Advances in Economics, Management and Political Sciences

- The Open Access Proceedings Series for Conferences

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Volume Info.

  • Title

    Proceedings of the 2nd International Conference on Business and Policy Studies

    Conference Date






    978-1-915371-67-6 (Print)

    978-1-915371-68-3 (Online)

    Published Date



    Javier Cifuentes-Faura, University of Murcia

    Canh Thien Dang, King's College London


  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/12/20230578

    Coca-Cola Company Revenue Policy Analysis and Forecast

    As the beverage market grows and gradually reaches saturation, the focus of beverage companies' future development and revenue strategies has gradually changed. From the beginning of only focusing on the needs of consumers, to the current judgment of the market environment and the existence of factors affecting sales volume and revenue, and formulating appropriate strategies. Therefore, for Coca-Cola or other beverage companies, in order to make the company develop in the long term, we should not only focus on the needs of consumers, but also pay attention to the current development trend of the market and the possible factors that may have an impact on revenue and sales, and formulate policies that will affect the development of the company. Avoiding risks and maintaining and developing the company's current policies that can promote the development of the company, in order to achieve the promotion of sales volume and revenue, so that the company can continue to develop in the beverage market.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/12/20230581

    Research on the Influence and Countermeasures of Racial Discrimination in America

    George Floyd, an African-American man, was killed by a white police officer on May 25, 2020. Floyd's words "I can't breathe" appeal once again exposed the long-term pain of racial discrimination in the United States, and the resulting wave of protests has swept the United States. This article investigates the impact of racism in the economy and emerging social issues. The research was gathered from authoritative academic resources examining the causes of racism and its impact on society. The results showed that people will be treated differently based on their skin color. The study concluded that racism would affect American society more severely and deeply if without strong and effective methods and policies. It is suggested that the U.S. government can introduce relevant policies to gradually eliminate the influence of racial discrimination and ensure that the voices of those who suffer from racial discrimination can be heard by the public.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/12/20230582

    Factors Affecting Young Customer Choice of Mobile Phones: Based on a Questionnaire Survey

    The sales of mobile phones have increased dramatically since 2010, and over one billion mobile phones have been sold per year since 2014. The competition in the mobile phone market is ever-growing, leading to greater variation in design characteristics, prices, and functions of mobile phones. As younger generations are overrepresented in the purchasing of mobile phones, their product expectations are a significant factor in the market behavior. This paper conducts a questionnaire survey on the ways that young people receive information on mobile phones and the factors that influence their purchasing decisions, and it further discusses the factors that are crucial for attracting consumers, and suggestions will be provided for manufactures about which functions and characteristics that they should develop further to fill consumer needs. The survey indicates that the young generation mostly get information of mobile phones from advertising, accept much higher prices than general population, attach great importance to the brand, pixel and build-in speaker of mobile phones.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/12/20230586

    The Influence of Consumer Sentiment on Marketing Effect in Cause Marketing -- Take Hongxing Erke as an Example

    With the frequent occurrence of unfortunate events that affect both the public and businesses, such as the COVID-19 pandemic, the importance of cause marketing has become increasingly prominent. However, while the number of studies on cause marketing has increased, there is still a lack of validation and interpretation of the relationship between consumer sentiment and cause marketing. Based on the case of cause marketing of Hongxing Erke and domestic and foreign literature, this study mainly uses the process tracking method to analyze the impact of public sentiment on marketing effect. It is found that after the unfortunate event, enterprises can properly reduce the price of goods in the cause marketing, choose the right point to cause marketing and enhance public sincerity, to better use the consumers' emotional resources, to improve the effect of cause marketing, ultimately stimulate consumption, and set up socially responsible for the enterprise brand image.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/12/20230587

    The New Approach to Channel Marketing in the FMCG Industry: Based on the Comparative Analysis of Few Cases of Blue Moon and NAIS

    The epidemic’s impact has led to the adjustment of global supply chains, and the upgrading of Chinese consumers' consumption concepts has brought challenges to the FMCG (Fast Moving Consumer Goods) industry. At the same time, the product homogenization of the consumer goods daily chemical industry is serious, and the brand lacks innovation and vitality. The development of the IT (Information Technology) era to the DT (Data Technology) era has changed the mainstream publicity method of advertising media. In this context, innovation has become the core product of the FMCG industry. Therefore, this paper will analyze the effective new channel marketing scheme from the perspective of channel marketing through the comparison method of a few cases, and study how to use channel marketing to improve the marketing vitality of brands and obtain market growth. The research in this paper will provide theoretical support for the channel marketing of FMCG daily chemical products, and propose a channel marketing model from a new perspective to solve the lack of product innovation and improve brand vitality.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/12/20230589

    Marketing Challenges and Countermeasures of Streaming Media in the Post-Epidemic Era: Taking Netflix as an Example

    Since 2019, the outbreak of the epidemic has brought huge customer subscriptions to Netflix, and the stock price has also risen as a result. However, according to its Q1 2022 earnings report, Netflix experienced its first single-quarter loss of sub-scribers in a decade, with high numbers. Using the case analy-sis method, this paper takes the sharp decline in subscribers of Netflix in the latest quarter as the starting point, thinks about how to retain users, analyzes the three reasons for the decline in the number of Netflix users, gives solutions with Product and Promotion as the core, and finally plans new marketing ideas for the streaming media in the post-epidemic era. It pro-vides a marketing model that can be promoted for the industry to retain users, return to peak performance, and develop sus-tainably under the normal epidemic situation.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/12/20230593

    What is the Role of Greater Gender Equity in Improving Health and Education in Developing Countries?

    Nowadays, since health and education are essential to both individual happiness & countries' growth and at the same time, gender equity is not only a fundamental human right but also an essential part of realizing human potential, promoting sustainable development, and achieving peaceful societies, this paper is about the role of more significant gender equity in improving health and education in developing countries. Data is collected from Global Gender Gap Report and the World Bank dataset website in a period of 14 years until 2020. We choose 2 of 4 dimensions from the Global Gender Gap Index to become the new index as the X variable and two indicators literacy rate, adult total(%of people ages 15 and above) and mortality rate, infant(per 1000 lives birth)as the Y variable. We expect to have correlations between X and Y indicators by making a regression. The findings are aimed at raising the awareness of improving gender equity.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/12/20230595

    Effects of Canceling the Policy of 44% Limitation on the First Day of Chinese Stock Market

    The 44% limitation policy has long been a subject that has attracted researchers from a diverse range of fields including corporate finance, economics, and the stock market since it caused a couple of effects on the Chinese stock market and reflected the major buyers of stocks. To be more specific, most of the buyers are investment banks, in other words, retail investors have less probability to buy stocks on the first day. In this work, new thinking is proposed to analyze the canceling of this policy. Using the data collected from csmar (China Stock Market and Accounting Research Database), this paper compares the turnover rate and stock gains on the first day of the STAR (Science and Technology Innovation Board) market and the A-share market to figure out who are the major buyers, and at the same time, analyzes whether the investments in the STAR market is reasonable under this policy. To conclude, canceling the policy of 44% limitation of stock gains is effective. It is able to diminish the monopoly of the investment bank. Besides, retail investors are allowed to have more chances to buy the stock on the first day, which means the investment circumstance becomes more balanced.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/12/20230597

    The Impact of Zero-COVID Policy on the Economic Conditions from Chinese Citizens’ Perspective

    Chinese social environment faces a transition. More and more citizens get tired of the current situation. This work selects 12 citizens from different regions in mainland China and analyzes their current conditions and the impacts to each industry. Many occupations’ interests have been severely damaged and thus most citizens are looking forward to the end of zero-COVID policy. The research exhibits the conditions and real willingness of Chinese citizens in mainland. It is not only a theoretic analysis but also with real cases. This work provides unprecedented details of the Chinese public.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/12/20230598

    Analysis of Corporate Financial Statements Based on Strategic Perspective - Taking BYD Company Limited as an Example

    As global oil prices continue to rise, new energy vehicles are gradually becoming a popular choice for many consumers. At present, both traditional and emerging car companies are focusing on the new energy vehicle market. In this situation, new energy vehicle enterprises must improve their own competitiveness. Financial statements can give a clear idea of the solvency, development potential and operational capacity of an enterprise. This paper analyzes the financial reports of BYD, one of the most representative new energy vehicle companies in China. By analyzing the company's financial reports in recent years, this paper studies how to give full play to the influence of financial statement analysis on business decisions. The aim of this paper is to propose effective measures as well as reasonable suggestions, so as to facilitate better business decisions by business operators.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/12/20230600

    The marketing strategy of Dell

    For this entire article, we're talking about how Dell has changed their marketing strategy during the pandemic. Before the pandemic, everything was going relatively well, as managers could sell their products faster and earn high revenue. However, when they faced the epidemic, the sales of products fell sharply, and they were more thinking about new strategies such as discounting or offering some perks to ensure that they could continue to attract more customers. Therefore, the importance of research on consumer psychology is also increasing. In addition, we have a lot of information on how to help businesses earn more revenue, it may be difficult to solve, but these ideas can help people analyze the problem. We also talked about the entire company, such as its background or future plans for the entire company. At the same time, we also put forward our own ideas for improving the current marketing strategy.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/12/20230602

    Graphic Cards Supply Chain Problems During COVID-19

    The pandemic had generated various impacts towards businesses due to its effects towards the supply chain. One of the most substantially impacted sector was the graphic card supply chain.As such, the main aim of this study would be to investigate the impact of the pandemic towards the supply chain of graphic cards and how to mitigate similar problems in the future. In this endeavor, the author would adopt a qualitative research approach, focusing on narrative analysis of various news articles and studies on the impact of pandemics on supply chains. The data for this study would be mostly obtained through internet searches, focusing on a combination of various news websites and empirical studies obtained from Google Scholar's database. Accordingly, the results of this study indicate that the problem in the graphic card supply chain was mainly caused by the mistaken predictions of the graphic card producers that caused them to reduce their inventories in the face of rising consumer demands, which is caused mainly by the inability of the producers to switch their suppliers due to the centralized and small nature of the producers in the industry.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/12/20230603

    The Impact of the Internet of Things on Supply Chains

    Under the influence of COVID-19, the offline trading channel is gradually shrinking. However, with the help of the Internet of Things, the economy has not declined significantly and a variety of online trading platforms have come into view. This paper talks about different types of the Internet of Things, such as E-commerce platforms, P2P model, and network transportation. They have all contributed to people's lives and to the development of society. The passage compares the traditional supply chain model with the current stage of supply chain model in relation to its advantages and disadvantages, focusing on some of the new models and businesses that have been extended by the Internet of Things. Many companies have taken advantage of this business opportunity to optimise many of the traditional methods, making their labour time and labour costs much lower and realising greater business benefits. The IoT and the supply chain are progressing together, with the two reinforcing and influencing each other. However, we still need to be aware of the privacy protection issues of the Internet of Things. Further strengthening of the management of security systems.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/12/20230604

    Comparison of Investment Banking Models in the US and China

    Investment banks in the United States first emerged in the early 19th century, with a focus on securities underwriting. Compared with other countries, the United States investment banks were established earlier, and after the subprime crisis, the United States investment banks, through their own exposure to business problems, improved so that they have a more perfect regulatory system and a more advanced business model. As a result, in the process of developing its own business, China's investment banks should take the essence and discard the dross in order to find a suitable development direction for themselves, gaining recognition in the capital market construction and promoting the further improvement of China's international status. This paper uses literature analysis and comparative analysis to explore the differences between the operating models of investment banks in China and the US, and to provide insights and suggestions for the development of Chinese investment banks. The study finds that investment banks in China should expand the attribution model, thereby increasing the concentration of capital. At the same time, the proportion of securities brokerage business should be adjusted and the leverage ratio in the industry should be strictly controlled to avoid excessive internal consumption.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/12/20230605

    Financial Investment Analysis of the Chinese Film Industry in the Post-epidemic Era

    With the deepening of the reform of China's market economy development system and the establishment of the orientation of cultural industrialization development, China's film industry has gained unprecedented opportunities and opportunities for industrial development. At present, China has become the second largest film market in the world. Based on the pursuit of profits in the film industry, a large amount of capital has flooded into the Chinese film industry, and the scale of film investment and financing has been expanding. At the same time, the economic downturn in China and the world since the pandemic in 2020 has put great pressure on the film industry. Therefore, how to better finance film investment in the post-pandemic era has become a big problem. By literature analysis, this paper analyzes the financial investment environment of China's film industry and the development status of China's film finance, finds out the investment path and effectiveness of China's film and draws some suggestions for the future development of China's film finance.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/12/20230606

    The Introversion of Education: The Landing Dilemma of the Double Reduction Policy and Its Countermeasures

    A major issue in today's society is the "double reduction," and some studies have discovered that in recent years, the "education in-volume" has progressively gotten worse, leading to the emergence of school districts with exorbitant rents and the growth of training institutions. The implementation of the "double reduction" program is thus urgently needed. The policy's mechanism and its impacts on the ground, however, are not yet fully understood. The "double reduction" policy's effects and possible responses are the subject of this paper's investigation. The following describes the study methodology used in this paper: first, the author polled primary and secondary school students in Fuzhou on their opinions of the "double reduction" policy's actual implementation impact, level of satisfaction, and potential for improvement. The study's findings demonstrated that the "double reduction" policy may be effectively implemented by constructing a diverse evaluation system and offering many options for students' achievement. The study's findings demonstrate that the "double reduction" has a favorable effect on reducing the load on students and parents and can successfully address issues with the "school district" and uneven distribution of educational resources.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/12/20230607

    Risk Management of Small and Medium-sized Enterprises under the Epidemic

    At the beginning of 2020, the sudden outbreak of covid-19 not only causes harm to the human body health, but also produces some influence on the normal operation of Chinese enterprises, especially affecting the financial rotation of small and medium enterprises. Small and medium-sized enterprises have made a great contribution to the economic development of our country. It is very necessary to manage and research its financial risk. Therefore, this paper analyzes the impact of the epidemic on small and medium-sized enterprises, as well as the background and risk factors of the epidemic, and finally puts forward the impact measures of the outbreak on the financial risk management of small and medium-sized enterprises, hoping to further improve the management system of small and medium-sized enterprises and help them improve their risk management ability.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/12/20230609

    Elements Affect Japan GDP Growth

    After a severe economic crisis, the Japanese economy entered a recessionary phase. Since the 1990 bubble economy, consumption, investment, and export became essential factors to support Japan GDP growth. This paper is supported by data collected by the International Financial Statistics (the base year is the 2015 Japanese Yen). Therefore, this paper also applies the Hodrick-Prescott filter to extract the cyclical rate of change of the variables and analyze the de-trend correlation of each factor with GDP. This method estimates the best-fitting directional line from a frequently fluctuating data set. According to the analysis, Japan's GDP remained generally unchanged with a slight increase after the bubble crisis, which again proved the country's economic stagnation. However, Japan's exports grew significantly this year, effectively giving a short-term increase in GDP. In addition, consumption has the least fluctuation with GDP, and focusing on the development of consumption can bring stable long-term growth to GDP. In summary, this paper analyzes and argues that factors of production such as consumption and exports may get Japan out of this predicament.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/12/20230610

    Digital Marketing Transformation of China’s SMEs in the Post-epidemic Era: Crisis, Trends and Strategies

    The influence of the coronavirus pandemic on China is complicated. A great deal of small and medium-sized enterprises (SMEs) are struggling economically. As a substantial amount of customer demand transfers online, people are beginning to see the hidden economic opportunities brought by the epidemic. In the post-epidemic period, digital initiatives have helped small and medium-sized enterprises adapt to the shifting market conditions, recover, and succeed. The use of digital technology has emerged as an essential component of SME growth strategies, and the deployment of digital marketing represents the initial step in their digital transformation process. SMEs contribute significantly to the growth of the national economy, the alleviation of employment-related stress, and the promotion of social stability. Based on the existing research, this study will focus on the impact of the epidemic on the operation of China’s SMEs and the difficulties and demands faced by them. This paper will investigate the new potential for China’s SMEs to contribute to the growth of the digital economy using digital marketing as an entrance point. This study aims to help SMEs discover potential opportunities in the complex environment; nonetheless, they should still adopt the most appropriate strategies for their particular circumstances.

  • Open Access | Article 2023-09-13 Doi: 10.54254/2754-1169/12/20230612

    Dilemma and Countermeasures to National Security Review in M&A by Chinese Companies in the US

    The national security review is an inescapable area for foreign investors to invest in the US. In recent years, the number of CFIUS reviews of cross-border mergers and acquisitions has been on the rise, as well as the number of vetoes, reflecting concerns that the US may lose its global leadership. At a time when competition between the US, and China is intensifying, CFIUS has shown a natural hostility towards Chinese investors, and the situation for Chinese companies in the US is not promising, with a higher rate of failed M&A than in other countries. This has seriously impacted Chinese direct investment in the US. This paper suggests that the reasons for this problem are twofold. On the one hand, there is the deviant treatment of Chinese companies by CFIUS. On the other hand, Chinese companies have their reasons for failing to enter the US including the fact that most of their acquisitions occur in sensitive areas involving national security and ignoring the CFIUS review process. Based on this, this paper argues that Chinese companies should not only formulate a clear M&A strategy before the M&A process but also take the initiative to negotiate with CFIUS and seek judicial remedies when necessary.

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