop impact their annually profit and how did they do the proportion with travel agency company to make Win-win condition and keep cooperation in a long term, to get result which is there will be huge impact to travel agency company in their annually profit. Also the influence that through the cooperation that involves travel agency and local shop to improve the situation of China using different type of promotion to cause the growth of economics scale and the quality of tourism industry in China.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/21/20230233

    Challenges Faced by Small and Medium-sized Enterprises in China When Seeking Low-cost Financing

    SME (small and medium-sized Enterprises) financing has been difficult in recent years. But, SMEs are vital to the economy and must be helped to thrive. China calls SMEs "Five, Six, Seven, Eight, and Nine" since they account for more than 50% of national tax revenue, 60% of GDP, 70% of technological innovation, 80% of jobs, and 90% of enterprises. SMEs drive long-term, sustainable economic growth that benefits everyone. But, reducing SMEs' breathing space will hurt China's economy. Thus, SMEs' problems are the economy's problems, and it is worth investigating and trying to solve them. Most studies examine SMEs' finance dilemma's causes, while others focus on a specific solution. This paper examines these finance issues and weighs the pros and cons of various solutions. This paper uses a literature review to explore China's economy, the problem, risk perception, and its effects. The study also discusses possible solutions and future development.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20230975

    An Empirical Study of the Chinese A-share Market Based on the Fama-French Three-Factor Model

    In recent years, the international situation has been unpredictable, changes in the economic environment have profoundly affected people's psychological expectations, and the securities market has experienced different volatility, which brings challenges to the validity of the Fama-French three-factor model. Based on this model, this paper selects 20 stocks in the Chinese A-share market, divides them into six portfolios according to their size and book-to-market ratio, conducts a regression analysis of monthly returns from August 2017 to July 2022, and then verifies the explanatory power of the market factor, size factor, and book-to-market ratio factor on the excess returns of the stocks. The results demonstrated that the three factors can partially account for the variation in returns, with SMB having a more significant impact on small-cap companies and HML on firms with a high book-to-market ratio.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/17/20231057

    Opportunities and Challenges for Commercial Brands under Fan Economy

    With the popularization of the Internet and a variety of social media, an increasing amount of investment was made in the market, and a new form of self-media marketing emerged. And as the market continues to grow and expand, some practitioners have become "celebrities" in this market, which we call an influencer. Different from the traditional celebrity or movie star. They are more engaged on the internet instead of offline activities through the "self-media" they mainly established by themselves. They gain financial benefits by advertising their own brand or endorsing other existing brands using their "celebrity" (or influencer) effect. The fan economy is booming because of this environment. Some companies have significantly improved their popularity, attracted lots of attention through the fan economy, and obtained huge profits. However, some negative content and value orientation in the fan economy may lead to threats to both companies and social stabilization. This paper will illustrate research on the "fan economy" in self-media marketing. Based on the analysis of different "self-media" platforms domestically and abroad. Demonstrating how companies should better seize the benefit and avoid the negative impact brought by this new economy in such an era.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230279

    Studies on Current Situation of Private Digital Currency and Central Bank Digital Currency

    Digital currency is one of the vital innovative products of Fintech and it has influenced the whole financial industry and supervision field. It first came with personal digital currency, and it changed the forms, circulation, and payment methods of traditional currencies, and different currencies have their own intrinsic value. In the meantime, the central banks of various countries have also tried to control digital currency. Central banks reduce the cost of issuing currency and improve the efficiency of payment. Moreover, the regulatory authorities of various countries have improved the rules when facing the security problems of digital currency. The paper, through methods of qualitative research and literature review, focuses on three parts, which include the difference between private digital currency and central bank digital currency; the difference between each private digital currency; and the difference between central bank digital currencies in various countries. It hopes to provide some insights for further development in this field.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/15/20230863

    Game Analysis on Supervision of live goods problem with Tiktok Platform Participation including the absence of Lemon market

    With the internet and technology development, the utilization rate of short video platforms has gradually increased, and online shopping has become very common. On September 20, 2016, Tiktok short video platform was launched. A TikTok mall is a delivery tool provided by Tiktok e-commerce for merchants. The platform reduces the threshold for merchants to meet the requirements and implements a comprehensive opening policy to obtain more user traffic. Inevitably, lowering the threshold brings the disadvantage of merchants selling fake and inferior products, leading to the lemon for the market and significantly impacting the platform atmosphere and user traffic. Based on the idea of mixed strategy and a journal about the online game theory of product quality, this paper adds more variables, taking into account the negative impact of Tiktok's actual scheme policy and lemon market. Constructing a game theory model including merchants and Tiktok regulatory department, analyze its nash equilibrium and derivative of each variable. Finally, find out that the lemon market exists on the Tiktok platform. Second, the higher cost of high-quality firms leads to strengthening supervision to prevent the low-quality firms from being driven out of the market. Third, the lower profit of low-quality goods, the merchants prefer to sell high-quality goods. The strategies selected by the regulatory authorities on the Tiktok platform and the strategies of the merchants are influenced by the production costs of different quality, the regulatory costs, and the rewards obtained from the efforts made by the regulatory authorities in sampling inspection. These factors will also influence their profits. This paper will prove the conclusion with accurate data.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230055

    The Differences in Accounting Quality between Chinese Companies and American Companies Listed in the United States

    This research paper investigates the difference between Chinese listed companies in the US and US companies regarding the quality of accounting information from companies’ annual reports. After a careful review of literature, researchers decided to apply classic M-score model for information processing and one sample t-test to determine the relationship between accounting quality and the country of the company. There are two hypotheses, and the first one is that the difference between the mean M-score of U.S. listed Chinese companies and the mean M-score of U.S. companies is not significant. The second one is the difference between the mean M-score of U.S. listed Chinese companies, and the mean M-score of U.S. companies is significant. This research result turned out to support the first hypothesis, indicating that the difference between the accounting qualities of the two types of companies is not significant.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/22/20230286

    The Analysis of the Digital Transformation of Small and Medium-sized Enterprises in China

    With the development and broad adoption of digital technology, digital transformation (DT) is becoming an increasingly crucial factor in the long-term growth of small and medium-sized businesses (SMEs). SMEs account for the majority of employment and tax revenue in China. Yet, as a result of COVID-19 and the economic depression, Chinese entrepreneurs are confronted with several hurdles and obstacles. Thus, the purpose of this study is to identify suitable methods for SMEs’ adoption and application of DT by analyzing existing literature and statistics and the successful case of DT adoption by existing firms. According to the study, digital assessment, corporate operations and management with DT, digital ecosystem integration, and optimization of DT practices would increase efficiency, expand market reach, enhance competitiveness, and facilitate collaboration. So, the results give the Chinese government policy suggestions for the long-term, sustainable growth of small and medium-sized enterprises (SMEs) and practical advice for dealing with economic changes after an epidemic.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/9/20230348

    Does Resettlement Settled the Poverty?Poverty Alleviation Resettlement Programme and Multidimensional Poverty in Rural China

    Poverty Alleviation Resettlement is a key component of China’s ‘Five-Batch’ policy in Targeted Poverty Alleviation. This work introduces the history of the PAR programme in China and the current phase of work arrangement. It presents findings from the literature on internal and rural-urban migration in China and other countries as well as some of the experiences and problems faced by the previous poverty alleviation resettlement projects. In addition, it attempts to build a simple DiD model to determine the impact of participation in the PAR programmes on the multidimensional poverty status of the poor in China, taking subjective and objective factors into account. It finally illustrates some shortcomings of this research for future refinement.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/14/20230790

    Constructing the Evolution of International Factors on War Model with a Comparative Political Perspective—Taking the War in Ukraine as an Example

    In terms of the state of Europe, Michael E. O’Hanlon believes that even if the war in Ukraine ends soon, the events so far have changed the security environment in Europe. The tripwire strategy NATO has used in the Baltic states and Poland since about 2017 must now be replaced by a permanent forward defense posture of modest size and scope. Starting with two external factors, aid and sanctions, this paper uses a comparative political science approach to construct a military and economic model of the Russo-Ukrainian war by September 2022. This paper finds that Ukraine is constrained by its strength and weapons in the face of advanced operational command concepts and cannot effectively stop Russia. This ideological difference has led to a failure to achieve a balanced model of war, while at the same time, we note that all sides are also managing the risk of war escalation. The lack of planning for economic sanctions against Russia and the vacillating attitudes of the West, including the US, make the course of the war and subsequent reconstruction far from certain.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/19/20230118

    Changes in Cisco Stock Prices under the Uncertain Interest Rate Policy: Based on ARIMA Model

    As The Federal Reserve System (Fed) raised the interest rate for 6 times from March 15th until December. The consecutively raise of interest rate by 75 basis points each time throughout the year for 4 times has reached the maximum extent comparing to the past 40 years. Fed interest rate hike not only has impacts on the United States economics, but also bringing different effects globally. As a result, stock price of companies can change accordingly to the interest rate hike. Cisco, as a multinational cooperation technology company first founded in America, is chosen to be analyzed. The data of Cisco stock (CSCO) price from 2021 March to 2022 March is extracted and ARIMA model is used for forecasting stock price in the time series. The study account for the difference between values forecasted by ARIMA and the actual values, and thus observe the impact of Fed interest rate hike on Cisco stock price, further explanations related to the difference. The Fed interest rate hike result in decrease in Cisco stock price.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/25/20230476

    Venture Capital Investment Success: A Study of the Factors that Matter

    Venture capital funding is essential for emerging businesses because it allows them to gain access to capital and other resources necessary for growth. VC firms play an important role in economic growth because they inspire innovative thinking and provide funding for startups to develop marketable products and cutting-edge technologies. Consequently, it is essential for venture capitalists to take into consideration relevant aspects before investing in order to increase the proportion of investments that are successful. Through literature analysis which has revealed that there are six key components to a successful venture capital firm: the team, the syndication, the valuation, the value-add, the interaction with investors, and the exits. Importantly, venture capitalists place more weight on the selection of transactions than on the selection of investments. Rather than considering a company's track record or product offerings, investors will place greater emphasis on the management team behind the venture. Many venture investors subscribe to the old adage that investing in a mediocre idea with excellent management is better than a fantastic business strategy with inexperienced management because a team with competent and experienced employees will play a significant part in the firm's growth. Even while it's crucial to choose your transactions carefully, value can also be created by the addition of new elements after an investment has been made.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/26/20230543

    A Literature Review on the Capital Asset Pricing Model in Finance

    CAPM (Capital Asset Pricing Model) plays an extremely important role in the financial sector. However, since the establishment of the model, the discussion and dispute about it have never stopped. It predicts future data through past market data. However, with the deepening of research, people find that the stock returns in the capital market do not conform to CAPM. The results obtained by the capital asset pricing model may be due to the lack of data validity in the market, which leads to its own inability to carry out relevant tests. In different regions, scholars in some regions have also conducted relevant research on the local capital market. They think that CAPM does not conform to their current regional situation.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/7/20230210

    Cosmetic Industry Insights and Marketing Strategy Analysis of L’Oreal in China

    With the expansion of China cosmetic market, many cosmetic groups are engaging in expend their market share. However, the development of cosmetics led to diversified consumers’ needs. Some of customers want to get more skincare products for sensitive skin meanwhile the others care about makeup products' characteristics. Various demands have led to the constant updating of the development strategies of the cosmetic groups. Through reading the literature and research reports on Chinese cosmetics in recent years, it is found that the Chinese cosmetics market is oligopolistic and L’Oreal is the biggest one in several big international groups. However, the rise of domestic cosmetic brands makes these big international groups feel threatened. Domestic brands have a better understanding on physiological and psychological needs of Chinese, even Asian consumers, which make them have the strong competitiveness. In the paper, 4Ps model and Porter’s five forces model are used to analyze the current situation of the cosmetics market and the competitiveness of L 'Oreal Group. Finally, some implications are demonstrated from the perspective of culture, brand introduction, optimization of advertising structure, and consumers’ demands to help L’Oreal improve its competitiveness.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230511

    To What Extent Is the Major Marketing Tactics Used in the Fashion Industry?

    This study investigates the marketing tactics used in the fashion industry. This paper includes case studies of two trendy apparel brands: Lululemon and Brandy Melville; interviews with 5 participants; the refined extraction of an eBook; and three dissertations. These have concluded seven primary marketing tactics and speculated possible future trends of marketing strategy. In general, this paper can provide a brief idea about the marketing situation in the fashion industry. The eBook is named as “Branding lessons for fashion retailers” and introduces advice for new start-up fashion retailers, including 34 steps. One of the documents is called "Shop at your own risk? Consumer activities in fashion e-commerce". This paper argues the 12 activities consumers manage perceived risks while purchasing online. Another document has the title “What marketing tools fashion business uses to market their business.” This document discusses Laura Ashely's marketing tools for her fashion business with quantitive data to conclude the usefulness of 4 marketing tools. The last dissertation contained is called "Brandy Melville's global marketing strategies in China" this evaluates the marketing strategies of Brandy Melville, which provide a background for the case study.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/12/20230597

    The Impact of Zero-COVID Policy on the Economic Conditions from Chinese Citizens’ Perspective

    Chinese social environment faces a transition. More and more citizens get tired of the current situation. This work selects 12 citizens from different regions in mainland China and analyzes their current conditions and the impacts to each industry. Many occupations’ interests have been severely damaged and thus most citizens are looking forward to the end of zero-COVID policy. The research exhibits the conditions and real willingness of Chinese citizens in mainland. It is not only a theoretic analysis but also with real cases. This work provides unprecedented details of the Chinese public.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/20/20230172

    Predicting the Federal Funds Rate: A Linear Regression Analysis

    In this research, we aim to utilize linear regression estimated by ordinary least squares (OLS) to construct a predictive model for the federal funds rate in the U.S.. It is a crucial instrument of implementing monetary policy, including financial institutions, investors, and policymakers. To construct the model, we will obtain data on various economic and financial indicators that affect the federal funds rate. This will include macroeconomic variables such as inflation and GDP growth, as well as financial market indicators such as the yield on government bonds and the reserve balance level held by Federal Reserve banks. We will then use this data to fit a linear regression model and evaluate its performance using various statistical metrics. Once the model has been developed, we will use it to make predictions about future federal funds rate actions and determine the leading causes of these movements. Additionally, we will test the model's accuracy given changes in the underlying data and assumptions. The findings of this study will be helpful to a wide range of academic and practical audiences and will offer insightful information on the factors affecting the federal funds rate.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/10/20230428

    Impact of COVID-19 on Cost and Profitability---Taking the Service Agency for Studying Abroad as an Example

    After the outbreak of COVID-19 since the beginning of 2020, people were more cautious about the decision to study abroad. Objectively, it was difficult for people to get visas and buy air tickets because of the inconvenience of going abroad caused by the fuse of flights. Subjectively, people were worried about COVID-19 infection, so they tried to avoid leaving their country. As an intermediary, the business mode and the profit model of service agencies for studying abroad were also affected to some degree. In order to figure out how the costs and profitability changes according to COVID-19, many researchers had done some investigations on students who are prone to study abroad. From the perspective of economics, the costs of agencies were found to be rising significantly due to the uncertainty of COVID-19. It included fixed cost, sunk cost, opportunity cost and variable cost. But from another perspective, if an agency could adapt to the new situation as quickly as possible and grasp the new opportunities to offer a wider range of services, it might greatly increase its profits instead. Faced with this, agencies should focus on improving service quality and constantly expanding new service, such as language courses, career planning and internship training. Through cooperation with more high-level universities and famous enterprises at home and abroad, they could provide customers with more comprehensive services, as well as gain more profits.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/13/20230673

    The Influence of Endowment Effect on The Online C2C Commodity Market for Chinese International Students

    In the online Consumer to Consumer (C2C) market for commodities, buyers and sellers have a propensity to value a commodity differently, resulting in disparate pricing expectations and a resulting dispute. In addition, it is debatable if the valuation difference still remains when purchasing and selling behavior occurs outside of C2C platforms. This study sought to determine the extent to which the endowment effect affects prices in the online C2C commodities market for overseas Chinese students. Using questionnaires to collect data, this study discovered a price disparity between buyers and sellers of pre-owned commodities. Nonetheless, it has been shown that it is doubtful whether ownership plays a major influence in the outcome, as no participant has stated that ownership is an essential aspect in determining pricing. This research concluded that buyers and sellers have different valuations. However, the extent to which it is purely owing to the endowment effect is debatable. Based on the findings, this study recommended that C2C platforms establish a "bridge" that helps both buyers and sellers better understand the other's perspective.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/23/20230353

    Social Media Marketing Strategies

    Social media marketing strategies contribute to increasing the brand awareness of businesses. However, they have not always fully exploited the creativity and innovative capacities of the strategy due to unawareness of the best tools to utilize in modern technology. Notably, some organizations also fail to recognize the benefits of social networks. The internet has exposed numerous opportunities, such as online marketing that utilizes advertisement mechanisms like the podcast, blogs, and social media to reach their target audiences. However, the internet allows users to interact and create communities, facilitating the exchange and discussion of knowledge. Famous social media networks include youtube, Facebook, and Twitter. However, the advancing social media development has contributed to the emergence of new platforms such as Tiktok. Analysts measure their popularity based on the level of activities the platform offers its users. As a result, modern social networks facilitate more effective than traditional networks since they promote global interactions by overcoming geographical barriers. Currently, only a few organizations use social networking in various sectors, but this literature identifies numerous strategies that every organization should utilize to promote its brand. This article intends to discuss the best social media marketing strategies, their benefits, and challenges and provide insights about the emerging trends and application of modern technology such as Artificial Intelligence (AI) and chatbots in marketing. The first part of the review introduces the topic, while the subsequent sections address the marketing strategies such as image appeal and content. The challenges section addresses the problems that accompany the strategies. The emerging technology and trends cover the modern aspects that dominate online marketing, such as chatbots, artificial intelligence, and short videos. The discussion relies on numerous relevant literature articles exploring the aforementioned social media marketing issues.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20230976

    An Empirical Study of China's Agriculture, Forestry and Fishery Industry Based on the Fama-French Three-Factor Model

    Agriculture, forestry, animal husbandry and fishery enterprises have performed steadily and well during the epidemic period from late 2019 to the end of February 2020. But there is still a gap in empirical analysis, which deserves further research. This study examines the Fama-French three-factor model's application to China's agricultural, forestry, animal husbandry, and fisheries sectors, and analyzing and interpreting the related results. In this study, the daily return data of 27 Chinese agriculture, forestry and fishery listed companies in the past two years were obtained through the RESSET, and divided into six groups of stock portfolios according to size and book-to-market ratio size, and the relevant empirical and regression analyses were conducted for each portfolio using Python and Eviews. The findings demonstrate that the size impact and book-to-market ratio effect are two parameters in the model that have a high explanatory power on the return of the agriculture, forestry, and fishery stock portfolio in the sample period.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/17/20231058

    The Influence of Network Economy on the Marketing Strategy of FMCG Clothing Brands

    This essay investigated the network economy as well as the factors that influence the marketing strategy of FMCG clothing brands. Network economy is becoming a common trend, and in the last twenty years have witnessed a huge growth in network economy. The next decade is likely to see a considerable change in the marketing strategy of FMCG clothing brands. This article aims to analyze how FMCG clothing brands have adapted to the network economy by changing their marketing strategies. It also finds out how companies are applying marketing strategies to make the network economy an opportunity for the FMCG apparel industry.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/21/20230234

    Elon Musk’s Twitter Buyout: Game-Changer in Social Media

    The $44 billion acquisition of Twitter is full of drama, according to Elon Musk. It could even serve as a case study for future industry leaders. But Twitter is a complete mismatch with Elon Musk's existing or ongoing business units. At the same time, Musk is trying to enforce his will with a new acquisition strategy that has sent certain messages. He said he was buying Twitter for freedom of speech. By comparing his company's business model to its industry. Twitter as a media platform doesn't fit with Musk's original business landscape, but he has a new acquisition strategy that is getting its message across. Musk's wealth comes largely from his stakes in Tesla and SpaceX. Both companies were funded by private investment and government contracts and have grown and succeeded. Before the acquisition, Twitter had been struggling with financial challenges. Musk may have seen the potential to turn around Twitter's finances, using the platform to influence public opinion and have more control over the narrative on the platform. Elon Musk's acquisition of Twitter highlights the potential impact on a struggling business of a chief executive with a large stake in a number of successful companies. Despite business model mismatches, Musk's experience in growing and growing his company, combined with his belief in the power of social media, could lead to a successful future for Twitter.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/22/20230287

    Review on Research of Blockchain's Impact on Bookkeeping, Fraud Detection and Trust of Auditing Process

    Blockchain technology has been the topic of several recent studies in area of accounting and auditing. These studies explored the potential of blockchain on changing the traditional approach to accounting and providing more secure and efficient methods of bookkeeping. Results of these studies suggest that the blockchain has the potential of being a powerful tool or even something disruptive in sector of accounting, auditing, and accountability. Blockchain can significantly increase trust, transparency, and accountability since its nature of decentralized ledger system and the cryptographic algorithms under the system. These studies also suggest that blockchain has the potential to tackle fraud in accounting activities, which is always a challenging topic in accounting industry. Current focus of blockchain research in accounting, auditing and accountability is about exploring blockchain’s positive impact on accounting industry, especially on trust, fraud detection, and the design of accounting systems.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230416

    The Impact of Online Credit Lending Model on the Public's Overspending Decision

    In recent years, with the rapid development of the Internet, the financial market pattern is also changing. And the way of consumption through the Internet is gradually becoming mainstream. In order to meet the needs of the majority of consumers, online credit products have emerged. The emergence of this new financial service is not only a change in the quality of life of the masses of society, but also a new challenge for the financial market. Therefore, this paper investigates its impact on consumers' over-consumption decisions. Through regression analysis, we conclude that there is a positive relationship between the online credit lending model and the public's overspending decision. And the higher the loan amount, the longer the repayment period, the lower the loan interest rate, and the more accessible the loan qualification, the higher the public's willingness to overspend. On the other hand, the degree of loan facilitation has no statistically significant effect on the degree of overspending. By establishing a model to analyze the degree of overspending, this study is conducive to the establishment of reasonable consumption habits by consumers. It can help the financial service industry understand customers' consumption tendencies, rationalize their programs and provide a reference for government agencies to formulate economic policies. And it can promote the successful development of the financial market.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230280

    The Financial Statement Analysis of PepsiCo

    This paper analyzes the business strategy and financial performance of PepsiCo. PepsiCo is one of the most successful consumer goods companies in the world. With the demand of business expansion, PepsiCo has just experienced the 2019 coronavirus disease period. It is necessary to have an in-depth understanding of PepsiCo's performance to understand what strategy PepsiCo is taking and PepsiCo's performance in this unique period. I have determined the strategy of Starbucks through Porter's five forces analysis, SWOT analysis and value chain analysis, and given the overall strategy adopted by PepsiCo. Next, i will first give an overview of PepsiCo' annual report. Then, i made a common size analysis on the three financial data. This analysis reveals PepsiCo's ability to operate well and generate revenue in the future. It is hoped that it can provide enlightenment for the operation of consumer goods companies, and stakeholders can have a new understanding of PepsiCo.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/26/20230544

    Discussion on the Advantages and Disadvantages of the DCF Model in the Current Era and the Improvement of the Model

    The discounted cash flow model is a company value evaluation method widely used by many domestic investors when investing company. However, under the background of the epidemic, due to factors like low benchmark interest rates that are not conducive to the valuation of the DCF model, the accuracy of the discounted cash flow model valuation has been questioned. In addition, the DCF model is not entirely applicable to the domestic market because of the multiple systems and the local capital market's imperfections, so the model needs to be improved. In this paper, the existing literature is summarized, and it was found that the time series analysis method can be used, which can predict the company's future cash flow more accurately, instead of the sales ratio analysis method, while the discount rate can be calculated more accurately by substituting each company's beta into the calculation instead of using the company's industry beta.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/15/20230864

    Industry development analysis of shared travel platform online car-hailing platform

    Catering to the development wave of Internet +, The ride-hailing service, which combines public transport with the Internet's positioning system, has attracted many users. After that, many online car-hailing platforms represented by "Didi Dache" and "Cao Cao Chauffeur" emerged, which achieved great success through online publicity. Its appearance greatly facilitates people's life, and it can also meet the needs of different passengers through personalized services. Nowadays, the ride-hailing industry has entered a stage of steady development, but many problems have been exposed along with the development, and most people focus on safety issues. The development of ride-hailing has changed people's concept of life, so it is also caught in the conflict and contradiction of classic cars, like many new things. However, with the launch of "Guiding Opinions on Deepening Reform and Promoting the Healthy Development of Taxi Industry" and "Interim Measures for the Management of Online Booking Taxi Service", the state has also shown its support and affirmation for the business model of the online booking car industry. This study will explore the market development structure of ride-hailing and will focus on the current problems and solutions of the ride-hailing industry.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/19/20230119

    The Impact Caused by COVID-19 Pandemic on Pfizer Inc. Stock Price: Based on a Counterfactual Framework

    As the coronavirus pandemic spreads worldwide, many nations have implemented social distance regulations and quarantine measures to stop the spread of the COVID-19 epidemic. During this period, people's consumption levels dropped all over the world, resulting in a decrease in the capacity of the entire society to produce goods and services. As a result, thousands of workers lost their jobs and numerous manufacturing plants, entertainment companies struggled financially until going out of business. However, the value of some biopharmaceutical firms' shares has climbed rather than fallen due to some of these businesses made great contribution on preventing the spread of the pandemic by developing vaccines and useful medications. In this article, an American multinational pharmaceutical and biotechnology corporation, Pfizer Inc. was selected and daily stock data from February 2009 to December 2022 was extracted. The ARIMA model was applied to forecast the stock price of Pfizer Inc. without the Covid-19 pandemic. This study focuses on comparing the forecasted stock price with actual stock price and explores the possible reasons for this difference.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/25/20230477

    The Anatomy of Global Financial Crisis: A Comprehensive Analysis

    The topic of this article is an analysis of the 2008 Financial Crisis and its inspiration for the complicated economy under COVID-19 and the Russia-Ukraine conflict. The background of this article is that uncertainty and fluctuation occur frequently in the global macroeconomic and 2022’s economic Nobel Prize draws attention to the research of financial crisis. The article will introduce the cause of the 2008 Financial Crisis in 3 aspects: Fed’s monetary policy, subprime mortgages, and credit default swaps. Then it will come to the consequence of the 2008 Financial Crisis with several exact examples. After that, changes due to the 2008 Financial Crisis will be introduced from 2 dimensions, which are Dodd-Frank Act and Basel III. That section also discusses the application of certain regulation or rules and their influence on the post-crisis era. In conclusion part, this article will show the significance of the 2008 Financial Crisis and its application to today’s economic problems under a complex external environment.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/20/20230174

    The Dilemma of Live Streaming Economy from the Perspective of Digital Divide - Taking Huangshaping as an Example

    Tiktok is a very popular streaming video media that is popular with many Chinese viewers. The Chinese government is currently promoting the policy of rural revitalization. With the advancement of internet technology, more and more villagers are promoting their hometowns through short videos and live streaming video, and using them to sell their agricultural products. However, there are many drawbacks to this, such as poor information and literacy level make it more challenging to promote their videos. Through qualitative and quantitative research methods, this research examines factors affecting the effectiveness of the rural area broadcasting economy from some specific perspectives. In this research, data analysis and interviews are both included. The results have shown that the long-term existence of this vicious cycle of low illiteracy and low quality of agricultural goods will have a negative impact in the long run.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/10/20230429

    The Influences of Pricing Based on Consumer Preference---Taking the ‘Hype Shoes’ Phenomenon as an Example

    In recent years, the phenomenon of “hype shoes” has attracted more and more attention. The “hype shoes” uses consumer preferences to make special pricing and make money on the price difference. To understand how consumer preferences influence pricing strategy, many studies have dissected consumer preferences from the producer’s perspective. In this paper, we analyzed whether a firm’s pricing strategy is reasonable from an economic perspective, and also clarify the importance of consumer preferences in business competition. There are many economic principles behind this phenomenon and it is worth reflecting on them. Studies have found that consumers’ age, gender, occupation and even body size can be used as pricing factors by businesses. Therefore, once a company has more information about a consumer, it can provide personalized services to the consumer, and on the other hand it may use big data discriminatory pricing (BDDP) to earn more money. Through the analysis of the “hype shoes” phenomenon, businesses should learn to correctly grasp consumer preferences and then raise pricing appropriately based on cost. Finally, businesses should know how to properly invest in market research to obtain more consumer data and ultimately adopt a successful pricing strategy.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/7/20230211

    Analyzing the State of the U.S. Economy in the Post-Pandemic Era

    With the normalization of the epidemic in the United States, the COVID-19 virus is increasingly regarded as a more contagious "big flu" with higher-fatality. The new coronavirus has mutated to make it more susceptible to multiple infections, and some patients may experience symptoms that last for months or years. Unlike previous direct economic crises, the COVID-19 epidemic has played a negative role in the transmission of economic policies in the process of economic recovery, reducing the pertinence of economic policies and the speed of full resumption of work and production. Given the accumulation of negative issues caused by economic policies in the U.S. since the epidemic, this article will discuss the current state of the U.S. industrial economy, high inflation and Fed policy, as well as the international environment and cooperation.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/9/20230349

    A Surging Company Against the Odds of Adversity in New Normal: The Case Analysis of Tesla

    As one of the most ambitious and innovative companies in the automobile manufacturing industry across the world, Tesla visions itself with the mission to change and redefine the industry landscape of future mobility empowered by innovation and new transportation technologies. This research is conducted to examine how Tesla manages to surge against the odds of all the adversity manifested in the new normal through the lens of financial analysis of Tesla’s annual reports. In light of the key concepts and financial performance and accounting data presented in the company report, the financial situation and growth of Tesla, specifically regarding its strengths and weaknesses, are analyzed. Besides, possible suggestions on risk control and financial viability, in the long run, are provided. Furthermore, the financial performance of Tesla analyzed from the key metrics are linked to the macroeconomic environment presented in the new normal, so as to consider the impacts on the company’s revenues and the validity of the company’s stock price performance for investment selection.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230512

    AR in Fashion Retail Industry

    This study introduces the application and impact of AR technology in fashion retailing and discusses the role of data and technology by analyzing its mechanism and effect. This research adopts the literature research method, analyzes many authoritative kinds of literature, and concludes that AR is still a project worth studying in the fashion retail industry. Furthermore, AR technology can quickly obtain the consumer database to improve the products and marketing strategies further to achieve profit.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/12/20230598

    Analysis of Corporate Financial Statements Based on Strategic Perspective - Taking BYD Company Limited as an Example

    As global oil prices continue to rise, new energy vehicles are gradually becoming a popular choice for many consumers. At present, both traditional and emerging car companies are focusing on the new energy vehicle market. In this situation, new energy vehicle enterprises must improve their own competitiveness. Financial statements can give a clear idea of the solvency, development potential and operational capacity of an enterprise. This paper analyzes the financial reports of BYD, one of the most representative new energy vehicle companies in China. By analyzing the company's financial reports in recent years, this paper studies how to give full play to the influence of financial statement analysis on business decisions. The aim of this paper is to propose effective measures as well as reasonable suggestions, so as to facilitate better business decisions by business operators.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/14/20230791

    Research on the Impact of the UK’s Exit from the EU on the Country’s Economy and Coping Strategies

    Comparing GDP per capita, unemployment rates, exchange rates, and other economic data from before the UK left the EU and after it left the EU, this paper will use this study to examine the impact that was leaving the EU had on the economy after the UK left the EU. The authors of this study investigate the spending and revenue of the British government in the years immediately following Brexit. By analyzing the data provided and developing appropriate responses, the objective is to understand the effects of Brexit and to increase our understanding of how to react to the economic shock resulting from it. Comparative. Analysis A comparative analysis is the process of comparing two or more things in order to determine the degree to which they share similarities or diverge from one another. This paper will examine the effects that the United Kingdom’s decision to leave the European Union (EU) will have on the economy, as well as the potential solutions, by comparing the levels of imports and exports, unemployment rates, exchange rates, and other economic data both before and after the UK leaves the EU.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20230978

    Research on the Interest Rate Risk Strategy of Bond Market

    Compared with stocks, bond investment can not only reduce relatively large risk losses, but also ensure that the investment status is healthy and stable. However, whether the product trend in the bond market can be used as a tool for monitoring economic conditions is a question worth pondering. This article’s main function is discussing why the bond market is useful and the influence and difference of bond’s maturity and interest rate for the economy and investor. Through the research and discussion of the article, the paper focused on the conclusion that the comparison of the interest rates of long-term bonds and short-term bonds in the bond market in the same period can reflect the overall economic situation of the market to a certain extent, and the significance of this conclusion is that, It can not only enable investors to observe the market trend through the interest rates of bonds of different maturities, and make choices for their next investment decisions, but also enhance the functionality of the financial market and strengthen the connection with the economic market.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/23/20230354

    Analysis of Nike's Marketing Strategy in the Chinese Market

    With the increasing importance of China's consumer market, understanding Nike's strategies in this market can provide valuable insights for other international brands. The purpose of this paper is to analyze Nike's marketing strategies in the Chinese market. The paper first provides a brief background of Nike's development in China and the current market situation. Then, the paper analyzes Nike's marketing strategies from four perspectives: product, price, promotion, and distribution. The analysis is based on both primary and secondary data, including interviews with Nike's marketing personnel in China and a review of related literature. The findings suggest that Nike's marketing strategies in the Chinese market have been effective, especially in terms of building a strong brand image and appealing to the younger generation. Nike's focus on innovation and technology, as well as its localization strategy, has also contributed to its success in China. Overall, this paper provides a comprehensive analysis of Nike's marketing strategies in the Chinese market, and can serve as a useful reference for other international brands seeking to enter or expand their presence in this market.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/17/20231059

    The Impact of Research Development and Innovation on Enterprise Development: Case Study of BYD and Pfizer

    After centuries of development, it has been proven that research and development (R&D) and innovation are the driving forces for a country to sustain its economic development and they are also essential to the development of companies. Scientific and technological innovation is strategic support to improve productivity and comprehensive national power, so companies' investment in innovation is increasing year by year. The main output of enterprises is concentrated in the fields of utility models, designs, and applied technology research and development. At the same time, national government policy has placed emphasis on the development of enterprise content and technological innovation, implementing a dual incentive system for enterprise R&D and innovation. This move has helped to energise companies in terms of entrepreneurship and innovation, while also reducing the cost of innovation and driving many new companies to invest in R&D. In this paper, the author discusses whether R&D innovation helps companies to grow by investigating the company’s size, governance structure, financial report, and A-share market returns. It is found that R&D innovation is a good driver of business development and can bring advantages to companies.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/21/20230235

    Targeted Advertising Placement in Video Platforms: Implications for Business Profitability

    Advertising is an important tool used to deliver commercial messages with a strong economic purpose. With the development of online information, more and more companies or advertisers choose to advertise on large video platforms. However, the ambiguity of advertising positioning has led to a low tolerance of the audience population to the advertisements placed on video platforms. "Targeted advertising" and "precision marketing" have always been commercial buzzwords, and targeted advertising is one of the marketing strategies of precision marketing. In this paper, we explore the attitudes and preferences of different groups of people in terms of ad appearance, ad type and ad content, as well as the differences and connections between public service ads and commercial ads, using a large video platform in mainland China as a background. Among them, it is found that for the group of company employees, they prefer food-based ads, which is quite different from what is expected. For companies, placing more precisely targeted ads is conducive to positive communication in the bilateral market.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/22/20230288

    How Anchoring Effect Explains Individual Behaviour and Economic Outcome

    The exploration of anchoring effect has developed for a long time in history, and there are many outstanding works. This paper briefly introduces the possible influence of anchoring bias on individual behavior and economic outcomes in behavioral economics, and summarizes the definition, background and significance of this bias. It also uses three applications, including the estimation in the stock market, the retrospective data in the empirical research and the marketing and advertising to prove that the anchoring effect could be important and common both in daily life and economic activities as thinking and decision-making will be affected by this effect. This article finds that the anchoring effect does exist in many economic activities and affects judgments and decisions. This kind of influence sometimes leads to misjudgment and brings negative significance, but sometimes it can be used by people.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/26/20230546

    Analysis and Development Countermeasures of Game Industry PEST from the Perspective of Metauniverse

    Over the past two decades, the concept of the meta-universe has gained widespread popularity and has emerged as a leading development direction for the gaming industry. This has led to significant interest from social capital investors. In light of this, this paper examines the development environment of the gaming industry using a PEST analysis approach, with a focus on the political, economic, social, and technological factors that are relevant to the meta-universe. The aim of this analysis is to provide recommendations and strategic guidance for game companies that seek to enter the metaverse industry.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/15/20230865

    Trading Strategy–Purchasing Power Parity

    This paper mainly focuses on one Strategy–Purchasing Power Parity. PPP is a value strategy that shows whether a currency is overvalued or undervalued based on the market prices of a specific good in different nations, and investors believe that the currency will get back to its fair value in the long run so that they would be long the undervalued currencies, and vice versa. This strategy is one of the two presentations from the class presentations. Furthermore, it was well developed in its modern form by Gustav Cassel in his article Abnormal Deviations in International Exchanges.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230056

    How Changes in Carbon Emissions Affect the Output of Mining Industry and Analysis on the “Incentive Effect”

    Social Problems and Impacts: Nowadays, the economy is burgeoning around the globe. However, simultaneously, air pollution still remains pervasive on a global scale, exerting negative impact on human health, among which Carbon dioxide is in great proportion. As factories’ constant output will lead to growing carbon emissions, air pollution is becoming increasingly serious. In this study, we will focus on the relationship between the change in carbon emissions and the output in mining industry, to see that whether carbon reduction policy will affect economy, and whether incentive effect will happen. Research question: How does the change in carbon emissions affects the output of mining industry? Will the “incentive effect” happen? (Will carbon reduction policy boosts industrial transformation?) Research hypothesis: 1. An increase in CO2 emissions will promote the development of the mining industry. 2. Incentive effect will happen. Methods: Research and data-set analysis; OLS regression Model with Quantile-Quantile plots Key findings and results:1. Increase in CO2 emissions will promote the development of the mining industry. 2. Incentive effect might happen.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/19/20230120

    Analysis of the Xiao Guan Tea’s Marketing Strategy from the Perspective of Consumers

    It is believed that the Chinese tea culture dates back at least 4,000 years to the Shennong Period. Tea drinking inspired the creation of several poetry by ancient literati and poets, with over 400 poems recorded during the entire Tang Dynasty. Prior to the introduction of Xiao Guan Tea, China's extensive history and enormous tea market had not produced a dominant brand. Xiao Guan Tea was the first brand on the tea market due to its effective marketing, and it earned an astounding 2 billion sales in 2018. Therefore, the analysis of Xiao Guan Tea's marketing approach is of tremendous academic importance. This paper utilizes a literature analysis and questionnaire survey to assess the marketing success of Xiao Guan Tea from the consumer's perspective. For readers interested in the consumer psychology of purchasing tea and the marketing techniques of Xiao Guan Tea, this paper includes voluminous information and a few practical analysis methods of marketing strategies. In addition, it gives a framework for analyzing the marketing strategies of enterprises in the same position as Xiao Guan Tea.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/25/20230478

    Quantitative Analysis in Finance: Leveraging Statistical Methods for Improved Investment Decisions

    Since modern times, with the vigorous development of the financial market, the explanation of some complex finan-cial phenomena can no longer be based on the qualitative analysis of the subjective judgment, but on the quantitative analysis of statistical models. This paper first analyzes and demonstrates the application and importance of statistics in the financial field from three perspectives of risk quantifi-cation, price prediction as well as portfolio optimization. Secondly, this paper points out that the traditional statisti-cal theory cannot meet the current practical needs in the above three aspects, and lists a series of relevant studies. Finally, this paper gives some possible solutions to the cur-rent problem based on existing research and personal un-derstanding and evaluates some existing solutions. The re-search conclusion of this paper is expected to provide a reference for the practical application of statistics in the fi-nancial field and provide some possible ideas for the re-search direction of related interdisciplinary.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230282

    Analysis of the Importance of “Love” and Brand Marketing to Diamond Product Sales—Taking Darry Ring as an Example

    As an industry with a very long history of development, diamond products are now very diversified in marketing methods, but adding love attributes to products is still the mainstream of diamond marketing. In previous studies, the research generally focuses on the diamond export control adopted by De Beers and the marketing miracle of "A Diamond is Forever." However, today's diamond industry has a more innovative way of publicity. This paper is making efforts to analyze what impact love and brand marketing can bring to the diamond industry. The turnover changes in recent years of the Chinese diamond brand Darry Ring and its unique and innovative marketing methods are going to be analyzed. The result shows that the marketing method of "a man can only customize one ring in his life" adopted by Darry Ring has brought great social attention and sales growth to the brand. At the same time, this innovative concept has also helped Darry Ring successfully shape its brand image, which is obviously different from the traditional diamond product brands and is highly sought after and welcomed by consumers.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/10/20230432

    Research on China's Economic Situation and Future Expectations under the Epidemic

    The outbreak of the new crown epidemic in 2020 has had a huge impact on societies and economies around the world. The economic downturn has been the norm for the last two years, but it is still important to stay on target and grow. As the world's second largest economy, China's economic development and the factors affecting it in the event of an epidemic are particularly crucial. It is also relevant to sustainable development. This paper examines the extent to which the factors affect the economy through a combination of qualitative and quantitative methods. The current state of the Chinese economy and expectations for future development are analyzed two main topics, the situation of the Chinese economy, and the future development of China and the Sustainable Development Goal. The ratios show that consumption is the main factor influencing the economy. This is followed by unemployment, investment and even taxation. Also comparing the way the US and China stimulate consumption, the conclusion is that because of the different national conditions, the way to stimulate the economy will be different. Finally, in the context of Sustainable Development Goal 8.1 sustainable development goals, it is difficult to achieve an economic growth rate of at least 7% by 2030 because of the unstable economic situation and the constant blow of the epidemic. However, there is a positive expectation for China's future economic development and the economy will gradually recover. There is still a need for a strong development in technology and new energy economy to reach the sustainable development goals.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/7/20230212

    The Impact of Short-selling Institutions on Chinese Stock Companies and Market——From the Case of Luckin Coffee

    As a major engine of the capital market, the stock market is favored by investors. But the huge profit space and operability are also easy to breed the soil of corruption and fraud. At present, due to the increased participation efficiency of short-selling institutions, the financial risks faced by enterprises have further increased. Through the case of Luckin coffee, we observe the stock price changes after it encountered short selling, combined with the model of the arbitrage pricing principle to find the role of short-selling institutions in the market. By disclosing corporate financial fraud, short-sellers can improve the effectiveness of market supervision to a certain extent, reduce the occurrence of stock market premiums, and bring stock prices back to their true levels. On the premise of ensuring the stability of the stock market and introducing a reasonable system, the Chinese market can also consider developing a similar mechanism to inject fresh blood into economic development.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/9/20230351

    A Survey of Using Blockchain to Build a Decentralized and Trustless Marketplace for Brokered IoT Data Trading

    As the data market becomes ubiquitous, it is necessary to study the data streams generated by Internet of Things (IoT) devices. For example, nowadays, security problems are crucial to the process of data transaction. Due to the decentralization of blockchain and difficult data tampering, blockchain can well solve the security problems in data transaction. However, the transaction efficiency of blockchain can hardly meet the current market due to latency and other problems. This article mainly reviews existing research on blockchain and IoT data and put forward possible solutions for dealing with some of the current problems. The present study is mainly divided into three parts, including the classification of research problems, research methods, and the classification of experiments. The main research questions are about insufficient functionality and poor performance on the Internet of Things and data markets. In addition to the discussion on whether to use blockchain, this article also proposes some feasible research directions for future research.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230513

    The Anchoring Effect and Related Applications: Cognitive Inertia and Habitual Thinking

    By analysis research on the anchoring effect of previous scholars, it was found that irrational judgments in financial markets due to the anchoring effect are significant with the influence of past information. By analyzing data from the equity and securities markets, we find that even professionals can make inaccurate judgments due to the anchoring effect. In addition, we found that the anchoring effect does not require a significant information factor to be implemented, as different experiments have shown that the subconscious mind can also influence people's decisions. However, it is interesting to note that the anchoring effect can also influence behavior in the opposite way, by limiting the sales of a product and thus increasing the sales of that product.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20230980

    Analysis of the Development of the Social Media Industry in the Context of the Internet - Taking the Little Red Book App as an Example

    When the 5G era comes, everyone is inseparable from the Internet, and the media industry has gradually entered the Internet era. Around the Internet, the media industry has undergone multiple changes. Some researchers believe that the Internet has played a role in promoting the development of the media industry, while other researchers believe that the widespread use of the Internet is not good for the media industry. In response to this issue, researchers hold their own opinions, and there is no unified explanation. The research topic of this essay is the media industry under the background of the Internet, and the SWOT model is used for analysis. The results show that although there are some problems in the development of the media under the background of the Internet, it is not impossible to solve. Once handled properly, the two are not mutually exclusive, but can achieve perfect integration, and the Internet will be a major catalyst for the development of the media industry.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/22/20230289

    Application of DCF Financial Valuation Model - Taking BYD as an Example

    With the rapid development of modern financial industry, the valuation methods for modern enterprises are becoming more and more diverse. However, the DCF financial model is still a relatively common and accurate one. This paper will adopt the DCF valuation method, which is one of the cash flow discounting-based methods, to valuate a Chinese new energy enterprise called BYD. The result of the valuation is 7.39 trillion yuan, which is about 0.6 trillion from the actual result. The result is slightly different from the normal valuation, because it is still affected by the fixed debt and the estimation error of the future inflation rate and China's growth rate.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/23/20230355

    Brand Marketing Strategy Analysis of the Tea Beverage Industry ——Taking Mixue Ice Cream & Tea as an Example

    Under the new consumer era, the traditional marketing strategy of product communication is gradually weakening, and the importance of product branding is becoming increasingly prominent, becoming an essential part of the competitiveness of enterprises. The majority of tea beverage brands make brands deeply remembered by consumers to get a place in the fierce competition in the market. This paper takes Mixue Ice Cream & Tea (also named Mixue) as an example and elucidates the brand optimization strategies from perspectives such as brand IP image design, festival marketing, and music marketing combined with new media. The study provides inspiration and references for tea products.

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