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Volume Info.
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Title
Proceedings of the 3rd International Conference on Business and Policy Studies
Conference Date2024-02-27
WebsiteNotesISBN978-1-83558-421-7 (Print)
978-1-83558-422-4 (Online)
Published Date2024-06-20
EditorsArman Eshraghi, Cardiff Business School
Articles
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Open
Access | Article
2024-06-06
Doi: 10.54254/2754-1169/81/20241514
The Impact of Social Media and Key Opinion Influencers on Consumer Purchase Intentions in the Fashion Sector
In contemporary times, an extensive social network engulfs everyone in society due to the influence of the internet on our daily lives. These days, social media is not solely a platform for viewing and exchanging content, but it has also turned into a marketplace for purchasing and selling merchandise. Numerous customers explore, gain knowledge about, and make purchases of their preferred items on social media, while numerous brands and producers display, advertise, and sell their merchandise on these platforms. Online streaming purchases through social media platforms are gaining popularity among consumers worldwide. Social media is transforming how companies and brands engage with consumers, particularly millennials. In view of the escalating prevalence of this phenomenon, the present research seeks to explore the influence of content quality and brand interactions on consumer brand awareness and purchase intentions in social media. The research incorporates multiple theoretical and empirical sources from prior literatures on influencer marketing and demonstrates that consumers' brand attitudes and purchase intentions are positively influenced by their attitudes towards fashion influencers and comments on social media.
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Open
Access | Article
2024-06-06
Doi: 10.54254/2754-1169/81/20241784
Risk Management and Different Financial Approaches to Reduce Business Risk
This article examines three different risk management methods: asset hedging by shorting stocks, cash flow hedging using forward contracts, and futures contracts. The article explains each method's rationale, application, advantages, and disadvantages. By presenting and explaining these methods, this study aims to help readers gain insights into their effectiveness in managing risk in different types of transactions. The content of the article supports the readers to have a better understanding and gives some strategies for risk management, and provides guidance for decision-makers to mitigate potential risks in their financial operations. Asset hedging by shorting stocks involves selling borrowed stocks in anticipation of a decline in their price, thereby offsetting the potential loss of a declining asset. This strategy allows an investor to profit from a decline in stock prices. Cash flow hedging through forward contracts involves entering into an agreement to buy or sell an asset at a pre-determined future price, thereby reducing the risk of adverse price movements and ensuring a stable cash flow. On the other hand, futures contracts are standardized agreements to buy or sell an asset at a future date, are traded on public markets, provide legal protection for both parties through financial intermediaries, and allow investors to lock in prices. While these risk management methods have obvious advantages, such as potential gains to offset the risk of asset depreciation during market downturns, protection against adverse price movements, and price stabilization, they also have inherent risks and limitations that need to be carefully considered.
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Open
Access | Article
2024-06-20
Doi: 10.54254/2754-1169/81/20241846
Research on Supply Chain Development Trends of New Energy Vehicles --Taking BYD and Tesla as Examples
In the current global environment, supply chain uncertainty has increased, leading to a decline in supply chain stability, and even problems such as partial supply chain breaks, poor information, and rising comprehensive costs. This paper studies the current situation of the new energy vehicle market, selects two typical enterprises in this industry - BYD and Tesla for supply chain analysis, and finds that the supply chain of new energy vehicles faces many risks, such as unstable supply of raw materials and external environmental impacts. After further analysing the risks faced by the supply chain of new energy vehicles, the future development trend of the supply chain of new energy vehicles is proposed, as well as the conclusion that new energy vehicles will develop in the direction of sustainability, diversity and innovation.