Advances in Economics, Management and Political Sciences

- The Open Access Proceedings Series for Conferences

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  • Open Access | Article 2024-04-18 Doi: 10.54254/2754-1169/78/20241614

    Risk Management of Commercial Banks under Interest Rate Marketisation

    In recent years, various countries have embarked on the path of interest rate marketisation to enable the market to determine interest rates autonomously. This paper adopts the method of literature review and literature analysis to investigate the impact of interest rate marketisation on commercial banks and the risk management of commercial banks under interest rate marketisation. It is found that the marketisation of interest rates will directly affect the deposit and lending rates of commercial banks, thus affecting their asset-liability business and structure as well as net interest margin to facilitate business transformation. Meanwhile, the risk of interest rate marketisation can be classified into stage risk and everlasting risk according to the duration, the former is mainly from three aspects, namely, adverse selection risk, risk concentration risk and market competition risk, while the latter is classified into four types, namely, re-pricing risk, yield curve risk, benchmark risk and selective risk.

  • Open Access | Article 2024-04-18 Doi: 10.54254/2754-1169/78/20241615

    An Analysis of Consumer Behavior and Marketing Principles in Blind Box Purchasing – A Case Study of Pop Mart

    As an emerging marketing model, blind box marketing has been sought after by consumers and various industries. Based on the consumer purchase process of blind box, this paper takes Pop Mart, the leading blind box brand, as an example, carries out a consumer behavior analysis including motivation generation, information collection and selection, purchase process and post-purchase behavior, and discusses the principle of "blind box marketing". Consumers do not know what is the specific toy before purchase. The uncertainty of probabilistic marketing incentives, as well as the pricing method of sales channels, hit the consumers' psychology, bringing a sense of excitement for consumers, further stimulating the desire to consume, and enhancing user loyalty. Finally, this paper explores the use of "blind box marketing", and categorizes and analyzes its applicable products. Due to its price, and consumer preferences, FMCG (Fast Moving Consumer Goods) products are more suitable for the "blind box" marketing model, while products with strong functionality or luxury products are not suitable for this model.

  • Open Access | Article 2024-04-18 Doi: 10.54254/2754-1169/78/20241618

    Research on the Marketing Strategy of Sexy Tea

    With the development of Chinese society and the improvement of the national consumption level, the new-style tea-drinking industry has gradually risen. Among all the new-style tea-drinking brands, Changsha brand The Modern China Tea Shop or Sexy Tea is one of the most famous ones. It was founded in 2013, and in the past 10 years, the brand has gradually developed. In recent years, it has become internet-famous among the vast number of consumers in the country. By consulting previous literature and searching the related cases and examples, this paper focuses on the three strategies of Sexy Tea, namely its brand marketing strategy, hunger marketing strategy, and marketing segmentation strategy. The present situation of the application of these three strategies of Sexy Tea is analysed, and it is concluded that Sexy Tea applies these three suitable strategies to obtain success, but these strategies may not be widely useful for other brands in the market.

  • Open Access | Article 2024-04-18 Doi: 10.54254/2754-1169/78/20241619

    Dynamics of Rural-Urban Migration in China: A Decade of Economic Impact

    This essay provides a comprehensive exploration of the economic impacts of rural-urban migration in China from 2010 to 2020. In the background of China's rapid industrialisation and urbanisation, the essay examines the multifaceted consequences of this migration trend, balancing an in-depth analysis of negative aspects with the recognition of positive contributions. The study highlights the decline in effective rural labour and the resultant challenges faced by migrants in urban areas, including increased housing prices. On the positive side, the migration brings increased labour supply to cities, improvement in incomes for rural migrants, and significant developments in the land market and urban industries. A comprehensive evaluation highlights the need for a balanced approach to urbanisation and rural development. Future considerations emphasise potential challenges and propose strategies like optimal land use, income source expansion, and characteristic town development. Striking a balance between rural and urban development is crucial for sustained economic stability. The essay concludes that maintaining this delicate balance is essential for China's sustained economic prosperity.

  • Open Access | Article 2024-04-18 Doi: 10.54254/2754-1169/78/20241621

    Impact of Short-Term Expansionary Monetary Policy on the Economy Based on the Keynesian Model—China’s Monetary Policy in the Post-Epidemic Era as an Example

    China has entered the post-epidemic period since 2023. The monetary policy of the central bank is crucial in controlling China's macro economy in light of the three-year impacts of the pandemic of coronavirus disease 2019(COVID-19) and the present downturn in the country's GDP. The People's Bank of China, the nation's central bank, has been implementing expansionary monetary policy on the overall economy. Using the Keynesian theoretical model, this article primarily examines the short-term impacts of expansionary monetary policy, or an increase in the nominal money supply, on the real income of Chinese individuals, the total production of the nation's economy, and interest rates. The analysis concludes that an expansionary monetary policy can decrease interest rates and increase real income and total production for citizens in short term. The Keynesian model provides a theoretical perspective on the relevance of the central bank's expansionary monetary policy based on the status of the economy today.

  • Open Access | Article 2024-04-18 Doi: 10.54254/2754-1169/78/20241623

    The Origin, Present Situation, and Future Development Suggestions of Green Finance in China

    At present, with the continuous advancement of the process of globalization, resources and environmental problems have caused a threat to the global economy and human development. Therefore, many countries pay more and more attention to the development of green finance. What is green finance? Green finance refers to economic activities that support environmental improvement, response to climate change, and efficient use of resources, namely, financial services provided for project investment and financing, project operation, and risk management in the fields of environmental protection, energy conservation, clean energy, green transportation, and green buildings. Generally, green finance originated from the “Limits to Growth” promulgated by the Club of Rome in 1972, which proposed the concept of sustainable development for the first time, and environmental finance came into being, which was the predecessor of green finance. With the increasing awareness of environmental protection, green finance has developed rapidly and has become a new means of current environmental management, representing new characteristics, new trends, and new directions of financial industry development. In the future, the development direction of green finance will mainly include the innovation of financial products, the enhancement of information transparency, and the empowerment of technology. This paper will be completed in the form of a literature review. This paper will collect literature from major paper websites and elaborate on the history, current situation, and future suggestions of green finance from three perspectives.

  • Open Access | Article 2024-04-18 Doi: 10.54254/2754-1169/78/20241631

    Does Enterprise Annuity Alleviate the Principal-agent Problem?

    The pressure on social pensions can be reduced by actively encouraging businesses to join corporate pension plans. This study uses data from A-share listed firms from 2012 to 2022 to empirically evaluate the relationship between corporate pension and corporate agency problem and its mechanism of action from the perspectives of financial performance and innovation performance. The study's findings demonstrate that the corporation can reduce the agency problem by implementing a corporate annuity system. Additional investigation into the fundamental connection between agency problems and corporate annuities reveals that, when viewed through the lens of financial success, financial performance can amplify the corporate annuities' deterrent effect on agency problems. The study indicates that companies can enhance their innovation performance by participating in annuities, which can have the effect of reducing agency difficulties. The data's heterogeneity analysis shows that, in the eastern and central regions, the mediating role of innovation performance is highly important whereas, in the western region, the moderating effect of financial performance on the agency problem is not always significant. After dividing the sample based on the type of state-owned business, it was discovered that the findings from these entities mostly agreed with the paper's overall conclusions.

  • Open Access | Article 2024-04-18 Doi: 10.54254/2754-1169/78/20241847

    A Deep Analysis of Live-Stream Marketing in Douyin from China

    In contrast to previous times, social media has profoundly transformed various elements of the world, such as the methods of conducting business and disseminating information. Given the emergence of this new trend, it is imperative that we acquire knowledge and develop a more profound understanding of this transformative shift. This study seeks to describe and analyze various phenomena and statistics pertaining to the unique trend of live-streaming e-commerce as a thriving business model. By employing a rigorous analysis and data presentation approach, we investigate the underlying operational principles that elucidate the functioning of live streaming. Additionally, the paper examines the consumer preferences and characteristics (such as price, product features, age, gender, and geographic location) that manifest in their behaviors on the Douyin platform. Finally, the results and efficacy of the live stream on Douyin are assessed using several parameters, namely revenue, sales, and exposure. The findings indicate that the primary audience for live streaming consists of middle-aged females, predominantly located in Guangdong, Jiangsu, and Henan provinces. Despite the subpar quality, these consumers exhibit a preference for inexpensive products. Further analysis reveals that live streaming yields significant profitability and extensive product exposure, although with a lower conversion rate (CVR) compared to traditional marketing methods.

  • Open Access | Article 2024-04-18 Doi: 10.54254/2754-1169/78/20241636

    Impact of the Federal Reserve Interest Rate Hikes on the U.S. Dollar Exchange Rate

    After the meeting held on March 15 and 16, 2022, the Federal Reserve announced the beginning of a cycle of rate hikes, keeping the federal funds rate at 0.25-0.50 percent. As of its most recent meeting, held from October 31 to November 1, 2023, the Fed has raised interest rates eleven times, reaching 5.25-5.50 percent. The U.S. dollar exchange rate has fluctuated after interest rate hikes with decades of history. To figure out the impact of the Fed interest rate hikes on the U.S. dollar exchange rate, this paper analyzes based on three parts: the first part studies the interest rate effect, capital flow theory, the sentiment of investors, and stock market; the second part analyzes historical data since 1980 and different points of view; the third part discusses other factors that affect the exchange rate. The research concludes that the Federal Reserve interest rate hikes increase the U.S. dollar exchange rate overall.

  • Open Access | Article 2024-04-18 Doi: 10.54254/2754-1169/78/20241849

    Analysis of Capital Asset Pricing Model in Chinese Stock Market

    The Capital Asset Pricing Model (CAPM) is a key financial tool used to estimate the relationship between asset return and risk, helping investors make investment decisions, business valuation and risk management. The importance of CAPM is reflected in its ability to help investors understand market risk, build an optimized portfolio, estimate the cost of capital, evaluate investment performance, and test market efficiency. However, it is important to keep in mind that CAPM has its assumptions and limitations, and other factors should be considered in making decisions. This paper mainly studies the application and future development of capital asset pricing model in Chinese stock market through a literature review analysis. The conclusion of this paper is that the capital asset pricing model is widely used in China's stock market, which has a profound impact on the development of China's stock market, and many different types of models have been derived to deal with the risks that may appear in different fields.

  • Open Access | Article 2024-04-18 Doi: 10.54254/2754-1169/78/20241642

    The Impact of Demographic Change on Consumer Market and Production Sectors in China

    Currently, the global birth rate is generally showing a downward trend. China had faced the first negative population growth in the past 61 years in 2022. These demographic phenomenons make the government concerned and attract a number of economists and demographers to do researches on them. After learning some former studies, this article is based on data from China Statistical Yearbook(, CHFS and CFPS to figure out the trend of consumption with the background of aging population and sub-replacement fertility in China. The result shows that the trend of aging population has a positive effect on living consumption, but has a negative effect on the aggregate consumption. There is still a large amount of domestic savings of families with aging population not released to the market since the lack of financial knowledge. The generation Z tend to show their loyalty to the brand who owns the brand culture approved by generation Z. To sum up, the government have to focus on the upgrading of living consumption and the popularization of financial knowledge. Meanwhile, the enterprises have to cultivate their own brand culture to attract and retain the generation Z consumers.

  • Open Access | Article 2024-04-18 Doi: 10.54254/2754-1169/78/20241643

    Coping Strategies for Financing Constraints of Small and Medium-sized Enterprises (SMEs) under Financial Intelligence Transformation

    With the development and progress of technological advancements, businesses are increasingly realizing that the transformation towards financial intelligence is a prevailing trend. In comparison to traditional finance, financial intelligence exhibits various changes and characteristics. This paper analyzes the issues surrounding the financing of small and medium-sized enterprises (SMEs), along with the current status and reasons for financing constraints. It combines the structure, path, and contribution of financial intelligence transformation to examine its impact on the reasons for financing constraints. Subsequently, considering the diverse influences, this paper proposes six relevant coping strategies tailored to address different issues related to financing constraints for SMEs. The research, rooted in the perspective of financial intelligence transformation, explores how SMEs can make more optimized choices when facing challenges of financing constraints in the new era.

  • Open Access | Article 2024-04-18 Doi: 10.54254/2754-1169/78/20241644

    Adapting to Change: The Evolution of the Basel Accords and the Chinese Banking Sector's Response

    This study presents a comprehensive review of the Basel regulatory framework's development, with an emphasis on the progression from the inaugural Basel I Accord to the definitive Basel III, and its integration into the regulatory practices of the Chinese banking system. It scrutinizes the impact of heightened regulatory standards on the capital adequacy and risk management strategies of Chinese banks, delving into the nuances of risk-weighted asset calibration and credit risk oversight. Through an illustrative case study, the research elucidates the strategic adaptations undertaken by Chinese financial institutions in response to these international norms.The study concludes by critically assessing the Basel reforms, contemplating their profound impact on fortifying the global banking infrastructure and supporting China's pursuit of financial stability. It considers how the reforms have reshaped risk management practices and capital adequacy standards, potentially bolstering the resilience of banks against economic shocks. The reflection extends to the Chinese financial system's adaptation to these international norms, highlighting the strategic shifts undertaken by domestic banks to align with global regulatory expectations while addressing the unique challenges of China's economic landscape. The paper emphasizes the importance of these reforms in enhancing the overall health and stability of financial markets, both internationally and within the context of China's rapidly evolving financial sector.

  • Open Access | Article 2024-04-18 Doi: 10.54254/2754-1169/78/20241646

    Impacts on the Economic Development of Developing Countries by Economic Globalization

    Economic globalization has seen a positive trend, with an increasing number of developing countries participating in global trade. The main features of economic globalization include production and operation globalization, trade globalization, investment, and financial globalization, which respectively have a significant influence on those developing countries. This research paper endeavors to explore the intricate interplay between economic globalization and its profound impact on developing countries. It seeks to illuminate the opportunities and challenges that reside at the heart of this phenomenon, offering a comprehensive perspective on the global economic landscape. While there have been positive impacts for developing countries, there have also been negative consequences. China, as one of the fastest-growing developing countries, has played a significant role in global trade and provided collaborative opportunities to other developing countries. Additionally, to help more developing countries gain more benefits from the process of economic globalization, several recommendations are also made based on the findings.

  • Open Access | Article 2024-04-18 Doi: 10.54254/2754-1169/78/20241648

    Robot Adoption and Employment in China

    The research level of robotics in China is also at the forefront of the world, but there is no literature on the impact of robotics on the labor market in China. This paper examines the influence of robot adoption in the labor market based on regional and industry-level robot applications. This study concludes that robot adoption will considerably cut labor employment, particularly in industries where machines are more easily replaceable. The results are unaffected by substituting robot density for the dependent variable and controlling for the endogenous issue. This research contributes to the literature on robot installations and the labor market field by providing further empirical data for the structural transformation of China's labor market at a more granular level and in more industry sectors. This article suggests that policymakers in the robot sector should be concerned about the detrimental effects of robot policies on social employment and the unique characteristics of regional economies and industries.

  • Open Access | Article 2024-04-18 Doi: 10.54254/2754-1169/78/20241651

    A Review of Empirical Analysis in Value Investing

    Value investing refers to investing in stocks by focusing on the intrinsic value of the business rather than the price. It generally pays attention to two major values of the enterprise, one is to estimate the liquidation value of the enterprise, and the other is to focus on the growth value of the enterprise. When value investing first emerged in the 1920s, insider knowledge and conjecture served as the primary sources of guidance for investors. The first logical foundation for investing decisions was established by its introduction. Since Graham put forward the theory of value investment, foreign research has made great progress, while domestic research has been controversial in practice due to the short history of the securities market and the late start of research, which forces many investors to study, practice and explore. Nowadays, a substantial body of scholarly empirical research on value investing has been published. This paper examines and updates this body of work, go over the many theories explaining the performance of value investing, examine the empirical studies supporting these theories, and offer some fresh findings derived from an updated and enlarged sample. At the end of the article, researchers also point out the gaps in the research and the problems for further discussion.

  • Open Access | Article 2024-04-18 Doi: 10.54254/2754-1169/78/20241654

    An Empirical Review of Behavioral Decision Making in the Financial Markets

    Traditional economics assumes that humans make rational decisions within optimally functioning markets, but real human behavior is only partially rational. Behavioral economics has emerged to address phenomena in financial markets that traditional economics cannot explain, such as the herd effect and the small firm effect. This shift challenges assumptions in traditional finance, prompting a reevaluation of human behavior as the cornerstone of economic and financial understanding. This paper delves into behavioral economics, focusing on the loss aversion theory and its emotional impact on economic decision-making. It analyzes market anomalies, including the momentum effect and long-term reversal, revealing how investor emotions can drive market volatility and asset prices deviating from their reasonable values. The framing effect is explored, demonstrating how scenario formulation changes can alter preferences in decision-making. The paper also discusses the endowment effect in the financial market, explaining its existence and its influence on investors' decisions and the overall market. By examining these aspects, the study finds that people's overreaction to market information can behaviorally impact investment decisions, leading to market anomalies and influencing price trends. The insights provided contribute to a more nuanced understanding of behavioral economics and its implications for financial systems.

  • Open Access | Article 2024-04-18 Doi: 10.54254/2754-1169/78/20241658

    The Impact of Guangdong’s Foreign Direct Investment on Innovative Development Based on Panel Data Analyses

    Foreign Direct Investment (FDI), as one of the highest forms of transnational capital flows, can take a significant role in the process of economic development. The utilization of FDI to promote innovative development has therefore become more of an important topic. With the intention of uncovering whether or not and how the FDI can still have an impact on innovative development today, the paper studies the impact of Guangdong’s FDI on its innovative development by using data from 2010 to 2022 provided by the Guangdong Statistical Yearbook, statistical yearbooks of all Guangdong cities, Foshan Market Supervisory Authority official website, etc., performing a panel data analyses and revealing a statistically significant positive relation between the scale of FDI and innovative development, and a negative relationship between FDI’s export capacity, the indicator of the proportion of foreign investment in the manufacturing sector to total investment and innovative development. Hence, while emphasizing the scale of FDI, the government should also focus on enhancing the competitiveness of high-tech industries and promoting the transformation and upgrading of industrial structures.

  • Open Access | Article 2024-04-18 Doi: 10.54254/2754-1169/78/20241660

    Analyze the Effectiveness of Telemedicine in Providing Healthcare Services in the United States

    The United States (US) government spending on the healthcare system is one of the highest in the world. However, the US healthcare outcome compared to other OECD countries is below average. This is caused by the number of patients visiting healthcare services remain low compared to the OECD countries due to the following reasons: affordability, allocation of healthcare services, and accessibility. The lack of universal coverage in the US healthcare system poses a challenge of affordability to patients. This led to a high out-of-pocket spending on healthcare services and patients will choose to skip or delay the treatment. Allocation of healthcare services such as the lack of patients and the hospital beds caused a high waiting time and caused patients unwillingly to access to healthcare services. The long-distance travel in the rural area led to low accessibility to healthcare services. Telemedicine is a method that allows the delivery of healthcare services remotely using technology that can solve the US healthcare problems. The adoption of telemedicine in the US healthcare system has experienced a substantial increase during the period of Covid. The analysis on the effectiveness of using telemedicine to provide healthcare services in the US healthcare system will be conducted based on factors related to the existing challenges.

  • Open Access | Article 2024-04-18 Doi: 10.54254/2754-1169/78/20241663

    Social Media Data Analytics in the Automotive Industry: A Study of the Interactive Impact of Marketing Strategies and User Ratings

    In the era of ubiquitous social media, car companies are navigating the challenges of user feedback on these platforms. This study investigates the influence of social media interactions on the market competitiveness and brand image of automotive firms. Using Python for web scraping, this study collected and analyzed user comments from Sina Weibo, focusing on both traditional fuel and new energy car companies. The comments were subjected to sentiment analysis using a sentiment dictionary, revealing users' emotional tendencies towards various car brands. The findings indicate notable differences in social media sentiment and brand positioning among different car companies. These insights are crucial for automotive companies to leverage social media feedback to enhance their products, services, and brand strategies.

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