Advances in Economics, Management and Political Sciences

- The Open Access Proceedings Series for Conferences

Volume Info.

  • Title

    Proceedings of the 2023 International Conference on Management Research and Economic Development

    Conference Date

    2023-04-28

    Website

    https://2023.icmred.org/

    Notes

     

    ISBN

    978-1-915371-79-9 (Print)

    978-1-915371-80-5 (Online)

    Published Date

    2023-09-13

    Editors

    Javier Cifuentes-Faura, University of Murcia

    Canh Thien Dang, King's College London

Articles

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230051

    Comparison of Chinese and American Banks' Loan Financing Business

    In this article, we aim to compare the bank’s loan financing business in China and the United States. We will focus on banks' personal lending business, including housing, student, and personal consumption loans. We will analyze the personal loan business of Chinese and U.S. banks separately and compare the personal loan business of both banks. The result of our comparison is that the government controls the lending system in China. China's loan system is formulated by the People's Bank of China, which is less liberal than the US loan system. China's loan laws are also imperfect, and there is a lack of third-party supervision. The United States has a complete system with guarantor agencies that China does not have. The government and the market are Multi-participation, and the Secondary Market is also involved, sharing the risk.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230052

    Different Cultures of Online Shopping Modalities: How Emerging Economic Modalities Shape Contemporary Society

    The emergence of economic modalities shapes different cultural societies by increasing platform economy in which consumers form different consumer behaviors between China and the United States. The previous study explained that U.S. consumers are resistant to online shopping due to privacy concerns. Previous research has studied the issue by interviewing U.S. consumers and by giving data for both China and U.S., and there are no possible solutions for this issue. Our study uses qualitative research to find databases between two countries and analyze consumer behavior differences. Our finding indicates that the unpopularity of the U.S. platform economy is because of the lack of a star economy, strong consumer rationality, and low level of vulnerability to the image. As opposed to previous assumptions, our study suggests adding diversified goods to the platform, offering appealing titles, and building convenient online consumption methods in order to make U.S. online shopping popular.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230053

    The Implementation and Refinement of Range Breakout Strategy in Chinese Commodity Market

    The range breakout strategy is a momentum strategy that involves taking a long position in a security when its price exceeds a predetermined range and a short position when the price falls below the range. Previous research has indicated that this strategy is well-suited to the price volatility patterns observed in commodity markets. Considering the significant expansion and di-versification of China's commodity market in recent years, we decided to apply the range breakout strategy to China's commodity futures market and assess its feasibility and profitability. Our research utilized historical performance data from the Zhengzhou Commodity Exchange and Shanghai Future Exchange between September 1, 2012, and July 31, 2022, obtained from CSMR as our database. We focused on the top 27 most liquid commodity futures categories to construct our back-testing portfolio. Our approach centered around using volatility as the basis for entry signals in the range breakout strategy and signal weighting as a portfolio construction method. The results demonstrate that the range breakout strategy, based on volatility, is highly effective in China's commodity futures market. This research con-tributes to the enrichment of optimization strategies in China's Future Market. Furthermore, we explored the use of cross-commodity hedging and the Average True Range (ATR) indicator to further enhance the strategy. Although no practical improvements were discovered beyond the original strategy, this exploration offers valuable insights for future research.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230054

    The Impact of Stock Splits on Stock Prices

    Stock splits can increase liquidity and also attract smaller investors, although no single study has shown that stock splits have an effect on stock prices. The primary aim of this project was to find the impact of stock splits on stock prices. This paper uses Amazon and Google stock price data for research. The event study and market model were used to analyze the relevant data and to explore the effect. It includes a total of four events on the announcement day and implementation day of the two companies. The study results show that stock splits do have an impact on share prices.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230055

    The Differences in Accounting Quality between Chinese Companies and American Companies Listed in the United States

    This research paper investigates the difference between Chinese listed companies in the US and US companies regarding the quality of accounting information from companies’ annual reports. After a careful review of literature, researchers decided to apply classic M-score model for information processing and one sample t-test to determine the relationship between accounting quality and the country of the company. There are two hypotheses, and the first one is that the difference between the mean M-score of U.S. listed Chinese companies and the mean M-score of U.S. companies is not significant. The second one is the difference between the mean M-score of U.S. listed Chinese companies, and the mean M-score of U.S. companies is significant. This research result turned out to support the first hypothesis, indicating that the difference between the accounting qualities of the two types of companies is not significant.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230056

    How Changes in Carbon Emissions Affect the Output of Mining Industry and Analysis on the “Incentive Effect”

    Social Problems and Impacts: Nowadays, the economy is burgeoning around the globe. However, simultaneously, air pollution still remains pervasive on a global scale, exerting negative impact on human health, among which Carbon dioxide is in great proportion. As factories’ constant output will lead to growing carbon emissions, air pollution is becoming increasingly serious. In this study, we will focus on the relationship between the change in carbon emissions and the output in mining industry, to see that whether carbon reduction policy will affect economy, and whether incentive effect will happen. Research question: How does the change in carbon emissions affects the output of mining industry? Will the “incentive effect” happen? (Will carbon reduction policy boosts industrial transformation?) Research hypothesis: 1. An increase in CO2 emissions will promote the development of the mining industry. 2. Incentive effect will happen. Methods: Research and data-set analysis; OLS regression Model with Quantile-Quantile plots Key findings and results:1. Increase in CO2 emissions will promote the development of the mining industry. 2. Incentive effect might happen.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230057

    What Is the Role of Information Technology in Helping Enhance Gender Equality in Developing Countries and Improving Long-Term Economic Growth?

    Information technology is a significant part of modern life and has changed society in many aspects. This study aims to investigate the relationship between developing informational technology and the economic growth within developing countries with female status by using data from various sources including the National Bureau of Statistics of PRC, World Bank, and research statistics from companies and papers. In the work, individual data is analyzed and connections between them are discovered and concluded. The data in the work show strong correlations between developing information technology and decreasing gender inequality with economic growth. The data from the EU report further confirms that point. Therefore, it is safe to conclude that information technology helps enhance gender equality and improve long-term economic growth in developing countries.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230058

    Advertising in the Metaverse

    As the metaverse grows, leading businesses are already searching the metaverse for potential advertising partners. This article explores whether advertising in the real world can be directly applied to the metaverse. Through the method of literature review, this article summarizes some extant readings and proposes that with the characteristics of decentralization, shared environment, and immersion in the metaverse, advertising will be different from the real world. Moreover, the challenges and problems that brands will face are also raised. This article provides a reference on advertising strategies for brands who want to enter the metaverse, and also lays the groundwork for further in-depth research.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230059

    Research on Enterprise Supply Chain Management --- Taking Apple as an Example

    The term “supply chain management” first appeared in the logistics literature in the mid-1980s. The goal of so-called supply chain management is to plan, implement and control in order to reduce production costs and improve production efficiency. This paper aims to analyze enterprise supply chain management. The supply chain involves most of the products in our lives. The paper starts by presenting an overview of supply chain and the importance of it. This paper chooses Apple as an example to analyze supply chain management. Apple is the world's leading high-tech company, which can offer me some experience. The supply chain was not pioneered by Apple, but they do a good job. In the supply chain, part of the enterprise's business is external, which reduces costs and improves production efficiency. Apple is consumer-oriented. Some businesses are external and so on, which makes it a win-win situation for him and his partners. But there are also some problems in Apple's supply chain management, such as excessive exploitation of downstream suppliers and neglect of employee rights and interests. Then this paper discusses how they make changes in order to improve supply management. Finally, we summarize how to effectively manage supply chains in businesses. Apple needs to pay attention to the low-end market, strengthen the supervision of suppliers, reduce the exploitation of suppliers, and truly protect the rights and interests of those suppliers' employees. In addition, it should shorten and optimize the supply chain to make the company's operations more stable.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230060

    The Degree of Information Exchange on the Effectiveness and Efficiency of Cooperation in the Bargaining Game

    This study extends the understanding of game theory on cooperative utility and efficiency. The paper investigated the literature of Rubinstein Model with perfect information in Game theory by adding authors’ knowledge and experiment of how the degree of information affect effectiveness and efficiency of cooperation. This research is based on previous experiment by designing a new experiment and collecting qualitative data. Allocative efficiency is further discussed in our strategic game setup. Types of motivation were also evaluated in the investigation, including intrinsic, extrinsic, and image motivation, to analyze the possible correlation between players’ strategic behaviors and motivation. Motivation can lead to interactive cooperative behavior, leading to either success or failure of achieving allocative efficiency. This paper also analyzed the reasons behind uncooperative behaviors. Based on the findings, the theory of the importance of incentive-based cooperative behavior in bargaining games has been developed.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230061

    Analysis of Financial Support Policies for SMEs in the Context of the COVID-19 — Taking Shanghai as an Example

    The COVID-19 virus, which emerged in the early 2020s, is now present on every continent. Small and medium-sized firms (SMEs) face significant hurdles as a result of the global epidemiological situation and the drastic changes in the global economy and trade. After implementing a number of groundbreaking financial regulations, China has seen impressive growth. Using Shanghai as an example, this research combines public policies with financial support for SMEs in order to cope with the negative economic changes caused by the COVID-19 to SMEs. The methods used in this research include investigation, literature review, and a case study. This research intends to stimulate legal reform and development as well as improve the quality of financial supervision in addition to fostering an environment that is more favorable for businesses who have been adversely affected by the COVID-19.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230062

    Three Industry Characteristics Affecting Capital Structure: Review of Literature

    This paper summarizes the literature that studies the impact of industry characteristics on capital structure, and focuses on three factors, namely, growth opportunities, tangibility and firm size. We find that most literature supports the following conclusions: growth opportunities are negatively correlated with leverage, tangible assets are positively correlated with leverage, and enterprise size is positively correlated with debt level. At the same time, we find some limitations in previous studies. For example, scholars generally use linear regression as research method, and focus more on developed countries rather than on developing countries. According to these current situations, we give several suggestions for future research directions.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230063

    The Impact of Non-war Geopolitical Risk on Return and Implied Volatility on Stock

    The impact of non-war geopolitical risks on stocks has not been adequately studied in the academic literature. This paper intends to explore whether disputes between countries or related political news have some impact on stocks prior to the occurrence of war. This paper focused on examining the impact of non-war geopolitical risks on the returns and implied volatility of the call option related to Taiwan Semiconductor Manufacturing Company’s stock. In this paper, different models are used to predict the stock returns and the implied volatility of some call options related to this stock and then compares the estimation with the real data in order to perform hypothesis testing to determine whether the difference is significant. This paper found that non-war geopolitical controversies do not affect the stock returns, but that investors' reaction to risk can be affected differently depending on the nature of the event.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230064

    Research on Holiland's Word-of-mouth Marketing Strategy Based on 5T Theory

    In recent years, driven by the trend of baked food as the main meal and capital investment, the baking market has continued to expand with frequent clashes between old and new brands, therefore, both opportunities and challenges coexist. Established in 1992, Chinese baking brand Holiland quickly seized the market through a series of comprehensive and efficient marketing strategies, escaped from the "midlife crisis", and became a top domestic baking brand. Its marketing model is worth exploring. Based on the 5T theory of word-of-mouth marketing proposed by American marketing master Andy Senoviez, this paper analyzes Holiland’s marketing strategies from five aspects: talkers, topics, tools, taking part, and tracking. Through analysis, it is concluded that Holiland has a good reputation because it can arouse the identity of the Generation Z (Gen Z) consumer group and it is good at creating hot topics. Furthermore, it constructs media matrix promotion, pays attention to interactive management, and tracks customer feedback on a regular basis.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230065

    Analysis of Marketing Strategies of Louis Vuitton Based on The Marketing Theory of 4Ps

    Increasing economic development and disposable income are transforming China into a middle-class society. As more and more people are able to meet their basic needs (e.g., leisure and employment), they are more inclined to pursue luxury products to fulfill their material needs. Consequently, luxury brands should use effective marketing strategies to attract as many potential consumers as possible to maximize their chances of tapping into this huge market. Therefore, this essay aims to provide insight into luxury brand marketing strategies in China, using the example of Louis Vuitton. The article adopted the 4P marketing model to identify the successful marketing strategies for LV through price, product, promotion, and place, as well as to provide additional advice on the existing strategies. While the research clearly indicates that these marketing strategies are efficient, LV should also take precautions to avoid diverting its target market from high-end consumers, do more research on their ambassador choices, co-brand with more native Chinese designers, and launch more China-exclusive special edition products.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230066

    Performance Evaluation of Chinese Stock Mutual Funds

    Based on a data from January 2003 to July 2020, I compare market index with mutual funds in Chinese stock market. First, I compare the cumulative return of market with that of mutual funds. Mutual funds have obvious advantages. Next, I compare their volatilities, Sharpe ratios, Sortino ratios, and maximum drawdowns. Based on these performance proxies, Chinese stock mutual funds still outperform the market index. Finally, I research the persistence of fund performance. Mutual funds with better performance in the past year tend to have higher returns in the next month.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230067

    Analysis of Trade Competitiveness and Complementarity Between China and RCEP Members

    This paper makes an in-depth analysis of the development of international trade between China and RCEP members and calculates indexes of different dimensions to discuss the competitiveness and complementarity of trade. The results show that the trade structure between China and RCEP members is gradually changing, and the structure of export trade is constantly optimizing. The export structure of China is comparable to that of other RCEP members, among which capital-intensive and technology-intensive products have the most significant similarity, and trade competition is fierce. China's interdependence with other members is deep and growing. China's trade with the other 14 countries is, on the whole, a competitive and complementary relationship. The signing of the RCEP has brought many opportunities for China as well as many challenges. The research in this paper expands and enriches the research on the potential effect of China's participation in RCEP and provides a reference for the future development direction of China's commodity trade in the context of economic globalization.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230068

    Comparing the Efficiency of Gender Policy in Canada and the United States by the Female Employment Rate

    Companies in society began to focus more on gender problems and provide more privileges for women by creating policies that recruit more female employees. The efficiency of this policy differs in various fields in different countries despite almost every company utilizing this policy. By looking at the data about the changes in the number of women employees and women employees-to-all employees ratio from the 20th century to now, this research paper compares the rate of female employment changes in two countries, Canada and the United States. To indicate which country, Canada or the United States, is more efficient about the policy based on different fields, this paper used linear regressions to observe the slopes of female employment changes from 1987 to 2021 in business, health, government, trade, transportation, and manufacturing fields. This paper also identifies which area has more efficiency in using policy inside each Canada and the United States.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230069

    The Effect of Ambiguity and Asset Pricing on Credit Spreads

    The purpose of this study is to analyze the impact of ambiguity on credit spreads, help investors to clarify the quantitative impact of ambiguity on the bond market, so that investors can make better use of ambiguity to make the most economic decisions in future investment activities.We obtain relevant data of maturing corporate bonds in China's bond market, measure the degree of ambiguity through bid-ask spread, explore the internal relationship between ambiguity and credit spreads through VAR model, and explore the impact of volatility of two variables, ambiguity and credit spreads, on each other through impulse analysis. We find that there is a negative correlation between ambiguity and credit spreads, and the unit change of ambiguity will bring huge fluctuations to credit spreads.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230070

    Starbucks Supply Chain Analysis

    This article will analyze the supply chain management of Starbucks Corporation. It will include Starbuck's essential supply chain background, Starbuck's existing supply chain strategy, its supply chain pain points, social responsibility, critical financial data, the impact of Covid-19 on its supply chain, and recommendations. Starbucks can essentially maintain its position as the market leader due to a supply chain strategy that is disciplined, orderly, and adaptable to changing market conditions.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230071

    Research on the Supply Network of Camellia Oil in Anhui Province

    Tea oil is becoming more and more popular in China. Based on a field investigation, this paper analyzes the supply network of Camellia oil in the local markets of Anhui. It is found that there are 3 network models of Camellia oil supply. The towns or counties with only one factory and sufficient Camellia seeds have the lowest risk and the best chance in oil supply. The towns or counties with just one factory and just enough Camellia seeds are at the greatest risk and have the least chance in oil supply. The towns or counties with two factories and Camellia seeds that can only supply one factory have a moderate risk and the tied best chance of oil supply. The network's primary limiting factor is the availability of Camellia seeds. The probability of the supply network can be considerably increased and the risk can be greatly decreased with more factories and sufficient Camellia seeds.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230072

    Investigation on the Factors Influencing Stock Prices

    This article focuses on the impact of financial data of some companies that can be found from financial websites n the company's stock price. This is because investors always lack trust in financial analysts because they are suspicious of their motives. Therefore, this article discusses the impact of some financial data on stock prices in addition to the traditional models such as dividends, ROE and other factors. For example, profit, solvency, forward P/E ratio, etc. The intention is to help external investors to judge the change of stock price more accurately by using basic financial data. This will ensure their interest as much as possible.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230073

    Capital Structure and Firm Performance: Evidence from China’s New Energy Industry

    Over the past decade, China's new energy industry has taken a leading position all over the world. To promote the healthy development of China's new energy industry, this paper takes 89 China's new energy listed companies between 2012 and 2021 as a sample and uses panel and OLS regression to study the impact of capital structure of China’s new energy listed companies on corporate performance. The results of this paper show that in China's new energy industry, the asset-liability ratio is negatively associated with company performance, the equity concentration ratio is negatively related to firm performance, and the equity checks and balances is positively correlated with firm performance. China's new energy listed companies should optimize the debt and equity structure, reasonably control the debt, and strengthen the equity checks and balances to promote the stable development of the industry.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230074

    A Research on the Social Innovation (SI) Approach to Social Entrepreneurship

    Social entrepreneurship is a type of social innovation that has developed over the past decade. This study examines the mechanism of the association between SE and innovation, we propose SE as a paradigm for solving social and social challenges, and then the intrinsic qualities of SI. The fact that SE relies on a disjointed body of literature that lacks a cohesive theoretical foundation is a significant factor in supporting this methodological approach. Thus, the qualitative method is ideal for exploring the many facets of entrepreneurship. Take Australia, for example, although the Australian economic system is not mature enough, three major challenges were recognized, and based on these challenges social managements across the organization are established. The research significance of this paper is to focus on the innovation of social entrepreneurs and the help that their spirit brings to society or social problems. In addition, our findings allow us to highlight the major stages of the scientific inquiry process, including entrepreneur support, third space creation, and community of practice formation.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230075

    How the NCAA Is Solving Alcohol Abuse on College Campuses Through Marketing Strategies

    The National Collegiate Athletic Association is an American college sports league that is popular in the United States and even around the world. It includes many different kinds of sports, and almost all have a high level. Basketball is one of the representative sports in the National Collegiate Athletic Association. There is an annual sports championship that is the most popular in America and is held in March of each year. National Collegiate Athletic Association sports events have a very high degree of attention and a very strong mass base. Not only the basketball is a popular sport in National Collegiate Athletic Association, track and field are also popular. In addition to basketball and track and field, the National Collegiate Athletic Association also includes other sports such as football, baseball and others and they are all concerned and loved by people. Alcohol abuse among college students is a serious public health problem that plagues many American college students. This situation also leads to serious illnesses associated with alcohol for adolescents. More than just disease, the act of drinking alcohol is likely to lead to future alcohol dependence in adolescents. Student athletes have an even more serious alcohol abuse problem. This article mainly studies the National Collegiate Athletic Association's use of different marketing methods to solve the long-standing problem of alcohol abuse by college athletes. Furthermore, through marketing to eliminate the negative impact and make college students pay more attention to the problem of alcohol abuse, so that they can get better athletic performance, academic performance and physical health, and also enable them to effectively avoid criminal problems that may be caused by drinking.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230076

    Research on Fair Value Measurement of Investment Real Estate

    With the development of the real estate market, the limitations of the investment real estate measured by the cost model have become increasingly prominent. The fair value can reflect the current economic situation of the real estate market and future market expectations, and can provide more relevant and accurate accounting information. This paper combs the concepts of fair value and investment real estate, and gives the application of fair value measurement model in China's A-share market investment real estate in 2017-2021. This paper combs the main problems of fair value measurement of investment real estate, and gives the suggestions of improving real estate trading platform, reducing enterprise tax appropriately, standardizing information disclosure and optimizing the rules and regulations to provide references for relevant researchers.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230078

    Impact of COVID-19 on the Manufacturing Industry: A Case Study of 3M Company

    The 2019 coronavirus pandemic is the largest impact on manufacturing since the 2008 financial crisis. The impact on the manufacturing supply chain is particularly prominent. Much of the research by economists on the impact of the pandemic on industries has focused on risk transmission and macroeconomics. However, there is a lack of research on the financial status of individual companies and the adjustment strategies of companies in the face of shocks. Through a case study of 3M company, this paper aims to explore the impact of COVID-19 on the manufacturing industry. By analyzing the company's internal financial situation and external environmental impact, this paper illustrates whether the company's adjustment strategy is useful during the pandemic. The results show that large manufacturing companies have the ability to internalize the impact of risks. At the same time, backward integration of supply chain management strategy is one of the best ways for companies to improve the robustness of the supply chain.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230079

    The Trend of Import and Export Trade Terms of Agricultural Products Between China and the United States

    It has been observed that the U.S-China trade has increased extraordinarily in the last couple of years. However, China is also the biggest market for U.S. agricultural products. Therefore, the main objective of the presented report is to illustrate the trends and development of the trade of agricultural products between China and the U.S., which can play a substantial role in the further economic development of these countries. Furthermore, it will facilitate the policymakers to design future trade policies which can maximize the benefits proactively.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230080

    The Key to China's Market - Negotiation

    In the context of economic globalization, business negotiation has become increasingly important. When western business negotiators seek opportunities in the huge Chinese market, they often encounter setbacks in negotiations. This article starts from the perspective of universal cultural dimensions, and through the analysis of the characteristics of Chinese culture, to explore the cultural factors that affect China's business negotiations from the shallow to the deep, from the outside to the inside.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230081

    Analysis of Dutch Bros’ Marketing Strategies

    Dutch Bros, is well-known on the west coast for providing its customers with high-quality coffee, signature Rebel™ Energy Drink and chai tea. Their well-known mission statement is: to make a massive difference, one cup at a time. This specific service and production has a huge global market. Dutch Bros has seized this chance and has persisted in innovating in this market, as have numerous rival businesses like Starbucks or McCafe. This paper mainly discusses the marketing strategies of Dutch Bros, so as to help it thrive in the local market and community, and offer some references for other coffee shops.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230082

    REITs Analysis of Industrial Parks—Take CCB Zhongguancun Industrial Park REIT for Example

    In 2021, China's public offering infrastructure REITs officially set sail. The 21 public offering REITs products and projects that have been issued have excellent qualifications and are popular among institutional and individual investors, laying a solid foundation for the healthy development of the subsequent REITs market. Industrial parks usually have the advantages of clear property rights, stable income and value-added potential, and are an important part of the infrastructure REITs pilot. This paper reviews the market performance and typical characteristics of industrial park REITs since establishment, and, on this basis, analyzes the valuation methods applicable to industrial park REITs. Taking CCB Zhongguancun REIT as an example, starting from the location and operating status of the underlying assets and through the fundamental comparison of similar projects and P/FFO valuation, the research concluded that the market valuation of the project was at a high level in the industry and reached the average valuation level of industrial REITs in the United States, the good operating performance supported its market valuation. Finally, the future growth potential, operation management, and investment prospects of the industrial park REITs are prospected.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230084

    The Development Status of the Fan Economy from the Perspective of Consuming Psychology in the Era of New Media

    The widespread use of new media and the Internet has altered people's consumption behaviors. Brand management and product promotion strategies have also improved. Since production eventually chooses to be consumed, the conventional consumption model primarily satisfies people's fundamental material necessities. People's consumption has increased as a result of the growth of the social economy to include spiritual and emotional demands. The new era's consumption paradigm has altered to allow consumer demand to drive industry production. The emotional consumption of consumers is being investigated by media and business, and they are able to capture people's need to use consumption to find emotional solace. Utilize the fan economy to sculpt the emotional resonance between your brand's offerings and customers in order to build a strong social presence for your brand. This paper will look at the fan economy's current state of development in light of new media from the perspective of consumer psychology. Find the key elements that influence customers' purchasing decisions in today's society through research and a review of pertinent literature. Additionally, how the evolution of the Internet has influenced how the consumer market has changed and how this has influenced customer behavior. The article's main goal is to demonstrate that customers are now more interested in emotional value than only material or economic advantages when determining whether an action is worthwhile.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230085

    Research on the Influence of Gamification Marketing Mechanism and User Participation Intention

    With the widespread application of social media, the discussion around gamified marketing mechanism and user participation intention has gradually entered the public's view. Based on the existing research framework of consumer behavior, this paper further discusses and analyzes the factors affecting users' willingness to participate, and introduces and empirically analyzes four dimensions: the individual-environment matching theory, flow theory, network security trust, and the perceived ease of use of the marketing mechanism itself. The role of flow theory as a mediating effect in the whole research framework is discussed.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230086

    Development and Protection of Internet Finance in the Era of Big Data

    Starting from 2016, big data is widely used. The world has also entered the era of big data. Internet finance is also a topic that has received a lot of attention in recent years. Together with the arrival of COVID, Internet finance is developing rapidly. Internet finance will become more of a big trend in the future. People primarily use third-party payment, online lending, direct fund sales, crowdfunding, online insurance, banking, and other similar services. At the same time, Internet finance also brings more new opportunities to the financial sector, but the new opportunities and innovations also bring some risk factors. Starting from the current situation of Internet and big data, the article finds that how to control financial risk and credit risk is a problem that needs to be addressed vigorously nowadays. Developing a good personal credit system is also a practical action that needs to be put in place. Through SWOT analysis and questionnaire, we analyze the public perception of the Internet and the credit risks in the development of Internet financial innovation, from which we can provide solutions to improve the regulatory power, thus promoting the safe and efficient development of Internet finance. In addition, through literature view, we analyze how to enhance people's privacy and the credibility of Internet finance.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230088

    Research on Marketing Strategy of Fast Fashion Brand--Taking URBAN REVIVO as an Example

    In modern society where the pace of life is increasingly fast, people's demand for clothing reflects their pursuit of speed. The resulting fast fashion clothing industry breaks the traditional marketing mode and develops rapidly, realizing the rapid transformation of consumer goods in the design of new clothing products. Therefore, in the current clothing industry, "fast fashion" has become a marketing method that is mainly used. Based on the current development situation of the clothing industry, this paper takes URBAN REVIVO, one of the most successful local brands in recent years in China, as an example to analyze and compare the marketing strategies of the clothing fast fashion brand by using marketing models, so as to provide help and guidance for the practice of "fast fashion" clothing industry. Conclusions can be drawn that, under the guidance of STP theory, URBAN REVIVO has made differentiated and accurate market positioning and has achieved good development. From the perspective of 4P theory, URBAN REVIVO 's success lies in its product strategy of ‘more styles, less quantity’, its price strategy of parity, its efficient channel strategy, as well as its less-discount promotion strategy.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230089

    Supply Chain Finance: Brief Introduction of In-kind Finance and Factoring

    Small and medium-size enterprises (SME) can sometimes find it difficult to acquire necessary cash flow from banks. It comes with a high cost to obtain necessary information for SMEs and assessing true financial situation for each individual suppliers can be both costly and time consuming. and other methods are needed to finance SMEs. The paper will talk about some of the most used supply chain financing options include in-kind finance, factoring and reverse factoring, and inventory-based financing. Based on findings, I concluded the benefit and risk of each method, and parties involved in these financing options.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230090

    Digital Transformation and Innovation Strategies for Traditional Retail Stores

    Due to the global pandemic and world economy recession, the passenger flow of the retail industry is still relatively weak. Many countries have strengthened measures to prevent and control the epidemic, and then temporarily closed their stores. This reminds businesses that COVID-19 is still an ongoing challenge. This paper aims to identify the possible digital solutions for traditional offline retail stores to embrace digital innovation to become more smart and efficient. This research theme is to explore the feasibility of introducing a digitized business model into traditional retail stores using JD sports as the case. Business Model Canvas is used to identify the existing business model of JD retail shops, while Innovation Ambition Matrix is designed for making the innovation plan. The latest business model is presented with the help of the Customer Journey Map. By implementing the model, JD's traditional retail shop will reduce labour costs and increase operational efficiency, strengthening its competitive advantages.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230091

    An Analysis of Factors Affecting the Housing Market of San Jose Using MLR Model

    This article seeks to explain the unstable curve of housing prices in San Jose by analyzing the data of factors that may affect the housing market. By previous research conducted by other scholars, we believe there were five major factors which cause the housing prices to fluctuate, which are construction costs, total population, median income, mortgage rates and crime rates. Introducing multiple linear regression (MLR) as an approach to analyze and based on the monthly data of five-years period, from 2015 to 2019, we find an increase of mortgage rates and construction costs can lead to an increase in housing prices and other factors may not affect the housing prices as expected. However, due to lacking monthly data of certain factors like total population, we use other information associated with the factors to find an approximation of the real monthly data. Hence, while the conclusion provides certain explanations of housing prices for the buyers, it is built on many assumptions and may not perfectly fit the real behaviour of the housing market of San Jose.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230093

    Social Network and Resources Integration Within Logistics Industry in China --- With Case Study of Cainiao Network

    The business network in logistics industry is essential for integrating resources and establish firms’ own advantage of compettitiveness in the market, as well as providing more comprehensive services that facilitate firms to gain its revenue. Construction of intermediary platforms has therefore been an effective mean. Cainiao, a subdivided branch of Chinese giant enterprise Alibaba, has seized this opportunity. Though the debate about how social networks function to boost the high-quality development of firms has been very hot over the last three decades, few studies have mentioned and worked to understand to the linkage between social network analysis (SNA) and logistics chain management. Hence, the purpose of this research is to identify the construction of a business network by the giant Chinese logistics companies and its enhancing function of collaboration among firms and embeddedness for the success of Cainiao, which constructs the whole network. This paper will be carried out in concept explaination of essential terms in SNA and the practice of them into operation of Cainiao Network, as well as some diagrams made by Ucinet software will be applied. Results of the study show that through the early alliance of giant express enterprises, Cainiao has gained a wide network map that permits it to utilize abundant resources for the firm’s prosperity, and boosts the conjunction between the other companies and customers.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230094

    Analysis of the Marketing Strategy of Ubisoft --- Take the Assassin's Creed Trilogy as a Case Study

    Since its inception in the 1940s, gaming has grown to become one of the most profitable entertainment industries in the world. Many companies are looking to survive in such a profitable industry and capture more market share to gain more opportunities. Marketing strategies and tactics are key points that all companies need to master and use in order to gain more attention from consumers. Therefore, further research is needed on how to use the right marketing strategies and conduct the necessary market analysis. The purpose of this study is to discuss the marketing success of the Ubisoft, and why it’s famous franchise, Assassin's Creed trilogy, are losing consumers. It examines how video games can succeed and avoid losing market share from a marketing perspective and makes recommendations on how Ubisoft can market subsequent games more strongly and effectively. In this paper, the SWOT analysis is used for Ubisoft from a marketing perspective in order to know its status in the market. In addition, this paper provides a case study of the marketing strategies used for its most prestigious franchise series, Assassin's Creed, such as brand positioning, influence of target market, and operation of integrated marketing channels.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230096

    How to Effectively Identify Financial Risks in Financial Management

    In the context of global economic integration, China’s financial industry has been influenced by the international situation, and the openness of the industry is obvious. The entry of foreign financial institutions has made the competition in China’s financial market more and more intense, which has intensified the financial risks while promoting economic growth. In view of this, this paper will discuss in depth the effective identification of financial risks in financial management and put forward feasible protection countermeasures, aiming to help the financial industry further improve its risk management. The results of this study show that accurate identification of financial risks can provide a basis for financial management and fully maintain economic efficiency. To meet the international development trend, the financial industry must do a good job of risk identification, assessment, and prevention so as to reduce the probability of risk and the losses it brings. Since financial risks are inevitable, each company must face the increasingly complex economic market according to its own situation, which puts higher demands on the risk management of companies.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230097

    Risk Control Analysis in Electric Power Engineering Project Management

    With the development of social economy, the number and scale of electric power construction projects are increasing. Their contents are changing from "single" in the past to "diversified" at present. And the contents of project management are constantly being improved and updated. The function and structure of the electric power construction project in China are relatively complex, involving many factors. There are certain risks in safety, quality, investment, construction period and operating benefit. How to better solve the problems existing in the actual operation process and how to better manage power companies and improve the efficiency and economy of power company projects are the key issues that need to be considered. In order to ensure the economic and social benefits of electric power projects, improve their engineering quality, the project managers must analyze various possible risk factors in time during the construction of electric power projects, and take effective measures to minimize the risks.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230098

    Research on High Pricing Smartphone

    Since the introduction of the iPhone X, we have seen more and more phones that are priced at about $1000, and some of them are priced at about $2000. However, are these phones too expensive for most people? Many people do not want to buy these phones because, in some places around the world, people think these phones are too expensive. In addition, what benefits do the companies get when they price these phones this way? Thus, we can take Apple as an example. By evaluating the financial report from Apple, this paper aims to find out whether or not this kind of strategy is successful. Then, it suffices to show that by increasing the products' prices, the products' profits also increase. Thus, this strategy can be very successful since Apple has become the company with the highest market value. In addition, since the cost of production has increased dramatically, Apple needs high prices to keep the revenue stable. In some cases, these phones may not be overpriced.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230099

    Analysis on How the Enterprise's Strategic Deployment and Innovation Management Effectively Expand Profits

    There is a causal relationship between an enterprise's innovation management and the enterprise's strategic deployment. Only with enough excellent innovative technologies, effective management of new technologies, and presupposition of development routes, can an enterprise have long-term plans and deployments and constantly improve the details. The ultimate income will be to maximize the interests of the enterprise. This paper uses data survey and analysis to point out the correlation between profit expansion and resource innovation and strategic deployment by studying the profits and benefits that enterprises get from innovation management and strategic deployment (such as Disney and Alipay). The study concludes that the effective management of innovative technologies can help companies develop steadily, stabilize internal factors, focus on long-term benefits, and eliminate risks from social, political, cultural, economic, and other destabilizing factors.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230100

    Research on the Financial Model Selection between Capital Asset Pricing Model, Arbitrage Pricing Model, and Fama-French Model

    Financial modeling magnifies the importance of various systematic and unsystematic risks occurring in modern finance, which elicits the functionality of the Capital Asset Pricing Model (CAPM) introduced by Sharpe, Lintner, and Treynor. A considerable amount of societal support for CAPM has been triggered by its simplicity and precision in terms of making decisions for assets based on absolute risk rather than total risk. Objectively speaking, CAPM is also deeply limited by its unique prerequisites or assumptions. One pivotal point for investors to ponder is the selection of different methods and judge the individual applicability before implementation and this article aims to offer investors some financial advice derived from this process. Methods applied in this article involve information-gathering from empirical examples and tests, as well as financial analysis by comparison and selection among several models. This paper concludes that the Arbitrage Pricing Model (APM) and Fama French factor(s) Model (FFM) are differentiated and should be applied selectively and accordingly to cater to the imminent situations that investors are about to tackle.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230102

    Real Estate Development in China’s Third Tier Cities

    The development of real estate in China is undergoing a difficult time. Development in the third tier cities is at a high rate, yet there is little or no population growth in these cities. Instead, the people are moving from these cities to others, creating a fall in the price of housing. The challenges have been occasioned by the free market in which the firms are operating, even though 60% of Chinese GDP is from these cities. It means that they are important, and there is a need to ensure that they are well regulated to create sustainability. The study used a document analysis method to collect the data. The researcher examined the different papers and documents which have been published on the subject of real estate development in China’s third-tier cities. Thereafter, a critical analysis was conducted to make sense of the data and information collected. In the following sections, this paper will discuss the current state of real estate and the potential impact of the overdevelopment in China’s third tier cities. This paper notes that tier-three cities are overdeveloped, yet the population is lower than what the real estate sector supplies. This means that the sector is in deep debt, an issue that can and should be avoided. In the meanwhile, the relevant recommendations will be given. Some of the recommendations include the following: Formulating appropriate policies to ensure that there is clear regulation for investors in the real estate industry in China; The government should take an active role in the real estate sector in China; The government needs to ensure that there is little mass flow of people from third tier cities by ensuring that there are incentives to make people stay in the cities.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230101

    An Empirical Study of the Relationship between Clean Energy Consumption and Economic Growth

    To achieve the dual carbon objectives, the Chinese government adopted and implemented a policy of restructuring energy consumption. This paper empirically analyses the relationship between clean energy and economic growth in China by modifying the Cobb-Douglas model. Data on GDP, labour, capital, non-clean energy consumption, and clean energy consumption over the period 1990-2021 are selected to be examined using time series measures. The results show that there is no long-term equilibrium relationship between clean energy and economic growth. Based on the result, this paper suggests that the Chinese government should continuously transform its energy structure to boost its reliance on clean energy so that clean energy can advance the dual carbon goals while fostering economic growth. Finally, the paper gives recommendations on restructuring the energy structure, achieving the dual carbon goal, and promoting sustainable economic growth.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230103

    Research on the Existing Problems and Future Outlook of Knowledge Payment

    With the development of science and technology, network information technology has influenced and gradually realized economic sharing. To some extent, it promotes the arrival of knowledge payment, making payment platforms such as Himalaya App and Zhihu occur in the public view. The occurrence of knowledge payment improves the utilization rate of knowledge and reduces the problems of improper use and waste of knowledge. However, with the rapid development of knowledge payment, it also faces many problems, such as the imperfect legal system, imperfect technical means, and people's weak consciousness of knowledge payment. Based on this, this paper summarizes the existing problems of knowledge payment. In addition, we put forward real-time strategies, including perfecting the laws and regulations, improving scientific and technological means, and strengthening the publicity of knowledge payment.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230104

    Research on the Factors that Affect Demand and the Effects of Changes in Demand on Prices

    Demand theory is one of the major fundamental and important theories of economics. It explores the relationship between consumer demand and price. Consumer demand is influenced by a variety of factors, which leads to different price changes that affect the entire social economic changes. Through a literature review, this article explores the analysis of demand theory and the three factors that influence demand, income, relevant markets and advertising. The article points out that willingness to pay and utility theory can be used to understand demand theory, and this research also analyzes the impact of income, relevant products, and advertisement on demand.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230105

    The Verification and Application of the Research about How ESG Performance Influences the Corporate Value

    The essay aims to verify the relationships between corporate performance and ESG investing so that the meaning of environmental, social, and governance (ESG) performance can be highlighted. And the conclusion can be applied to classical business theories and business analysis. The article uses regression and sensitivity analysis to research the problem. There will be three assumptions of the idea, the relationships with financing constraints and corporate efficiency. And the sensitivity of ESG performance. We will conclude that ESG investment positively correlates with corporate efficiency and negatively correlates with financing constraints. And the sensibility of ESG investment is higher in private enterprises than in state-owned enterprises.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/18/20230106

    Real Estate Value Analysis Using Models

    Housing is an indispensable material basis for people's lives, and its price significantly impacts their lives. There are various forms of valuation to determine the price, and the simplest is to determine the price at which the property would have traded on a particular date. However, there is a wide range of purposes for which valuation is required. The cost of a property depends on factors such as size, floor, location, parking space, etc. The purpose of this paper is to use a multivariate back model as a basis for sub-categorizing the factors that affect the price of real estate and provides a reference for residential real estate price management and regulation.

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