Advances in Economics, Management and Political Sciences

- The Open Access Proceedings Series for Conferences

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Volume Info.

  • Title

    Proceedings of the 7th International Conference on Economic Management and Green Development

    Conference Date






    978-1-83558-085-1 (Print)

    978-1-83558-086-8 (Online)

    Published Date



    Canh Thien Dang, King's College London


  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/32/20231553

    Inflation and Energy Crisis under Ukraine Conflict

    The Western energy embargo and sanctions against Russia have disrupted the supply and demand structure of the global energy market, which has had a significant impact on it. The process of reorganizing the new market structure will be fraught with uncertainty. The invasion of Ukraine by Russia has disrupted supplies of basic goods worldwide, driven up prices, slowed trade, and reduced incomes. The hardest hurt are developing nations that rely heavily on imported food and energy. Although certain commodity exporters could be able to increase exports to take advantage of rising global prices, they could see a reorganization of their trade patterns, which would lead to a lesser integration into global value chains. Consumers around the world are suffering, with the most negative effects being seen by the most disadvantaged. Since the Russian-Ukrainian conflict, the world's economic order has been changed, this paper analyzes the economic indicators of the United States, Europe, and developing countries, describes the impact of the Russian-Ukrainian conflict on the energy crisis, inflation, and national industry, and people's living standards caused by the Russian-Ukrainian conflict on the United States, Europe, and developing countries, and the geo-strategic competition of major countries politicizes and securitizes energy trade, resulting in disorder in the global energy market and threatening global economic stability.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/32/20231556

    Analysis of Sustainable Urban Development in China and Japan

    By studying and comparing the urban planning of China and Japan, this paper discusses the main problems in building sustainable urban development in China and gives some corresponding solutions. In terms of general planning, China's green space indicators are too simplistic and quantitative, lacking in multi-dimensionality and perspective. The layout planning of green spaces is not scientific enough. At the management level, urban planning and greening in China are very passive. Despite the creation of large areas of green space, the quality of these green spaces is not guaranteed. In the absence of relevant laws and regulations, these green spaces are not sustainable and can easily be threatened with demolition. In order to combat these problems, a more effective urban management system should be established, and modern technology should be used to assist in the management of green spaces, with more input from the public in the planning process.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/32/20231557

    Exploring the Market Dynamics and Consumer Preferences in Customized Meal Services: A Study in the Emerging Chinese Landscape

    The burgeoning Chinese market for healthy light food products and services is witnessing a significant increase in sales. With a growing number of operators eager to enter this industry and expand their market share, the competition has become increasingly fierce. However, the current Chinese fair food market is saturated with homogeneous commodities, making it imperative to explore strategies for differentiation. In light of this context, this study investigates various factors that may influence consumer behavior in the nutrition customization services market using multinomial logistic regression. Furthermore, cluster analysis is employed to profile potential customers. Our data analysis reveals a significant association between expenses related to physical training and the intention to consume customized light food products. This paper offers valuable insights to practitioners in related industries, aiding them in formulating effective market strategies for the future.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/32/20231558

    Innovative Marketing of Traditional Chinese Handicrafts

    Traditional crafts are the continuation of the traditional culture and history of the nation. The cultural development of a group is documented by its artifacts, which also record the history of the nation or country and record its rise and fall. Marketing Innovation is an important contemporary marketing concept, and the effective use of innovation can rejuvenate traditional technologies. This paper analyzes the bottlenecks encountered by the contemporary Chinese traditional handicraft industry and provides new directions for the development of Chinese traditional handicraft industry by combining the innovation examples of related industries abroad. It can be concluded that modernizing the product and management structure of Chinese traditional handicrafts with modern advanced technology and management expertise, as well as innovating content marketing models and tools, can effectively enhance the development of Chinese traditional handicrafts. This can benefit the financial rewards of handicraft practitioners as well as the preservation of Chinese traditional handicrafts.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/32/20231560

    Research on the Connection Between Government Subvention and the New-Energy Automobile Enterprises’ Investment Behavior

    This article discusses the connection between government subvention and the new-energy automobile enterprises’ investment behavior. The article summarizes the analysis of the progression of the policies in the new-energy vehicle enterprises in chronological order and tells us how Chinese government subsidies benefit the new energy vehicle enterprises’ investment behavior from the political aspect, economic aspect, social aspect, and technical aspect, which make up the PEST model. Based on the research, the Chinese government subsidies can contribute to the new energy vehicle enterprises investment behavior efficiently. In addition, this research helps people study the relationships between the government subvention and the new-energy vehicle companies’ investment behavior, which supplies some reference for the related studies.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/32/20231561

    Consumer and Marketing Research Using the Monte Carlo Simulation

    In order to conduct consumer-related research and develop marketing strategies to outperform rival businesses, Monte Carlo simulation, a technique that was first employed in nuclear weapons and has subsequently been used in other physics-related domains, is described in this study. The literature on using Monte Carlo simulation for market and customer-related research and suggestions is summarized in two parts in this paper. The first section discusses the role of Monte Carlo simulations in customer research, outlining the various factors that affect consumers' decisions to purchase goods and services, and the second section discusses the specific help that Monte Carlo simulations can offer businesses, particularly in terms of measuring markets and creating effective marketing strategies. The paper also offers several applicable examples to describe certain elements in the middle of the text. Eventually, it is argued that Monte Carlo simulation, when used in conjunction with other techniques, can assist businesses in comprehending the market's costs and unpredictability and in developing effective marketing strategies.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/32/20231564

    The Harm and Regulation of High-leverage Multiple Behaviors in LBOs

    In recent years, as the development of our capital market gradually tends to mature, the number of mergers and acquisitions (M&A) of all kinds of enterprises also begins to present an increasing trend. Leveraged buyout (LBO), as a very clever acquisition form, is favored by many enterprises. However, in the context of imperfect laws and regulations, enterprises and individuals make irrational behaviors driven by extremely high interests, and one of them is blindly raising leverage multiple in pursuit of returns, it has brought a bad influence on the market, enterprises, and individuals. To create a favorable business environment, measurements have to be taken to regulate the overhigh leverage of multiple behaviors in LBOs. The essay uses the method of case study and comparative study. The most typical LBO case will be presented as an introduction, and then some other good cases will be mentioned later to illustrate the characteristics of LBO and the harms of high multiple in LBO and so on. To compensate for the harms that high leverage multiple in LBO bring to the market, enterprises and individuals, several solutions have been raised, including clarifying the principle of good faith in MBOs, improving the system of regulatory rules for the capital market, optimizing the information disclosure system of leveraged buyouts and increasing punishment for illegal speculative activities. The detailed argument will be elaborated on later.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/32/20231565

    Private Equity and LBOs: An Efficient Investment Tool Needing Regulation

    Private equity funds are becoming more and more significant in the national economy and their role in the development of a country's economy has become increasingly important as a promising new financial draw in the global financial markets in recent years. Private equity firms were established in the US and expanded quickly behind the decade's brisk economic growth. This paper analyzes the pros and cons of private equity and leveraged buyouts, combining case studies, the legal basis and experience of various countries and government regulation, to discuss the problems of private equity investment, clarify the responsibilities of the government, improve relevant laws and regulations, and encourage the private equity market's growth.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/32/20231567

    An Investigation into the Reason for the Decrease of Tesla's Stock Price Despite Obtaining a Great Sale in 2022

    Tesla, a multinational automotive and clean energy company, is one of the world's most valuable companies with its CEO Elon Musk. However, in 2022, its stock price decreased by 65% although its sales and revenue went on very well. As a result, this paper tends to find out what led to this dramatic decline through literature reviews and the author’s additional analysis. This paper would solve this puzzle from the following four aspects: Musk’s acquisition of Twitter, a less promising NEVs market, threatening changes in Tesla’s biggest market (China), and the increase in the interest rate in the U.S.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/32/20231568

    How Will the Hog Futures Smooth Price Fluctuations in China’s Pig Market

    This paper focuses on hog futures and their effects in smoothing price fluctuations in China's hog market. We analyze the reasons for the current market situation in China based on theories of herding development and the cobweb model. We explore hog futures' functions and actual influences. Based on the data from Muyuan, China's largest listed hog enterprise, we examine how hog producers utilize lots to ensure their profits. We make theoretical predictions development of China's hog futures and possible changes in the whole market.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/32/20231570

    China’s Population Aging: Economic Problems, Solutions and Prospect

    China's aging population, primarily driven by the family planning policy, increasing life expectancy, and declining fertility rates, poses significant economic challenges for the nation. This paper investigates the implications of this demographic shift on the labor force and productivity, retirement, pension and healthcare systems, and savings and investment behaviors, and provides policy recommendations to address these challenges. The research demonstrates that a shrinking labor force may lead to reduced productivity and wages, impacting the overall economy and China's competitiveness in the global market. However, technological advancements and automation may help mitigate these challenges. In terms of retirement, pension, and healthcare systems, the aging population places considerable pressure on their sustainability. Policy changes, such as delaying retirement age, reforming the pension system, and investing in healthcare infrastructure, may help alleviate these pressures. Regarding savings and investment behaviors, the paper highlights the differences between older and younger individuals, with potential implications for the financial market's stability and growth. The significance of this research lies in its comprehensive analysis of the economic challenges posed by China's aging population and its innovative suggestions for policy changes to address these issues. Key policy recommendations include encouraging technology adoption and innovation, implementing pension system reforms, gradually increasing the retirement age, investing in healthcare infrastructure and professional training, and developing financial products and services tailored to the aging population's needs. These proactive policy changes and adaptations can help China successfully navigate the demographic shift, ensuring continued economic growth and stability for its citizens.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/32/20231571

    A Comparative Analysis of Standardized Inputs and Adaptation Innovation Strategies of Aeon Group and IKEA

    Aeon Group and IKEA, as the first foreign retail enterprises to enter the Chinese market, entered the market with the innovative competitive advantages of “standardized” business modes. Finally, a “re-standardized” business model was formed, and the chain expansion was developed. This paper studies and analyzes the development process of their localization explorations so as to explore effective ways for multinational companies to carry out long-term development of localization in China. The author summarizes and compares their respective development paths through a thorough SWOT analysis of IKEA and Aeon. Similarities lies in many aspects of these two companies, such as brand building, cooperation with locals, marketing strategies and so on. However, differences can be seen mainly through their respective ways to solve the problems due to their own existing circumstances which obeys their backgrounds. In general, both experienced standardized inputs and innovation strategies on adaptions in accordance with local policy, marketing circumstances, customer preferences and other factors are essential to these enterprises and a brand-new localized strategy is needed.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/32/20231572

    Financial Fraud in China Concept Stock: Identification, Reasons, and Solutions

    In recent years, with the fraud of Luckin Coffee, the financial fraud of China concept stock has become the focus of attention again. In this regard, This work first analyzed the characteristics and causes of financial fraud, and then tried to use M and F scores to test the data collected, to see whether M and F scores could warn people before fraud. After that, reflecting on our research, this work pointed out some characteristics and reasons of financial fraud in China concept stock, and finally gave some solutions to financial fraud.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/32/20231574

    The Vertical Market Power of Online Platforms Case Study: The Vertical Market Power of Amazon

    This article focuses on the vertical market power of online platforms and the case study of Amazon. Firstly, this article analyses the problems of unfair competition, deep bundling of services, and consumer privacy that result from Amazon's platform being too powerful in terms of vertical market power. These problems lead to a loss of interest for third-party sellers and consumers and a significant increase in Amazon's revenue, likely creating a monopoly in this productive online platform segment. The second focuses on both quantitative and qualitative aspects of Amazon's vertical market power, broadly determining whether Amazon is a monopoly. It also concludes by examining how to address the problems caused by these vertical market forces. The government and competition regulators are the main focus, with strict controls on Amazon's behaviour in terms of pricing and acquisitions. Treat Amazon as a paradigm for the entire online platform.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/32/20231576

    Research on McDonald’s Business Strategy in China

    People's pace of life is accelerating due to advances in science and technology as well as rising economic standards.In such a fast era, people need to get delicious and nutritious food in a short time. There are many fast food products that have found this business opportunity. McDonald's has been able to capture the hearts and minds of Chinese consumers and has been able to dominate the fast food industry in China despite numerous reported shortcomings, which is because it has an excellent business strategy. This research will therefore analyse McDonald's business strategy through a SWOT analysis and marketing mix with the aim of discussing how McDonald's has achieved such success and analysing areas where it needs to improve in order to promote the development of the fast food industry as a whole.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/32/20231577

    A Comparative Study of Coffee Marketing Strategies —Taking Starbucks and Luckin Coffee as Examples

    Coffee is becoming more and more popular due to the influence of a series of factors, such as economic level, cultural life, social activities, and so on. Therefore, the coffee industry is becoming more competitive in China. In order to get more market share, the coffee company uses different marketing strategies. Among those strategies, co-branding has become a very popular marketing strategy in recent years, and a lot of research has proven its effectiveness. In this paper, there will be a discussion about the different views of Starbucks and Luckin Coffee, which are two very famous coffee companies in China, on the marketing strategy of co-branding based on available research papers. The article will use market segmentation, product value, and a customer journey map to analyze why Starbucks and Luckin Coffee have different opinions about co-branding. The result of the analysis in this paper suggests that because Starbucks and Luckin Coffee have different market positions and other influence factors, the former does not focus on co-branding in its overall operation, while Luckin Coffee takes co-branding seriously. This paper provides some valuable suggestions for coffee companies on how to find accurate marketing strategies according to their characteristics and whether they could use co-branding in the Chinese coffee industry.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/32/20231578

    Study on the Relationship Between Economic Development, Environment and Real Estate in China

    From the beginning of the reform and opening up, China's economy has experienced rapid growth. Real estate has always been a steady source of kinetic energy during this period, constantly supporting the economy's development. In the common belief of Chinese people, acquiring a house means the basic security of a stable life. At the same time, speculation fever has led people to consider the acquisition of equity as a wise investment option. The supply has not well matched the rising demand for real estate, and as a result, the environmental problems brought about by real estate in recent years have increased the pressure on life. At the same time, a series of problems, for example, the lack of circulation of resources during the epidemic, have aggravated the problems of the real estate industry, causing it to go downhill continuously. Therefore, this article will examine real estate development and its relationship with the environment.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/32/20231580

    Can Tencent Music Entertainment Group's Acquisition of Lazy Audio Help It Establishes a Foothold in the Long-form Audio Market

    Lazy Audio is a very successful platform in the long-form audio field which was established in 2012 and had become a leading audio book platform after many years of development. On January 15, 2021, Tencent Music Entertainment Group acquired Lazy Audio for 2.1 billion yuan. After researching the strategic goals and significance of Tencent Music Entertainment Group, the article believes that the acquisition is to gain a foothold in the long-form audio market and to supplement its own "business ecosystem" in the sound industry. The article also analyzes the strengths, weaknesses, opportunities and threats (SWOT) of the acquisition and believes that it is a successful one. After the completion of the acquisition, Tencent Music Entertainment Group needs to pay attention to the future development direction of the platform. Lazy Audio is a vertical audio book platform that has some shortcomings compared to comprehensive audio book platforms. So, in the future, it can try to transform. And Tencent Music Entertainment Group also needs to pay attention to copyright related issues, and related regulations and policies.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/32/20231581

    A Case Study on the Business Expansion Strategies of SHEIN in the US

    SHEIN is a recent rapid growing apparel company that mainly aim to attract the young generation customers. This paper aim to analyze the factors that help SHEIN to become such an outstanding company. What is specific contribute to their success. In the past few years, the whole world suffered from the pandemic, this prevents people from purchasing products in the physical clothes shops. During this period, as an e-commerce company, SHEIN gained many customers by using multiple strategies. SHEIN also had encountered some obstacles, which include frequently being sued by designers that SHEIN is plagiarizing their pieces without authorization. Moreover, many environmentalists accused SHEIN of producing too much virgin polyester and left the waste undisposed. The reported of long working hours of workers and standardless outsourcing manufacturers led the consumers and media to concern about the working condition of workers and the quality of clothes. To solve these problems, this paper suggests that SHEIN could hire young designers to provide original products. Stricter rules on factories need to be set to make sure that the wastes are properly disposed. SHEIN could also limit outsourcing manufacturers. Under such condition, the working hours and the condition of the factories could be regulated easier.

  • Open Access | Article 2023-11-10 Doi: 10.54254/2754-1169/32/20231582

    Analysis on SHEIN's Overseas Success During COVID-19 from the Perspective of Supply Chain Management

    During the epidemic, cross-border e-commerce became the world's main mode of trade, and it drove a large part of the economic flows during the epidemic. At the same time, however, the supply chain for cross-border e-commerce was very unstable due to the epidemic, with supplies and orders being hampered by the epidemic. The purpose of this paper is to use a case study on SHEIN to provide suggestions as it successfully stood out with cross-border e-commerce during the dilemma of Covid-19. The involved suggestions majorly focus on the optimization of information sharing management to respond quickly to demands and quality management to achieve zero detection in products. Innovative ideas on logistics service and product design are also emphasized in the suggestion part. Moreover, the specific case study of SHEIN can help other cross-border e-commerce companies to build a more complete supply chain and provide them with ideas to gain a foothold and value on the world trade platform.

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