Advances in Economics, Management and Political Sciences

- The Open Access Proceedings Series for Conferences

Volume Info.

  • Title

    Proceedings of the 2nd International Conference on Business and Policy Studies

    Conference Date






    978-1-915371-75-1 (Print)

    978-1-915371-76-8 (Online)

    Published Date



    Javier Cifuentes-Faura, University of Murcia

    Canh Thien Dang, King's College London


  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20230957

    Research on Interaction Between Chinese and American Stock Index: A VAR Approach

    Today's world is a changing world and Economic globalization will be an irresistible trend. There are so many uncertain event factors like the global covid-19 epidemic, global China–United States trade war and Brexit etc. Those events are all affecting the global economic growth. However, will the affection be one-way or two-way? This paper focus on investigating the interaction between China and American’s Stock Index. In this study, the stock index Standard and Poor's 500 (S&P 500) in America and China Securities Index 300 (CSI 300) in China from 01/09/2021 to 01/09/2022 are selected as data, and the VAR model is established to capture the relationship between China’s and America’s stock variation. The following conclusions can be drawn from a study of the results: first, VAR model is convergent as the period of the time increases. Second, the impact of the Impulse response will last for about 10-14 periods. Third, from the variance decomposition, the affection from CSI 300 to S&P 500 will stabilised at around 10.993% and from S&P 500 to CSI 300 will stabilised at around 2.77%. The results in this paper benefit the related investors in financial markets.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20230958

    The Role of fintech in the Innovation and Transformation of the Banking Industry

    The rapid development and large-scale application of artificial intelligence, data mining, big data, and cloud computing have already led to dramatic changes in the ecological conditions of social and economic agents. Under the rapid technological development, traditional commercial banks are facing problems such as insufficient development momentum. Therefore, to accelerate its digital transformation, financial technology (fintech) has prompted the banking industry, so as to keep up with the development trend of the times and empower the innovation of commercial banks. Specifically, by analysing the current situation and the impact of the relevant major fintech on the development of the banking industry, this paper aims to gain insight into the advantages and directions of the transformation. The final conclusion of this paper is that, currently, all regions are spending more money on investing in the fintech industry. However, the underlying technological strengths are unevenly developed, with Europe and the US being the most prominent and the Asia-Pacific region catching behind. Fintech represented by artificial intelligence, big data, and cloud computing, can reduce banks' operating costs, helping them accurately profile their customers and intelligently do marketing.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20230961

    Exploring the Causes of "Civil Servant Craze"--A Case Study of Zhanjiang

    The number of applicants for civil service posts has increased year by year, and the phenomenon of "Civil Servant Craze" has heated up again. Some scholars have made a quantitative analysis of the causes and effects of this phenomenon from the perspective of sociology and economics, but there are still few literatures using case studies. Therefore, this study will take Zhanjiang as an example to conduct case analysis, collect the employment information of civil servants in Zhanjiang in recent years, and understand the current academic background of the employed civil servants in the city and its changes. The "Civil Servant Craze" may be related to traditional concepts, civil servants' income, and its job stability. In addition, most of the people employed in Zhanjiang are graduates of non-key undergraduate colleges, which may be related to the city preference of high-level (Overseas, Project 985, Project 211, Key undergraduate) universities students for employment and the different employment pressures of graduates of different levels during the epidemic.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20230964

    Explaining the Employment Situation of Chinese Students after Studying in the US

    In the context of the increasing awareness of sovereignty in the world and the changing relationship between China and the United States, the employment situation of Chinese students after studying in the United States is one of the hot issues of concern in today's society. For international students, the employment situation at home and abroad is changing and has changed dramatically, and the phenomenon of devaluation of "returnees" is becoming more and more common compared to the early days of reform and opening up. The research method of this paper is SWOT analysis, and the specific research methods are as follows: collecting the employment-related data of Chinese international students in the US in recent years, comparing the employment situation of international students at home and abroad by using SWOT analysis, and making a comprehensive analysis and evaluation of the employment situation of Chinese international students returning to China and staying in the US. To sum up, in the age of information technology, a large amount of information can be collected beyond geographical and spatial restrictions, and international students can even obtain information on time abroad. From the above, if the barriers to learning are removed, international students can overcome the obstacles and make up for the shortcomings with their own efforts.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20230966

    Analysis of Chinese Financial Market under COVID-19

    As the world's second-largest economy with a population of 1.4 billion people, China has the world's most sophisticated industrial chain and occupies a critical position in the glob-alized world economic market with a strong manufacturing sector and a promising service sector. With a market mechanism that is very different from the free-market economy popular in the Western world, such as a completely different proportion of taxation, usual-ly the influence of the political system, the Chinese market often operates with huge po-tential profit margins and potential crises. It is often greatly influenced by policies, espe-cially under the epidemic in 2020. The purpose of this paper is to analyze the general fu-ture directly, exploring current trends from the domestic and international aspects and making a rational economy on a macro level by looking at market operations over the past few years, taking into account current trends, and making recommendations accordingly.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20230968

    Product Differentiation: Implications for Corporate Finance

    Product differentiation is a key component of market structure, according to the theory of industrial organization, and the degree to which enterprises control the market depends on how well they differentiate their products. In addition, the company generates enough uniqueness in the components making up the product entity or in the delivery of the prod-uct to distinguish it from competing goods of a similar nature and draw in customers, earning their preference and loyalty. This paper introduces the causes of product differen-tiation, analyzes its application in the market and the implementable strategies for enter-prises to achieve product differentiation, and uses some examples to illustrate that product differentiation is a highly visible marketing strategy, which should be widely promoted. At the same time, it also has certain limitations and instability. Products need to establish a variety of different advantages and long-term supply chain between enterprises, cannot blindly exaggerate the role of product differentiation. In the current market environment, the same product categories emerge in endlessly. Therefore, businesses must properly cre-ate differentiation in order to make their products stand out.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20230973

    Study on the Relationship between Hang Seng Index and FTSE CHI Index in Hong Kong: Evidence from VAR Model

    The stock index is very important to study the overall trend of the development of financial markets and the development of the stock industry. This paper mainly studies the interaction between stock indexes and the influence of the main fields included in the stock index on the index and related indexes. In this paper, Hong Kong Hang Seng Index and FTSE CHI index were selected for research, and impulse response analysis and variance decomposition analysis were carried out on the data through VAR model. By analyzing the results, the following conclusions can be drawn: First, the model is convergent. Second, the influence from one market to another market persist for several periods. Third, with the increase of lag period, FTSE CHI HK Index was influenced by HK Hang Seng Index and finally stabilized at about 96.1906% and HK Hang Seng Index was influenced by FTSE CHI HK Index and finally stabilized at about 93.995%.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20230975

    An Empirical Study of the Chinese A-share Market Based on the Fama-French Three-Factor Model

    In recent years, the international situation has been unpredictable, changes in the economic environment have profoundly affected people's psychological expectations, and the securities market has experienced different volatility, which brings challenges to the validity of the Fama-French three-factor model. Based on this model, this paper selects 20 stocks in the Chinese A-share market, divides them into six portfolios according to their size and book-to-market ratio, conducts a regression analysis of monthly returns from August 2017 to July 2022, and then verifies the explanatory power of the market factor, size factor, and book-to-market ratio factor on the excess returns of the stocks. The results demonstrated that the three factors can partially account for the variation in returns, with SMB having a more significant impact on small-cap companies and HML on firms with a high book-to-market ratio.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20230976

    An Empirical Study of China's Agriculture, Forestry and Fishery Industry Based on the Fama-French Three-Factor Model

    Agriculture, forestry, animal husbandry and fishery enterprises have performed steadily and well during the epidemic period from late 2019 to the end of February 2020. But there is still a gap in empirical analysis, which deserves further research. This study examines the Fama-French three-factor model's application to China's agricultural, forestry, animal husbandry, and fisheries sectors, and analyzing and interpreting the related results. In this study, the daily return data of 27 Chinese agriculture, forestry and fishery listed companies in the past two years were obtained through the RESSET, and divided into six groups of stock portfolios according to size and book-to-market ratio size, and the relevant empirical and regression analyses were conducted for each portfolio using Python and Eviews. The findings demonstrate that the size impact and book-to-market ratio effect are two parameters in the model that have a high explanatory power on the return of the agriculture, forestry, and fishery stock portfolio in the sample period.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20230978

    Research on the Interest Rate Risk Strategy of Bond Market

    Compared with stocks, bond investment can not only reduce relatively large risk losses, but also ensure that the investment status is healthy and stable. However, whether the product trend in the bond market can be used as a tool for monitoring economic conditions is a question worth pondering. This article’s main function is discussing why the bond market is useful and the influence and difference of bond’s maturity and interest rate for the economy and investor. Through the research and discussion of the article, the paper focused on the conclusion that the comparison of the interest rates of long-term bonds and short-term bonds in the bond market in the same period can reflect the overall economic situation of the market to a certain extent, and the significance of this conclusion is that, It can not only enable investors to observe the market trend through the interest rates of bonds of different maturities, and make choices for their next investment decisions, but also enhance the functionality of the financial market and strengthen the connection with the economic market.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20230980

    Analysis of the Development of the Social Media Industry in the Context of the Internet - Taking the Little Red Book App as an Example

    When the 5G era comes, everyone is inseparable from the Internet, and the media industry has gradually entered the Internet era. Around the Internet, the media industry has undergone multiple changes. Some researchers believe that the Internet has played a role in promoting the development of the media industry, while other researchers believe that the widespread use of the Internet is not good for the media industry. In response to this issue, researchers hold their own opinions, and there is no unified explanation. The research topic of this essay is the media industry under the background of the Internet, and the SWOT model is used for analysis. The results show that although there are some problems in the development of the media under the background of the Internet, it is not impossible to solve. Once handled properly, the two are not mutually exclusive, but can achieve perfect integration, and the Internet will be a major catalyst for the development of the media industry.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20230981

    Female Investors Regard Entrepreneurs' Workout Habit as an Important Factor for Their Investment Decisions

    The study intends to investigate whether entrepreneurs who have regular workout habits would attract investors more in the venture capital field. Depending upon the aim, a ques-tionnaire of 19 pages combining 35 questions is provided to a sample of 110 financial practitioners in the venture capital field. The collected data was then examined with the SPSS application. The research data was analyzed using descriptive and inferential statis-tical approaches. The findings will be addressed in the hopes that this research will help to comprehend the relationship between entrepreneurs' workout habits and the chance of get-ting investments.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20230983

    Analysis of Louis Vuitton's Marketing Strategies in Chinese Luxury Fashion Market

    The rapid growth of China's economy has made the country one of the world's most important markets for high-end goods. In the meantime, China's economic growth has slowed since entering the new normal in 2014, and luxury consumers have become more practical. For this reason, many international luxury brands are fretting over how to break into China's opulent consumer market. The LVMH Group owns a number of luxury brands, including the ubiquitous Louis Vuitton. In light of the foregoing, this research examines the Louis Vuitton brand's marketing strategy in China, specifically its product strategy, pricing strategy, promotion strategy, and positioning strategy. Several suggestions are made to enhance Louis Vuitton's marketing strategy in China based on the findings of this study, such as a push to emphasize the brand's commitment to quality. Several suggestions are made in this report to better Louis Vuitton's marketing strategy in China, including expanding efforts to promote the quality-centered brand idea in the Chinese market, adjusting prices on a case-by-case basis, and bolstering the company's online sales channels. The marketing strategy of Louis Vuitton is examined in this article, which provides not only useful information for the company but also useful information for other domestic luxury businesses.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20230985

    Strategic Choice of Intelligent Logistics Enterprises Based on Internet Platform -- A Case Study of Zhongchu Smart logistics Corporation

    As an important part of the national economy, the logistics industry is on the road of Internet+ development. Intelligent logistics based on Internet platform is an effective way to cope with the challenges of rapidly changing customer expectations, seize the opportunities brought by new technologies and promote new business models. From the perspective of strategic choice, the purpose of this paper is to take the storage and intelligent transportation of China's large modern integrated logistics enterprises, Zhongchu Smart logistics, as an example to study the strategic choice of traditional freight logistics type of enterprises in terms of business model, service products, technology application, and their own organizational structure when transforming into intelligent logistics enterprises based on the Internet platform. Through the qualitative and quantitative analysis of the relevant aspects of the research object, the core elements of the strategic choice for the transformation and construction of intelligent logistics enterprises are obtained, which provides the basis and reference for relevant enterprises.In this paper, Zhongchu Smart logistics has built an intelligent online freight platform using advanced technologies such as the Internet of Things and big data to achieve enterprise marketing and transportation capacity management, logistics operation process management and services; Extend the network freight platform to the upstream and downstream services of the industrial chain, build a logistics ecology, and coordinate multimodal transport, financial and digital solution services; Building a flat, efficient and fast organizational structure will greatly enhance the competitiveness of enterprises and may occupy long-term advantages in the future development of the industry.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20230986

    Research on Marketing Strategies of Internet Enterprises During COVID-19——Taking ByteDance as an Example

    After the outbreak of COVID-19, a huge number of enterprises have been traumatized. This sudden outbreak has had a huge impact on many industries. The first to bear the brunt is the restaurant industry. Almost devastated by the blow, many of the current suspension of business. The tourism industry is also the same. When all industries are in a downturn, the Internet industry has been able to maintain profit growth. In the Internet industry, the growth rate of ByteDance is particularly prominent. This research focused on the strategies ByteDance used during the epidemic that promoted its markets The method of this paper is literature reading and analysis. The data is obtained from the internet. It can be concluded that the success of ByteDance was not a coincidence but had been planned for a long time. ByteDance provides us with an idea of the response strategy for companies in the event of an epidemic, and does a good job of showing how to change out of that painful mindset. It brightens the way of the internet industry's future for the coming years.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20230987

    How to Use Different Hedging Strategies to Make Your Company Profitable

    The profitability of investors through arbitrage decisions is a topical issue in the economy, and some researchers have found that the study of corporate stocks bonds and markets has a significant impact on investors' hedging, however, there is a lack of uniform explanation of the operational methods and scope of influence behind it. Therefore, this article focuses on four different portfolios to further analyze the importance of market analysis for hedge fund investments. The methodology of this paper is to first select the hedging method we will use, then select two different companies based on various factors such as the recent market and the future trend of stocks and bonds, hedge these two companies on stocktrack, and accept the results after two weeks of hedging. In this paper, four sets of portfolios will be used to enhance the credibility of the article. The results of the study show that the direction of the stock and the general trend of the market are particularly important for investors to make hedging transactions, and that if arbitrage strategies are used arbitrarily without taking into account the actual situation there is a high risk of investment failure. Thus, it is necessary to choose the appropriate arbitrage strategy for hedging based on the future direction of the market and stocks.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20230988

    Trend Evaluation of Venture Capital Investment in Mainland China’s Semiconductor Industry

    As chips become more prevalent in daily life, many countries understand that in order to become self-sufficient, they must build their own semiconductor supply chains. China, a country that has stalled behind in developing chips, is also aware of this. To this end, the government started vigorously promoting investments in semiconductors, turning them into popular business opportunities. Venture capitalists (VC), who typically prefer high risks but greater returns, are responsible for the greatest growth. They think that even though politics and technology have placed restrictions on the industry, there is still room for growth in the semiconductor market. This paper breaks down the recent trends in the semiconductor industry of mainland China, with a particular focus on sensitive points such as political treaties and social phenomena. According to results, the mainland semiconductor industry merits attention and has a promising future. Venture capitalists should look for companies with the following characteristics: highly educated and experienced employees, the ability to design chips independently, and a stable supply chain.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20230989

    Information asymmetry in webcasting with goods and strategies to solve it

    This paper aimed to study the information asymmetry and its causes in the special online shopping method of live-streaming with goods and give related suggestions. A questionnaire was distributed to collect information about consumers' situation in live-streaming with goods and analyze the relevant data. It was found that respondents were not confident about the quality of products on live-streaming platforms, and not satisfied with current situation of live-streaming, Additionally, most consumers had received goods that did not match the description and were skeptical about the character settings of anchors in live-streaming platforms. It is important to strengthen the quality control of goods in live-streaming, improve the identity authentication of anchors, and encourage consumers to consume rationally.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20230991

    All-cause Excess Mortality Cross-sectional Correlation Analysis at Global Scale during COVID-19, 2020-22

    The excess mortality during COVID-19 is significantly higher than the reported death due to COVID-19 infections. This study conducts a cross-sectional correlation analysis between excess mortality and reported COVID-19 death, aging rate, GHS (Global Health Security) index, and government response stringency index in the timeframe from January 2020 to September 2022. This study aims to explore the main contributors to excess mortality, hence to provide guidance on future diagnosis and control of the pandemic. A cross-sectional log-linear model is fitted with 79 observations to estimate the explanatory power of reported COVID-19 death, aging rate, GHS index and stringency index on excess mortality at a global scale. The correlation between excess mortality and reported COVID-19 death is also examined on a nation level by calculating the Spearman correlation coefficient on the time series of the two. The cross-sectional log-linear model has adjusted . The estimate for log of reported COVID death is ; aging rate is ; GHS index is ; stringency index is not significant. On a nation level, Brazil and United States have high correlations between reported and excess death (), the reported death takes up 85% and 86% respectively, of excess death. India and Japan, similarly, have high correlation coefficient (), but with COVID-19 death accounting 9% and 47% of excess death. Germany and China have relatively small correlations between reported and excess death (), but Germany has reported death taking up 89% of excess death, whereas in China the ratio is 4%. At a global scale, the reported COVID-19 death has the most explanatory power in excess mortality, which means that most of excess mortality is attributed to death from COVID-19 infections. Aging rate has a negative correlation between excess mortality, this is partly because of the preference of aged population to live in countries with better health care capacities. There is no significant explanatory power of stringency index on excess mortality, suggesting that the impact of government responses on COVID-19 vary by each nation. On a country level, the correlation between COVID-19 death and excess mortality can also vary, mostly due to the different levels of health care disruptions, efficiency and impact of government measures and other COVID-19 unrelated events such as wars and heat waves.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20230993

    Analysis of the Impact of COVID-19 on Macao's Gambling Industry

    Macao, known as the "Monte Carlo of the East" and the "Las Vegas of Asia", has suffered a huge impact and unprecedented impact from the COVID-19 pandemic since its return to China. The negative impact of the pandemic has hampered the flow of people, reducing the number of tourists to Macao and the profitability of related industries, which has affected the revenue of Macao's gambling industry. This study used data research to study Macao's gambling industry and analyzed the impact of COVID-19 on Macao's gambling industry through relevant data before and after the epidemic, obtained from the Macao Bureau of Gaming Supervision, the Macao Bureau of Statistics, news media, and other channels. In addition, according to the current situation in Macao, if the gambling industry wants to recover from the status quo of difficult long-term development caused by the single industrial chain and the impact of physical casinos caused by the epidemic, it is necessary to clarify the development ideas, improve the industrial chain, and establish a diversified industrial system.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20230994

    A Study of the Business Modes of Lululemon and Alo Yoga

    Fitness brands are on the rise in recent days, with the increading demand of people’s requirements of health. These fitness brands are further developed under the era of the pandemic. With their rapid development, the business modes of them are therefore of particular interest to the author. Furthermore, it is found that few research have been conducted in this area. Therefore, there existed a research gap in it. This research aims to take on this opportunity to build up on existing research in the business modes of fitness brands. It uses a comparative and case study approach to study two fitness brands, Lululemon and Alo yoga, to investigate their business modes and patterns. The result found that there are some similar modes and patterns while they remain unique in other asepcts of their businesses.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20230995

    The Application of Institutional Economics Theory in Solving Developing Countries Market Problems - Taking Ethiopia Grain Market and China Tomato Market as Examples

    Since the 1990s, when the new institutional economics was first introduced, many economists have been looking for a way to incorporate its ideas into the field of development economics. In this paper, we investigate the prospects of using development economics theory, which is grounded in institutional economics, to address the economic challenges faced by developing nations. In this paper, we conclude that institutional economics theory can be successfully applied to the problem of economic development in low-income countries. Developing nations shouldn't discount the harm caused by irrational trading decisions. When people act irrationally in the market, it can have a negative impact on the economy as a whole. As such, developing countries could benefit from implementing brokerage institutions to lessen the blow of irrational behavior on economic growth.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20230996

    Research on TikTok’s Development Strategy in the Context of the Internet Celebrity Economy: Case Analysis Based on the SWOT Analysis Method

    Mobile short videos are developing rapidly in the market with a powerful attitude under the background of the rapid development of digital, network, and mobile technologies. Especially since the outbreak of the epidemic in the past two years, netizens have been isolated at home. TikTok’s simple operation steps provide a broad space for the development of mobile short videos. Our country has gradually realized the “popularization of TikTok.” As a short video platform with the largest number of users and the best development in China, TikTok APP can represent the development level of China's new media field to a certain extent. Based on the SWOT analysis method, this paper studies TikTok from the four aspects of strengths, weaknesses, opportunities, and threats, and, combined with the conclusion, put forward rich policy recommendations with certain practical significance.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20230997

    Reference of European Carbon Market to China’s Carbon Market under the Unified National Market

    Under the goal of global net zero emissions, China has established a carbon market to limit and allocate carbon emissions. Based on the establishment of China's national unified market and the official operation of China's carbon market, this paper compares China's carbon market with Europe's carbon market. Firstly, this paper first reviews the relevant papers, mainly including the summary of the development experience of the four stages of the European carbon market, the reference significance of the European carbon market for China's carbon market, and the scale advantage in the carbon market. Then, the paper compares and analyzes the European carbon market and China's carbon market from three aspects: regional development imbalance, financial attributes and limitations of the carbon market. It also analyzes the role that China's national unified market can play in the development of carbon market. Finally, this paper puts forward suggestions for China to use the national unified market to develop the carbon market from two aspects: reducing regional development imbalance and developing carbon financial instruments and financial products.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20230999

    Problems and Recommendations for the Development of Pre-owned Car Market in China

    The pre-owned car market has ushered in a new opportunity for development with the constant economic growth and the rise in the number of cars owned by Chinese residents in the past decade. However, there are still huge systematic and strategic loopholes in China's pre-owned car market at present. Therefore, improving China's used car market and promoting its sustainable development is a significant challenge that has to be overcome at the moment. This paper mainly relies on the research of China's pre-owned car market in recent years to explore the mainstream marketing strategies and the problems that exist in the current stage. These problems include information asymmetry, lack of integrity mechanisms and industry standards, inadequate evaluation systems, and outdated marketing strategies. To address these problems, this paper suggests that the market ought to alleviate information asymmetry through multiple channels, strengthen used car transaction management, optimize the expansion of national trading platforms, and further improve marketing strategies.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20231000

    The Economic, Environmental Issues and Future Development of Avocado Industry

    The purpose of this article is to provide part of the answer to three questions that are about the avocado industry in China: (i) Why do avocados enter the Chinese market successfully, which is usually researched by interviewing people who buy avocados often and asking the reasons why they make the purchase; (ii) How will avocados develop in the future with such environmental problems, which is often faced by many products in agriculture practices; and (iii) How should consumers behave in light of rational actor model and human decision bias, which is what ordinary people should do to help settle global issues. These questions are common and inevitable worldwide but are yet to be solved. Understanding these questions could help people make better purchases and improve consciousness and action to solve global issues.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20231002

    Crude Oil Price and Inflation in the US since Covid-19

    Focusing the period of Covid-19 since January of 2020, this research empirically study how inflation and the price of crude oil are related within the US data. The linear regression with ARCH(1) model is employed and our empirical results illustrate the significantly positive correlation between these two factors. We find that the CPI increase 9% with one unit increase in the crude oil price during Covid-19 period. Crude oil price, however, does not show such a significant effect on the other macroeconomic variable in the US during Covid-19 period, for example, real consumption and GDP.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20231003

    How Pop Mart Is a Major Player in the Market

    The rapid development of the fashion game industry in recent years is a microcosm of the national pursuit of spiritual and cultural satisfaction. After nearly a decade of development, China's fashion game market is still in a period of rapid growth. In the field of fashion games, Pop mart is the pioneer of its industrialization and the industry benchmark. Pop mart has grown rapidly and come into the spotlight in a short period of time, with substantial annual revenue growth every year. In this case, it is important for people to know why Pop mart is the leader of this industry in detail and some thoughts about their future business direction post-pandemic. This paper scrutinizes and analyzes why Pop mart dominates this market in terms of business model, product planning, sales approach, and consumer psychology. It also indicates how to maintain the company's development and economic growth in the face of a serious epidemic.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20231006

    Research on the Mathematical Application in Economics

    In the field of economics, the research and description of the basic laws of economic operation and economic phenomena should be fully combined with the current relevant mathematical ideas and methods to ensure the standardization and scientificity of the entire economic operation. Mathematics belongs to an important theoretical discipline, which is abstract and logical, and also belongs to a strong tool discipline. Through the analysis of mathematical learning and the actual attributes of economics, we should use certain mathematical methods to carry out quantitative and qualitative analysis on the knowledge points of the whole economy, so as to provide important tool resources for the development of economics. At present, mathematics has become an important part of life, and the relationship between mathematics and the economy is becoming more and more close. In real life, many economic problems need to be solved with mathematical knowledge. This paper summarizes the important role of numbers in economics, and analyzes their specific applications, so that we can have a deeper understanding of mathematical knowledge. In the field of economics, the research and description of the basic laws of economic operation and economic phenomena should be fully combined with the current relevant mathematical ideas and methods to ensure the standardization and scientificity of the entire economic operation. Mathematics belongs to an important theoretical discipline, which is abstract and logical, and also belongs to a strong tool discipline.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20231008

    A Comparative Study on Carbon Emission Trade System Between China and US

    It has been years since the Paris Agreement and most states are still struggling with their goals to reduce the carbon emission. Many ways and measures are taken but few show effectiveness. Because the industrial development and daily lives of the common people count on the activities that emit much carbon dioxide. Most governments are reluctant to restrict the carbon emission of local industry. What’s more, in the international level, the developed countries refused to take all reduction responsibilities based on their historical emission volume. While the developing ones are eager to pursue more progress in industry. To overcome such difficulty, the market-orientation carbon emission regulations are created to tackle with the challenges that the normal order-control regulations cannot deal with. In contrast to the carbon tax that is more direct and obvious, the carbon emission trade system is favored by both China and US. The system of carbon emission trade system is much younger and less experienced than it is in the US. The comparative study on the carbon emission trade system needs to be done to find more possible solutions to improve the current carbon emission trading system of China. In the paper, main research method is the comparative research and system analysis. In conclusion, the carbon emission trade system of China is relatively immature, lacking the legal support and clear regulations. The carbon emission trade system in China needs stronger laws to support, achieving more active flexible form of trading. The central and local governments should also provide the proper policies like open auction and third-party supervision.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20231009

    Research on Climate Change Legislation in UK

    Since the 1760s, the first Industrial Revolution began in England, the steam engine which burns coal appeared. The steam engine could produce many kinds of poisonous gases such as CO, SO2 and NO2, these gases turned London into The City Of Fog. About one hundred years later, With the advent of the second Industrial Revolution, our human beings entered. The age of electricity, but limited by the technology of the time, in order to produce electricity, people still need to burn coal, this could also produce much greenhouse gas. For about a century, with the development of technology, our human step into the information age. Although the technology has advanced rapidly, there are even more fields that need fossil fuels to be burnt. Especially there are more and more cars on the rod and a large amount of them use petrol to run. There are also more and more industrial and residential use of fossil fuels also leads to the production of greenhouse gas like CO2. Besides, the wide use of the air-conditioner and refrigerator has caused a large amount of freon leak and leads to the problem of the Ozone layer hole above the South Pole. Because the greenhouse effect is becoming more and more serious and cannot be ignored,and other extreme natural misadventures happen around the world from time to time, how to solve these problems has become a hot topic to be discussed and it has become an urgent problem to be solved.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20231010

    Social Inequality Caused by Climate Change and Legal Countermeasures to Achieve Social Justice: A Specific Insight towards Africa and Middle East Regions

    Apart from the environmental effects resulted from global climate change, social impacts can not be ignore while tackling climate issues. The association of human rights and scarce resources are causing growing consequences of social inequality,especially in Africa and some Middle East regions. This paper is targeted to explain the formation of unbalanced distribution of resources of vulnerabilities and demonstrate the countermeasures of legislation after the role of legal managements’ role are clearly identified. The Uae, Saudi Arabia, Ethiopia and Kenya are countries specifically researched on as being some of the most severe region affected by rising water.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20231011

    Recommendations for Improvements under the United States Current Environmental Law

    As the global climate became more and more unpredictable and devastating in the past few decades, the discussion on the avoidance and remediation of climate-related activities was attracted exclusive attention both in the international and national level. As a result, environmental laws and policies were enacted to urge the public as well as governmental officials to both restrict greenhouse gas emission and reduce exploitation and deforestation. This article focuses on identifying the gaps between the environmental laws in United States and international environmental laws or policies, and propose innovative or alternative solutions that the government could adopt in within a pragmatic scenario. More specifically, this article emphasizes on three approaches: climate funds, insurance, and healthcare. The three approaches altogether examine the potential improvements of U.S. environmental laws in the perspectives of economics as well as social security. Therefore, it is determined that the eventual influence on the entire society, if the nation emended the law, would be considered cross-sectionally beneficial.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20231012

    The Difficulties to Define the Climate Refugees and Proposed Suggestions

    The problems caused by climate change has drawn more attention form international society. One of reasons is that millions of people are severely influenced and facing the problems of displaced owing to the disasters caused by climate change and the secondary damage, and the number keeps rising. This climate refugees problem is getting serious has not been solved effectively. Thus, it has become more urgent for both international organizations and countries to take actions. The first significant step is to find out the main reasons. However, there are multiple factors caused the current situation of climate refugees, not only environmental reasons but also political reasons. One of reasons should be noted specifically. Due to the vagueness and uncertainty of the definition of climate refugees, the legal framework and practice about protection of climate refugees has been seriously influenced. Nevertheless, there are a sum of difficulties to make a universally admitted definition of climate refugees.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20231013

    Comparative Study of Environmental Migration Issues in Bangladesh and Singapore

    As the global climate crisis increasingly exacerbates, many countries are faced with more frequent natural disasters and the acceleration of slow on-set environmental degradation. In such context, environmental migration, comes into the international community’s view. Though not a new phenomenon, environmental migration fails to fit in the current migration framework due to its multidisciplinary nature, as a result, there’re no explicit legal documents and mechanism to protect environmental migrants. In response to the inaction, this article investigates the key factors of environmental migration and possible pathways through the comparative study of Bangladesh and Singapore. In the first part, the impact of climate change on both states are examined and compared. In the next part, the difficulties in defining and tackling environmental migration issues are proposed, followed by the overview of current legal pathways of Bangladesh, Singapore and international law. In the third part, principles concerning environmental migrants’ human rights protection are discussed, and viable policy options are based on those principles and previous review of Bangladesh and Singapore’s situation, reflecting on how the two states could act as examples to inspire the international community.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20231014

    Analysis on the Current Situation and Future Development of China's Mobile Game Market Based on Classification and Enterprise Strategy

    Since the release of smartphones, mobile game market has become a market that can not be ignored. Mobile phones are easy to carry and control, making them a good game carrier in addition to their original functions. Since the development of mobile games, the market environment has undergone many changes, and the games leading the market are different from those before. This paper focuses on collecting data on the income and the active number of major mobile games at home and abroad. It also analyzes the current situation and causes of China's mobile game market by combining the concepts and methods related to management and strategy. The author conducts a SWOT analysis on some influential games and their production companies, which will more intuitively show the mainstream operation mode of the current mobile game market. The prediction of the possibility of subsequent market changes is also one of the research objectives of this paper. The analysis of the game market and the game company can reflect the market trend and the possible change to a certain extent. In the future, there are still full of opportunities and challenges in the mobile game market. Companies that intend to enter the market or are already in the market will face the rapidly changing market environment and challenges in all aspects. Whether enterprises can understand and adapt to the market trend in time will be the key to success.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20231015

    Exploring the Successful Marketing Strategy of EQLZ

    EQLZ started as a street basketball brand which aims to provide high-quality, affordable basketball products. The brand has since expanded into other areas, such as footwear and apparel. The manager, who came from a background in street basketball, wanted to create a domestic brand of shoes that would represent grassroots players. The products are of good quality and have a reasonable price, which most street ball fans favor. In addition, the brand's good reputation has also been recognized by the majority of consumers. Nike, Under Armour, and many other equipment brands are costly, and the quality is not as good. Equalizer gives kids who love to play basketball an affordable equalizer. Thus, it is essential to analyze the reason underlying the success of EQLZ and its future market strategy. Through the investigation in real life and research online, it can be concluded that most of the people who purchase this brand are young people who do not have a lot of money to use, but they all love basketball very much. The emergence of this brand, in part, has promoted the development of Chinese basketball culture, its unique design style, and better quality, from the first draft of every design are their original works. This plagiarism era can do so out of the mud without dyeing how precious, and it is critical for EQLZ to continue innovating. It is also believed that EQLZ SOCIETY will play a pivotal role in shaping the future of the sneaker community.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20231017

    Understanding the Impact of Customer Reviews Through Coded Content Analysis

    This study will analyze customer reviews using a coded content analysis style to understand the impact of consumer language and ratings in relation to their purchases. More specifically, this paper will examine an Amazon product, a refurbished iPhone 7, and perform a coded content analysis to analyze customer reviews in terms of condition, functionality, and satisfaction. Furthermore, statistical tests will be applied in order to understand the relationship between the language used by consumer’s reviews and their rating of the product, along with whether that has an impact on the sales of the product. From these results, the author will discuss real-life applications for how companies can understand the significance of customer reviews and how they can encourage consumers to leave positive reviews to benefit their company.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20231020

    Development of Chinese Industries under COVID-19

    The year 2020 saw a global outbreak of the COVID-19 virus. The world economy was hit hard by the COVID-19 outbreak. As China was the first country to experience a major outbreak of the New Coronavirus, its economy was severely affected. In response to the crisis, the Chinese government decided to impose a nationwide closure of the city and restrictions on outbound and inbound travel. As a result, the majority of enterprises within China are affected by COVID-19 to varying degrees. This paper focuses on the impact of COVID-19 on Chinese companies and how Chinese industries are addressing their own existential crisis in this environment. Through methods such as finding data and market research, this article draws out some responses. Companies can increase their digitalisation and integrate it with industry. In addition, companies can respond to unexpected epidemics by partnering with influencers for live streaming and opening online shops. Entrepreneurship is important for business development. The government should also strengthen its support for SMEs.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20231021

    The Impact of Viral Communication on the Marketing Strategy of Enterprises - A Case of Buy Together

    Currently, Buy Together is the second largest e-commerce platform in China after Taobao. From an obscure online shopping platform to the second largest e-commerce platform in China, Buy Together' s marketing approach, especially the use of viral marketing, is worth studying and learning from. The marketing path of Buy Together has not been systemati-cally studied. Therefore, this thesis will use Buy Together as a case study to examine the key to Buy Together's success. The focus of this paper will be on what role viral marketing models play in the promotion of e-commerce platforms and online shoppers, whether it is good or bad, and how to properly select and use the right marketing methods. The support for this thesis comes mainly from media reports, journal literature, etc. Information is mainly available through Google Scholar, online media platforms and China Knowledge Network. Ultimately, it has been proven that viral marketing can be extremely beneficial to users initially, but failure to shift the marketing model in time can backfire. It is important to use the right marketing approach at the right time.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20231022

    Research on Barriers to Implementing Business Analytics in Organizations

    Business Analytics has been widely applied to multiple aspects with a data-explosive background. People utilize data mining tools and models to guide marketing strategy, organization management, evaluate financial budgets, etc. However, what comes after its popularity is various implemental obstacles, this is why only a few companies have the capacity to run their own business analytics teams and adopt conclusions stemming from data and models into their organizations’ operation and decision-making. After reading and organizing previous related papers, and distilling and comparing the findings of different researchers this paper divides the barriers to the use of Business Analytics into six parts and summarizes the causes and possible effects of these barriers. In this context, barriers to implementing business analytics in organizations are introduced in dimensions of data quality, security and accessibility, analytical tools and knowledge, financial investment, human resources, analytics procedure, and organizational barriers. This article provides a basic overview of the barriers and may be useful to guide and improve the practical application of Business Analytics.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20231023

    The Impact of High-Tech Industries on China-US Business Negotiations - Taking the ChipIndustry as an Example

    Since 2018, China and the US have held several rounds of high-level economic and trade consultations, which largely stopped in 2020. Subsequently, the US started a massive tax increase on China. However, faced with global inflation, the call was high to restart trade talks with China and eliminate tariffs on China. In June, US President Joe Biden said in a speech to the nation from Washington that the White House was reviewing the “penalties” imposed on China under former Donald Trump and “could opt to remove them altogether.” However, the US has issued a series of containment policies in the chip industry, which further casts a shadow over the resumption of bilateral talks. The high-tech industry, with chips as the representative, has been playing an essential role in the China-US business negotiations. Compared to previous studies with more focus on the one-way research about how China-US gaming influences high-tech industries, this article attempts to analyze it from a new perspective: the China-US gaming in the chip industry. Through observational studies, the article intends to make an in-depth analysis of the significant role high-tech industries have played in the China-US business negotiations and explore where the crux lies. Through a series of observational studies, this article argues that America will not loosen controls on Chinese high-tech industries, especially on the chip industry. For the US and China - the world’s first and second largest economies, the failure of business negotiations would mean no winners for either side.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20231024

    Research on Marketing Promotion of Local Group Purchase Products in TikTok

    With the rapid development of China's economy and Internet technology and the continu-ous progress of the human consumption concept, the local life group purchase application on the Internet is becoming more and more popular. Many leading enterprises in the Inter-net industry have gradually arranged local life group purchase businesses to promote con-sumers' consumption. This paper takes TikTok's local life group purchase business as the research object and analyzes the marketing strategy of TikTok local life group purchase.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20231026

    Relationship Between Real GDP, CPI and M2 During the “Lost Decades” and Abenomics Era

    The “lost decades” and its solutions, especially Abenomics are famous topics when discussing about Japan’s economy. This paper mainly focused on the relationship between CPI, M2 and real GDP of Japan in both short and long run using VAR model and cointegration analysis, and find out that: (1) Changes in money issuance and gross output in the short run have a positive effect on the increase in the price index; (2) The increase in monetary issuance and price level does not directly bring about an increase in output, but rather affects the demand and reduces the GDP growth rate; (3) The real GDP performance in the long run shows changes in the same direction as CPI, M2 and the time trend. CPI has a positive effect on disequilibrium, while changes in M2 have the effect of eliminating the disequilibrium.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20231027

    The Prospect Forecast of the Market Development of Chinese Elderly Care Institutions

    With the aggravation of population aging and economic development, China is not only facing more and more serious pension pressure, but also has greater capacity to support pension services, which has brought about the vigorousdevelopment of pension services. Obviously, it can be expected that there may be some internal relations among these indicators. For this reason, this paper selects relevant data from China's civil affairs statistical yearbook, takes the number of beds used by China's pension institutions as the main development indicator of the pension industry, establishes data links for different indicators such as GDP, the number and proportion of China's aging population, and uses linear regression with the least square method to establish mathematical models. After testing the regression coefficients, strong linear results are obtained. It can be concluded that there is a linear relationship between the development of pension services and the aging of the population and the development of GDP.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20231029

    Risk Analysis and Portfolio Design in Stock Investment

    Contemporarily, it’s common to see unrest in global financial market, so some correspond-ing analysis on investing risks have made, e.g., CAPM model. For the similar reason, in order to obtain an efficient and safe method to do stock investment in any market envi-ronment, we mainly investigate the risks caused during the process of stock investment based on stocks of ten different corporations. This study analyzes people’s investment ac-tions in bull market and in bear market, and carry out classifications of possible risks in the stock investment. According to the risk analysis, portfolio is important for reducing risks and then choose stocks of ten famous corporations to do portfolio design. On the test data, linear regression and CAMP model are adopted to obtain the β and get a covariance table of these ten stocks. In terms of these two judgement values, we judge the level of risk and acquire appropriate portfolio by Python. Based on the evaluation, one can get a clear pro-cess of risk analysis and this research will have certain guiding significance for future stock investment. These results shed light on guiding further exploration of how to reduce investing risks.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20231030

    The Impact of Different Trading Strategies on the Same Portfolio

    The frequent occurrence of political events, the spread of the epidemic and changes in policies of various countries have made the market more volatile. Due to the instability of the overall economic environment, investors are increasingly focusing on using strategies to improve returns, so this article selects several hedge fund trading strategies, analyzes the same trading portfolio, and compares the performance of different trading portfolios. Different effects of the same combination give spirits to investors when making transactions. The market neutral trading strategy is effective for the trading combination of F and NVDA. Based on different data, the long-short equity trade strategies are not completely effective, and the credit arbitrage trade strategy is not suitable for this trading combination. Market neutral trading strategies and long-short equity trade strategies basically meet the combination of F and NVDA, but due to the possibility of credit rating fluctuations, credit arbitrage trade strategy does not meet this combination. These different effects reflect some of the underlying factors in the market, so the analysis in this article will improve investors' understanding of investment strategies and change their previous trading thoughts. Taking these effects into consideration can help investors effectively avoid potential risks, make better choices, or obtain more returns.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20231031

    Financial Market Reactions under the Russia-Ukraine Conflict-An Empirical Study Based on a Multi-factor Model

    This paper takes advantage of the turbulent situation in eastern Ukraine to study and examine the correlation between war conflicts and stock yields, and to study the impact on the stock returns of A-share listed companies in China. The background of this article is that with the Russian Ministry of Defense announcing the withdrawal of troops stationed on the border between Russia and Ukraine, the crisis situation in eastern Ukraine has been cooling since October 2021, until February 2022, when Ukraine announced in civilian forces that it would evacuate the local population to Russia on the same day, while the situation in eastern Ukraine deteriorated, the local government banned foreign aircraft from entering the country, and declared Ukraine a state of war. This article constructs an index factor that measures the degree of war through the cryptocurrency market price fluctuation index and the cryptocurrency market price fluctuation index. In addition, a new war impact index factor is added to the basic three-factor model, and the explanatory performance of the new multi-factor model for the stock yield of listed companies is more in-depth and whether it is more explanatory than the three-factor model. The study will test whether the Russian-Ukrainian conflict will significantly affect equity returns in China's A-share market. Helps investors better describe the expected returns of a cross-sectional stock portfolio.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20231034

    The Impact of the Epidemic on Harbin Pharmaceutical Group Co.,Ltd.

    The purpose of this paper is to study the impact of the epidemic and the psychological impact of the public on the pharmaceutical industry through financial analysis. By understanding the psychological pressure that the epidemic caused on the people and the fact that the public started to believe the rumors and blindly follow them, thus causing a mass rush of Shuanghuanglian Oral Liquid during the epidemic, people can observe its impact on Harbin Pharmaceutical Group Co., Ltd. The financial statements can more visually reflect the changes in various aspects of the company during the epidemic and study whether the impact of the Shuanghuanglian incident on the company was huge and whether there were other aspects of the impact.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20231040

    The Economic Impact of Online Business—Taking Amazon as an Example

    The subject of the study is, which is based on the current rise of online commerce, which has a great impact on the traditional social economy. The main purpose of this article is to introduce the impact of online business on the social economy. It also aims to compare the impact on the development of brick-and-mortar businesses such as WalMart, IKEA, and even Nike by giving an example of the operation of Amazon, a representative of online business. The impact of the online economy on the real economy is illustrated by how these brick-and-mortar businesses are responding to the rapidly developing trend of online business sales, but it turns out that either way, the real economy is at a certain disadvantage in the face of the development of online business. The article also demonstrates the tre-mendous impact of Amazon on the social economy by parsing its membership and the countless jobs that Amazon provides to the community. The findings and conclusions of the study were derived from searching the data of the website, and the main tool of the study was the database of the university library.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20231041

    Accounting Quality Of U.S. Listed Chinese Enterprises: Disclosure Level of State-Owned and Non-State-Owned Enterprises

    This proposal is commissioned to discuss U.S.s the differences in the disclosure level of U.S. listed Chinese state-owned enterprises (SOEs) and the U.S.-listed Chinese Non-state-owned (Non-SOEs) enterprises. Topics include introduction, objective, importance, test process and conclusion. During the past two decades, the economy of China went through rapid growth, providing Chinses enterprises a solid basement to develop. With the goal of obtaining funds for further expansion and staying competitive in the international market, more Chinese enterprises choose to go public in the U.S. The disclosure level of Chinese enterprises plays an essential role in the decision-making of foreign investors. Whether owned by the Chinese government makes investors view disclosure levels differently since Chinese SOE exists as a special type of business. From the test and analysis, no obvious differences exist between the disclosure levels of SOE and Non-SOE.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/16/20231043

    Game Theory in Companies: A Program-approach to Find all Nash equilibria in Games with Two Players

    Game theory is a famous mathematical formula for economic decision-making. When two companies launch competing games within a similar time frame in the game industry, they must choose wisely between launch dates, trailer release dates, and launch platforms to seek the highest return and lower risk. This report turns the three main strategies of the release time, the preview time, and the release platform into specific values and finds the optimal strategy choice using nash equilibria. Nash equilibrium is an essential concept in finding the optimal solution. Given the complexity of finding the equilibria, computational tools are used for the task. Software like Gambit, Game Theory Explorer and python programs are used for computing all nash equilibria. This paper quantifies the three main reasons that may affect the sales result: the timing and order of the trailer, the interval between launch days, and the release platform, and turning these factors into a pay-off matrix. According to the calculation results on those pay-off matrices, this paper formulates a set of well-founded game sales methods to maximize the company's profits.

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