Advances in Economics, Management and Political Sciences

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Volume Info.

  • Title

    Proceedings of the 2nd International Conference on Financial Technology and Business Analysis

    Conference Date






    978-1-83558-157-5 (Print)

    978-1-83558-158-2 (Online)

    Published Date



    Javier Cifuentes-Faura, University of Murcia


  • Open Access | Article 2023-12-01 Doi: 10.54254/2754-1169/55/20230812

    Interpreting the Post-Epidemic Banking Sector from a Game Theory Perspective — Using Silicon Valley Bank as an Example

    Overview of the trend in the banking industry after the epidemic, regarding the rise of digital banking (neobanking) and customers’ investment behavior — a low-risk portfolio is what most people prefer. The trend of moving business from bank branches to online is a remarkable evolution during COVID-19 and is likely to be the future operation mode of the banking industry. From the general view of the banking industry to the specific bank, a case study of Silicon Valley Bank (SVB) is employed to explain the relationship between game theory and bank run. This paper focuses on identifying the failure of SVB through the discussion of economic aspects such as fund rate hikes and applying game theory and higher-order beliefs to SVB’s case. It finds out that the unique equilibrium for players is a bank run, which needs sound policy and tangible action from authorities to reduce its negative impact on customers and other financial institutions. SVB’s bankruptcy does not trigger another major financial crisis, but the severity of the bank run still needs to be taken seriously.

  • Open Access | Article 2023-12-01 Doi: 10.54254/2754-1169/55/20230946

    Research on Marketing Strategies and Trends of Art Co-Branding in the Contemporary Fashion Industry

    Art co-branding is an increasingly huge fashion industry trend with great potential and unknown risks. In this paper, marketing strategies and trends are the main focuses in terms of the art co-branding of fashion brands. The method used includes literature research and two case studies of Louis Vuitton collaborating with Yayoi Kusama and Dior Lady Art, examining their marketing strategies and performances. Increase in product value, maintenance of scarcity, and construction of in-depth customer relationships are the three main reasons contributing to the win-win outcome of art co-branding in the fashion industry. As a result, it is shown that art co-branding can contribute to highlighting the core of fashion brands and greatly increase brand awareness by choosing an artist with a matching concept through various marketing strategies. Art co-branding has the high potential to become widely used by fashion brands and act as an effective method to benefit all fashion brands in the future.

  • Open Access | Article 2023-12-01 Doi: 10.54254/2754-1169/55/20230954

    The Impact of Innovation Management on the Electronic Communications Industry --Taking Huawei as an Example

    Innovation management emphasizes continuous innovation through effective organization and resource allocation to improve competitiveness and promote sustainable development. The purpose of this paper is to explore the impact of innovation management on the electronic communications industry and to analyze it in depth with Huawei as an example. Through the research method of literature analysis, we find that innovation management plays a crucial role in the development of the electronic communications industry, and its impact on the electronic communications industry is mainly reflected in the three aspects of technology and product innovation, business model innovation and organizational culture innovation. Research on innovation management can help enterprises improve their competitiveness in a rapidly changing market environment and enhance their innovation capabilities in all aspects, thereby increasing their market share and profitability. It also helps electronic communication enterprises to maintain the leading position in technology and business models and to establish effective R&D processes and innovation mechanisms. In addition, research on innovation management can provide lessons for other electronic communication enterprises and even other industries, so that more enterprises and industries can better cope with the challenges of the market and realize healthy and sustainable development.

  • Open Access | Article 2023-12-01 Doi: 10.54254/2754-1169/55/20230955

    Study on Brand Management of Fashion Brands

    Amidst the backdrop of swift economic progression and surging consumption rates, the global goods market is witnessing heightened brand competition. This evolving scenario has rendered domestic fashion brands particularly susceptible to various external adversities. Prominent among these challenges are misconceptions in brand management characterized by inadequate market positioning, diminished market share, nascent brand imagery, evolving marketing channels, and stagnation in social marketing innovation. To traverse this intricate environment, businesses must champion a forward-leaning stance, assimilate insights from seasoned brand management practices, and perpetually refine their branding techniques. This deliberate nurturing aims to bolster and expand their brand equity. In light of these observations, this paper articulates multiple strategies to amplify brand management, encompassing the amplification of consumer desires, recalibration of fashion marketing paradigms, in-depth consumer behavior insights, nuanced focus on marketing touchpoints, adoption of holistic multimedia marketing avenues, and harnessing the potential of fashion communication ecosystems. This synthesis is envisioned to serve as a compass for marketing aficionados, equipping enterprises to carve a distinctive niche in a saturated market, thereby charting a trajectory for resilient growth.

  • Open Access | Article 2023-12-01 Doi: 10.54254/2754-1169/55/20230957

    Research on Anchoring Effect

    A psychological phenomena is the anchoring effect. It alludes to the idea of a person’s judgment or choice being influenced by an otherwise unrelated reference point or “anchor.” Once the anchor’s value is determined in numerical anchoring, the person’s following arguments, estimates, etc., may differ from what they would have been without the anchor. Traditional economics holds that people make rational decisions and are not distracted by meaningless numbers. The “anchoring effect” discovered by Daniel-Kahneman-and-Amos-Tversky is a very typical psychological bias, and it is a rejection of the assumption of a “rational person.” The anchoring effect refers to the fact that when people need to evaluate an event, they will use some specific value as an initial reference value, and this initial reference value is like an anchor that restricts the evaluation result.

  • Open Access | Article 2023-12-01 Doi: 10.54254/2754-1169/55/20230960

    The Optimization of the Path to Energy Transformation in Areas of Weak New Energy Resources under the Double Carbon Background ---Taking Anhui Province of China as an Example

    “Double Carbon” is the abbreviation for emission peak and carbon neutrality. In September 2020, China proposed to strive to achieve an "emission peak" by 2030 and "carbon neutrality" by 2060. In this context, the process of energy transformation and new energy substitution is accelerating. And those areas with weak new energy resources urgently need to solve the transformation problems caused by limited local resources. Taking Anhui Province of China as an example, this essay studies the trend of energy development and changes, and compares Anhui with Jiangxi Province, which shares similar resource endowments, in order to explore energy transformation plans that are in line with provincially local conditions. The consumption of typical fossil fuels and the development conditions of new energy sources in Anhui Province are analyzed by using the methods of statistical and qualitative analysis. Based on the experience of transformation in neighboring Jiangxi Province and fully considering the functional orientation of Anhui Province in energy and economic fields in East China, this paper concludes that in Anhui Province, the efficient and safe utilization of local new energy resources should be given priority, along with actively promoting the technology of new energy generation and storage. Anhui Province should also strive to transfer existing rich new energy resources and promote cooperation in new energy supply with other provinces to improve the capability of energy guarantee, which may inject new impetus into economic development.

  • Open Access | Article 2023-12-01 Doi: 10.54254/2754-1169/55/20230961

    The Impact of COVID-19 on Firm’s Financial Distress: Evidence from China

    COVID-19 has a significant influence on firm’s financial distress. How does COVID-19 influence firms’ short-term financial conditions and long-term development in China, and whether and to what extent will their financial leverage deviate from the original path? Can financing support from government as a bailout policy alleviate the financial distress caused by the epidemic? In order to exam my hypotheses, I did a series of exams. The sample includes all publicly listed Chinese firms from 2017 to 2022. Results show that the outbreak of Covid-19 makes firms more difficult to borrow money. H1 is supported. However, the interaction item has no corresponding data observation value. It is predicted to be positive, which means the politically connected firms are more likely to offset the bad influence of the external environment because they can access valuable financial resource easily than firms without political connections. It is not consistent with H2. The study not only extends the growing literature exploring the deep influence of the Covid-19 pandemic on business, but also has implications for policymakers.

  • Open Access | Article 2023-12-01 Doi: 10.54254/2754-1169/55/20230962

    Research on the Synthesis of Hong Kong NFT Index Using Principal Component Analysis and Index Prediction Based on LSTM-Modified ARMA-GARCH Model

    With the advent of the Web3.0 era, virtual assets have gained prominence in individuals’ asset portfolios, making Non-Fungible Tokens (NFTs) increasingly significant within the financial trading landscape. To address the issue of multicollinearity in regression analysis, this paper employs Principal Component Analysis (PCA) to perform dimensionality reduction on five correlated foundational sectors. Moreover, to enhance the accuracy and reliability of predictive outcomes, the study combines the Long Short-Term Memory (LSTM) model with the Autoregressive Moving Average-Generalized Autoregressive Conditional Heteroskedasticity (ARMA-GARCH) model. Through the application of these methods and practical implementation, the study forecasts the NFT index of the Hong Kong stock market for the next 30 days. This forecasting of return volatility contributes vital insights for investment decision-making. The research complements and offers application recommendations in financial innovation, deepening, and regulation. By devising novel products and tools to meet investor demands, providing risk management and investment opportunities, the model’s predictive outcomes can be utilized in regulatory and risk management strategies within the national financial trading market. This study provides regulatory guidance, policy formulation insights, and envisions further refinements of the research methodology by integrating information shock effects.

  • Open Access | Article 2023-12-01 Doi: 10.54254/2754-1169/55/20230963

    Analysis on the Development and Progress of Tianjin’s Digital Economy

    In the modern era, the digital economy has emerged as a pivotal driver propelling global economic advancement. The rapid evolution of the digital economy has underscored Tianjin’s notable domestic competitiveness. This study conducts a comprehensive analysis to delve into the prominent challenges permeating the development of Tianjin’s digital economy. The analysis reveals that Tianjin is contending with several critical hurdles, including a sluggish pace of disciplinary development, constrained innovation capabilities, limited diversity of disciplines, and environmental pollution. Drawing inspiration from the accomplished strategies of digital economy front-runners in Beijing, Zhejiang, and Shanghai, this research distills three key characteristics that underscore successful digital economic growth. Based on these insights, the paper formulates a set of recommendations tailored to enhance the quality of Tianjin’s digital economy expansion. By drawing parallels between effective strategies and the unique context of Tianjin, this study aims to contribute to the augmentation of its digital economic landscape.

  • Open Access | Article 2023-12-01 Doi: 10.54254/2754-1169/55/20230965

    Taking H&M as an Example to Analyze the Value Production of "Fast Fashion" Brands in Online Media Communication

    Under the background of rapid economic and technological development, the author analyzes the current situation and form of "fast fashion" in today's society, and takes H&M company as an example for analysis and investigation. Through the analysis of H&M company's personnel segmentation, corporate structure and sales proposition, understand H&M company's operation mode and business strategy. Then, by comparing the investment and income of H&M in a certain year, as well as the company's sales channels and market operation mode, the main performance and profit of H&M are analyzed. Draw a picture according to the obtained data, and give some reasonable suggestions and measures for improvement. At the same time, it also studies the influence and role of network media in the field of fast fashion. Through the analysis of the current situation of H&M, this paper expounds the advantages and disadvantages of "fast fashion" in the whole clothing industry and the future research direction.

  • Open Access | Article 2023-12-01 Doi: 10.54254/2754-1169/55/20230967

    An Empirical Test Based on the Validity of the Capital Asset Pricing Model of American Firms

    Nowadays, quantitative finance has become a more and more mainstream research direction, and the origin model of quantitative finance is the capital asset pricing model (CAPM)created by William Sharp and others. This paper mainly studies the feasibility of CAPM model for the American market, in order to prove the universality and accuracy of CAPM model, and analyzes the relevant errors. The research object of this paper is 59 randomly selected listed companies in 11 industries in S&P500 index, and the regression is carried out by the ordinary least square method, and the goodness of fit is obtained, so as to prove its universality. The data comes from Yahoo Finance. Through data analysis, this paper believes that CAPM model is universal, but it has low adaptability for some special industries, so it is necessary to introduce more variable factors or carry out non-linear regression to improve the accuracy of its prediction.

  • Open Access | Article 2023-12-01 Doi: 10.54254/2754-1169/55/20230959

    Research on the Marketing Model of Disneyland and Its Impact on the Chinese Market -- Taking Shanghai and Hong Kong Disneyland as Examples

    There are countless themed amusement parks around the world, but there are only six Disney theme parks worldwide. Each of these six themed parks is unique, and since the construction of the first park, Disneyland has continued to attract travellers from all over the world to hit the parks. So why are Disney theme parks so attractive? Why is the Chinese market the only one with two world-class Disneyland parks? Based on the explanation of the marketing model for Disneyland and the analysis of the marketing model, this paper finds that Disneyland and the Chinese market have common points, and the strong development potential of China’s theme park market creates the conditions for Disneyland; at the same time, the special location of the city creates the radiation power of the tourism market that will be available after the opening of the park.

  • Open Access | Article 2023-12-01 Doi: 10.54254/2754-1169/55/20230969

    Challenges and Countermeasures for the Protection of Online Consumer Rights in the Digital Economy

    Accompanied by the booming development of new technologies such as the Internet, artificial intelligence and cloud computing, the digital economy has burst into a powerful vitality and become an important feature of the new era. However, due to the virtual nature, complexity, and monopoly characteristics of the digital economy, the damage caused to consumers. Such as the digital economy in the context of the prevalence of big data to kill familiarization and other acts of infringement of consumers’ personal information, the right to free choice, the right to fair trade and other rights and interests, and consumer rights to defend the difficulty of proof of rights to defend the cost is too high. This paper analyses in depth the current situation of consumer rights and interests protection of the digital economy, reveals the problems and challenges brought by the digital economy to the protection of consumer rights and interests and puts forward corresponding countermeasures and recommendations in a targeted manner, with a view to promoting the high-quality development of the digital economy.

  • Open Access | Article 2023-12-01 Doi: 10.54254/2754-1169/55/20230970

    The Analysis of Sustainable Business Model in Traditional Chinese Tea Industry

    Since ancient times, China has been a great tea country, the world’s largest tea planting area, and the world’s top tea production. Over the entire Chinese tea industry, there are countless large and small tea factories but few famous tea brands, seriously affecting the industry’s sustainable development. Thus, creating a famous tea brand is a huge challenge for Chinese tea. In addition, the world currently cultivates tea in many countries, such as Sri Lanka, India, Turkey, Kenya, etc. China is a large tea producer and is always an important economic crop. With the modern, fast-paced urban life, the new tea consumption style is more suitable for the domestic and international consumer market and meets the needs of the public. This paper explores to convert and upgrade the traditional Chinese tea industry’s business model by recognizing and analyzing the globally well-known brand Lipton Tea. Firstly, it is no longer limited to the traditional tea culture, and combining the tea culture with commercial activities to create a fashionable tea culture; secondly, to apply the tea to a wider range of consumer markets rather than limiting it to the tea-drinking market only; and then through the assistance of new media such as e-commerce and We media to promote the product, this series of upgrading from the internal to the external business model can improve the popularity of Chinese tea brands, the rapid development of the tea industry will also give China’s economic market to bring sustainable development of the new power.

  • Open Access | Article 2023-12-01 Doi: 10.54254/2754-1169/55/20230972

    How Does Digital Finance Promote Regional Economic Growth?

    The development of digital finance has important practical significance for regional economic growth. This article is based on the Digital Inclusive Finance Index developed by Peking University to study the impact of digital finance on economic growth in various regions of China, and uses the internet penetration rate at each provincial level as a tool variable to alleviate endogeneity issues in the model. Research has found that digital finance has a significant promoting effect on regional economic growth, and all three dimensions of digital finance have a positive impact on economic growth; Digital finance has shown some differences in the eastern, central, and western regions of China, with overall positive impacts, but its impact on economic growth in the eastern region is greater. This article provides an empirical basis for the development of digital finance in China, and provides a robustness analysis of digital finance promoting regional economic growth. Based on the current situation of digital finance development in China and the conclusions drawn in this article, it is believed that the construction of regional financial infrastructure should be accelerated, and the government should provide more financial resources for the central and western regions of China to narrow regional disparities, In order to better achieve the driving effect of digital finance on economic growth and regional coordinated development.

  • Open Access | Article 2023-12-01 Doi: 10.54254/2754-1169/55/20230973

    Exploration the Tea Industry Development Strategy --Taking Honey Snow City as an Example

    With the development of economic globalization and information technology, the living standard and consumption level of residents have been significantly improved, and tea has become an indispensable thing in people's daily lives. As a leader in the affordable tea industry, Honey Snow City must have its own excellent business model. Taking the case of Honey Snow City, this paper first adopts the SWOT model to analyze its advantages such as low price, high brand recognition and superior geographical location, while its disadvantages include fewer products, obvious seasonality and fierce competition in the tea industry compared with other brands. The threat is that there are more and more competitive brands in the tea industry, the low price of products is difficult to maintain, and the products are easy to imitate and replaced by peers. The opportunity is that Honey Snow City has an excellent staff team, consumers have a high acceptance of the brand, and the main consumer group is a large number of students; Then it analyzes its development strategy, and according to its differentiated strategy development, it can be concluded that its development presents a vertical layout, and then horizontal perfection of the inverted "T" development mode; Finally, the paper studies the optimization strategy of enterprise management under the differentiation strategy, hoping to draw lessons for other businesses in the tea industry and formulate a marketing strategy suitable for their own development.

  • Open Access | Article 2023-12-01 Doi: 10.54254/2754-1169/55/20230976

    A Review of the Applicability of Pricing Models in the Stock Market

    The capital asset pricing model (CAPM) model has always been the core theory of asset pricing and is widely used in the world as a finance tool in the securities market, but it is not fully effective for the economic market due to the current state of development in some countries. This paper compares and analyses the CAPM model and its improved and alternative models based on existing literature and statistical data. This paper first explains the CAPM model, analyses its formula, and then describes the disadvantages and shortcomings of the CAPM model. Then it gives examples of other replaceable models, first explains those models, then lists the advantages of these models compared with the CAPM model as well as some of their shortcomings, and finally concludes through the comparison of these models to the CAPM model that although the CAPM model may not be applicable to the market in many cases, it can be replaced by other models, and even then there is no one-size-fits-all model that can replace all the market models, and conclusions need to be made on a case-by-case basis.

  • Open Access | Article 2023-12-01 Doi: 10.54254/2754-1169/55/20230980

    The Research of Financial Fraud and Regulatory Countermeasures to the Listed Companies Based on Game Theory

    Accounting Fraud, as immoral behavior which violates the law, may cause severe damage to economic and market trust. The listed companies may acquire short term benefits through accounting fraud; therefore, the government regulatory authority should set up severer policy to prevent and avoid this behavior from happening. This review article aims to analyze the existing problem of accounting fraud, games between listed companies and regulatory authorities based on game theory, and the mechanism that caused accounting fraud to happen. The articles have found that the behavior of accounting fraud may confuse the investors by its invalid financial report, which often results in wrong investment decisions. If the accounting fraud has been revealed and known by the public, the listed company’s share price will plummet, overall market confidence will suffer, and the entire economic system and financial stability will also be affected. By damaging the financial stability and decreasing the overall investments, accounting fraud handicaps economic growth by its possible consequence of decreasing the economic activity, capital expenditures, and the employment opportunities. However, the game theory research on the games between listed companies and regulatory authorities may offer supervisory measures to reduce and prevent the occurrence of financial fraud.

  • Open Access | Article 2023-12-01 Doi: 10.54254/2754-1169/55/20230981

    Game Analysis of Cooperation Between Entrepreneurial Users and Tiktok Platform

    In the new era, Tiktok platform has attracted a large number of users with short video and live broadcast functions, forming a huge user group, and the platform’s purchasing power has gradually increased, providing rich profit opportunities for entrepreneurial users. Tiktok realizes business value through the output of entrepreneurial users, and both parties achieve mutual benefit in the game. This paper mainly studies how Tiktok and entrepreneurial users can make better profits through game theory. The problem is analyzed by two aspects which are business model and game ecology of Tiktok platform and game relationship between Tiktok and entrepreneurial users. And the game is based on ‘Nash equilibrium’, through the study, we get the conclusion that the balance of Tiktok and senior users is increasing the service fees and reducing the cost of products and that of Tiktok and novice users is decreasing the service fees and raising the cost of products.

  • Open Access | Article 2023-12-01 Doi: 10.54254/2754-1169/55/20230983

    The Research on Marketing Strategies for Master Kong’s New Products

    Master Kong, which is the leading enterprise of instant food industries in China now is suffering from the loss of its potential profit. What caused these phenomena is the fierce competitions between the old and new brands in instant food industries. Although Master Kong can still dominate the main instant food market in China, it still needs to breakthrough its own bottleneck. In this research, new products are proposed which can also provide totally new ideas for the generation of instant food products. The online open questionnaire and in-depth research interview provide the information about the things need to be improved and the new consumer groups. The generation Z and new town youth purchasing characteristics are useful for many brands. In order to reach the generation Z and new town youth in China, specific marketing strategies are presented in this research after analyzing the real market. This research mainly dedicated into how to maintain Master Kong’s leading position and lay the foundation for its future transformation.

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