Advances in Economics, Management and Political Sciences

- The Open Access Proceedings Series for Conferences

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Volume Info.

  • Title

    Proceedings of the 7th International Conference on Economic Management and Green Development

    Conference Date






    978-1-83558-099-8 (Print)

    978-1-83558-100-1 (Online)

    Published Date



    Canh Thien Dang, King's College London


  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/39/20231921

    Research on Enterprise Profit Model of "Internet + Medical Service" -- Taking Jingdong Health As an Example

    Internet medical enterprises are developing rapidly in the context of the epidemic, and the importance of the Internet medicine industry is increasingly reflected. At present, most of the Internet medical industry is in the early stage of development, and the profit model of many enterprises is still relatively vague. Many enterprises are faced with difficulties in making profits or even in long-term losses. Therefore, it is the top priority for enterprises to find their own profit model. By studying the profit model of Internet medical enterprises, it is of great significance to help enterprises optimize and adjust their own profit model and realize a corporate profit. In this paper, case analysis and comparative analysis are used to select Jingdong Health as the research object, analyze and classify the profit model based on its development history and leading business, and analyze the profit model through its constituent elements. Through research and analysis, it is found that Jingdong Health has problems such as too single profit points, the low viscosity of profit objects, and low efficiency of fund utilization. At the same time, it puts forward some suggestions for the existing problems. The research results show that continuous improvement of the profit model is crucial for the development of enterprises. It is hoped that this paper can provide a reference for other Internet medical enterprises in the early stage of growth in the optimization of the profit model.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/39/20231923

    Critical Success Factors for a Sustainable Supply Chain: The Case of Apple Inc.

    In the context of today's global economic and technological development, there is a growing concern for environmental issues and social responsibility. In this context, supply chain sustainability has become an important issue that companies cannot ignore. As a world-renowned technology company, Apple's practices and experiences in supply chain sustainability have attracted much attention. This thesis takes Apple as the research object, combines relevant literature and analyses Apple's successful cases in sustainable development, and discusses the current situation, problems and challenges faced by Apple's supply chain sustainable development. Through an in-depth study of Apple's theoretical framework and practical experience in supply chain management, the key factors of Apple's supply chain sustainability and future development direction are summarized. The findings show that Apple's success in supply chain sustainability is attributed to its leadership and commitment, supplier selection and management, use of resources and energy, supply chain transparency and collaboration, and social and environmental responsibility. This study has important implications for other companies to improve their performance and competitiveness in sustainability. Through the findings of this study, other companies can learn from Apple's supply chain management experience to improve their performance and competitiveness in sustainability. Also, this study has implications for the academic community, providing new insights and implications for theory and practice in the area of supply chain sustainability.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/39/20231924

    An Analysis of Rural Digital Economy Path

    In the face of profound changes in the global digital economy, the rural digital economy needs further transformation and development. Drawing from the current state of affairs, this paper embarks on a multifaceted examination of the digitalization of rural governance. It identifies existing problems and proposes countermeasures. By investigating the status quo, gauging demand, and exploring potential developmental pathways, the author aims to propose effective strategies that will drive the digital transformation of rural governance. The data suggests a promising future for the rural digital economy, indicating substantial potential and room for growth. Concurrently, through the application of Ordinary Least Squares (OLS) model experiments, three fundamental factors that influence the development of the rural digital economy have been identified: the construction of digital infrastructure in rural areas, the state of the rural digital economy itself, and the implementation of digital governance in these regions. Meanwhile, research has shown the need to strengthen policy support and build a market-oriented rural digital economy development system; Utilize technological advantages to develop differentiated rural digital economy models; and enhance the legal framework surrounding the rural digital economy industry, which has the potential to stimulate its growth and development.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/39/20231929

    The Digital Transformation of the Banking Industry in the Era of Big Data

    Big data analytics has become an instrumental tool for digital transformation in the banking industry. By leveraging massive volumes of data, banks can gain valuable insights to optimize operations, reduce risks, and improve customer experience. For risk management, big data techniques enable banks to detect fraud and money laundering activities more accurately. In customer relationship management, big data analytics allows banks to better understand customer needs, provide personalized services, and enhance loyalty. Furthermore, big data can inform investment decisions by identifying new opportunities and mitigating risks. While big data brings significant opportunities, it also presents challenges in data governance, privacy, and security that require prudent management. Technical and business model innovations must align to fully realize the potential of big data. Banks should invest in big data infrastructure, promote a data-driven culture, and pursue strategic partnerships. Regulators and policymakers should establish flexible guidelines to encourage big data adoption while protecting consumer privacy. By harnessing big data responsibly, banks can transform into truly customer-centric digital organizations. Overall, big data is redefining the banking industry, and continuous digital transformation is imperative for banks to thrive in the new data-driven era.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/39/20231930

    Consumer Behavior Analysis and Marketing Strategy Optimization in the Chinese Live Action Role Playing Market

    In 2016, a new variety show “Who’s the Murder” appeared, bringing a new form of entertainment: Live Action Role Playing (LARP) game. In 2018-2019, offline LARPs appeared, soon becoming the most popular entertainment method for the Z generation. The paper focuses on the consumers of the LARP market, analyzing their consumption behavior preferences and determining the driving factors of LARP consumption behavior based on existing consumption data. Using the analytical results, the paper can predict the sales of new scripts and help LARP merchants optimize their marketing strategies. The article mainly uses descriptive and predictive analysis (regression model) to study LARP’s consumption data collected from the LARP website. The paper finds that difficulty level, duration time, and issue type (price) have a significant influence on consumer behaviors. Also, the paper generates a model for future sales prediction.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/39/20231931

    The Impact of Japan's “Yield Curve Control” (YCC) on Inflation of Japan

    After the bursting of the bubble crisis in Japan, the government adopted a series of quantitative easing policies to improve the weak economic environment and promote economic growth. in September 2016, the Japanese government began to implement the yield curve control policy to improve the economic environment by controlling the yield on government bonds. the YCC policy, in theory, could promote economic growth and achieve the inflation target in Japan, but the actual effect was lacking. This paper analyses the main reason for the unsatisfactory implementation of the yield curve policy in Japan is the special social environment in Japan. Although the YCC policy has led to an increase in the money circulating in the market, after firms have received the money, they do not expand their investment production at home due to Japan's own lack of domestic demand, but choose to invest the money in stocks, government bonds or other overseas markets for profit. After the money flowed around the market, it went back to the capital market without making the liquidity in the market increase. This paper uses Granger causality tests to analyze the causal relationship between the ageing population, personal savings, average wage and the inflation rate in Japan, and finds through the tests that the inflation rate conversely affects the above factors. The interaction between these two factors has trapped the Japanese economy in a cycle of economic malaise, which is difficult to break with YCC policy.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/39/20231932

    China's SME Financing and Shadow Banking’s Positive Impact on it

    The paper deals with the impacts of shadow banks on small and medium enterprise financing. The overview of the field and the current situation of SMEs are discussed, as well as how vital SMEs are in China. The financing venues and predicaments for SMEs are concerned; we further show how SMEs benefit from the shadow bank. The paper describes the relationship between SMEs and shadow banks and expounds on the shadow bank from the borrower, lender, and investor perspective. Finally, we analyze the financing environment of SMEs and find that the climate is improving though banks are pessimistic.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/39/20231935

    The Influence of the Green Economy on the Structure of Industries

    This research examines the impact of the green economy on industrial structure, focusing on the viewpoints of enterprises, consumers, and the government, and provides comprehensive evaluation of the trends in reform and development within China’s environmentally friendly sector. The study reveals that the green economy has a significant influence on optimizing the industrial structure. Encouraging companies to adopt green production practices can lead to a shift towards resource-efficient and environmentally friendly production methods, promoting the transformation of the industrial structure towards green industries. Guiding consumers towards green consumption can stimulate the demand for green industries, thereby driving the transformation of the industrial structure towards green consumption-driven. Strengthening the government's environmental responsibilities can tilt the industrial structure towards environmental industries and foster the advancement of the eco-friendly economy. By optimizing the arrangement of industries, the green economy contributes to achieving sustainable development, providing important references for encouraging the environmentally conscious enhancement of industrial structures and building an environmentally friendly economic system.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/39/20231936

    An Analysis of the Validity of the Chinese A-share Market During the 14th Five-year Plan Period

    The Efficient Market Hypothesis (EMH), initially formulated and subsequently refined by the renowned American economist Eugene Fama in 1970, classifies markets into three tiers of efficiency: weak, semi-strong, and strong. As the world's second-largest economy, China has assumed an increasingly prominent role on the global stage due to its distinctive socialist framework and the ongoing development and enhancement of its capital market. The 14th Five-Year Plan, a pivotal component of China's social development agenda for 2021-2025, holds immense significance in propelling China's economic progress. In this study, utilizing a time series model, we conduct a comprehensive examination of China's A-share market throughout the current century, scrutinize the overarching context of the 14th Five-Year Plan, assess the efficacy of China's capital market, and propose potential remedies and future outlooks in alignment with the pertinent policies outlined by the Chinese government and the factors contributing to the inefficiencies observed within China's A-share market.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/39/20231938

    Thoughts on Hindenburg’s Report on Adani Share Price

    In this paper, we investigate the impacts of Hindenburg’s accusation report on the share prices of seven Adani Group subsidiaries. Using linear regression and Cumulative Abnormal Returns (CAR) analysis, show the effect of the information within the event period. Additionally, the study explores the correlations between the seven companies' stock returns and Sharpe Ratios. We observed an instantly negative effect and further speculated why the recovery varies. We have also developed a more detailed understanding of short selling and put forward suggestions currently beneficial to investors.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/39/20231940

    Research on the Impact of Nuclear Energy on the Sustainability of the Global Environment and the Economic Independence

    This paper will discuss the environmental and economic possibilities of nuclear energy. Under the great international tension created by Ukraine and the Russian War, energy dependence on Russia is becoming a major concern for the European Union. The dependence on energy sources from other countries is an underlying danger to one's own nation's political and Economic health. Nuclear energy, as one of the clean energy sources that can satisfy a nation's requirements both in quality and quantity, is an energy source full of controversy, due to its potential to cause devastating nuclear emissions. Through a literature search and reading, this paper would come to the conclusion that all countries that wish to operate nuclear power plants should operate them like France.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/39/20231941

    The Impact of COVID-19 on China's Online Economy and the Offline Real Economy

    The sudden emergence of COVID-19 has greatly disrupted people's normal production and life, making people's production and life have undergone earth-shaking changes. The effective implementation of isolation has effectively curbed COVID-19 epidemic in China. This paper mainly studies the impact of Covid-19 on China's online economy and offline real economy. The purpose is to provide suggestions for the subsequent development of the Chinese economy. By comparing and analyzing the data before and after Covid-19, it was found that Covid-19 has had an impact on the real economy. But it also promotes the development of the online economy. It is recommended that subsequent enterprises adjust their strategies as soon as possible and focus on the development of both online and offline economies.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/39/20231943

    An Analysis of the Influence of Chinese Enterprises' Transnational Leveraged Buyouts

    As the epidemic is gradually being brought under control, China's economy is undergoing a rapid recovery. Mergers and acquisitions overseas are a common strategy for many Chinese companies. This article examines overseas M&A cases and provides advice for companies doing M&A. This article looks at the motivation for cross-border M&A, key elements of successful M&A, and how to fund acquisitions to reduce debt pressure. The motivation for M&A can be divided into enterprises' internal needs and external policy guidance. Meanwhile, in’. Meanwhile, in the process of M&A, many points need to be focused on, such as financing means. If some key points in the process of M&A are not properly handled, it will increase the burden on the subsequent operation of the enterprise. Enterprises should arrange the integration of two companies after a successful M&A.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/39/20231944

    Analysis of the Current Situation, Opportunities, Challenges and Countermeasures of China's Digital Payment System in the Post-epidemic Era

    In recent years, under the influence of the COVID-19 pandemic, China's digital payment system has encountered significant opportunities, challenges, and changes. The digital payment system mainly includes three parts: electronic currency, electronic payment, and digital currency. This paper takes the perspective of the post-pandemic era and integrates the previous research on the digital payment system. It comprehensively analyzes the current situation, challenges, and development opportunities of China's digital payment system from different angles by examining the development of China's digital payment market. It is found that the pandemic has stimulated the continuous development of digital payment, gradually replacing cash settlement. In the post-pandemic era, emerging industries have shown strong vitality for digital payment. However, digital payment also has risks of inadequate information security, digital divide, and private enterprise monopolies. In the post-pandemic era, digital payment has more development opportunities and presents a sustainable development trend with the promotion of legal digital currency, stimulation of emerging industries, and support of government policies. This article proposes corresponding forward-looking suggestions from the perspectives of governments, companies, and individuals to further promote the development of China's future digital payment system in response to the above risks. Specifically, it should improve risk control and data security protection mechanisms, help vulnerable groups cross the digital divide and mobile payment dilemma, and accelerate the promotion and use of China's legal digital currency.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/39/20231945

    Blockchain Technology Empowers China's Green Finance Innovation Development

    Financial technology and green finance have an irreplaceable position in today's society. The relationship between the two is becoming increasingly close due to the diversification of economic development. For a long time, with the main support of national banks, China's green finance has been initially developed, but there are still many defects in its development, mainly facing five major challenges of imperfect information sharing, high riskiness of green projects, low participation of green industry, lack of effective regulatory mechanism and too single green financial products. By systematically analyzing the problems faced in the development of green finance in China, this paper aims to propose five specific suggestions and solutions by combining the four characteristics of blockchain: distributed ledger, decentralization, de-trust and non-tamperability, as well as its three application types of public chain, private chain and alliance chain to improve the information sharing system, use smart contracts to reduce risks, promote the transformation of small and micro enterprises through inclusive finance, introduce sandbox supervision mechanism and increase supervision, and enrich green financial service products. The use of blockchain features can provide feasibility for solving the current dilemma of green finance development and empower the innovative development of green finance.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/39/20231948

    Analysis of the Chinese Cosmetics Market

    In recent years, China's cosmetics market has maintained a high growth rate, with numerous consumers supporting its development and the emergence of well-known brands. in 2017, the total value of China's cosmetics market exceeded 1.8 trillion yuan, an increase of approximately 14.3%, of which the major share was occupied by skin care revenue of 1.06 trillion yuan; color cosmetics revenue of 450 billion yuan; and perfume revenue of 180 billion yuan. In terms of the composition of the number of consumers, the population of mainly women occupies the vast majority of the number of consumers, and women's consumption perspective of consumption to support the overall makeup market to maintain continuous growth. As the consumer base continues to expand, the acne market develops in an orderly manner, and products continue to hit the market with new technologies, personalized beauty is being implemented among the younger generation, all of which makes the outlook for the Chinese cosmetics market very positive. In the 2018 annual figures, for example, the total value of the Chinese cosmetics market is estimated to exceed RMB 2.1 trillion, up 14.7% from 2017. With the release of overall domestic consumption potential and the application of new technologies in skincare, the Chinese cosmetics market will also continue to grow at a faster pace in the future.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/39/20231952

    Returns on Investments and the Financial Situation of Households

    One of the fundamental goals of each investor is to improve the return on investment of individuals, but there are many and complex factors that affect these returns. This paper studies how household financial factors affect individual investment returns. I have proved that the richer the family knowledge and investment experience of investors, the higher the return on investment. This is one of the subjects covered by behavioral finance, and I support my claims with data.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/39/20231954

    Urban Planning from the Economic Perspective — Taking Singapore as an Example

    The government of Singapore is a key player in the evolution of urban planning on a national scale. Singapore is small in size and resource-poor, but the government's urban planning, clear responsibilities, high quality and efficiency, focus on the people, and the achievement of an excellent living environment serve as a model for China's urban planning as it undergoes rapid urbanization. This paper examines the origins of Singapore's status as a garden city, how the city-state strikes a balance between competing needs, the theories and methods it employs to plan and manage urban change and growth, and the policies and measures it employs to make the most efficient use of its land resources.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/39/20231955

    Analysis of the Chinese Trust Industry

    China’s financial market is one of the largest in the world. The trust industry makes up a great proportion of that market. Analyzing the Chinese industry with examples of top trust companies will improve our understanding of the market. We analyze the entire Chinese trust industry by presenting the case of specific trust companies. The paper contains a definition of the trust industry and products, a comparison of the Chinese trust industry with the American trust industry, an analysis of trust products in China, an analysis of risks of the Chinese trust industry, a comparison of the trust industry with other financial industries in China, and description of Chinese government’s policies on the trust industry.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/39/20231956

    Empirical Analysis of Vanke Enterprise Financial Risk Model Based on Factor Analysis Method

    As the world’s economic recovery faces multiple pressures, the development of some enterprises has been impacted or even closed down. In particular, real estate enterprises are facing enormous competitive pressure and financial risks. Therefore, it is very necessary to establish a financial risk evaluation system for real estate enterprises. This paper establishes a risk evaluation system for the real estate industry, taking Vanke Enterprise as an example, using the factor analysis method and makes risk predictions for the whole finance. This paper collects 19 years’ worth of financial data from Vanke enterprises, uses the factor analysis method to analyze four parts of listed real estate companies’ solvency, profitability, operating capacity, and growth capacity, and establishes a risk warning model. The results show that the financial risk of Vanke enterprises has shown an obvious rising trend in recent years. Real estate enterprises need to adopt a variety of ways to raise funds, inject fresh blood, and meet their capital needs so as to reduce financial risk.

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