Advances in Economics, Management and Political Sciences

- The Open Access Proceedings Series for Conferences

Volume Info.

  • Title

    Proceedings of the 2nd International Conference on Business and Policy Studies

    Conference Date






    978-1-915371-43-0 (Print)

    978-1-915371-44-7 (Online)

    Published Date



    Javier Cifuentes-Faura, University of Murcia

    Canh Thien Dang, King's College London


  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230267

    The Effect of Globalization and International Trade Between UK and China on the UK's Economy and the Future of Trade Between China and the UK

    Globalization refers to the cross and cultural dissemination of commodities, finance, technology and information in various countries, which will make various countries more connected to each other, and within economic point of view globalization will increase the connection between countries, international trade, business /financial cooperation and mutual influence in politics. The further increase in international trade not only increases the global interconnectivity and interdependence, but also has a great impact on UK's domestic economy. This article will take a look at globalization and international trade with China, discussing exactly how China is affecting the UK economy and the future of international trade with China.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230268

    Empirical Study of Gender Differences and Regional Economic Development

    With the widening of gender differences in modern society, the unequal treatment of women has also gradually deepened. On average, femalea are less educated than males in most of the provinces in China. This paper analyzes the relationship between educational levels of males and females in different regions and the regional economic development by using the gross regional product per capita during the last five years and annual data of male and female population with a college degree and above, which is sampled by province, and discusses whether gender differences will affect the local economic development. Through the analysis of existing data, it can be concluded that regions with a higher degree of gender discrimination have a lower GDP, and the gender discrimination rate is negatively correlated with GDP. Finally, this research summarized possible explanations for this phenomenon from the aspects of education level, labor participation rate and so on. So, because of gender the average education level of women might be negatively affected by discrimination, thus affecting the quantity and quality of work undertaken by women in society. Similarly, labor participation rates can also be affected by discrimination against a particular sex, where discrimination against men in a particular area or industry prevents male from entering the factory and contributing to the labor force. These phenomena will definitely bring about an undervalued development potential for the industry or area.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230269

    The Impact of Bundling Strategy on Consumer Psychology of E-commerce in the Era of Big Data

    With the informatization of versatile platforms, e-commerce has become the most popular promotional channel. As the key element of the marketing mix, price strategy plays an almost decisive role in a consumer’s willingness to pay and consumer satisfaction. Thus, this study will explore the impact of bundling strategy on consumer psychology in big data e-commerce. The result shows that the bundling strategy can take advantage of big data to maximize product value perception and consumer satisfaction. Through the previous literature, the article finds many complex psychological aspects of consumers in bundle pricing under big data e-commerce. However, there are few studies on the specific elements and degree of impact on consumer psychology. Therefore, future studies can focus on using qualitative analysis to explore the influence of bundling strategy on consumer psychology in big data E-commerce and focus on one of the e-commerce platforms.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230270

    Comparison and Analysis between the Different Social Software

    This paper mainly introduces the Differentiation strategy which is one of the three basic strategies. For an enterprise, in order to occupy the leadership advantages from the competitive market, its managers should improve the comprehensive and sustainable development ability of enterprise management, as well as independent innovation and development ability from the perspective of business strategy, and rely on product technological innovation, scientific enterprise management and other comprehensive means, to form a differentiated competitive leadership advantage suitable for their own characteristics. Therefore, the differentiation strategy causes various products in different markets. This paper will compare and analyze the differences between different social Software on a strategy level by using literature analysis. It can be concluded that a differentiation strategy can help enterprises survive or even go beyond old companies in the market by attracting different customers group.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230273

    Family Fertility Cost Estimation Based on CFPS Data

    The "demographic dividend" has brought abundant labor resources and low labor costs to our country. However, the official data released by the National Bureau of Statistics in 2021 shows that China's total fertility rate is 1.3. With the obvious trend, this endowment advantage will no longer exist. It is of great significance in contemporary China to calculate the cost of family fertility that leads to low fertility willingness, and to formulate policies to increase the fertility rate. Therefore, the paper builds a model to calculate the cost of family fertility in China through the equivalence scale theory, and calculates that the equivalence scale level of the family fertility cost in China is 1.41, which is a relatively high level in the world. On this basis, the paper analyzes the reasons for the high cost of fertility, and summarizes the shortcomings of the paper's research, therefore putting forward suggestions for future research.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230274

    What Does Venture Capitalists Learn From IPO Failures?

    Venture capital investors focus on early-stage enterprises, the market participants have limited information about their prospects. Their investment decisions involve complicated factors and potentially the failures in the past can affect their future investment decisions. In this paper, within the context of venture capital investment, I examined the impact of the rate of IPO failures in one sector on future investment in the same sector. However, the direction of effect is ambiguous. The learning effect from past failure can be positive if the VC investors gain valuable experience from it. Alternatively, the learning effect can be negative as it reveals the VCs’ incapability to invest in that given sector. I exploit a data set from Preqin and a fixed-effect model to help me identify results that are consistent with a positive learning story. This finding contributes to our understanding of how VC investors make investment decisions and how financial market participants react to failures more broadly.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230275

    The Impact of Rising U.S. Real Estate Prices on Young Americans

    The main content of the whole article is to express that real estate has caused too much pressure on young people. As we all know, the real estate business has become more and more prosperous in recent years, and many rich people like to buy many houses, because they think the house will preserve its value, they speculate the house price very high. And it is the young people who suffer from this. Compared with ten years ago, they need to spend more time and energy to complete the goal of buying a house. This This is especially true after the outbreak of the epidemic. In the United States, many companies have to lay off employees or reduce wages to maintain the operation of the company in order to solve the losses caused by the epidemic. It is difficult for graduates to find jobs during this period, let alone one Set up your own house.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230276

    Analysis of the Influence of Enterprise Mergers and Acquisitions on the Stock Market

    The global M&A market has been growing rapidly in recent years. With the development of emerging markets, M&A can be seen in almost any event that affects the direction of the market, especially in stock market volatility, where the impact of M&A is sometimes a factor that cannot be ignored. In many different situations, M&A can have a different impact on overall stock market volatility. Through this process, we will show the intrinsic relationship between stock market turbulence and corporate M&A transactions through analysis to improve the in-depth measurement of M&A activities by companies. From several perspectives, we will use literature reading and analysis methods to conduct an analysis of the impact of corporate mergers and acquisitions. The study will show that the relationship between stock price fluctuations and M&A transactions is complementary, and that the development goals and status of the firm will determine whether M&A can have a positive impact on the stock market.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230279

    Studies on Current Situation of Private Digital Currency and Central Bank Digital Currency

    Digital currency is one of the vital innovative products of Fintech and it has influenced the whole financial industry and supervision field. It first came with personal digital currency, and it changed the forms, circulation, and payment methods of traditional currencies, and different currencies have their own intrinsic value. In the meantime, the central banks of various countries have also tried to control digital currency. Central banks reduce the cost of issuing currency and improve the efficiency of payment. Moreover, the regulatory authorities of various countries have improved the rules when facing the security problems of digital currency. The paper, through methods of qualitative research and literature review, focuses on three parts, which include the difference between private digital currency and central bank digital currency; the difference between each private digital currency; and the difference between central bank digital currencies in various countries. It hopes to provide some insights for further development in this field.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230280

    The Financial Statement Analysis of PepsiCo

    This paper analyzes the business strategy and financial performance of PepsiCo. PepsiCo is one of the most successful consumer goods companies in the world. With the demand of business expansion, PepsiCo has just experienced the 2019 coronavirus disease period. It is necessary to have an in-depth understanding of PepsiCo's performance to understand what strategy PepsiCo is taking and PepsiCo's performance in this unique period. I have determined the strategy of Starbucks through Porter's five forces analysis, SWOT analysis and value chain analysis, and given the overall strategy adopted by PepsiCo. Next, i will first give an overview of PepsiCo' annual report. Then, i made a common size analysis on the three financial data. This analysis reveals PepsiCo's ability to operate well and generate revenue in the future. It is hoped that it can provide enlightenment for the operation of consumer goods companies, and stakeholders can have a new understanding of PepsiCo.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230282

    Analysis of the Importance of “Love” and Brand Marketing to Diamond Product Sales—Taking Darry Ring as an Example

    As an industry with a very long history of development, diamond products are now very diversified in marketing methods, but adding love attributes to products is still the mainstream of diamond marketing. In previous studies, the research generally focuses on the diamond export control adopted by De Beers and the marketing miracle of "A Diamond is Forever." However, today's diamond industry has a more innovative way of publicity. This paper is making efforts to analyze what impact love and brand marketing can bring to the diamond industry. The turnover changes in recent years of the Chinese diamond brand Darry Ring and its unique and innovative marketing methods are going to be analyzed. The result shows that the marketing method of "a man can only customize one ring in his life" adopted by Darry Ring has brought great social attention and sales growth to the brand. At the same time, this innovative concept has also helped Darry Ring successfully shape its brand image, which is obviously different from the traditional diamond product brands and is highly sought after and welcomed by consumers.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230286

    A Study on Prepayment Risk of Residential Mortgage-backed Securitization in China—A Case of "JIAMEI 2018-1 MBS Program"

    The Residential Mortgage-Backed Securities market (RMBS) has played a large role in enhancing the liquidity of mortgages, and in relieving the pressure of capital constraints on commercial banks. There are three main risks associated with residential mortgage-backed securitization: prepayment risk, interest rate risk, and default risk. This paper analyzes the prepayment risk in the "JIAMEI 2018-1"RMBS, the largest single RMBS product of the Postal Saving Bank of China (About 14 billion RMB). We introduce the JIAMEI 2 018-1 and study the factors that affect its prepayment risk. Using data, we conclude that the products involved in this case have comparatively low prepayment risk, even under the double influence of the housing finance policy tightening and the impact of the COVID-19 Pandemic.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230288

    The Effect of Environmental Administrative Punishment on Water Pollution: An Analysis from the Perspective of Game Theory

    The water resource pollution in China is very serious, and as a kind of public goods, water resource is easy to cause "free riding" behavior in the process of consumption. How to eliminate the interest conflict between different economic subjects? Environmental administrative punishment is one of the answers. This measure based on the Pigou theory is the foundation of China’s environmental governance. From the perspective of game theory, this paper analyzes the effect of administrative punishment means of the water resources environment by constructing and analyzing the game theory model and concludes: that the unreasonable setting of the administrative punishment system for the water resources environment and the incomplete implementation process make its effect poor. Finally, the paper puts forward improvement suggestions from three aspects: strengthening supervision, system innovation and the application of Coase theory.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230289

    Deviation from the Target Capital Structure and Acquisition Choices

    This paper aims to discuss how managers consider capital structure variations when deciding which purchases to make. Compared to their debt ratio, highly leveraged companies are less likely to decide to buy cash. These companies purchase unimportant goals at a bargain. The capital structures of over-leveraged companies are changed by their managers in anticipation of a merger or acquisition. The methodology entails the approach to the research, and the right debt-to-capital ratio was found by using Compustat and the Center for Research on Security Prices (CRSP). These data will be used in assessing the estimation model and various regression and correlation analyses. Finally, they look for acquisitions that will add the most value. This research examines the relationship between capital structure and investment choices in the context of financial frictions, highlighting the importance of capital structure in investment choices.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230290

    Analysis of Financial Fraud Cases of (formerly LeTV), as the first online video company listed in A shares in China, which plays a role as a weather vane for the online video industry, was reported to had committed financial fraud for up to ten years from 2007 to 2016, mainly by fabricating business with related companies and third-party companies to construct a false capital cycle. On May 2, 2021, the China Securities Regulatory Commission (CSRC) issued a penalty decision. By introducing the background of and its main fraud methods, based on the three major reasons of case analysis and fraud triangle theory, this paper focuses on the problems of its ownership concentration and imperfect audit system, and analyzes the specific motivation analysis of financial fraud.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230291

    The Replicability of China’s Economic Development in Smaller Economies

    From one of the world's most impoverished countries to currently the world's most active international trade participant, China and its economic growth in the past few decades is a constantly discussed and debated topic amongst the world's most prestigious politicians and scholars. Aware of China's economic accomplishment, officials from developed and developing countries ponder if China's triumph can be replicated in developing countries that aim to repeat China's success. Although some developing countries, mostly ones that are limited in economic size, have great ambitions to follow the path China once took that led the latter to prosperity, many experts warn that China's economic growth was deeply reliant on the size of its economy and questions if such experience can be replicated outside of economies massive in size, for instance, Singapore. Therefore, this essay aims to determine if Singapore can be as developed as it is if China's past developmental plans were utilized in this relatively small economy.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230292

    The Impact of Investor’s Overconfidence Bias on Investment Strategy Based on Behavioral Finance

    As international financial markets continue to diversify and become more complex, the application of behavioral finance in financial markets is becoming more and more widespread. At the same time, as people's living standards continue to rise, the securities market is a relatively optimal investment choice. To protect the wealth of investors and improve the standard of living of the nation, it is essential to ensure the stability of the investment market, which forces us to study the impact of imperfectly rational behavior on the stock market. Overconfidence bias is one of the most common types of imperfectly rational psychology. Therefore, it is of great significance to study the impact of overconfidence on investment portfolios. This paper aims to examine the effect of overconfidence bias on an investor's investment strategy through a literature review and empirical methods. The paper concludes that overconfidence bias shows a different relationship with return yield in the initial, completion, and diminishing periods. Secondly, overconfidence bias for investors exists. The characteristics of better-than-average-effect (BTAE) and the illusion of control have different effects on trading volume, return volatility, and market efficiency, and the role of contrarian investment strategy (CIS) in overcoming this bias is discussed.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230293

    Analysis of Apple’s Marketing Strategies in China

    A company’s marketing approach is of paramount importance to itself, and consumers can find out about the marketing of such mega-corporations from a different perspective than they do. Apple, as one of the world’s leading super companies, has been in the spotlight for many years. Therefore, this paper focuses on analyzing Apple’s marketing in the Chinese market, identifying problems and making suggestions. This paper uses the marketing theory of 4Ps to analyze Apple’s marketing strategies in the Chinese market and makes recommendations based on the problems that exist. Apple’s marketing strategies in China are undoubtedly successful, but there are also some problems, such as the relatively high price of Apple products, the questionable quality, or the almost nonexistent promotion activities that can not attract consumers. Therefore, a more comprehensive and professional investigation and practice of these problems will more effectively solve these problems.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230294

    How America Responds to the Inflation Caused by Covid-19

    The Covid-19 pandemic has brought global inflation. Billions of people have been confined to their homes for months, unable to go to work. As an example, in the United States, which has the largest number of Covid-19 confirmed cases, the impact of the epidemic on their economy cannot is a big problem. According to the research, many of them contain the development of inflation by the Covid-19, but few papers research talk about the response of inflation for Covid-19 in U.S. central bank and the company overall. This research could serve as a model for other countries facing inflation. Therefore, this paper will use the background of the United States to explore the causes of inflation, the central bank's strategy, and how inflation reflects the difficulties faced by American companies. This paper mainly uses literature, case, and data analysis methods. Based on this paper, it was found that the fundamental factors of inflation were the imbalance of supply and demand and the break of the supply chain. But because of the Federal Reserve’s initial miscalculation about the duration of the Covid-19, they switched monetary policy from loose to tight in order to curb inflation. And American companies Apple and Amazon are both facing rising costs, labor shortages, and supply chain disruptions, but their solutions are different because of changing consumer preferences.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230295

    A Primary Analysis of the Global Economic Cooperation Model in the Context of International Business Law - a Study of the “Belt and Road Initiative”

    As a major international business initiative proposed by China in 2013, the Belt and Road Initiative has deepened strategic economic cooperation among countries along the route and has positively contributed to the development of regional economic integration, as well as achieving exports and exchanges in multiple areas such as technology, culture and education, which enables China to play a more important role on the international stage. In order to ensure the development of the Belt and Road Initiative in a normative direction and to further ensure that the constraints and challenges in its implementation can be effectively addressed, the mediation, regulation and guidance role of international commercial law must be fully utilized and brought into play. In this article, the value of the Belt and Road Initiative and related positive role it can play are discussed in the context of international business law, as well as the possibilities for the development of international economic trade.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230297

    Blockchain Technology and Small and Medium Enterprises Access to Finance

    Small and medium enterprises (SMEs) are essential in developing the world economy. However, they face financing distress due to high information asymmetry and lack of collateral and credit. From the enterprises’ sustainable development perspective in the big data era, this study explores whether and how blockchain technology can alleviate the information asymmetry problems of SMEs and further improve the convenience of accessing finance. Blockchain technology’s decentralized, unchangeable, and transparent natures can reduce information asymmetry between SMEs and the financing parties. SMEs become more creditable to the bank with a more transparent share of businesses’ operation information and financial conditions based on blockchain. At the same time, market investors can also learn more about the operation of corporate funds. Overall, this study provides new insights on how to use blockchain technology to increase SMEs’ development efficiency by lessening information asymmetry, reducing the cost of equity and bond financing for SMEs, and effectively reducing SMEs’ financing difficulties in this age of big data.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230298

    The Uncoordinated Development of Virtual Economy and Real Economy in China from the Perspective of Financialization

    The social implications of the Internet's and virtual goods' rapid expansion make the global impact of the virtual economy an intriguing subject. The paper examines the disparity between the real economy and the virtual economy from the viewpoint of economic financialization using a method of literature review. The paper comes to the conclusion that, from the standpoint of financialization, the speed of global virtual economy growth has significantly outpaced that of the real economy, creating a challenging environment for economic growth. The expansion of the virtual economy must be controlled, and the growth of the real economy must be accelerated.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230299

    Analyzing Video Game Companies’ Marketing Strategy

    With the development of the times, more and more people focus on video games. Some video game companies have also developed with this wave. The paper, through a method of SWOT, explores three video game companies’ (Tencent, Netease, and Nintendo) marketing strategies and shows optimization and safety precautions that are feasible for them. It hopes to provide some insightful suggestions for further development of Tencent, Netease, and Nintendo.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230300

    Comparative Analysis of Manner Coffee and Starbucks in Marketing Strategies

    The Chinese coffee market is growing at a fast pace with huge potential. Customers are more willing than ever to drink coffee in their daily life. As coffee becomes more popular, many domestic specialty coffee shops flourish in China. For the first time, these specialty coffee shops, which typically serve higher-quality coffee, have opportunities to expand their business scales and contribute to China's broader coffee culture. This paper chooses Manner Coffee as its main subject and compares its marketing strategies with those of Starbucks via the 4Ps framework, aiming to identify key features behind Manner Coffee’s success as a specialty coffee store and explore a generalized mode for specialty coffee brands’ development in the market.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230301

    Analysis on the Leverage Effect of Stock Market in China and America

    Volatility in the stock market as a significant standard is always used in the risk assessment field. Among them, asymmetry is the main feature of stock market volatility, and the leverage effect is one of the important mechanisms of asymmetry. It is of positive practical significance to study the leverage effect of stock market volatility in the open economy. In order to make volatility research more quantitative, economists proposed the ARCH model and continuously modified and innovated it, which expanded to the ARCH family model. This essay selected the 10 years of data (from 2012 to 2022) of the Shanghai Composite Index and the S&P500 Index that represent China's stock market and the American stock market, respectively, based on the EGARCH model, one of the ARCH family models, to analyze their volatility and by using Eview12.0 to build the EGARCH model to assess the leverage effect for both markets and compare the two market differences. As a result, it illustrates that both markets have significant leverage effects and the investors in two markets have obvious "herd behavior". Based on this empirical conclusion, the paper finally puts forward the corresponding policy suggestions for the government and stock investors.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230302

    The Marketing Conditions and Financing Model of Shanghai Disneyland Park

    The Disney Company has always been loved by people and its revenue has always been extraordinary. However, Disney has become a Hollywood traditional media and entertainment group since it was severely impacted by some insurmountable factors, such as Covid-19. Especially for the Shanghai Disneyland Park, a protracted period of park closures and the economic condition have attracted people's attention. This paper mainly studies the economic conditions of the Shanghai Disneyland Park. First, the author uses SWOT (Strengths, Weaknesses, Opportunities, and Threats) model when analyzing the marketing condition of the Shanghai Disneyland Park, and the comparative method is used in the analysis to compare Shanghai Disney with the other two Asian Disneylands. Then, the author describes the characteristics and shortcomings of the Shanghai Disneyland Park's financing model, and finally puts forward suggestions for the Shanghai Disneyland Park's development strategy. To conclude, the Shanghai Disneyland Park is more competitive than the other two Disneylands in Asia. The financing model of the Shanghai Disneyland Park is essentially an operation model combining government establishment, state-owned enterprise operation and syndicated loan payment.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230308

    New Marketing Model of Fashion Luxury Industry --- Metaverse Marketing

    Metaverse, a concept that brings together highly sophisticated technologies from several major fields, is essentially a virtual, digitized process of the real world. It has received attention from people from all walks of life in the past years. Many fashion luxury brands have also seized this opportunity to innovate a new marketing model - metaverse marketing which has created many benefits for brands, including increased media exposure and public attention, as well as rejuvenation and deepening of the brand's premium image in ways that traditional marketing models could never achieve. Simultaneously, due to the scientific and technological limitations and legal restrictions related to metaverse, brands face many risks in metaverse marketing. Therefore, in this process, the luxury industry needs to always keep the marketing concept with consumers as the core, cooperate with technically mature enterprises for the development of technological products, and also develop diversified marketing plans to optimize the use of metaverse marketing to serve brand building on the basis of not damaging consumers' interests and destroying their own brand positioning.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230309

    Research on the Impact of COVID-19 on the Game Industry and the Economic Performance-Take Bilibili, Nintendo and Blizzard as Sample

    The COVID-19 pandemic is a giant Black Swan event on the world’s economy, leading to a collapse in almost all parts of the economy. However, it also has boosted some kinds of industry. Among them, the game industry is expected to suffer the least from the pandemic. Gaming and eSports companies were given growing prominence throughout the first half of 2022. People are interested in that whether game companies are doing better because of the pandemic. Based on official data, this paper firstly takes an overall look at the financial performance of China’s game industry after 2020. Then, 3 big game companies are analyzed to show their financial situation. The results show that the stimulation of COVID on game companies was huge in 2020, but largely disappeared in 2021. For different companies, the pandemic has different degrees of effects on them.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230312

    Research on the Supply Chain Strategy of Freshippo in the Context of Epidemic

    Since the end of 2019, the outbreak of COVID-19 has had a severe impact on the economy and people’s lives. In this paper, Freshippo was selected as the research object to discuss the problems and optimization strategies of its supply chain in the context of the epidemic, to provide reference for supply chain management of fresh food e-commerce enterprises. The research methods used in this paper are literature review and field research. The epidemic has brought historic opportunities to the whole fresh food e-commerce industry represented by Freshippo, but also put forward higher requirements for the efficiency and flexibility of the supply chain. The fresh food e-commerce industry should optimize supply chain management for “improving response efficiency” and “coping with epidemic risk”, improve emergency support capacity, ensure freshness of goods and reduce wastage, and share supply chain costs.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230314

    Analysis of Factors Influencing Customers’ Consumption On O2O Takeaway Food During Post-pandemic Times - Taking Meituan Takeout as an Example

    Many people are still craving take-out food in the aftermath of the pandemic. They provide companies with good profits while also posing the challenge of identifying factors that influence customers' decision to place orders. In this paper, we will use Python to collect data and ROST to analyze the factors influencing customer’s consumption on Meituan Takeout platform during post-pandemic times, in order to investigate these critical factors. Finally, statistics show that taste comes first, followed by package, delivery (if failed)>cost performance>hygiene>others. It hopes to further improve the models for O2O takeaway business.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230315

    Supply Chain Management Benefits Enterprises from Different Social Economic Perspectives

    Supply Chain Management has been used by many enterprises, and the benefits it brings are undeniable. However, many factors decide the implementation of Supply Chain Management results, from the legal provisions and market status at the macro aspect to the executive philosophy of the manager at the micro level. As a result, this essay will specifically study whether different Social and Economic Perspectives will influence the result of Supply Chain Management benefits enterprises. Although a variety of relevant researches have shown the advantages of applying Supply Chain Management for enterprises, there is still a bias that is easy to be ignored, which is from different Social and Economic perspectives. Therefore, the goal of this essay is to find whether companies using Supply Chain Finance from different Social Economic Perspectives will still be benefited. Based on literature analysis, the main research method of this essay is to analyze and compare the examples of using Supply Chain Management to bring results under a different social and economic market system. For different firms in different social and economic perspectives, Supply Chain Management has its existence significance. Although the implement Supply Chain Management will have some risks, its benefits are more meaningful for the enterprises and market operation.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230316

    Research on the Identification of "Beneficial Owner" in Tax Treaties: Based on Case Analysis

    Nowadays, with the development of cross-border trade and the increase of tax agreements signed between countries, money laundering and tax treaty abuse crime is more and more rampant. The beneficial ownership rule first introduced in the last century by the OECD is an effective way to curb it. Based on introducing the origin and development of beneficial ownership rules, this paper analyzes the differences in international identification standards, then adopts the case analysis method to discuss the differences in the identification standards of beneficial ownership in tax treaties, and finally puts forward suggestions for the construction of a rational identification standard for beneficial ownership.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230317

    The Management Mode of Subway Localization in China

    Subway gains more attention from the herds than before for the simple reason that the growth of fast food is regarded as an essential part in catering services. In that case, there are a myriad of risks in the process of Chinese indigenization. Based on the theoretical support of management theory and SWOT analysis, the management problems of Subway in the localization of China are analyzed. The study found that Subway had three problems after entering China, namely product innovation, operation procedure and advertising. Suggestions on these obvious problems will be given to provide reference for Subway in the future.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230318

    Analysis of Amazon's Cross-border E-commerce "Chinaization" Transformation under the COVID-19 According to the E-commerce Supply Chain Model

    The COVID-19 had a significant impact on the world economy between 2020 and 2022, and many businesses were hard-hit by this unexpected tragedy. This article will examine Amazon China's predicament in light of COVID-19, including its difficulty to integrate the platform into the Chinese market, the strain on the logistics industry, and the COVID-19's effects on marketing efforts. This article also suggests relevant tactics based on the e-commerce supply chain model, including how to adapt marketing plans to the shifting consumer landscape and how to acquire a competitive edge in logistics. To help readers understand the approach Amazon China should take to the COVID-19, we also provide a discussion on these topics.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230319

    Research on the Problems Existing and Marketing Strategy Optimization of Maison Goyard

    Every luxury business’s future growth relies heavily on marketing strategies and product optimization for high-end goods. Understanding the causes and mechanisms behind how the symbolic worth of luxury brands is formed is crucial for customers who want to maintain composure and create a rational consumption mindset, as well as for society as a whole. This paper uses case study and comparative analysis methods to analyze the Current Situation in the Luxury Industry. This paper finds the characteristics of Goyard Target Customers are rich/wealthy and crave exclusiveness/ secretiveness. In addition, this paper proposes the current problem identified by Maison Goyard. Based on the analysis, this paper proposes that the marketing strategy optimization of Maison Goyard includes: Implementing more advertising and more exposure to the market; Celebrity endorsements (such as Instagram/ Facebook) to attract new customers; Collaborations with other luxury brands/ New Limited Editions to increase popularity in the mass market; Start on E-commerce to face the new generations/ millennials. This article explores Maison Goyard’s current difficulties and optimization objectives, which have contributed to the brand’s promotion and will continue to do so in the future.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230320

    Research on the Impact and Strategy Optimization of COVID-19 on the Development of China’s Luxury Industry

    COVID-19 makes the economy around the world face a big issue; also, COVID-19 accelerates the development of digital businesses to provide convenience and benefits. More and more stores lose customers, and some close down. People may think about is the luxury brand has been affected by this situation. This paper will focus on what luxury brands face and how they can solve it. This paper uses a survey, comparative, and chart analysis to explain. Nowadays, luxury brands are losing their customers, not having a chance to join the online market, and more and more people cannot hold on to the high price to shop for luxury goods. This paper will provide three resolves to help the luxury brand recover from the hurt, e-commerce, producing a specific app, and giving up some of their customers to protect their brand quality. This research can give some advice to help people change their purchasing behaviors because they must adapt to the environment.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230321

    Research on the Positive Economic Influence of Subsidized Housing in the U.S. and China

    The subsidized housing policy is one of the main policies to solve the housing problem for low-income populations worldwide. This essay quickly explains how the growth of subsidized housing boosts consumption and jobs in the economies of China and the United States. In order to analyze the growth of the economy more specifically, this paper mainly emphasizes the growth in employment and the local labor market. After explaining the basic principles and general economic performance, this paper also analyzes the real cases of the United States and China in detail. The practices of reasonable subsidized housing policy, whether in the short-term or long-term, provide many low-income people with jobs and gives them more stable houses to live in. Combining the analysis, this paper concludes that subsidized housing has a significant positive effect on economic growth and social stability. Therefore, both in developed and developing countries, local and central governments should promote the implementation of subsidized housing policies.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230322

    Analysis on Debit and Credit in Ancient China

    With the rapid development of the economy and the rise of network finance, people engage in more financial activities, and people are increasingly inseparable from the financial system. This paper mainly studies how to borrow and lend when people need capital turnover in ancient times. By understanding the financial activities of each dynasty and the perfection of financial institutions, people can have a clearer understanding of modern financial institutions. This paper is a diachronic study, mainly through the methods of literature analysis, case analysis and overview, to study how ancient people completed the lending behavior and how to formulate the lending system. This paper states that different lending systems have corresponding advantages and disadvantages. Before borrowing, people should first understand regulations and make adequate preparations, instead of blindly borrowing and leading to heavy debts and poor credit.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230323

    Research on the Influence of the Law of Diminishing Marginal Returns in Agriculture

    Agriculture is the primary industry in China and plays a vital role in the country's economic construction. In the process of developing agriculture, there are many scientific methods and laws that need to be followed in order to increase crop yield, reduce costs, and thus obtain more profits. The law of diminishing marginal returns is a widely used theory in the agricultural field. This paper studies the embodiment and influence of the law of diminishing marginal returns on some important factors in agricultural production. The research method adopted is empirical research. The study concluded that the planting density, the number of labor and the amount of fertilizer applied in agriculture largely follow the law of diminishing marginal returns—blindly increasing the above factors will not maximize the benefit, but will make the total profit negative growth. Therefore, it must be combined with the actual production situation, control its use in agricultural production, so as to maximize the profit, that is, the marginal revenue brought by the input is equal to its marginal cost.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230324

    Analysis of Supply Chain Management under the Impact of Epidemic

    Based on this epidemic, the author found that the supply chain is a very important issue for every country. Therefore, this paper aims to analyze the supply chain management of countries and companies under the epidemic. This paper will reflect well on the measures and actions taken by some countries in response to the new outbreak, and its importance is that it is the first relatively effective summary and analysis of supply shortages. The paper focuses on presenting data and comparing measures, ranking and comparing them, and then selecting the best. The results found that government response to this phase of the great wave of supply chain disruption requires the introduction of a series of solution policies. For companies, it is necessary to improve digitalization, enhance supply chain coordination, and consider the layout of warehouses and multiple warehouses on the basis of ensuring survival. For logistics service providers, it is necessary to increase business flexibility, increase transportation options, improve accessibility, and prepare themselves for emergencies and preparedness.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230325

    Manner Coffee’s Marketing Strategies: AReview

    The world’s coffee consumption has been growing every year, and new coffee shops are opening and joining its competitors. Manner Coffee is a coffee chain brand established in 2015, with its first store in Shanghai, China. From one store to more than three hundred stores across China, it took merely a few years. Marketing strategies are significant for Manner Coffee to expand in the country, which leads to the purpose of this review paper. This paper aims to examine Manner Coffee’s marketing strategies. This research method is through the internet and official websites, or accounts. Manner Coffee has multiple strategies from its product to promotion methods. Manner Coffee is determined to “Make Coffee Part of Your Life”. It serves high-quality coffee at reasonable prices for its customers, which pricing is one of its advantages and strategy in marketing. Brand positioning is important for a brand, and specific planning and model are required to be unique from its competitors. Moreover, it collaborates with different industries which creates mutual benefits and raises brand awareness. Promotion is essential for marketing a product, and Manner Coffee has several strategies. With the combination of digital media and offline promotion methods, the brand has increased its brand recognition and strengthened its customer relationship.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230329

    Analysis and Research of COVID-19 as a Turning Point of Online/Offline Integration in the New Retail Industry

    The impact of Covid-19 has changed people's lives dramatically. Health factors and government quarantine orders have limited industry-wide growth. In the retail industry, the change in the shopping environment has led to a change in consumer behavior. The flexibility and variety of products offered by online shopping are increasingly meeting the needs of most people. This paper will further discuss the possible convergence of the new retail industry by examining the consumer behavior during COVID-19 and thus analyze the further development of the new retail industry online and offline. This paper uses a survey method and functional analysis, and through the research, found that the consumer-focused digital transformation will continue after the end of Covid-19, and with it will come the question of how companies can maintain innovation and grow steadily.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230330

    Research on the Challenges and Countermeasures Faced by Multinational Enterprises in the Post-epidemic Period

    It is well known that the global economy has suffered an unprecedented blow in recent years due to the epidemic. Recently, the global epidemic situation is stabilizing and we are entering the post-epidemic period. The return to work for multinational companies will also be a new challenge. The purpose of this study is to provide more information and experience on return-to-work methods and experiences for companies in similar situations. This study will analyze the return-to-work policies and difficulties encountered by companies in different countries. This paper draws a conclusion that small and medium-sized enterprises in the post-epidemic era should deepen their development in the digital field on the basis of the original "Internet +" transformation.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230331

    The Relationship between Real Estate Bubble and Financial Crisis —— Taking Shanghai as an Example

    In recent years, the real estate market has become increasingly hot, developing very quickly, and has become one of the important industries to promote the development of GDP in China. However, the rapid development of many negative effects, such as high prices and rising costs of living, has caused the real estate market to bubble, causing people to worry about whether it will cause a financial crisis, resulting in an economic crash. As a result, many scholars have conducted various studies on the real estate bubble, but they have not reached a consensus on the bubble. Economic crashes caused by real estate bubbles have occurred on occasion throughout history, and many financial crises are triggered by excessive real estate bubbles. This paper visually analyzes the development of the real estate market in Shanghai in recent years using a literature review method, analyzes the transmission relationship between the real estate bubble and the financial crisis, expounds on the harm caused by the bursting of the real estate bubble, and proposes corresponding countermeasures for the benign development of the real estate market.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230332

    Analysis of Financial Risk Avoidance in the Film and TV Industry Based on Big Data

    While the film and television industries are rapidly expanding, the industry's financial risks are also increasing. Mergers and acquisitions of shell capital are common, star shareholders are on the rise, stock pledges are in trouble, company stock prices are falling, and tax evasion and avoidance issues are having a negative impact. The current financial risks that the film and television industries face necessitate the development of new development paths and operating methods. The case study object in this paper is A Pictures. First, we examine the current state of corporate financial risk research, the impact of the big data era on corporate financial risk research, and the current state of research on financial risk early warning models by scouring the literature. Second, we identify A Pictures' investment, financing, cash flow, and operational risks. This paper concludes that A Film has some financial issues, including weak short-term solvency, unreasonable capital structure, imprudent investment, excessive reliance on subsidiaries, low inventory turnover, high lousy debt rate, and fluctuating cash flow, based on the analysis. Based on the above analysis, this paper makes recommendations for A Pictures to broaden financing channels, realize diversified financing, strengthen investment project review, conduct scientific project evaluation, strictly control project contents, improve the enterprise's credit review system, and improve the enterprise's financial risk prevention and control system, among other things.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230333

    The IPO System of the Science and Technology Innovation Board and the Status Quo of Enterprises

    The emergence of the Science and Technology Innovation Board has brought new vitality to the capital market at a time when the global economy is full of uncertainties, the slowing of China's macro-strategic economic growth, and rising pressure for structural adjustment and transformation. However, the STAR Market provides investors and businesses with more opportunities, resources, and specific risks. In China, registered production is a new issuance and listing system. China needs more trial and error to learn and get out of China's model for mature systems in countries such as the United Kingdom and the United States. The impact of the Sci-tech Innovation Board's registration system on the Chinese company listing system and the entire capital market is currently the focus of attention and research. The current immature registration system also introduces numerous unknown risks. Through a review of the literature, this paper mentions the industry development opportunities provided by the current science and technology innovation board and registration system, including its existing risks and flaws.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230335

    A Measurement of Price Dispersion and Search Cost in China’s Online Stores

    We studied a measurement of price dispersion and search cost to find implications of relative search cost. We investigated several models, including the classical search cost model, price dispersion estimation model and Stahl's consumers' gain model. According to the data we collected, the empirical analysis explores absolute search cost, relative search cost, consumers' gain from search, competitive prices, and comment-weighted gradings based on the settings. With the hypothesis that we clarified and statistics applications, this paper attempts to illustrate that price dispersion among online book retailers increases as price rises. Besides, we testified to the effects of information and discovered that online shopping isn't frictionless. Last, we tested the correlation between gradings and search cost to testify our conclusions. The results are statistically significant under a 5% p-value.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230336

    Reflections on the Innovation of Enterprise Management Mode under the Background of Internet+

    In recent years, the development concept of the Internet+ different kinds of jobs has received a lot of support, and enterprise management can also be deeply integrated with it. So the author aims to explore how companies innovate their management models in response to this trend in the context of the Internet+. To conduct in-depth research, the author used the survey method and the literature research method, focusing on individual company case studies and analyzing, comparing, and summarizing the large amount of data collected by the survey, and thinking about how to apply Internet+ to enterprise management and the Internet+. The result shows that the current enterprises have not changed their management methods in a timely manner, and still adopt traditional and inefficient management models. There is currently a lack of a platform that is more compatible with Internet+, which can maximize its role. The third is the lack of talents with professional skills and innovative thinking in the market. With the advantages of strong interactivity and high efficiency of the Internet platform, enterprises should reform and innovate their own management systems and management methods.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230338

    Research on the Process of the Formation of an Optimal Investment Portfolio

    In the financial market, there are different types of financial instruments, such as equities, bonds, and mutual funds, and investors can build an investment portfolio through their buying and selling activity in the market. Limited-experienced individual investors are often attracted to stocks or bonds with high returns when trading in the financial market and building an investment portfolio. This could make them underestimate the adverse impact brought by investment risks on their expected returns for the portfolio. An optimal investment portfolio should be aimed at with a step-by-step process that considers risk tolerance, portfolio selection, and the monitoring of the portfolio after it has been formed. This theoretical process would first consider the way in which individual investors could assess the risk involved in the portfolio. The beta coefficient is one of the indicators and it can be estimated via the capital asset pricing model (CAPM). Then, a well-diversified portfolio would be favoured, not only across different financial instruments, but also across different industries, and the minimum desired number of instruments included in the portfolio is 30. Rebalancing portfolios is a crucial step in keeping the original structure, and Žilinskij’s criterion helps individual investors to rebalance more efficiently. Although this process helps investors in building investment portfolios, it should include more areas of concern about investors’ own interests and the plausibility should be further tested.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230339

    The Relationship Between Prosocial Preference and Household Risk Financial Asset Allocation

    Household financial asset allocation and investors' propensity to invest in venture capital are popular research areas. Many papers have studied the impact of income level, health status, risk attitude, etc. on household financial asset allocation. However, for the social behavior indicator of prosocial preference, there are not many papers exploring its impact on household financial asset allocation. Therefore, this paper finds an indicator to measure investors' pro-social preference, and then explores its impact on household financial asset allocation and investors' venture capital behavior. This paper selects the CHFS questionnaire data in 2017 and 2019, and conducts regression analysis through stata. The analysis results show that pro-social preference has a positive impact on venture capital behavior, and a higher level of pro-social preference will also lead to higher investor family holdings. ratio of risky financial assets.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230340

    The Improvement of Community Group Purchasing System Through Data Technology and Data Integration Final paper of Business Analytic in Action

    In this paper, our research mainly discussed the new business model emerging in China, the Community Group Purchasing (CGP) system. We researched the CGP system's upsurge and critical characteristics, seeking its advantages and weaknesses. The main objective of this research is to derive ideal methods to improve the efficiency of the Community Group Purchases industry. This study referred to CGP industry reports, secondary survey outcomes, and academic research papers. Our research used model, data, and geographical conditions analysis to achieve our goal. Our research put forward an innovative CGP logistics model, which involves the new business model of cooperation with local stores and supermarkets, data integration to aggregate goods information and enhance the overall goods mobility, and data technology to plan the most suitable delivery route and to predict the future demand and make better plans. Although this innovative model is somewhat difficult to be implemented, this model can be applied to different kinds of cities and increase the overall efficiency of CGP mode. It is a significant step toward improving the Community Group Purchase industry.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/8/20230341

    The Labor Market Outcome of Digital Platform

    This article analyzes how digital platforms, as the product of the rapid development of the Internet, will affect the employment of human society after they are gradually applied to various industries. This article starts with Google Trends, an Internet job search tool. By summarizing the literature related to Google Trends, we conclude that employment improved somewhat after Google Trends was added to the market. Moreover, Google Trends can also help economists predict the future employment situation from a macro perspective. We then analyzed what happened to a specific industry -- taxis -- after adding digital platforms. Despite the negative comments, we conclude that taxi-hailing platforms can help increase driver employment and will not replace the traditional taxi industry. Finally, the paper puts forward expectations for the future. The government must set more explicit rules to limit platforms and protect workers' rights in the labour market.

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