Advances in Economics, Management and Political Sciences

- The Open Access Proceedings Series for Conferences

Volume Info.

  • Title

    Proceedings of the 2nd International Conference on Business and Policy Studies

    Conference Date






    978-1-915371-49-2 (Print)

    978-1-915371-50-8 (Online)

    Published Date



    Canh Thien Dang, King's College London

    Javier Cifuentes-Faura, University of Murcia


  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230498

    Analysis of the Game between Russia and Ukraine

    The game between Russia and Ukraine has received a great amount of attention following the escalation of the Russian-Ukrainian war in 2022. Russia and Ukraine have been in conflict and gaming throughout their history. By analyzing the relationship between Russia and Ukraine and a series of game behaviors, we can draw inspiration from the strategies and implications of the game, which are of reference value in many fields. The article shows the historical behavior of the Russian-Ukrainian game analyses the Russian-Ukrainian strategy using a simple game theoretical model and collates the implications of the outcome of the game. Based on the analysis of the Russian-Ukrainian game, the article suggests different recommendations for the countries. Different countries can choose the strategy with higher gains and lower losses according to the different recommendations. This research has important practical significance for the correct understanding of Russia-Ukraine political relations.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230499

    Corporate Governance and Firm Performance in China: A Comparative Case Study of China National Petroleum Corporation and Other Four Asian Corporations

    The study examines the impact of corporate governance on China Petroleum Nation Corporation and compares it with other selected four firms within China and Asia region. The variable identified for measuring corporate performance in this study includes return on Assets, Board size, duality, and interdependence of the board members as of 2022. The impacts of corporate governance on the firms were established through collecting information from the company’s annual reports. The data obtained from the reports have been used for descriptive and correlational analysis. From this study, it has been established that firms within Asia tend to use various elements of structure to determine their performance. The variables used in the analysis, such as duality, the board size, and the interdependence of the board members, had a significant positive relationship with the firm’s performance. The study concluded that company directors should balance critical corporate structure variables to attain high organizational performance. Proper corporate governance has a significant impact on the performance of a company.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230500

    The Positive Role of Private Equity and LBOs in Mergers and Acquisitions: A Response to The Negative Opinion

    In western countries, after nearly 40 years of rapid development, private equity firms have used leveraged buyouts to perfection in M&A activities, yielding unlimited benefits for different subjects. Nevertheless, some people claim that, private equity and LBOs are unfair practices, which is harmful in many spheres. Especially in China, there are many problems behind the immature introduction of private equity. Therefore, to respond to these arguments, this essay aims to explain the positive aspects of private equity and LBOs, illustrate why these benefits can be achieved, and prove those negative views are unreasonable. Supported by some scholar’s conclusions, statistics, and specific examples, it can be concluded that, private equity and LBOs are helpful to reduce agency costs, improve corporation value in targets, and create tax income for a country’s Treasury. Moreover, they have little effect on unemployment, the insolvency risk caused by leveraged buyouts is manageable, and the transaction process of them becomes safer.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230501

    Characteristics and Application of Corporate Fund-raising Forms: Based on SPAC and IPO

    After a record year in 2021, there is a sharp slowdown in transactions in the global IPO market in the first and second quarters of 2022. The global IPO market has fallen into low inflation, the global economic growth rate has declined, and the Russian Ukrainian war has led to a sharp sell-off in the IPO market. This article is written against such background, and mainly analyzes two ways of listing, SPAC, and IPO. Based on the analysis and comparison of the process, advantages and disadvantages of SPAC and IPO, this paper summarizes the choices and reasons for investors to choose different listing methods for different companies. On this basis, the future development trend of traditional IPO and SPAC IPO is predicted. The analysis of the two listing methods in this paper is based on the current market performance, and there may be unforeseen changes in the future.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230502

    Application of AI Technology in Mergers&Acquisitions and Its Regulation

    Applying Artificial Intelligence (AI) brings more possibilities to the Mergers and Acquisitions (M&A) process. However, with the high development of AI, its safety and ethical consequences are gradually emerging. This paper adopts the case analysis method and uses AI's specific application in the due diligence process as an example to analyze the legal risks of its program testing environment, data extraction security, and error tolerance rate. Also, this paper will use contrastive analysis and documentary analysis to explore the legal gaps and prospects of AI in M&A by taking the EU's AI Ethical guidelines, the AI Act, and Guidance for Regulation of Artificial Intelligence Applications from the US as examples, analyzing the regulatory directions and regulations for M&A.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230503

    The Influence of Different Demographic Factors on Consumers’ Financial Literacy in China

    Because of the impact of the COVID-19 pandemic, China's economy and financial markets have been volatile in recent years. This necessitates using financial literacy by Chinese customers to handle their assets effectively and avoid losses. This essay aims to investigate the effect of various demographic parameters on the financial quality of Chinese consumers. The 2019 China Consumer Finance Survey questionnaire yielded 13,000 data points for this article. STATA was applied to screen twelve independent variables associated with financial quality, and a multiple linear regression model was utilized to determine the association between each variable. The findings revealed a strong relationship between age, gender, income, education level, the proportion of household members with sickness, consumer risk preference, rural domicile, family size, self-employment and house ownership with financial quality, except that there was no significant correlation between marital status and consumer financial quality. The results indicated a significant correlation between age, gender, income, education level, and the proportion of household members with illness. These findings imply that different demographic factors influence Chinese consumers' financial quality to varying degrees. As a result, each consumer makes different decisions about managing assets and avoiding risk.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230505

    The Corporate Strategy Study of NIO Company

    A growing need for investment and transactions in the new energy vehicle business has been seen in recent years due to the industry's quick expansion. China's national policies also strongly support the development of new energy vehicles. Take NIO as a case; NIO is a global new energy vehicle company founded in 2014. At present, it is also a leading automobile brand in China. This article will estimate the cash flow of NIO for several years and give the cash flow forecast of NIO through the DCF valuation model. Finally, the business and technology of NIO will be analyzed from different stages of the business environment.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230510

    Affect Appears Based on Local Shop Sales Revenue Affecting the Tourism Industry

    This paper work analysis how much did the local shop impact their annually profit and how did they do the proportion with travel agency company to make Win-win condition and keep cooperation in a long term, to get result which is there will be huge impact to travel agency company in their annually profit. Also the influence that through the cooperation that involves travel agency and local shop to improve the situation of China using different type of promotion to cause the growth of economics scale and the quality of tourism industry in China.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230511

    To What Extent Is the Major Marketing Tactics Used in the Fashion Industry?

    This study investigates the marketing tactics used in the fashion industry. This paper includes case studies of two trendy apparel brands: Lululemon and Brandy Melville; interviews with 5 participants; the refined extraction of an eBook; and three dissertations. These have concluded seven primary marketing tactics and speculated possible future trends of marketing strategy. In general, this paper can provide a brief idea about the marketing situation in the fashion industry. The eBook is named as “Branding lessons for fashion retailers” and introduces advice for new start-up fashion retailers, including 34 steps. One of the documents is called "Shop at your own risk? Consumer activities in fashion e-commerce". This paper argues the 12 activities consumers manage perceived risks while purchasing online. Another document has the title “What marketing tools fashion business uses to market their business.” This document discusses Laura Ashely's marketing tools for her fashion business with quantitive data to conclude the usefulness of 4 marketing tools. The last dissertation contained is called "Brandy Melville's global marketing strategies in China" this evaluates the marketing strategies of Brandy Melville, which provide a background for the case study.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230512

    AR in Fashion Retail Industry

    This study introduces the application and impact of AR technology in fashion retailing and discusses the role of data and technology by analyzing its mechanism and effect. This research adopts the literature research method, analyzes many authoritative kinds of literature, and concludes that AR is still a project worth studying in the fashion retail industry. Furthermore, AR technology can quickly obtain the consumer database to improve the products and marketing strategies further to achieve profit.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230513

    The Anchoring Effect and Related Applications: Cognitive Inertia and Habitual Thinking

    By analysis research on the anchoring effect of previous scholars, it was found that irrational judgments in financial markets due to the anchoring effect are significant with the influence of past information. By analyzing data from the equity and securities markets, we find that even professionals can make inaccurate judgments due to the anchoring effect. In addition, we found that the anchoring effect does not require a significant information factor to be implemented, as different experiments have shown that the subconscious mind can also influence people's decisions. However, it is interesting to note that the anchoring effect can also influence behavior in the opposite way, by limiting the sales of a product and thus increasing the sales of that product.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230515

    How to Recover the Supply Chain under COVID-19 Period Through Recovery Its Resilience

    The paper describes how the COVID-19 pandemic led to a worldwide supply and demand crunch for medical supplies such as masks and Personal protective equipment (PPE), causing a break in the supply chain. The application of circular economy concepts to supply chains creates resilient supply chains by reducing dependence on external inputs and outputs to help business cope with unforeseen disasters. The resilient supply chain is enhanced by applying the "3R" principle of value recapture in the circular economy model, i.e. reduce, reuse and recycle, and also by drawing on economic models such as platform economy and sharing economy. The paper references are taken from academic databases such as Google Scholar, as well as online materials such as official websites and news websites, and publications such as Supply Chain Guide.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230516

    Research Progress of PPP in Highway Project Financing

    The PPP mode has an important position in the financing of highway projects in China. This paper first summarizes the definition of the PPP mode and its common features, then analyses the development status of the mode in China in the light of statistical data and the unique advantages of the PPP mode in highway financing. Finally, on the basis of previous scholarly research, new problems that need to be solved in the Post-PPP era are proposed and specific countermeasures are given to provide a reference for the further development of the PPP mode in the financing of highway projects in China.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230517

    The Concept of Threshold Inflation and How Threshold Inflation Relates to Economic Growth

    The relationship between inflation rate and economic growth has resulted in their correlation becoming a subject in an extensive body of empirical and theoretical studies. Many studies have focused on how inflation relates to positive or negative growth. A gap exists in the threshold value beyond which this correlation works. The study fills this gap by using the threshold model to understand a threshold value beyond which inflation negatively impacts economic growth. The research examines the positive and negative associations between inflation and economic growth, the significant threshold value of the inflation rate beyond which it adversely affects growth, and the variation of threshold value and impact across different countries and economies in different developmental stages. The method involves analyzing secondary sources to establish a theoretical framework on the negative relationship between inflation and economic growth and an empirical framework on the relationship between high and low inflation rates on economic growth and threshold values and their impact on economic growth. The method also involves examining practical examples as a strategy to show that there is a variation in inflation threshold value. The concept of threshold inflation shows that there is a value beyond which an economy of a certain country, irrespective of developmental stage, negatively affects economic growth.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230520

    Cryptocurrencies on the Tech Wave —The Rise of Another Official Currency or Just a Dystopian Investment

    Cryptocurrencies are a new form of currency that have gained widespread attention in today's age of rapid technological advancement. The underlying blockchain technology provides many advantages for cryptocurrency transactions, including decentralization, anonymity, and security. But there are always two sides to a story, and despite the fact that cryptocurrencies have solid technical backing, their development has been severely hampered by issues like the high stability of individual coins and the potential dangers of the technology itself, which have led many nations to pass laws restricting cryptocurrency use. Taking a literature review method, this paper explores the features of cryptocurrencies, their potential for institutionalization as legal tender, and their primary effect on the economy. This paper concludes that the widespread adoption of cryptocurrencies as a viable alternative to fiat currencies is highly improbable in the foreseeable future.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230522

    Analysis of O2O E-commerce Models - Taking Meituan and Ubereats as Examples

    With the advent of the commercial Internet came the birth of the e-commerce industry, and with the proliferation of mobile Internet came the rise of O2O e-commerce. Emerging and quickly entering a phase of vicious competition in terms of subsidies is China's O2O local lifestyle service industry. This thesis takes the O2O e-commerce model of the local life service industry as its research object, uses the revised O2O value system model to analyze the Meituan O2O e-commerce model in depth, and compares it to Ubereats, a typical representative of the C2C business model, in order to identify the problems and put forward corresponding development suggestions, using the basic theories of marketing management, management, and e-commerce. Meituan's success can be attributed in large part to the company's innovative business model, which has given the company a leg up in the market and contributed to the company's distinctive core competitiveness. This paper's findings have important implications for the evolution of the e-commerce sector in the Internet age, the development of new business models for corporations, and the modernization of entire industries.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230523

    Behavioral Heuristics of Chinese Education – insight into the world’s largest education market through behavioral economics

    Reflections upon the acuteness of human intuitive decisions have spurred explorations of interest in behavioral heuristics. While the field has successfully rationalized unexpected outcomes in dissonance against the standard expected utility framework, the path to which its seeming intangibilities make utilitarian contributions toward behaviors and interactions within economies is still yet to be endeavored. Such studies received particularly little attention in China, where awareness of systematic behavioral biases remains limited to the majority of the public, hindering the efficiency of the country’s efforts toward economic development. This dissertation reviews the education system of China, an imperative mechanism, yielding millions whose capabilities and propensities define the prosperity of the world ahead. Through personal experience, a hypothesis was formed around hyperbolic preferences, cognitive dissonance, and the decoy effect. Combining the rigors of survey and the humanistic nature of ethnography, primary research was conducted with students from a district key high school in Shanghai. Results evidently showed students’ tendencies to overvalue one-dimensional test scores while overlooking the potential for un-materialized skills, as well as their nonperformance of creative or critical abilities. Meanwhile, the uprise of international options (AP, IB, A-level, etc.) induced even higher levels of dependence on local education amongst non-international students, as a result of asymmetric information, deepening their oblivion to potential misjudgments due to cognitive bias.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230524

    Correlation and Impact of Bitcoin with Other Cryptocurrency Portfolios

    Bitcoin is a peer-to-peer form of digital currency proposed in 2008. Unlike other currencies, Bitcoin does not rely on a specific institution to issue it, it is based on a specific algorithm that generates it through a large number of calculations. In some countries, government agencies, central banks and academia regard Bitcoin is a virtual currency rather than a currency. This is because of Bitcoin’s high volatility, which does not have the two basic functions of the unit of account and the store of value that are unique to the currency. In recent years, Bitcoin has seen increasing media coverage and other cryptocurrency portfolios, as well as the significant capital gains have been seen in the high volatility environment. In this paper, we shed light on the low correlation of Bitcoin with traditional investment assets, making Bitcoin a potentially high-quality source of portfolio diversification. The results of the finding suggest that Bitcoin investments offer significant diversification benefits and should be included in optimal portfolios. In addition to this, we find that hedging strategies involving gold, oil, stocks and Bitcoin significantly reduce portfolio risk.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230529

    Application of Momentum Strategy in the Chinese Market

    In recent years, momentum trading has been a very mainstream trading strategy. The Chinese market is an emerging market and there are a large number of retail investors. Thus it is characterized by irrational behavior and non-efficient markets. These characteristics are favorable for applying the momentum strategy, which has not been widely used in the Chinese market. In this paper, three tests to examine the non-effectiveness and trend correlation of the market are conducted and a momentum strategy - determining the timing of trades by judging the market trend based on those tests is proposed. The empirical experiments shows that when time interval is small, the strategy achieves good performance on two representative indices of Chinese market, the CSI 300 Index and the CSI 500 Index. It also indicates that in certain cases there are indeed a certain of market inefficiency in China and that momentum is a proper trading strategy to get profit.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230530

    Investigate the Impacts of Humor on Advertisement Effectiveness via Social Media Marketing

    This paper focuses on the impact of humor on advertisement effectiveness via social media marketing. The paper aims to give some inspiration to the social media era from the perspective of marketing. It will first illustrate the difference between social media and traditional media, which provides a good overview of the research. Then, it will mention the measures and the general effects of humor on advertising, like the number of “likes”, “comment” and “reposting”. By combining the previous theories, the study found that the effect of humor marketing can be achieved more on social media, which contains advantages and disadvantages. It also mentions how to increase humor impact social media marketing. In addition, the methodology provides a perspective on the study of types of humorous memes (IV) that will impact the consumer’s willingness to spread the advertisement (DV1). The paper will also indicate the prediction of three types of humor meme ads that influence consumers' willingness to share.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230532

    Marketing Strategies to Tap She-conomy Potential

    The rise of China’s economy has been gradual and noticeable. She-conomy is the most prominent in the field of e-commerce. This thesis will focus on the reasons for She-conomy’s development, the classification of women’s consumption and consumer psychology, and finally, arrive at a precise marketing strategy for women’s different psychological ideas. The external reason for the development of She-conomy is mainly the development and improvement of the Internet and social media, while the internal reason is that contemporary women’s self-awareness is gradually increasing, and they have a very strong desire to shop. The marketing strategy derived from the reasons for the development of the female consumer market and the female consumer psychology is to carry out multi-channel advertising and marketing, give women a certain sense of festival rituals and relatively large discounts, and upgrade the functions of the e-commerce platform to strengthen the comfort of women’s consumption.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230533

    The Analysis of the Success of Ambrosial’s Marketing Strategies

    A kind of yogurt called Ambrosial has been selling very well in China’s market in recent years, and it is very popular among consumers, especially the young. The author aims to analyze the success of Ambrosial’s marketing strategies. This paper mainly studies how Ambrosial develops and uses marketing means to continuously attract consumers to buy. This article mainly focuses on secondary data research and combines qualitative and quantitative methods in its study. The result shows that Ambrosial’s marketing strategy is mainly reflected in the success of advertising investment and the great influence of the spokesperson. What’s more, their poverty alleviation programs have greatly increased their popularity.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230534

    Further Analysis in Global Financial Crisis: The Panic of 1907 and 2008 Subprime Mortgage Crisis

    Learning about the financial crisis and understanding its origin and internal causes could be helpful in better preparing and responding to the global financial crisis in the future. This paper briefly introduces the background of the Panic of 1907 and the 2008 financial crisis. The relationship between the crisis in 1907 and 2008 is mentioned and then the article mainly discusses the 2008 financial crisis and the causes of its occurrence. The 2008 financial crisis is also called the Subprime Mortgage Crisis which began in 2007 and is closely related to the concept of securitization. The financial crisis of 2008 brought a huge impact on the world economy. The conclusion would be drawn, and the main revelation would be discovered in this paper. This article wants to show that financial crises are closely related to each other. We can find similar cases from the previous crisis and bring them into the new crisis to find more perfect solutions. Experience of failure should be prevented in the future.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230535

    Research on Integrated Marketing Communication Strategy of Cultural Industry Brand

    In many countries and regions, the cultural industry has gradually become the core part of economic activities. With the continuous deepening of marketing practice and the rapid development of media technology, the cultural industry brand construction based on the integrated marketing communication theory has become more and more important. The goal of brand development is to support overall strategic goals and marketing strategic goals. In the changing market environment, the use of diversified marketing communication methods, the integration and the dissemination of rich information communication contact points, can realize the sustainable development of cultural industry brand construction. Driving brand building with integrated marketing communication and expanding the market with brand will greatly promote the expansion of the cultural industry market. Based on integrated marketing communication theory, this paper takes the cultural industry brand as the research object and focuses on analyzing its communication status. It analyzes the problems of unclear target positioning, insufficient attention, scattered communication resources, and difficulty in building a long-term brand image in integrated marketing communication of the cultural industry and proposes corresponding solution strategies using the literature research method and interdisciplinary research method.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230536

    How to Improve the Work Enthusiasm of Chinese Local Public Officials under the Background of Salary Reduction -- A Case Study of Guangzhou

    The impact of COVID-19 on China's social and economic development is unprecedented, and China's finance is tight. In order to deal with this situation, China has adopted the method of strengthening fiscal savings. Many regional governments have responded to the call and started to reduce employees' salaries. At present, people do not know the reason for the pay reduction by local governments, the working conditions of local government officials, the factors affecting their enthusiasm for work, whether it is caused by the pay reduction or other factors, and what logical relationship exists within it. Firstly, through literature analysis, this paper abstracts the influencing factors of local government pay reduction; Secondly, interview public officials; Finally, through the analysis of the interview results, can understand the current situation of public officials' work after the salary reduction, and extract the factors that affect the enthusiasm of public officials. In order to further provide a reference for the Guangzhou government, effectively improve the enthusiasm of local government officials and help the full development of government departments. In addition, this study attempts to provide some reference for the interaction between government departments and public officials.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230537

    The Dilemma of Environmental Governance in Urban-Rural Fringe and its Solution: A Case Study of Lizhou District, Sichuan Province

    The rapid development of China's cities and countryside has led to the construction of the urban-rural fringe. However, due to its location in the transition zone between urban and rural areas, it is greatly influenced by the inherent ecological model of rural areas, weak environmental awareness, lack of effective behavior management, and imperfect laws and regulations, which lead to increasingly prominent ecological environmental problems in the urban-rural fringe. It is urgent to build a beautiful environment, increase the happiness of residents in the urban-rural fringe, and carry out environmental governance in the urban-rural fringe. Through case reduction and in-depth interviews, this paper discusses the environmental particularity, environmental pollution, and collaborative governance of the urban-rural fringe Given its internal mechanism and multi-core environmental governance, the summary and optimization are summarized, and many problems of its predicament and cracking ways still need to be solved by the government. It is hoped that environmental governance of the urban and rural combined part of Sichuan Province can bring enlightenment to environmental governance of the urban and rural combined part of China.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230538

    Purchasing Power Parity Strategy in Trading Forex

    Purchasing Power Parity (PPP) strategy has been implemented in the foreign currency exchange market for many years. The crucial basis for this strategy is the equilibrium of the purchasing power and disproportionate exchange rate. However, previous research has generally determined the profitability of the PPP strategy but has ambiguous signal generations, as PPP is data released annually. Thus, the repeatability of the research is low. In this paper, we use data including CPI, PPP, interest rate, market exchange rate, bid-ask spread, and DXY between January 1, 1997, to August 1, 2022, to generate a dynamic relatively purchasing power parity, which is a monthly data, and then generate our signal and test the feasibility and profitability of our research. Our finding, including the in-sample and out-of-sample tests, indicates that, RPPP could be an effective forex trading strategy. Furthermore, in the long run, the PPP strategy based on our signal is profitable, and the loss is acceptable.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230539

    The Positive Impacts of Data Analytics on NBA Teams

    This study probes into the application of big data technology in NBA events and analyzes the impacts of big data on NBA players, the teams, and the team's performance. The research result shows that elaborate statistics of NBA events not only allow a search of information on individual players but enables comparison of two players and their respective performance in attack-defense. The Sports VU's extensive data system makes sports data a hot cake again. Big data technology provides a tool for coaches to guide and train the players and NBA trade. NBA can also share the information with broadcasters to bring in marketing benefits. Big data will go a long way to international communication in the NBA.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230541

    The impact of COVID-19 on digital currency

    In modern society, science and technology are developing rapidly, and people's life has gradually become inseparable from scientific and technological products. In terms of transactions and payment, scientists have developed a digital currency. As a new currency, the digital currency has gradually affected the application of paper money in the market. With the outbreak of COVID-19, people have paid more attention to the protection measures of transactions, and digital currency and online payment can make people more secure to trade.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230542

    The Impact of Government Policies on Natural Monopoly Markets based on Evolutionary Games

    Financing is difficult during the post-epidemic era. A lot of industries occupied by monopolies are so large that the goods they produce are often "over-priced" and this will have a number of adverse effects on market equilibrium. This paper constructs a game model in which the government, the monopolies and the SMEs wishing to enter the monopoly market are the main actors, and this article analyzes the impact of the government's actions on the monopoly market and make conclusive recommendations. The final choice of three sides of the game can be obtained by discussing whether the government chooses to regulate the monopoly market with subsidies and taxes, whether the monopolies set high or low prices and whether the Small and medium-sized enterprises are willing to enter the monopoly market. The final analysis of the evolutionary game model concludes that: the strength of government regulation is the decisive factor in the final Nash equilibrium point of the game.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230543

    What Strengths, Weaknesses, Opportunities, and Threats are Mercedes- Benz Facing After Entering the Electric Vehicle Industry?

    Mercedes Benz, a German automobile company in the luxury segment which began with traditional combustion cars like sports cars and SUVs, is making the transition towards sustainable mobility and electric vehicles. This paper identifies the rising factors of car electrification through a PEST analysis and analyzes Mercedes in the electric vehicle market using a SWOT model. Our recommendations focus on differentiating Mercedes from its top competitors by promoting influencer marketing and producing a more comprehensive range of electric vehicles not only limited to passenger cars. Overall, Mercedes needs to strengthen its differentiation strategy in the EV market due to intense competition and, thus, increase its mindshare.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230545

    The present and Future of E-commerce in China

    Due to the growing popularity of social media and electronic products in China, e-commerce is a new form of economy that is growing and playing an essential role in China's economy. Using a case study approach, this paper presents the development of e-commerce in China and its impact on China's economic development. It makes suggestions for the future development of e-commerce.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230546

    A Brief Analysis of Tik Tok's Successful Strategies as a Multi-Sided Internet Platform

    Since the establishment of Tik Tok in 2016, its user base has been increasing with good momentum. Compared with the Internet platforms of the same period or earlier, the number of users of Tik Tok and the growth rate of the platform volume has significant advantages. Therefore, the research on the strategies adopted by Tik Tok in various development periods is worth studying and worth learning from emerging Internet platforms. This article analyzes Tik Tok's well-developed strategies, using perspectives in economics and other fields to explain Tik Tok's success. In the writing of this article, a large number of previous works of literature were analyzed and cited, combined with some authoritative data statistics. Finally, the strategies used in the successful process of Tik Tok were found. In addition, after analysis, the conclusion is that Tik Tok uses different strategies at different stages of development. At the same time, regardless of its state and external conditions, the network effect is the core of Tik Tok's strategies. In general, the strategies used by Tik Tok can be summarized as identifying targeted user groups, accumulating user volume, and continuously transforming to provide a more attractive service scope.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230547

    Research on the Risk and Profitability of McDonald’s

    McDonald's, the world's largest fast-food brand, has been able to maintain a stable market share and profitability for a long time, even under the impact of the pandemic. This paper investigates the McDonald's Corporation by analyzing its market share and strategy, labor supply issues and financial situation. The study indicates that McDonald's still holds the largest market share of the fast-food industry and McDonald's can gain more customers and a larger segment through a number of marketing initiatives. At the same time, McDonald's executives can address the existing workforce shortage by creating more employee-friendly policies and advancing digitalization and mechanization as an auxiliary. Through the pandemic, McDonald's financial indicators show that their financial condition is still in a relatively stable state and should continue to be maintained. The research in this paper is a positive reference for the further development of McDonald's and other fast-food brands during pandemic and post-epidemic era.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230550

    Research on Price War of Payment Platform based on Repeated Game-Taking Alipay and Wechat as Examples

    Price war is an inevitable product of the market economy and is an important mean of stimulating market development. The development of the Internet financial market has brought about a new era of universal mobile payments. The price war between the two mobile payment giants - Alipay and WeChat - in this new era is of particular concern. As the battle between the two platforms gradually enters a white-hot stage, how they act to maximize their own interests has become a major focus of the Internet financial market. This paper explores the price war between these two payment platforms from the perspective of repeated games and makes preliminary assumptions based on the Bertrand model. Based on the findings and the context of the times, this paper suggests strategies for the development of both Alipay and WeChat which are aiming to promote the mobile payment platforms towards healthy competition in order to achieve a mutually beneficial and win-win market.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230551

    Analysis of the Evolutionary Game Between Enterprises and Local Governments under Pollution Control

    The strategic choices made by the government and enterprises, as the main participants in environmental governance, decide the direction of environmental governance. Meanwhile, the strategic choices of enterprises will also change the strategic layout of the government. Therefore, current research mainly focuses on what impact the government has on enterprises when it participates in the game, and how will the interested parties make optimal decisions. In this paper, from the perspective of the evolutionary game theory, the strategic choices of the interaction between pollutant-discharging enterprises and between local governments and pollutant-discharging enterprises are discussed; the model of the evolutionary game between pollutant-discharging enterprises and local governments is also built. According to the replicated dynamic equation, the evolutionarily stable strategy of the participants is obtained. The research results indicate that: the higher the return on pollution control is for an enterprise, the more inclined it will be towards pollution control and environmental protection. Environmental governance should reduce the expected benefits of enterprises without treatment of pollutants and should require local governments to strictly implement environmental protection policies, perform their duty, and identify and punish violators in a timely manner.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230555

    The Impact of COVID-19 on Global Financial Markets

    Financial markets have been under a lot of pressure, volatility, and uncertainty since COVID-19. Since the end of February 2020, global financial markets have been in a state of extreme uncertainty because unlike other pandemics, the spread rate of COVID-19 is much higher and more challenging to control. This paper examines the impact of COVID-19 on the global financial market and the harmful effect of the pandemic on the worldwide economy. The main negative trends of the modern world economy at the end of 2020 are summarized. The author highlights the economic costs of the spread of the COVID-19 pandemic. Proposals were formulated for the implementation of monetary policy in the context of the COVID-19 pandemic. The analysis of economic policy measures taken in the world's leading countries to smooth out the adverse effects of the spread of the global COVID-19 pandemic was also carried out. Under the conditions of the corona crisis, the economic damage associated primarily with quarantine restrictions led to a synchronous shock in the financial markets. The article will be of interest to economists and political scientists, stock market analysts, specialists in the field of the world economy, and people interested in the state of affairs in the world.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230558

    The Impact of Covid-19 on the Cosmetics Industry

    In recent years, many industries around the world have been affected and impacted by the epidemic. Cosmetics market growth has slowed significantly since 2022. Under the influence of epidemic, the cosmetics industry as a whole bids farewell to high growth under the impact of the epidemic and then enters the era of R&D (research& development) from the era of marketing. Therefore, this paper explores the changes and impacts of the cosmetics industry before and after the epidemic by collecting annual sales, number and distributions of companies and other data on the Chinese cosmetics market, and analyzing and comparing these data between different companies and brands. The outbreak of epidemic lead to the closure of offline brick and mortar shops, stagnant logistics and also the economic downturn. These has reduced traffic to the offline channel for cosmetics, while fueling rapid growth in online sales of cosmetics. The cosmetics industry should still be on the up and up in the future, but time will have to wait to prove this.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230556

    The Possible Reasons for the Declining Fertility Rates in China

    The low fertility rate is not only a circumstance experienced by developed countries but also in China after 2002. Many social problems occur when the fertility rate is low, so the reasons for the declining fertility rate in China need to be discussed to help to improve. From a macro perspective, scholars have already found several causes including China's public policy, national conditions, as well as world situations, and environmental pressures. But the exploration of reasons from a micro viewpoint is still limited. So the research is aim to collect first-hand material from a real micro angle to search for the reasons for decreasing fertility rate in China based on qualitative analysis using observation and also the interviews of 35 interviewees who were born from 1970 to 2002 by asking two to eight questions person to person. What's more, three controversial measures, illegitimate childbirth, legitimate surrogacy, and legitimate homosexuality that could raise the fertility rate in the Chinese context are also discussed. According to the results, it is suggested that the thoughts and values of marriage and fertility are different from age to age. And the views on marriage and fertility can be diverse in the same age generation, even total opposite opinions in the same generation also exist. But most people have negative or partly negative attitudes to marriage or fertility(including first child or second child), mainly restricted in a kind of social and realistic problems. When it comes to illegitimate childbirth, legitimate surrogacy, and legitimate homosexuality in the Chinese context, most interviewees have neutral or supportive attitudes toward legitimate homosexuality, but partly negative and negative attitudes to illegitimate childbirth, and legitimate surrogacy.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230557

    The Entrance Strategy Analysis of E-commerce Companies

    The fundamental motivation behind this article is to investigate how an arising online business organization can track down its own situating and keep on gaining ground in drawing in clients through the changing brain science of shoppers, and in the long run prevail with regards to getting a nibble of the cake to eat in a climate that is as of now encircled by significant online business stages. If a company wants to enter the e-commerce platform, it must understand and think about how to get a piece of the cake in the e-commerce environment that already has a huge customer market from several angles. First understand the basic e-commerce is divided into several categories and determine their own direction, in the different consumer buying behavior to sort out the consumer buying background and prepare for it, and finally through the example of sample companies to warn, but also as a way to reform the management of innovative companies treaty. Improve the brand with the experience of other predecessors.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230559

    Analysis on the Investment Value of BYD

    The policy of peak carbon emission and achieving carbon neutrality has received much at-tention in China since its issuance, research by experts found that automobile emissions occupied a major proportion of carbon emissions, on this basis, the new energy’s automo-bile is in the ascendancy. Nevertheless, there is still a lack of unified interpretation for the influencing factors and variation range behind the new energy automobile market. Hence, the rangeability of data was analyzed in this paper by means of collecting the data of BYD Corporate in the international market, Chinese market, liquidity ratio, accounts receivable turnover rate,quick ratio, total assets turnover rate, inventory turnover ratio, price-to-earnings ratio, total market value, as well as stocks from the year of 2018 to 2021, so as to proceed study research on the investment value of BYD Corporate against such market backdrop. In light of this, there is an increasingly escalating tendency for the reasonable stock price, profits and aggregate market value for BYD Corporate against such backdrop, manifesting that the investment value for BYD Corporate is extraordinarily high. This study has signif-icant implications for investors to make investment decisions relevant to BYD Corporate.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230560

    Research on the Relationship Between the Ratings of Game App and Its Factors

    Mobile games are an indispensable part of human life. This paper investigates the relationship between game ratings scores or popularity on the app store and its game types and game forms aiming to help publishers to monetize their games in such a competitive market. The main findings of this paper is whether a game requires payment, the length of the game description, and the amount of memory occupied by the game play a crucial role in whether the game is popular or not. In addition, this paper also analyzes the number of games released each year and predicts which types of games will be more promising in the future using data from Apple's App Store. This article summarizes what games are more popular with mobile phone users. And give developers a better direction to develop games on the Apple AppStore.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230561

    Research on the Impact of COVID-19 in 225 Countries Based on SQL

    The year 2022 marks the third year of humanity's fight against the novel coronavirus. With the deepening understanding of the novel coronavirus, the influencing factors of the number of infections and deaths have gradually been paid more attention by various countries. Based on the "COVID-19 Coronavirus Pandemic" for national populations; SQL was used to analyze the objective impact of COVID-19 on each country and the relationship between objective factors and mortality in different countries through the mortality rate. Studies have found that medical care, as well as population, are important factors in stopping the spread of the virus, The lack of medical care and supplies calls for better policies to prevent The spread of The virus; Countries with Large Populations should pay more attention to prevention methods.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230563

    Research on the Impact of the Epidemic on the Hotel Industry

    COVID-19 has already had a huge impact on the global economy and, likewise, has caused unprecedented disruption to the hospitality industry. Lockdown policies and travel re-strictions everywhere have left many hotels with the prospect of operating with a small number of rooms or facing zero guests. Based on this, under the circumstance that the global situation tends to stabilize, how to transform the hotel industry to adapt to the post-epidemic era to recover losses has become an urgent problem to be solved in this paper. This article will try to come up with potentially valid recommendations by comparing dif-ferent hotels. The findings suggest that during the pandemic, hotels should be more flexi-ble and adjust their strategies in a timely manner to respond to the situation. Strengthen cleaning and non-contact service management to maintain customer loyalty. This research has important practical significance for the sustainable and healthy development of the hotel industry in the post-epidemic era.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230564

    Compare the Influence of the Shanghai Stock Index and Shenzhen Component Index on Stock Returns of Ningde Times

    Since the establishment of the Shanghai Stock Exchange and Shenzhen Stock, stock investment in China has gradually flourished in the past 20 years. When the figure of the stock market rises or falls, it has always affected the state of mind of every investor. For the Chinese stock market, the Shanghai Composite Index and the Shenzhen Component Index are equally important, which is helpful for us to understand the trend of the stock market in depth. However, most studies nowadays only focus on the influence of one index and ignore the essentials of the other, which could lead to a misjudgment by investors. because both indexes have a close correlation with the stock return. so it is necessary to compare the influence of the two indexes on stock returns at the same time. and base on this, I will compare the degree of correlation between the Shanghai index as well as the Shenzhen index on Ningde Times stock returns.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230565

    Comparing the Influence of the NASDAQ Index and Dow Jones Industrial Average (DJLA) on Pfizer Stock Return

    The stock market, often known as the secondary market, is a venue for the transfer, purchase, sale, and circulation of stocks for listed firms and investors. There is a subtle relationship between the stock and the market, and market external factors influence the price of the stock. Thus, variations in stock prices can impact the profits of investors. Hence, the stock of Pfizer is the subject of this research. By analyzing the influence of the NASDAQ and DJLA on Pfizer stock prices. Determine the link between the two indices and the stock returns of Pfizer. Utilizing the Capital asset pricing model (CAPM) through regression analysis of the model and systematic Beta risk data constitutes the research methodology. The conclusion of the investigation is that the index influences the predicted portfolio return for investors. The relevance of this research is to demonstrate that investors can utilize the CAPM asset pricing model to evaluate portfolio returns. In addition, it explains the limitations and benefits of utilizing CAPM based on Pfizer stock data and provides investors with a reference for future usage of the modeling.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230566

    Research on Predicting Customers' Next Purchase Based on Shopping Basket Data

    Thanks to the rapid development of e-commerce and online shopping, a large amount of shopping basket data has been accumulated. How to mine the useful information in shopping cart data to predict customers' next purchase is an important problem in commercial data analysis, which is widely used in the fields of online advertising and product recommendation. In this paper, three prediction methods are proposed, including frequency-based prediction, rule-based prediction and similarity-based prediction. Moreover, evaluations and analysis of these three methods are conducted on the public dataset. It is found that the items that were frequently purchased by consumers in the past are more likely to continue to be purchased due of the higher prediction accuracy of the frequency-based methods. On the other hand, similarity-based item prediction methods also yielded good results because there is also a significant overlap in the items that similar users want to purchase. Therefore, it is concluded that in practical applications, frequency and similarity-based prediction methods can be applied to predict consumers' next purchases.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230567

    The function and Significance of Supply Chain Under the New Situation of Global Economy

    The supply chain is an important tool for any economic individual to obtain sustainable development and maintain core competitiveness, and it is also the guarantee of coordinating supply and demand in economic development and financial goods market transactions. Under the new situation of global economic development, most enterprises use more effi-cient and perfect processes to make their supply chain run efficiently in order to maintain competitiveness. On the basis of their respective divisions of labor, different enterprises have formed a pattern of mutual dependence, connection, and common development. The traditional competition among individual enterprises has gradually evolved into a compe-tition among different components of the supply chain. On the basis of perfect economic market, the supply chain further integrates various economic subjects and their activities in series, and refines the individual and overall layout in the economic cycle. This paper fo-cuses on the importance and role of supply chains in the new global economic development situation, specifically on how supply chains can promote and improve the development of economies, enterprises, and individuals. As well as the important coordination and promo-tion role of the supply chain in the whole market's resource processing and circulation in the process of economic development, the relevant research is carried out by means of inves-tigation, data collection, and consultation. After a series of studies, we have come to the conclusion that the supply chain plays an irreplaceable role and has significant significance in economic development and enterprise development in the global market and plays an important coordinating and helping role in the development of different industries.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230568

    Analysis on the Current Situation and Path of Revitalization of Rural Talents in Hainan Province

    When it comes to the revitalization of the countryside, talents are inevitably needed. Talent revitalization can achieve the development of the countryside. Similarly, the revitalization of the countryside can also attract talents. The two are complementary to each other. However, at present, the countryside of Hainan Province is relatively backward, and most of the imported talents are concentrated in the cities and towns. This paper takes the backward villages in Hainan Province as the research objects, and studies the current situation of rural talents in the city in detail through a literature review, data analysis, field survey, and interview, searching for the existing problems. According to the survey, Hainan Province currently suffers from a shortage of talents, an imperfect talent training mechanism, insufficient attraction of foreign talents, and a weak management ability of village cadres. Meanwhile, countermeasures such as improving the talent training system, exploring and attracting talents in all aspects, and providing employment and entrepreneurial opportunities are proposed. The development of the countryside still needs to focus on the leading industries of Hainan Province, cultivate local talents, attract foreign talents, and make efforts to improve the quality of the talent team.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230569

    Research on the Chinese Luxury Market Consumption under the Covid-19 Pandemic

    China's luxury market is becoming outstanding in the whole world industry. With the sudden outbreak of COVID-19 at the end of 2019, almost all industries have been affected to a greater or lesser extent. However, China's luxury market recovered rapidly and showed a strong growth trend from 2020-2022, following a brief downturn. Therefore, after analyzing and collecting relevant market reports and industry reports, this paper finds that consumption return, digital transformation, the rise of the new generation of consumer groups, and favorable Hainan duty-free policy can be used as four reasons to explain the rapid recovery and growth of China luxury market under Covid-19. This paper further studied the strategies of international luxury brands to cope with the pandemic situation, such as the change of channels while integrating Chinese elements and the increasing attention to environmental factors. Finally, this paper shows a positive attitude toward the growing trend of China's luxury market in the future. It gives suggestions for the future development of brands and investors in such an industry.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230570

    Determining Consumer Groups: The Core of Efficient Marketing——Based on the Comparative Analysis of Starbucks and Luckin

    With the development of the times, drinking coffee has become a trend. Among many coffee brands, Starbucks Coffee and Luckin Coffee have always occupied a seat in the Chinese coffee market. Even though their background culture and marketing methods are quite different, which can not help wondering why they have so many differences but can achieve such remarkable success at the same time, and whether they both have what characteristics at the same time. Therefore, the article will study the two companies separately through case analysis, and carry out a comparative analysis of the marketing models of Starbucks and Luckin in combination with the 4P model, to find the common ground - the connection between the success of the brand and a clear and stable consumer group. It is hoped that through this conclusion, more businesses will shift their attention to consumers, to help more enterprises gradually move towards success.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230571

    Research on the Status and Path of Sustainable Urban Development

    With the deepening development of industrialization and economic globalization, urban becomes more and more significant nowadays. However, It is incontestable that urban development leads to environmental pollution, the unreasonable use of resources, inappropriate urban spatial layout, as well as unequal livelihood, and various issues, resulting in unsustainable development. Meanwhile, urbanism is under tremendous pressure from the pandemic situation and digital transformation, which further improves the urgency and necessity of sustainable development. To be specific, the article illustrates the sustainable theories recently. It investigates apropos of the paths and strategies worldwide, particularly providing the urban carrying capacity concept, whose researches are in its infancy and lacks agreed explanations. Thus, the thesis explores the relevant analysis and summaries of experience to emphasize the significance and necessity of sustainable development. Besides, Take Shenzhen as an example. It elaborates on the distinct plans and strategies for improving the sustainable development levels of the cities implemented by the different shareholders, including the government, community, and individuals. Also, it recommends the top-down strategy to cooperate in accelerating the sustainable development process. Finally, based on the sustainable theories, the article will provide a blueprint of sustainable development from different angles, containing a Smart city, a Green habitat, a Compact city and an integrated and harmonious developing city, which further expounds on the recommendation for future sustainable development. Therefore, The thesis provides substantial investigations and analysis, which is beneficial for the government comprehensively understand sustainable development and provide recommendations for implementing relevant strategies.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/11/20230575

    Applications and Possible Future Research Directions of Overconfidence

    The emergence and wide application of behavioral finance explain the problems that can-not be explained by traditional financial concepts and provides people with a new way of thinking. This paper mainly reviews the literature on overconfidence in behavioral fi-nance. The purpose is to quickly help people who have little contact with overconfidence and help them understand the main contents of overconfidence (progress, advantages, dis-advantages, application). And then judge whether they have overconfidence. If it exists, how do use overconfidence for self-benefit instead of making mistakes? At the same time, the literature summarizes the application of overconfidence and possible future research directions. There are two important research directions. One is to integrate the two modes of rational investors and irrational investors or to develop the dual mode of coexistence of rational and irrational investors. The second is to use behavioral finance to conduct asset pricing or change the theoretical assumptions that traditional financial models are incon-sistent with behavioral finance. Then, we discuss and analyze it in many aspects of behav-ioral finance. So that different people can make better judgments under different circum-stances.

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