Advances in Economics, Management and Political Sciences

- The Open Access Proceedings Series for Conferences

Volume Info.

  • Title

    Proceedings of the 2023 International Conference on Management Research and Economic Development

    Conference Date






    978-1-915371-91-1 (Print)

    978-1-915371-92-8 (Online)

    Published Date



    Javier Cifuentes-Faura, University of Murcia

    Canh Thien Dang, King's College London


  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230404

    Introduction to Bond Defaults and Risk Management in China

    While the bond market is continuously developing and growing, the risks behind them are becoming more and more prominent. Since the bond market broke the rigid payment in 2014, the amount and quantity of bond defaults have been increasing. The decline is to show the characteristics of high credit rating, state -owned background enterprise, and multi-industry diffusion. The occurrence of bond defaults has brought different degrees of damage to related entities. This has a great risk for the bond market. Therefore, in this context, how to effectively deal with the impact of bond default risks on enterprises and conducts empirical analysis on the basis of this is a major problem. This article analyzes the causes of bond default from the perspective of breach of contract, and according to the reasons, the solution to risk management is proposed, including macroeconomic regulation and specific measures.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230405

    Reviewing the Development of Chinese Bond Market: History, Problem and Suggestions

    Bond market is an important part of financial market. A fully developed bond market can provide protection against financial risks and maintain the stability of financial markets. Compared with capitalist countries, the development process of Chinese bond market has its particularity. Since 1981, after more than 40 years of development, Chinese bond market has now run smoothly, with a high-level opening up and orderly. Moreover, the investor structure has been diversified, and the trading volume of the money market continues to increase. However, there are still problems, such as insufficient liquidity, lack of diversity, and the bond market 's inability to fully play its basic role in resource allocation and regulatory holes. For these problems, this paper puts forward some suggestions from the aspects of market participation, product type, market supervision and policy implementation, in order to help the development of Chinese bond market.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230406

    Optimized Portfolio Structured by 5 Stock Indexes

    Equity market declines fiercely caused by the current liquidity crisis. Investors pay more attention to optimized portfolio in order to reduce losses. 5 representative indexes were chosen from capital market to construct financial portfolios. The sketch of the efficient frontier was plotted, and portfolios with the 1/N, the maximum sharpe ratio and the minimum volatility were acquired based on 10000 scipy optimization calculations, the FTSE100 accounts for the largest section of the portfolio with the maximum sharpe ratio while the SSE Composite Index possesses the biggest shares in the portfolio with minimum volatility. Comparing three portfolio returns of accumulations, it could be observed that the maximum sharpe ratio portfolio’s performance surpassed the 1/N and the minimum variance portfolio, several investors could make reasonable decisions refer to this result in the special tough period.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230408

    Impacts of COVID-19 on Global Financial Market

    Inflation and volatility have reached previously unheard-of heights as a result of the COVID-19 pandemic's significant market disruptions. The purpose of this paper is to examine the pandemic's short- and long-term effects on financial markets while taking into account how these effects vary across nations and geographical areas. Investors, businesses, and governments around the world have faced enormous challenges as a result of the initial stock market decline in February and March 2020 as well as the ongoing economic volatility and unpredictability.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230410

    The Impact of Aging on Enterprise Employment

    With the improvement of China's economic level of aging, China has also encountered the problem that most developed countries will encounter - aging. However, since China is still a developing country and it is per capita economic level is relatively low compared with developed countries, China's aging degree is relatively low. Therefore, this paper mainly studies whether China's aging level has had an impact on market employment in the past few years. This paper uses regression analysis to analyze whether aging has affected the employment of Chinese enterprises. The dependent variable is the employment level of enterprises, and the independent variable is the aging population.; Use multiple analysis methods to judge the possible consequences of aging on Chinese enterprises. The research result is that China's aging has had an impact on the employment of Chinese enterprises and will have a relatively bad impact on the employment situation in China in the future.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230411

    The Impact Between Mobile Payments and Online Shopping in China

    The rise of mobile payments and online shopping in an era based on advanced internet technology has provided a lot of convenience to the public, however how the relationship between the two develops determines the socio-economic and development level. This article will focus on the interplay between mobile payments and online shopping, analysing and defining each of them. In examining the relationship and impact of the two, this article uses a qualitative research method using questionnaires to investigate payment penetration, user size, purchase patterns, and reasons for mobile payments and online shopping. The study provides insight into the pros and cons of the two, and the corresponding relationship between the outputs. The result is that mobile payments and online shopping in China are interactive and complementary. This paper obtains empirical results from the study that mobile payments should be combined with online shopping, and that in the future, both will work together to overcome online challenges to better develop.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230413

    An Empirical Analysis of Portfolio Management

    In the modern era, finance is a tool that anyone is able to use to manage their wealth. People are eager to invest their extra money, and this piece is written with individual investors in mind who can utilize it as a resource when building a portfolio. In this study, the CAPM model and Markowitz model are used to determine the efficient frontier, capital allocation line, minimum risk portfolio, and optimal portfolio using three stocks chosen from various exchange markets and the SPX index. The data was analyzed to demonstrate that higher risk carries a higher expected return, and that the stock price also adheres to the normal distribution theory. Additionally, it covers the pertinent risk factors and how to diversify the risks. This paper offers guidance regarding the management of wealth for individual investors.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230414

    The Impacts of the Fed’s Interest Rate Hike on Canada: Financial Markets and Prospect of International Companies

    Canada is not only a geographic neighbor of the United States, but also one of its most important trading partners. The Fed's interest rate hike has had many effects on Canada, not only in terms of its impact on financial markets, but also in terms of its impact on international trade. This paper will discuss the perspective of financial markets, the impacts of the Fed's interest rate hike on the exchange rate market, the stock market and the bond market. In terms of international trade, Cenovus Energy Inc. will be taken as an example to study the impacts on international trade between the two countries based on the existing background from 2020 to 2022 because during the past three years, there were the period that the Fed did not adjust interest rates and the period that the Fed raised interest rates suddenly. Finally, conclusions will be drawn from the above analysis, and some recommendations for Canadian monetary authority, multinational corporations, and investors will be given.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230416

    The Impact of Online Credit Lending Model on the Public's Overspending Decision

    In recent years, with the rapid development of the Internet, the financial market pattern is also changing. And the way of consumption through the Internet is gradually becoming mainstream. In order to meet the needs of the majority of consumers, online credit products have emerged. The emergence of this new financial service is not only a change in the quality of life of the masses of society, but also a new challenge for the financial market. Therefore, this paper investigates its impact on consumers' over-consumption decisions. Through regression analysis, we conclude that there is a positive relationship between the online credit lending model and the public's overspending decision. And the higher the loan amount, the longer the repayment period, the lower the loan interest rate, and the more accessible the loan qualification, the higher the public's willingness to overspend. On the other hand, the degree of loan facilitation has no statistically significant effect on the degree of overspending. By establishing a model to analyze the degree of overspending, this study is conducive to the establishment of reasonable consumption habits by consumers. It can help the financial service industry understand customers' consumption tendencies, rationalize their programs and provide a reference for government agencies to formulate economic policies. And it can promote the successful development of the financial market.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230417

    Analyzing the Impact of Different Marketing Approaches on Consumers' Online Shopping Preference

    With the development of the Internet, online shopping has become increasingly important and widespread in people's daily lives. The marketing methods used by merchants in online shopping have gradually attracted the attention of scholars and research. However, consumers know little about the marketing strategies and merchants are not sure which of these marketing strategies they prefer. This paper is based on the background of the times, firstly, the research and summary of the relevant literature to understand the types and outlines of marketing strategies, based on this research method of interview collection, the collection of interview texts and analysis of the texts, the study of the impact of different marketing strategies on consumer preferences, with the intention of research to test the hypothesis proposed in the text. After analyzing the interview texts, the following conclusions were drawn: 1. Product marketing strategy positively impacts consumer choice preferences; 2. Price marketing strategy has a positive impact on consumer choice preferences; 3. Channel marketing strategy has a positive impact on consumer choice preferences; 4. Promotional marketing strategy has a positive impact on consumer choice preferences; 5. Consumers tend to prefer promotional marketing strategies. Based on this, this paper gives suggestions that merchants should choose promotional marketing strategies first and mix other marketing strategies to achieve better results in online marketing.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230419

    How TikTok Self-Marketing Realizes Intellectual Property

    This study was about how TikTok self-marketing realizes intellectual property (IP). The investigation relied on observational research using social media tracking following TikTok creators and a review of TikTok's IP policies. Besides, this research illuminated how to create an IP on TikTok and then analyzed how to achieve traffic cash-in by building an IP on TikTok while showcasing the platform's capacity for self-promotion. Building IP has become very important for social media influencers. The study looked at five basic steps of building IP for TikTok Self-Marketing which are likely to help influencers make Influencer TikTok accounts successful.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230420

    An Empirical Analysis of the Influencing Factor of International Reserve

    International reserve refers to the assets that a country 's monetary authority can use to intervene in the foreign exchange market and pay the balance of payments at any time. With the development of China 's foreign economy, China 's foreign exchange reserves have grown rapidly since 1995, reaching a peak of $ 3.84 trillion in 2014.For a long time, international reserves have become one of the important academic topics actively studied and discussed by many economists at home and abroad. The purpose of this paper is to study the impact of various macroeconomic indicators on the scale of international reserves, in order to find out the most significant indicators that affect the scale of international reserves, and to provide a theoretical basis for optimizing international reserve management. By using Eviews to conduct a regression analysis on the data of the China statistic yearbook from 1981 to 2021, this paper attempts to find out the factor that influences the international reserve and put forward advice for improving international reserve management. According to the investigation of international reserves, economic scale, average import tendency and exchange rate, the final conclusion is that the impact of economic scale and average import tendency on the scale of international reserves is significant.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230421

    An Analysis of the PayPal’s Corporate Strategy for Success

    As a popular international trade payment tool, PayPal is loved by the masses around the world, utilizing its advanced technology, risk management and control, and customer service capabilities in the field of e-commerce payments. This paper gives information about PayPal and its current development. On the basis of the existing literature and data, the main purpose of the essay is to summarize the advantages of PayPal’s corporate strategy by analyzing its specific profit model and to explore the secrets of PayPal’s success. The analysis of PayPal’s success can strengthen its competitiveness in the field of online payment platforms and it also provides a better reference for other companies of the same type. Through specific theories and data from PayPal, this paper was able to conclude that Paypal’s greatest corporate strategic advantage is its combination of data insights, the Internet and technology, using SSL as a security system and expanding user base, gaining consumer trust and thus targeting consumer and merchant needs to create its own maximum profitability while having a sustainable competitive advantage.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230422

    Application Analysis of DCF Model in Enterprise Value Evaluation: A Case Study of Midea

    With the development of markets of household electric appliances and the extinct sales performance of Midea, Midea should be viewed as a good example to explore. Many company values are overstated or understated, which has caused major problems for the stability of markets. Therefore, the author made an effort to determine the company's value so that it could be compared to its market capitalization to determine whether it is underpriced or overpriced. And in order to do that, the company was examined using the discounted cash flow (DCF) model. It was discovered that the market price of Midea should be around 384.92 billion CNY, which is slightly higher than its actual market capitalisation. As a result, although there might be some deviations made by some other factors, that might indicate that Midea has been marginally underpriced in the market.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230423

    Analysis on Chi Forest's Market in China

    With the rapid development of technology in the new era, social media has become an indispensable part of everyone's life, and the Internet has penetrated into the lives of people of different ages. At the same time, many products are promoted through the Internet. Of course, this also has certain disadvantages -- rapid popularity but short life cycle. However, this marketing method also saves many endangered brands, such as "Huaxizi air honey powder", "Ke Qi lip glaze", "Hongxing Erke". In 2020, the Chi Forest took "sugar free" as the name of the beverage brand to attract a lot of people's eyes and attention. It only took 4 years for Chi Forest to enter the market and occupy the market, so this paper used MLA model to study and analyze the marketing methods of this brand.The significance of this research is to analyze the marketing method of Chi Forest to determine whether this marketing model can be applied to the same type of products, or whether the unique marketing method can teach us anything from it.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230424

    Exploring the Impact of CO2 Emissions, GDP, and Health Expenditure on Individual Life Expectancy

    Understanding the link between a person's health spending and their Gross Domestic Product (GDP) can have important effects on policy decisions at both the individual and national level. The research mainly explores the impact of individual CO2 emissions, GDP, and health expenditure on individual life expectancy. The study, through a method of quantitative data analysis, analyses existing data and explores the relationships between independent variables and dependent variables. The author uses the decision tree model and a linear regression model to predict the impact of these factors on life expectancy. The study aims to understand the trends and patterns in the distribution and outliers of individual GDP/CO2 Emissions/Life Expectancy/Health Expenditure datasets across 261 countries from 2000 to 2019. The research finds that individual health expenditure has a positive impact on individual life expectancy, while GDP level and CO2 emissions have a negative impact. The study also explores the greatest impact of these independent variables on an individual's life expectancy and how changing the maximum depth of the decision tree affects model accuracy and feature importance. Overall, the study provides insights into the relationships between these variables and their impact on individual life expectancy, which has important implications for policy and interventions aimed at promoting public health and environmental sustainability.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230425

    Research on Apple Inc. Market Winning Case Study

    Apple Inc. is currently a cutting-edge company in the field of technology, and its released products occupy most of the market share in the respective fields. Therefore, aiming at the reasons for Apple's success and its future development direction, this article literature review SWOT analysis to analyze and discuss the reasons for Apple’s success. Apple’s success basically lies its innovation, improvement of consumer service, and reform of supply chain management. However, in the future, Apple should consider maintaining its innovation speed and avoiding expanding its service into a large number of irrelevant markets, thereby increasing service and management risk.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230426

    The Impact of E-commerce Livestreaming on the Purchasing Behavior of Chinese Nationals

    The onset of COVID-19 in December 2019 dealt a devastating blow to offline consumption. However, it also accelerated the emergence of certain phenomena, including the rapid rise of the e-commerce livestreaming. This represents an innovative exploration of market operations and profit models using new network media. E-commerce live-streaming content aims to convert live video viewers into online store buyers. The main purpose of e-commerce livestreaming is to convert viewers into online store buyers and promote product sales. During the live-streaming process, hosts showcase and introduce products, demonstrate their usage, answer viewers' questions, and enhance their awareness and desire to purchase, thereby achieving promotional goals. In addition, through live streaming interactions and creating a good user experience, e-commerce platforms, and brands can increase user loyalty and brand awareness, and improve market share, and competitiveness. Therefore, e-commerce livestreaming has become an important component of marketing strategies for major e-commerce platforms and brands. However, previous literature pertaining to social media has predominantly focused on issues such as the adoption of social media, user engagement, knowledge contribution, as well as the utilization of social media as a marketing intelligence tool by businesses. There are few discussions about the direct or indirect impact of this content on consumer behavior. This article analyzes the impact of e-commerce livestreaming on the purchasing behavior of Chinese nationals and infers the reasons for the conversion, focusing on one of the more intuitive consumption phenomena.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230427

    Reform and Innovation in China's E-commerce Marketplace: Case Study of Douyin

    The e-commerce market in China has experienced significant growth in recent years, driven by technological advances in the Internet and the Covid-19 pandemic. Douyin, a leading social media platform, has conducted cross-market commerce and managed to gain significant market share in the e-commerce market with its innovative marketing approach and expansion into various product segments. This paper explores the reasons behind Douyin's success, focusing on effectively leveraging the advantages of its unique social e-commerce capabilities and developing two potential markets, second-hand luxury goods and agricultural products. By leveraging its user base and short video plus live streaming format, Douyin has effectively promoted its products and captured market share. In addition, the platform's exploration of promising market segments such as second-hand luxury goods and agricultural products has allowed it to carve out a niche in the e-commerce space. By facilitating direct communication between consumers and sellers, Douyin has revolutionized the buying and selling process, streamlining transactions and increasing transparency.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230429

    Research on the Current Situation and Suggestions of China's Agricultural Product Futures Market

    The Chinese market for modern agricultural products now includes the agricultural futures market, which is also one of the most significant investment and risk management tools in the country due to the rapid development of China's economy and the globalization of the international market. This paper provides a detailed introduction to the historical history, market development, policy environment, institutional design, trading system, and risk management of China's agricultural commodity futures market. This study also offers some solutions in response to some issues that are now present in the market for agricultural products. The development of China's agricultural future has experienced a tortuous course, despite the efforts of all parties to benefit the country and its people. This research is from the investment subject, market regulation, and market environment analysis and gives detailed suggestions.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230430

    Research on the Characteristics of Economic Resilience under the Financial Crisis-Taking China as an Example

    Since the financial crisis, there has been a second phase of global economic divergence. The context for global economic development has been worse due to the anti-globalization tendency and the predominance of trade protectionism. In the face of economic shocks, there are differentiated results for economic resilience among countries. Therefore, it is of great significance to study China's economic vitality against the background of the financial crisis. China's economy shows the negative adjustment effect of ownership structure. The relatively high proportion of state-owned enterprises weakens the promoting effect of economic complexity on regional economic resilience, and the weakening effect is more significant in inland areas. China's accelerated structural reform has increased the complexity of its economy. Therefore, this study focuses on the characteristics of economic resilience during the financial crisis, using China as an example. This paper uses the literature research method, the theoretical analysis method, and the case analysis method. In the context of the financial crisis, China's economic resilience has been fluctuating on an upward trend. But China still needs to adopt the economic measures it took to deal with the financial crisis.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230431

    The Future Development of the Online Medical Platform: A Case Study of the HaoDF Online Platform

    With the support of national policies and the influence of an aging society, the online medical industry has become a popular market nowadays. As the head platform of the online medical industry, the analysis of the currently existing problems, defects, and improvement directions of the HaoDF online platform is not only of great significance to the future development of the platform itself but also has great guidance and influence on the whole Internet online medical industry. Taking the HaoDF online platform as a case study, this paper mainly analyzes the future development of the online medical platform. It can be concluded that, although online medical platforms face challenges in, low accuracy of medical treatment, single marketing channel, weak marketing means, and lack of supervision, they still have broad prospects for development. Moreover, with the development of the Internet, artificial intelligence, and other technologies, as well as personalized and diversified consumer needs, online medical platforms need to adjust their business models and strengthen their cooperation with enterprises.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230433

    An Empirical Investigation of the Fama-French Five-factor Model in North America before and during COVID-19

    This study takes an investigation in the North American financial market before and dur-ing the epidemic using a five-factor model to compare the performance of the regression models and the significance of the factors before and during the epidemic and to analyze the changes in the North American financial market before and after the epidemic. The study selects representative companies in each sector from the top ten companies in the North American financial market. It performs regressions on each company before and af-ter the epidemic to compare the differences in the significance of the factors and the rea-sons for the differences between the companies in different sectors.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230434

    Research on Financial Reports of Visual Health Industry

    Today's visual health industry is growing rapidly due to its vast market and contemporary technological advances. This paper will analyze the financial reports of several companies of different sizes and segments to understand the market patterns as well as the shortcomings and improvements of the industry. This paper will use some formulas to calculate the data from the companies' earnings reports to find out the different indices and then compare them to reflect the problems. Ultimately, it is concluded that different key data points should be focused on different segments of the industry in order to come up with different solutions.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230435

    Research on the Impact of COVID-19 on the Medical Industry in China

    From the end of 2019 when the COVID-19 pandemic broke out in China to the end of 2022 when the Chinese government announced the removal of the containment of the pandemic situation, the 3-year-long pandemic has caused a large impact on the medical industry. Through a study on the trend of PE (price to earnings ratio) value of A shares in the medical industry and a linear regression analysis, this paper explores the impact of the COVID-19 pandemic on the medical industry as well as its correlation to the severity of the pandemic situation and China’s pandemic prevention policy. It was found that, on the whole, the PE value of the medical industry and the industry valuation increased significantly in comparison with that before the pandemic. Although its changing pattern in the past three years has no obvious correlation with the severity of the pandemic situation in China, it is quite consistent with the three stages of China's pandemic prevention divided according to the pandemic prevention and control policies.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230436

    Analysis of the Investment Value and Future Development of Pop Mart

    In recent years, the popularity of "blind box" has soared and has received the love of countless young people. This study focuses on the leading company in the blind box market, Pop Mart, conducts a specific analysis of the 2021 financial statements of Pop Mart, studies the investment value of Pop Mart, and uses SWOT analysis methods to envision the future development of Pop Mart and draw analysis conclusions.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230437

    Analysis Report on the Impact of the US-China Trade War on the A-share Market

    This article documents the impact of the US-China trade war on the stock market. Both of the world's economic giants have been significantly impacted by the trade war, which started in March 2018. To the detriment of China's domestic economy and the stock mar-ket, it directly affects the profitability of domestic businesses linked to the import and ex-port chain. This paper empirically examines the impact of the US-China trade war on the Chinese stock market by selecting two representative firms on a time-series basis and im-plementing market phenomena into data analysis for summative and inductive research.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230438

    Analyzing U.S. Macroeconomic

    The Federal Reserve's recent movement to control inflation has brought up the most urgent problems for investors. As a result of households accumulating money throughout the early epidemic when they were stuck at home and receiving substantial assistance from the U.S. government, many can now make large purchases. However, the recent lockdowns in China are aggravating supply chain bottlenecks, and the conflict in Ukraine is reducing global food and fuel supplies. Due to this imbalance between supply and demand, the consumer price index is rising. U.S. headline inflation is currently reaching its multi-decade peak, and a tight labor market requires stricter monetary policy to control economic growth.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230439

    Research on the Performance of Hedge Funds with Different Strategies in the 2008 Financial Crisis

    The financial crisis of 2008 affected hedge funds of all types and with different strategies to varying degrees. In this article, I will examine the performance of five strategies during the crisis and the reasons for this. In 2008, managed futures strategies returned 19.31% because the futures market mainly deals with commodities, which are highly volatile and trendy, and managed futures strategies, which are mainly trend-based, are more likely to achieve excellent returns in this market. The macro strategy returned 3.34% because the strategy executors focused on the overall economic fundamentals and potential crises. Because the macro strategy has a global coverage of investments and multiple species, there are more options to hedge against risks when they arise. The long/short equity strategy returned -19.26%. The long/short equity strategy is predominantly long, with significant losses on long trades outweighing gains on short positions resulting in an overall negative return. The event-driven strategy returned -20.30%. Major corporate events often suffer from various resistance to proceed correctly in the case of a financial crisis. I hope my research will help investors allocate their investments appropriately according to the characteristics of different strategy funds.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230440

    An analysis of the applicability of Markowitz Model in China

    This research project aims to analyze whether Markowitz Model fits with the Chinese market and whether it can be applied to the Chinese market. The logical chain of this paper is to verify the rationality and stability of the stock selection strategy in the Chinese market by comparing it with the market benchmark and related indexes, and finally verify whether the Markowitz Model applies to the Chinese market with the conclusion of whether the stock selection strategy is reasonable and stable. I selected 20 representative stocks among the CSI 300 stocks and used Markowitz Model to conduct linear regression. Then I used the stock selection strategy to update the stock selection to maximize benefits regularly and compared it with the CSI 300 index to verify the similarity and correlation between it and CSI 300. Finally, the conclusion is that Markowitz's Model fits the Chinese market.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230441

    The Influence of Investor Sentiment on Futures Price Volatility: Evidence from the Chinese Crude Oil Market

    With the progress of crude oil financialization, crude oil futures has become an important derivative product, and its price discovery function has been widely concerned by investors. The relationship between sentiment and price can be studied by constructing oil market sentiment index. Considering that the investor sentiment of single-market energy futures may not reflect the cross-market impact well, this paper selected OI, PSY, RSI and other commonly used futures trading indicators, and used principal component analysis to construct the investor sentiment indexes of single-market (crude oil) and cross-market (crude oil, fuel oil, coking coal, coke) respectively. VAR, Granger test and linear regression are used to explore the influence of investor sentiment on the volatility of crude oil futures prices. The results show that: (i) There is a Granger causality relationship between single market (crude oil) investor sentiment and crude oil price; (ii) There is no Granger causality relationship between cross-market investor sentiment and crude oil price; (iii) Single market and cross-market investor sentiment have an asymmetric effect on the price fluctuation of crude oil futures market.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230442

    Commodity and Currency Correlations of the Russia-Ukraine War

    On February 24, Russia's Special Military Operations invaded Ukraine in what became one of Europe's most significant military conflicts since the Cold War. Meanwhile, this military operation inevitably affected the rest of the world instead of only being a localized engagement. For instance, the USA and western Europe went on high alert about the impact of the invasion on the global economy. These fears were confirmed as the world economy followed a path affected by the Russia-Ukraine crisis, particularly concerning commodities and currency. In one of our recent studies, we investigated the correlation between commodities and currencies. During our research, we looked at the link between past localized conflicts and how they impacted various nations' commodity prices. The relationship between the two variables can explain the significant damage to a country's production and export capacity and the driving force behind inflation. In this dataset, we first calculate the correlation ratios based on evidence such as the production and export of oil, wheat, and the state of the Russian currency (rubles). The changes in these aspects were investigated before and during the war, as the conflict is still ongoing. Then, we combine these correlations with similar conditions in other conflicts to conclude. Finally, we empirically investigate the correlations between these commodities and currencies.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230443

    Analysis of Luxury Brand Marketing Strategies Based on Consumer Psychology

    Luxury marketing is a key area in the business world. It is closely related to consumer psychology. Developing a successful marketing strategy requires understanding the cognitive biases that influence consumer behaviour. The main purpose of this paper is to explore the existing marketing methods and innovative means of luxury goods based on consumer psychology by analyzing the literature. This paper analyzes the marketing strategies of different luxury brands from the perspective of consumer psychology to provide insight and suggestions for the luxury market, so as to improve the marketing strategies of luxury brands and improve consumer satisfaction. The study found that consumer behaviour toward luxury brands is often influenced by these factors, including the exclusivity, scarcity, personalized service and prestige of these brands. The study suggests that luxury brands harness the power of social media and Kols to create campaigns that are more in tune with trends. Luxury brands also should develop more persuasive and profitable marketing plans to appeal to their target audience by understanding consumer psychology.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230445

    Development of China's Carbon Finance Market and International Experience

    Carbon finance, a crucial component of the carbon market, substantially supports carbon trading and the reduction of carbon emissions. Global carbon market structure has advanced over the past ten years based on experience from around the world. Although China's carbon emission trading system has been initially established, there are still deficiencies in its laws and regulations, trading mechanisms and other aspects. This paper analyzes the current situation and problems of the development of China's carbon finance market in light of the successful experience of the development of mature carbon markets in the international arena, and draws lessons from the experience applicable to China's carbon trading and carbon finance. At present, China's carbon financial market is in a rapid development stage. Many product and system innovations have been made in the process of carbon trading pilot construction, and a series of results have been achieved. Nevertheless, there are still problems such as the lack of carbon market activity, and international experience has brought to the development of China's carbon finance market the experience of establishing rich market participants and clarifying the attributes of carbon finance.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230446

    Analysis on the Impact of Foreign Players on the Chinese Basketball Association from the Perspective of the Sports Economy

    Established in 1995, Chinese Basketball Association (CBA) is the first-tier professional men's basketball league in China. CBA opening doors to foreign players has brought a lot of changes to the Chinese professional men's basketball league. By reviewing previous research, this paper conducts further analysis on the impact of the introduction of foreign players on CBA from the perspective of the sports economy, and gives suggestions on the future development of CBA. Finally, this paper draws a conclusion that the introduction of foreign players increased salary expenditure, ticket income, and the number of sponsors. However, it may also create obstacles to the balanced development of Chinese players and different CBA teams, as well as weaken their advertising value. Therefore, apart from foreign players, there is also a need for CBA to add more talents for better management in team operation and intangible assets, thus establishing a stable system and promoting the maturity of the Chinese basketball market.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230447

    The Influence of Marketing Strategies Used by Chinese Clothing Brands

    Chinese clothing producers have increased their market presence in recent years. Many firms have been using unique marketing strategies to satisfy the needs of their consumers. Local brands are now major competitors to global players as they have been expanding quickly in recent years. Chinese apparel companies have used a variety of marketing techniques to reach their target market in an effort to achieve a competitive edge. A market study was carried out in order to identify and thoroughly assess the marketing tactics used by Chinese garment brands. The research methodology employed a mixed-method approach, combining qualitative and quantitative data collection methods. The qualitative data was obtained through in-depth analysis and case studies of several prominent Chinese clothing brands. The quantitative data was gathered using an online survey from a sample of 200 Chinese consumers who have purchased clothing from local brands, and they are all of the different ages. The results show that Chinese apparel businesses use a variety of marketing techniques, such as celebrity attraction, knowledge marketing, and short video marketing, to draw in buyers. The best marketing tactic for raising brand awareness and fostering consumer trust was shown to be celebrity attraction. Young customers, who are more prone to base their purchasing decisions on suggestions from social media, have been proven to be good candidates for social media marketing campaigns. Customers may be engaged and given a positive brand experience through knowledge marketing; it has been discovered.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230449

    China's Carbon Emission Policies and High-quality Economic Development: Stylized Facts and Prospect

    Since 2006, China has become the worldwide largest emitter of carbon dioxide, and its annual emissions have been continuing to rise. China has always prioritized energy conservation and the reduction of pollution emissions as the long-term goal in its carbon emission reduction strategies, gradually shifting the focus from "Energy-saving Emission Reduction" to "Low-Carbon Development" and then into the current "Double Carbon" period. This paper mainly focuses on the progress of Chinese carbon policies and how it get to high-quality economic development, it aims to provide better policies to improve environmental problems for government and policymakers. Because China's carbon emissions regulations have a variety of effects on the market and country's military economy, which could encourage the R&D and innovative motivation of green technology, more trades in carbon trading market and growth in renewable-energy related industry from market aspect, while the development high-quality economic and promotion in the digital economy in economy perspective, the government should keep combining market mechanism with traditional carbon tax and seek for high-quality economic development.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230450

    The Economic and Financial Impacts of Fed’s Rate Hikes: Emerging Economy, Financial and Commodity Markets

    With the fed rate hikes recently, there are many economic and financial impacts caused by it around the world. This article mainly studies the economic and financial impacts of the Fed's interest rate hike on the world, and give some relevant policies and suggestions. The Fed's interest rate hike has a huge impact on all economies around the world, especially emerging economies. At the same time, it has had a great impact on the global foreign exchange market, commodity market, and capital market. Since the Federal Reserve is in the process of raising interest rates unprecedentedly in history, the impact of this rate hike on the world is also different and deeper than before. By researching on the economic and financial impacts of the Fed's interest rate hike, this article aims to understand the Fed's interest rate hike behavior, predict the global economic situation to a certain extent and help to make better decision.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230451

    The Economic Implications of AI: Origins, Progression, and Prospect

    The emergence of the most cutting-edge technology of Artificial intelligence has intrigued many people globally, it has recently become the subject of widespread curiosity and fascination. Meanwhile, biases among different scholars and countries have concerned lots of individuals across the globe. With that being stated, in this research, this paper will share discoveries that focus mostly on the origin, progression, and future potential of the technology so that the audience could gain both basic understanding and critical thinking toward this trending technology. To address detailed information, this paper covers early research in AI, the emergence of machine learning and neural networks, moreover, the significance and development of deep learning. The paper also delves into different types of AI, their application in various industries, advancements, and innovations in natural language processing, and the examination of this revolutionary's effects on job opportunities and employment. This paper evaluates the current state of artificial intelligence and its potential impact on different aspects of society, it also discussed the various types of AI with the supporting information of their applications in industries such as finance and sustainability. The possibilities, opportunities, and challenges which are posed by AI such as job market distribution and ethical considerations are also investigated. The paper states that with the wide range of consideration of the concerns and harnessing the power of AI responsibly, this technology could continue to develop and therefore improve individual living conditions and create a more sustainable future.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230452

    Development of Public Transportation and the Real Estate Market in London: Stylized Facts and Prospect

    This paper aims to assess how further developments in London's public transport sector could affect the housing market and suggest potential improvements. It begins with a brief introduction to both public transport and the real estate sector in London, then discusses the potential benefit and negative effects that different ways of development can bring. The study will analyze the current state of public transport in London and its impact on the property market, as well as identify areas for improvement. Options for further development will be explored, with findings providing insights into how improving public transport infrastructure can lead to increased property values in the London residential market, as well as social welfare. Recommendations for potential improvements are expected to be made based on these findings.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230453

    Analysis of Financing Difficulties for Small and Medium-sized Businesses and Solutions

    Small and medium-sized businesses in China have grown quickly in recent years, making them the largest and most dynamic group of businesses there. They play a significant role in the country's overall economy. However, small and medium-sized businesses are facing financing difficulties. Businesses financing is necessary for the future operation and development of a company, and it is also a necessary guarantee for the sustainable operation of the businesses. The method used in this paper is literature analysis. Therefore, this paper mainly analyzes the reasons for the financing difficulties faced by small and medium-sized businesses from three aspects: the financing difficulties of small and medium-sized businesses are mainly caused by their own characteristics, financial institutions such as banks, and imperfect laws and regulations. And then gives corresponding solutions. Small and medium-sized businesses have improved their comprehensive strength, improved the construction of banking and other financial systems, and the state has revised and improved laws and regulations.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230454

    Root cause analysis of credit card fraud

    Fraud detection has always been a major problem in society, especially in the banking, insurance and medical sectors. As more and more people are using credit cards to pay, the fraud rates tend to get higher. This situation is a considerable risk for the credit card company. At the same time, credit cards and their related industries have become an indispensable part of the economic construction of various countries. Therefore through descriptive analysis, regression and factor analysis, this paper analyzes the root cause of fraudulent transactions and makes simple predictions. Discusses the characteristics of cardholders and influencing factors of fraudulent transactions, The subjective psychological factors have the biggest influence on fraudulent transactions and puts forward some suggestions to prevent fraudulent transactions.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230456

    Analysis of the Pet Insurance Market: Taking ManyPets as an Example

    The pet insurance industry has experienced rapid growth in recent years, with many leading companies emerging in the market. This research study aims to provide a comprehensive analysis of these companies, with a particular focus on ManyPets. The study commences with an evaluation of the current market share of the pet insurance industry, offering a detailed analysis of the competitive landscape. The subsequent section presents an in-depth examination of the unique advantages offered by ManyPets, comparing them to other industry players. The research also delves into the efficacy of international marketing strategies utilized by ManyPets, providing valuable insights into how these strategies enhance its overall marketing efficacy. Furthermore, this study explores ManyPets' strategic partnerships and collaborative initiatives, including its advanced treatment qualifications, timely customer response, and 24-hour online diagnosis capabilities. A detailed analysis of these findings is presented, leading to the development of a comprehensive plan for the future development of ManyPets. Overall, this research provides a valuable and insightful examination of the pet insurance industry and the strategic advantages that ManyPets can offer.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230458

    European Soccer Transfer Market Analysis: The Determinant Factors in Transfer Fee

    This paper examines the European soccer transfer market, which, as the world’s most popular sport, has its unique rules for player trading. The transfers are the most exciting events in the soccer world each year. While most studies focus on a player’s market value, this paper intends to study the actual transfer amount, which represents the transaction that occurred, rather than an estimated result. In the preparation phase, this study gathered data on the top 25 transfers over the past 14 years (350 transactions in total) in an Excel spreadsheet. The study aims to determine the important substances that contribute to a player’s transfer fee by constructing several linear multiple regression models using statistical software R Studio. It is concluded that age and in-field performance (goal and assist) are the most related factors for the whole dataset. However, the determining factors will vary depending on a player’s position. Many of the factors are somewhat counterintuitive and further investigation is required.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230459

    Differences in Marketing Methods of Different Mobile Phone Brands: Take Apple and Huawei as Examples

    In the current era of network information, mobile phones have become indispensable tools that bring convenience and facilitate communication for people worldwide. As two of the most prominent players in the mobile phone industry, Huawei and Apple have both introduced highly popular smartphones in recent years. However, many consumers face the dilemma of choosing between these two brands when making a purchase decision. The purpose of this thesis is to compare and contrast the marketing strategies employed by Huawei and Apple, highlighting the advantages and disadvantages of each brand from a marketing perspective. By presenting a comprehensive analysis of these two companies, readers will be equipped with the information needed to make informed decisions based on their personal preferences and needs. To accomplish this, the study will delve into the specific marketing methods utilized by each company, including their branding, advertising, and pricing strategies. By examining the strengths and weaknesses of these approaches, the paper will provide a nuanced understanding of the marketing tactics employed by Huawei and Apple. In conclusion, this thesis aims to offer valuable insights into the marketing strategies of Huawei and Apple, ultimately empowering readers to make more informed purchasing decisions. By understanding the distinctive characteristics of each brand, consumers can choose the smartphone that best fits their individual preferences and needs.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230460

    A Study on China's Digital Trade Dispute Settlement Mechanism in the Perspective of CPTPP

    In the rapid development of digital trade, the digital trade dispute settlement mechanism also needs to be updated and adapted accordingly, thus promoting China's discursive and equal participation in world digital trade. The volume of digital trade in China is growing rapidly, yet the corresponding digital trade dispute settlement mechanism has not yet formed a sound system. This contradiction has become an urgent problem to be improved and solved in the field of digital trade in China. By comparing the digital trade dispute settlement provisions between China's FTA and CPTPP, this paper analyzes the deficiencies of China's relevant provisions in terms of openness, procedure, and efficiency. Most of these deficiencies originate from the lagging nature of China's digital trade provisions and the imperfection of procedures. Based on this, this paper provides suggestions respectively on the problems above. This includes making special provisions for dispute settlement in the field of digital trade, improving the provisions on suspension of concessions, and establishing rules ensuring transparency. Specifically, this put a high bar on the selection of panelists, the public enclosure of hearings and documents, and the application of the Third-Party participation principle.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230461

    The Application Dilemma and Optimization Path of RCEP Dispute Settlement Mechanism

    On January 1, 2022, the Regional Comprehensive Economic Partnership Agreement (RCEP), one of the world's largest free trade agreements, came into force. In order to breakthrough the dilemma faced by the current WTO dispute settlement mechanism, Chapter 19 of the RCEP sets up a particular international dispute settlement mechanism, providing global trade governance. This has injected new vitality into global trade governance. However, due to various reasons, the RCEP dispute settlement mechanism still has applicable dilemmas including the absence of a dispute management body, the inadequacy of dealing with disputes in the digital economy, and the absence of a special investor-state investment dispute settlement (ISDS) mechanism. Meanwhile, the participation of third parties in disputes may also bring problems in the actual operation and affect the efficiency of dispute settlement. These problems will affect the accomplishment of the RCEP objectives. Through the legal norm analysis method, specific solution measures are proposed for the optimization path of RCEP dispute settlement mechanism. There have some useful measures for parties to improve the dispute settlement mechanism, such as strengthening the governance in regional trade agreements, decreasing the differences in the interpretation and focusing on setting up a dispute management body.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230462

    The Regulatory Dilemma and the Way Out of China's Digital Trade Barriers in the Comparative Perspective of the United States and China

    With the expansion of global digital trade, China's digital economy is becoming growingly crucial to international digital trade. In the past, the understanding of digital trade regulation was limited to protecting the security of China's data, which led to a rather one-sided regulation of China's digital trade. The imperfect regulatory system has resulted in a series of problems such as overly stringent cross-border data flow legislation, conservative data localization regulations, and challenges to personal information security in China. This paper will examine the above problems. To solve the above problems, this paper puts forward the following suggestions. China should seize the important opportunity of digital trade development to improve supporting measures, build a perfect digital regulatory system and deepen the international consultation mechanism. The above measures are expected to facilitate the process for China to adopt legislation governing digital trade and to further the positive growth of China's digital economy.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230463

    The Legal Root and Breakthrough of China's Green Trade Barrier in the Post-epidemic Era

    The process of trade liberalization has been advancing in the context of economic globalization, and the technological field has also continued to develop. As a result, the development of trade will inevitably have a certain adverse impact on the environment. At the same time, people's demand for green consumption is increasing, which has led to the deepening of the impact of trade liberalization and environmental protection. In addition, the ravages of the COVID-19 epidemic in the past three years have made the contradictions more acute, green trade barriers have developed, and some countries have successively and continuously adopted different degrees of restrictive green trade measures for China's personnel and goods. Therefore, this paper aims to use legal normative analysis to study how to break through China's green trade barriers in the post-epidemic era. this paper also aims to use this to improve the relevant legal system in China and look for commonalities from the "Belt and Road". Meanwhile,actively explore solutions and solutions are also important. In this way, the implementation of trade barriers and special trade freedom and environmental protection measures during the epidemic will be balanced. Finally, it provides suggestions for breaking through green trade barriers and improving relevant domestic legal systems in China's post-epidemic era.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230464

    The Dominant Factors Influencing Consumers to Buy Blind Boxes -- The Product Itself versus Consumer Emotion

    In recent years, the blind box as a trendy toy, leads the development of trendy play. Blind boxes have cut into the market of young consumers precisely, and many "blind box +" business models such as archaeological blind boxes, stationery blind boxes, beauty blind boxes, snack blind boxes, etc. have emerged rapidly. The purpose of this study is to investigate the dominant factors that influence consumers to purchase blind boxes. The research method used in this study was both hypothetical and comparative, with preliminary data obtained from a questionnaire. 30 valid questionnaires were collected. The main population was 15-25 years old (24 people, accounting for 80%). The proportion of monthly consumption between 101 and 300 yuan per month is 33.3%. Men were more likely to purchase hand-held blind box products (8, accounting for 57.2%), and women were more likely to purchase album cards (7, 43.8%). The findings revealed that for single/few-time purchasers of blind boxes, the dominant factor that influenced them to start buying blind boxes was the type of items inside the box. For multiple purchasers of blind boxes, the dominant factor that influenced them to start repeated purchases of blind boxes was gambling mentality.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/24/20230465

    Research on Multichannel Marketing of Ostentatious Products Based on Consumption Iteration Theory -- Take Hermes as an Example

    The iteration of China's consumer society has stimulated huge potential consumption momentum, and Chinese consumers' consumption focus has shifted from functional product consumption to ostentatious product consumption. With the deepening of economic globalization, international first-tier brands, which have the attribute of showing off, are increasingly entering the daily lives of Chinese consumers. Chinese consumers are regarded as the world's largest luxury consumer group with their strong purchasing power. If international luxury brands want to occupy a larger market share in China, they must conform to the characteristics of the Chinese market and meet the shopping habits of Chinese consumers. Therefore, based on the 4P marketing theory, this article analyzes the marketing background and current situation of the H brand, and conducts a PEST analysis of the H brand. It puts forward feasible suggestions on how to exploit the potential customers' consumption ability and obtain greater market share by taking advantage of the opportunities of sinking market and alternating generations of consumers after entering the Chinese market.

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