Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
Javier Cifuentes-Faura, University of Murcia
With the development of the Internet and the continuous innovation of science and technology, it is more and more convenient for people to communicate on the Internet. The Internet provides people with a variety of social platforms and channels to learn about various brands. At the same time, in order to meet the trend and people’s preferences, many brands have also innovated their marketing methods and strategies. With the increasing pressure of study and works, coffee has gradually become an indispensable refreshing drink in people’s life. The competition between different brands of coffee in the coffee market is becoming increasingly fierce. Starbucks, as a world-famous coffee brand, has a noticeable influence in the coffee market. Starbucks is a world-renowned coffee chain brand with a large number of customers and followers around the world. Since its establishment, Starbucks has achieved great success in marketing and has attracted many fans, and its brand awareness has also been significantly improved. However, how to improve the sales of coffee and how to play a leading role in the coffee market requires Starbucks to formulate and implement the most suitable marketing strategy. This essay mainly analyzes the marketing strategy of Starbucks from the aspects of brand value, customer portrait, competitors, marketing status, etc. This paper uses SWOT theory, and 4P theory tools to analyze Starbucks’ marketing data and marketing reports, and discusses Starbucks’ strengths, weaknesses, opportunities, threats in the coffee market and the reasons for its success in the coffee market.
Marketing is a must for every brand, and brands can take publicity from various aspects, such as advertising, celebrity endorsement, and sponsorship. Nike as one of the world's largest and most well-known brands, has been the leader of the sports fast-fashion industry since its launch., Brand marketing means the world has been widely recognized. For example, Nike's Just Do It slogan, whether on social media or while walking on the street, is often seen in Nike ads. The success of Nike absolutely cannot be separated from its excellent marketing strategy. The rapid development of business means that new products and brands are constantly emerging, and emerging brands can learn from successful marketing cases to help them stand out in today's fierce market and win consumers' favour and loyalty. This paper examines three of Nike's famous marketing success cases. It analyzes how Nike has made marketing promotions successful from three perspectives: emotional marketing, celebrity collaborations, and the release of branded co-branded limited-edition items. This paper aims to determine the importance of promotion in today's market, calling on major brands to pay more attention to developing marketing strategies. Brands need to focus on consumers at the forefront, a good brand needs good marketing support.
COVID-19 has been a very serious problem worldwide, not only causing many deaths but also causing a recession in economic growth and the stable development of society. Therefore, based on existing literature and statistical data, the author analyzed the impact of the epidemic on the economy and the corresponding response measures of enterprises and governments in this situation. This article is divided into two parts. One part elaborates on the isolation and regulatory issues of economics during the Great Depression from both macro and micro perspectives, while the other part explains some solutions from both micro and macro perspectives. In general, COVID-19 has caused many negative factors threatening economic life, such as job opportunities and supply reductions. It has had a certain impact on both agriculture and tourism. Fortunately, the government has taken many measures, such as adopting policies from both macro and micro perspectives. Although COVID-19 contains many negative factors, such as health threats, it also has a positive side, such as promoting technological progress and innovation.
Knowledge sharing has been shown to be beneficial for organizational development, but as a private behavior, it is not considered to occur spontaneously. To explore the antecedents of knowledge sharing, this study examines the influence of high-performance human resource on knowledge sharing behavior. To address this problem, the mediating roles of organizational commitment and organizational citizenship behavior and the moderating role of transformational leadership are conducted in the relationship between high-performance human resource and knowledge sharing. Based on 448 survey questionnaires from employees across various industries, the results indicate that high-performance human resource is positively related to knowledge sharing, and organizational commitment and organizational citizenship behavior could take positive mediating effects respectively. In addition, organizational commitment and organizational citizenship behavior sequentially mediate the relationship between high-performance human resource and knowledge sharing. Moreover, transformational leadership strengthens the effects of high-performance human resource on organizational commitment and organizational citizenship behavior, respectively.
Supply chain management is the treatment of the entire production process of goods or services to maximize quality, delivery, customer experience, and profitability. Although the theoretical research on supply chain management in China's manufacturing industry has achieved certain results, how to properly utilize supply chain management in such a rapidly developing society is still an urgent issue. In addition, in China, electric vehicles have gradually replaced traditional fuel vehicles to gradually increase the market share and become the first choice of consumers to buy cars. Thus, the purpose of this paper is to explore the problems in the construction of supply chain management systems for Chinese electric vehicle enterprises through theoretical analysis, put forward suggestions for improvement, and choose Guangzhou Automobile Group as a case study. The difficulty of supply chain and supplier management caused by the multi-level supply chain, as well as the product problems of the enterprise, also exacerbate the exposure of its problems in supply chain management. Therefore, it is necessary to optimize the management system to balance the customer's demand and the company's supply capacity, as well as to strengthen the logistics supervision system.
On 16th March 2022, U.S. Federal Reserve increased the interest rate the first time, and in the whole year, U.S. Federal Reserve made seven increments on interest rate. As this will affect the value of dollar, many American financial assets were also affected by it, including ETH, one of the most famous cryptocurrencies. This paper uses the history data of ETH price from January 2018 to July 2023 and constructs ARIMA model without Federal Reserve increasing the interest rate to compare with the reality in order to comprehend how the increasing interest rate affected the price of ETH, and use the model to predict the trend of Ethereum’s price. With the influence of increasing interest rate, the price of Ethereum should decrease. However, after the U.S. Federal Reserve increased interest rate, the price of Ethereum went up for a while then dropped dramatically. And the reasons why this delay appears are the delay of policy and the first increment of interest rate is not attractive enough for investors to change their strategies. That can bring some inspirations to policymakers. They should acknowledge that there will be a delay in the market after the policy is released and they could give some potential signs or preferences on the new policy to reduce the shock to market. For investors, they could pay more attention on relevant policy and make use of the delay to make more money.
The COVID-19 pandemic unleashed unprecedented economic turmoil worldwide, with China, as its epicenter, experiencing profound repercussions. This study investigates the pandemic's impact on China's Gross Domestic Product (GDP) growth rate, considering macroeconomic, microeconomic, and societal dimensions. COVID-19 disrupted international trade, manufacturing, and supply chains, causing significant economic contractions. China's resilient response strategies, encompassing fiscal policies, digital transformation, and e-commerce promotion, played a pivotal role in stabilizing the economy. Utilizing ARIMA modeling and credible data from the National Bureau of Statistics of China, this research quantitatively assesses the pandemic's effects. It highlights the necessity for adaptable economic models that incorporate dynamic societal changes during crises. Policymakers can draw valuable insights from this study for crafting effective crisis response strategies, while investors can identify sector-specific opportunities in technology and related industries, influenced by shifts in consumer behavior. In summary, this study offers a comprehensive analysis of COVID-19's impact on the growth rate of China's GDP, providing a methodological framework, policy implications, and investment insights. As global economies recover from the pandemic's aftermath, these findings will continue to guide decision-makers in building resilient and adaptable economies for the future.
Under the background of fierce competition in the Chinese catering industry, Haidilao is a successful sample of taking unique service marketing strategy that has received much support from the catering industry. But why Haidilao is so popular in China and even worldwide? The answer should be the good marketing strategy it adopted. As the service marketing strategy is one of the successful strategies of Haidilao, it is worth discussing. This paper introduces some of the concrete services Haidilao provides, which makes it special, and also analyzes the pros and cons of the service marketing strategy of Haidilao. For the aspect it needs to improve, this paper gives a clear suggestion on how to improve on the corresponding aspect. This paper can reference the Chinese catering industry because some other restaurants may encounter the same problems. It has an important meaning for guiding the further steps of taking service marketing strategy for Haidilao and other similar restaurants.
"Fashion changes, but style endures." - Coco Chanel. Chanel is an extraordinary luxury brand with a rich history. Throughout its evolution, the brand has exhibited traits of uniqueness, inclusivity, and human touch, resulting in the creation of iconic products that embody the brand's culture and allure. This article delves into Chanel's diverse product lines and provides illustrative analyses of select products to illuminate their significance. Notably, the N5 series serves as a prime exemplar. Moreover, this paper adopts a customer-centric approach to delineate the consumer demographics that resonate with Chanel's offerings, aiming to fathom their underlying desires and preferences. The analysis delves beyond the surface to uncover the profound needs and desires of the customers, fostering a deeper connection between the brand and its clientele. Furthermore, a comprehensive evaluation of Chanel's online and offline marketing strategies is undertaken, uncovering both strengths and weaknesses. By identifying the areas that require enhancement, this research aims to provide actionable solutions to fortify the brand's marketing endeavors. In this context, the strategies can be optimized to adapt to the challenges posed by the global epidemic scenario. In light of the prevailing global circumstances, these insights and strategic recommendations are poised to empower Chanel to navigate the ever-evolving luxury market effectively. By embracing its heritage while adapting to contemporary dynamics, Chanel can reinforce its position as a symbol of enduring style, resonating with both existing and new generations of fashion enthusiasts.
With the increase in the elderly population, the advertising strategy of healthcare products for older people needs to be systematically analyzed and optimized. Through literature review, this study adopted the advertisements targeting the elderly of three famous Chinese health products brands as cases, analyzing the typical strategies of current advertising practices based on the expression of appeals including rational and perceptual appealing and advertising elements related to social power, then offering suggestions on needs, advertising content and media mix. The results showed that as the basis of perceptual appeal, rational appealing contained product information and health problems. Product information focused on communication at the core benefit level, while the description of health problems promoted purchasing behavior through negative reinforcement. Perceptual appeal mostly adopted the framing of family affection with the appeal objects were simultaneously the elderly and their children. Advertising elements were related to legitimate, reward, and referent power, corresponding to the use of uniform image, incentive enticement and upward social comparison related to the idealized self-image of the elderly. Recommendations involved broadening the appealing technique corresponding to alternative types and higher levels of needs, attempting heuristics including humor and celebrity endorsements, and considering social media-related touching points. This study provided mechanism clarification and theoretical support for health communication and advertising practice.
Executive compensation stickiness is a compensation characteristic that links executive pay to company performance, reflecting a tendency among compensation setters to provide generous rewards to executives and relatively fewer penalties. It can be considered an effective incentive mechanism. This paper empirically examines the impact of executive compensation stickiness on stock price crash risk using data from all A-share listed companies from 2010 to 2021. The empirical results show that executive compensation stickiness significantly mitigates stock price crash risk. Further research reveals that in companies with female CEOs, non-financial backgrounds among top executives, and low information opacity, the inhibitory effect of executive compensation stickiness on stock price crash risk is more pronounced. Mechanism tests suggest that executive compensation stickiness reduces agency costs and, thereby, suppresses stock price crash risk. This study extends the understanding of the economic consequences of executive compensation stickiness and factors influencing stock price crash risk, providing practical insights for designing compensation incentive systems for listed companies and maintaining the stability of capital markets.
In game design, player engagement and game attractiveness are important components that influence player interaction and interest. This study examines player interaction with different game design aspects, including different races, difficulty levels, novice tutorials, and character design. A mixed-methods research approach was employed, combining qualitative and quantitative methods. A literature review was conducted to gather existing knowledge and insights. Expert interviews, surveys, and user testing sessions were also shown to collect data. The research findings indicate that allowing players to customize characters of different races enhances player immersion and immersiveness. In addition, multiple difficulty levels tailored to player preferences increase player satisfaction and motivation towards the game. And engaging character design, including unique traits and visually appealing aesthetics, can enhances player enjoyment and emotional connection. The research also emphasized the importance of player-centric design in game development. Developers can create immersive experiences that foster player engagement and enjoyment by incorporating these design elements such as player preferences, motivations, and engagement factors into games.
This in-depth study looks into the complex problem of gender discrepancies in financial inclusion in the United States, extensively exploring the various hurdles that prevent women from having equal access to financial services and products. The study reveals the intricate web of forces that perpetuates these disparities through an examination of structural, institutional, and cultural issues. Notably, the paper emphasizes the importance of financial education in closing the gap and promoting a more inclusive financial landscape. The effects of gender imbalance in financial inclusion are far-reaching, including women's economic empowerment, individual financial stability, and larger societal and economic results. The essay highlights tangible strategies to reduce these gaps by focusing light on effective projects, policies, and practices. It underlines the importance of collaboration among politicians, financial institutions, and society in paving the path for gender equality in financial involvement. Such measures not only unleash women's untapped potential, but also stimulate creativity and generate long-term economic progress.
This paper embarks on an insightful exploration of pricing and marketing strategies in the luxury market, with Hermès serving as a compelling case study. The objective here is to extract valuable insights from Hermès' strategies, which can serve as a reference point for elevating the luxury quotient of other brands. To achieve this, the study leverages the renowned 4P theory to dissect Hermès' approach comprehensively. Firstly, the paper delves into the captivating enigma of why Hermès commands such premium prices. Unpacking the factors that underpin Hermès' ability to maintain its high price point is crucial in understanding its exceptional positioning in the luxury market. Equally compelling is the inquiry into the sources of its formidable brand loyalty and impeccable brand image. Moreover, this research scrutinizes the competitive landscape within the luxury marketing sphere by drawing insightful comparisons between Hermès and another industry heavyweight, Louis Vuitton. Lastly, the study engages in a discussion regarding the key success factors that have propelled Hermès to its prestigious standing. Simultaneously, it also addresses the challenges that the brand faces, recognizing that even a stalwart like Hermès encounters hurdles in the ever-evolving luxury market landscape. In sum, this paper not only provides an in-depth analysis of Hermès' pricing and marketing strategies but also offers a broader perspective on the dynamics of the luxury market. By distilling the essence of Hermès' success and acknowledging its challenges, this research seeks to inspire and guide other luxury brands in their pursuit of even greater opulence and distinction.
The impact of industrial robot development on the economy has long been a subject of keen interest. This research aims to explore the role of industrial robots in the Chinese economy and the factors influencing their impact. This is achieved through an analysis of the scale of the industrial robot market, its applications, the localization process, and its effects on employment and production efficiency. In the course of this study, we review the rapid growth of the Chinese manufacturing sector and the increasing adoption of industrial robots. With technological advancements, industrial robots have achieved significant milestones in fields such as automobile manufacturing and electronics production. Subsequently, this paper delves into the repercussions of industrial robots on the Chinese economy. Data indicates that the widespread use of industrial robots has significantly enhanced production efficiency, lowered production costs, and improved product quality. Furthermore, the paper scrutinizes the progress of domestication in the industrial robot sector, highlighting China's positive strides in enhancing its capacity for independent research and development, as well as manufacturing. Consequently, the rapid development of industrial robots has exerted a multifaceted impact on the Chinese economy, fostering both production efficiency and industrial upgrading, while also giving rise to a series of employment and societal issues. In the future, China should continue to intensify its efforts in technological innovation and talent development to better address the challenges and opportunities arising from the development of industrial robots, thereby promoting sustained and healthy economic growth.
Since the establishment of the Science and Technology Innovation Board in 2019, as of July 21, 2023, a total of 546 companies have successfully listed on the board. Against the backdrop of rapid economic development, many companies have made going public their ultimate goal. The research on listing review derived from IPO has become a very popular research area nowadays. The content of this article is a case study of IPO failure, which explains the main review points of the NDRC on IPO in terms of substantive and legal compliance. Through the theory of information asymmetry, it explains the differences in information understanding between sellers and buyers in transactions. Next, we will describe the development of the industrial automation industry and compare it with domestic and foreign industries, discussing the three main reasons for the IPO failure of industrial automation industry enterprises. Taking Huichuan Technology as an example, this article describes the IPO process of Huichuan Technology and deeply analyzes the reasons for its IPO failure from three aspects. Finally, there are suggestions for improving the success rate of corporate IPOs. Enterprises should enhance their research capabilities, strengthen internal management, maintain independence, strictly control product quality, and pay more attention to information disclosure. The aim is to provide reference for industrial automation industry listed companies, standardize the sustainable profitability, accounting, internal control and other issues of listed companies, and ensure that they enter the capital market with a high-quality attitude.
In a duopoly, the two businesses will typically compete with one another to keep the market from becoming a monopoly, in which a single business controls the whole market. This research paper analyzes the strategies that McDonald’s and Kentucky Fried Chicken (KFC) use in the duopoly market to understand the real world better using economic models by introducing the history of the development of these two fast food companies and analyzing their similarities and differences to find out the potential or already existing problems and the solutions to them. After entering China, KFC and McDonald’s became the “old enemy” for over 20 years. Still, the continuous evolution and change in the process of brand localization, so that they slowly from the “irreconcilable” relationship slowly became “hand in hand”, at least in the competition in the same industry, the smoke between the two is not so strong. Whether it is the grounding of KFC or the persistence of McDonald’s personality, they have undoubtedly found their development path in the Chinese market.
Since the outbreak of the new crown epidemic, people’s attention to public health events and physical and mental health has increased, and the changes in tourism consumers’ perception have made consumers more favored for green, healthy and ecologically sound tourism destinations, and forest tourism has gradually entered the public’s vision. Forest tourism is based on forest resources and takes the beautiful ecological environment as the standard, and the tourism activities carried out in the forest area fully reflect the richness of forest scenery and the diversity of forest tourism functions. China’s forest tourism started in the early 80s of the 20th century. In the past 40 years, along with the pace of China’s reform and opening up, forest tourism has grown from scratch and from small to large, becoming a major undertaking to promote economic and social development and improve people’s livelihood. In recent years, Nanchang Meiling National Forest Park has developed rapidly, this paper chooses to collect 200 samples from the perspective of tourism consumers, through the distribution of questionnaires, and use the statistical software SPSS 26.0 for data analysis, so as to further analyze the psychological factors affecting tourism consumers’ willingness to forest tourism, which is conducive to better insight into people’s demand for green ecotourism under the background of the epidemic, so as to better propose specific development strategies for the development of forest tourism in Jiangxi Province.
With the development of technology, modern people gradually become more reliant on their electronic devices, which directly strengthens the function of advertisements because of their rapid spreading speed. Most companies are trying to make better advertisements. Among those companies, one of them has become outstanding. That is Lao Gan Ma, an old chili sauce company that never published any advertisement in its first 23 years. For this traditional brand, transforming its brand communication is the only way to develop better in the future. After all, enterprises that want to develop must rely on the Internet and even integrate Internet thinking into all aspects of the enterprise. With such a premise, that is, how to use the advantages of the Internet to achieve the transformation of Lao Gan Ma brand communication, it is worth studying. As a classic and representative traditional brand, Lao Gan Ma must find out its problems in brand communication and correct them to bring better benefits to its brand and enlighten other traditional brands. Although Lao Gan Ma is a classical brand, it still has many problems, including relying too much on traditional and ineffective advertising channels. Hoping the analysis in the essay can help it to solve those troubles and become a strong leader of spicy sauce again.
Environment is the material basis for people’s survival and development, but with the rapid development of the economy, especially the expansion of some industries based on the use of environmental resources (such as mining, iron smelting, real estate enterprises and so on) will inevitably have an impact on the environment and produce environmental footprints in production. How to reduce the pollution and damage to the natural environment caused by these environmental footprints without affecting the development of enterprises has become an important issue to be solved in contemporary society. Through the interactive study of environmental policy and sustainable development of the financial market, this paper aims to provide a feasible reference for this topic. However, environmental policy involves many aspects, such as energy, soil, oceans, rare animals and nature reserves. This article mainly discusses policies aimed at energy and waste emissions. This paper uses the research methods of theoretical analysis, literature analysis and review, taking the rise and fall of stocks driven by environmental policies as a starting point, this paper explores the effects of relevant environmental policies on the industrial chain of new energy industries; at the same time, it also quotes Environmental, Society and Governance(ESG), Corporate Society and Responsibility(CSR) and other related terms to discuss the reaction of enterprises and investors to environmental policies in the financial market. This paper finds that environmental policy is conducive to the sustainable development of the financial market, and the development of the financial market can also provide suggestions for the formulation and implementation of environmental policy.